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University of Sydney Business School
IBUS 6020 Enterprise
Management in China
TUTORIAL 3
Case company Feedback Task 1
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Case company overview
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Corporate Overview
Information
❑ Basic Facts:
❑ Main business segments (e.g., consumer electronics, cloud services)
❑ Core products/services (concise categories, not laundry lists)
❑ Recent developments (e.g., controversies, tariffs, only if relevant)
Sources:
❑ At least one company-originated source (annual report, website,
official press release)
❑ At least one independent source (news, analyst report, industry
database)
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Step 1 – Company Overview Table for tutorial exercise
– Fill in each section with concise bullet points.
– Use at least one company source and one independent AI source
Section Company Source Independent Source AI Source
1. Type of source (e.g.,
annual report, website)
XXX Annual Report
2024
YYY Consultancy
Report
2. URL https://www.ibisworld.c
om/australia/industry/b
ubble-tea-shops/5572/
3. Main business
segments
• Product 1
• Service 1
Service 3
Product 2
4. Core products/services • B2C
• Mass market
B2B
Mass market
5. Recent Developments • New investment
• tariff
Advertising campaign
Sustainability issues
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Step 2 – Reliability Check
For each of the three main sections sections (business segment, core products,
developments) compare the information from the company sources and the
industry report/s to evaluate reliability.
➢ Agreements – Which facts match across the two sources? (bullet points)
Fact 1
Fact 2
➢ Differences – Where do sources disagree? (answer in bullet points)
Fact 3
➢ Reliability Judgment – Which source type is most trustworthy?
Rank the sources by reliability
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Miro Board
– Six fields with top row for the three Case Company Overview items and
bottom row for the three Reliability Check items.
Main business
segments
• Agreements
Core
products/services
• Differences
Recent
developments
• Reliability
Rating
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AI prompting
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Basics of using AI
❖ Use University of Sydney- approved AI programs
❖ You can access Microsoft Copilot at https://copilot.microsoft.com/
❖ Click this link to access USYD website How to use generative AI in the
classroom
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Working with AI means using prompts
– A prompt is a specific instruction or query you provide to a language model
(LLM) to guide its behavior and generate desired outcomes.
– Advanced prompts are created through prompt engineering.
– The basic elements of a prompt are
– Instructions
– Context
– Input data
– Output indicator
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Elements of prompting
– Task: Clearly defines what you want the AI to do. This could be
summarizing, translating, writing, or any other action. For example, specify
"write a blog post" or "write a product description".
– Context: Provides background information or relevant details that help the
AI understand the situation or topic. For example, “this is for a postgraduate
business student assignment”
– Input: The specific data or information that the AI will use to complete the
task. This could be a text to summarize, a question to answer, or a set of
data to analyze.
– Output Indicator: Specifies the desired format or style of the AI's response,
such as text, diagram, program. This could include the length of the
response, the tone, or the specific format (e.g., bullet points, paragraphs).
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Examples of a prompting exercise scaffold
1. Instruction
– Find information on 1. the main business segments, 2. core products/services
and 3. recent developments of the Australian subsidiary of Hai’er in
Australia.
2. Context
This is an assignment for postgraduate business students.
3. Input data
Use reliable public information on the Australian operation of Hai’er.
4. Output indicators
Present the answers to the three questions above in bullet points. No text
required.
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Transparency, Replicability, Critical thinking, Saves time
1. Instruction: Very clear, task-based: “Find information on … the Australian subsidiary of Haier.”
– Students know exactly what to retrieve (segments, products/services, recent developments).
– Keeps focus tight, avoiding sprawling answers.
2. Context: Stating it’s for a postgraduate business assignment reminds students:
– They need to use credible, graduate-level sources.
– They must apply an analytical, not descriptive lens.
– It’s not just “Googling” — it’s academic work.
3. Input Data: “Use reliable public information …” is a guardrail. Students learn:
– AI results must be cross-checked.
– Company websites, reports, and independent databases are essential.
– This builds source literacy (don’t just trust AI tools).
4. Output Indicators: Asking for bullet points only trains concise reporting.
– It reduces the risk of students pasting in long AI essays.
– It also makes evaluation easier: you can see accuracy and coverage at a glance.
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Company Overview and Reliability Check by Human AI
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1. Instruction
– Task: Find information on:
– • Main business segments
– • Core products/services
– • Recent developments
– Focus: Australian subsidiary of Hai’er (or assigned company).
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2. Context
– This is an assignment for postgraduate business students.
– Goal: Collect accurate and concise information to support corporate and
industry analysis.
– Expectation: Combine AI-generated outputs with reliable human-found
sources.
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3. Input Data
– Use reliable public information, such as:
– • Company official website and reports
– • News articles and trade publications
– • Databases or market research (if available)
– • AI-generated results (cross-checked)
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4. Output Indicators
– Present your answers in concise bullet points:
– • Main business segments
– • Core products/services
– • Recent developments
– Note: No long text paragraphs are required. Focus on clarity and accuracy.
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Teaching Handout: Reliability Check Framework
Purpose:
– Help students balance AI outputs with human-found sources and make
reliability judgements.
Framework:
– 1. Collect information – Company source, Industry/analyst report.
– 2. Compare across sources – Check agreements and differences.
– 3. List agreements & differences – Note convergence and divergence.
– 4. Make a reliability judgement – Rank sources by authority, evidence,
transparency.
– 5. Present transparently – Use bullet points or a small table, include AI
note.
Tip: AI is a useful synthesiser but should never replace critical reading.
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Company Overview example – Hai’er in Australia
Aspect / Source Company Source Industry Report AI Cross-Check
Main Business
Segments
Major appliances:
refrigeration, laundry,
cooking, dishwashing;
air conditioning &
energy solutions
Major appliances;
dual-brand strategy
with Fisher & Paykel
Major domestic
appliances + AC;
premium positioning
via F&P
Core
Products/Services
Fridges, laundry,
cooking,
dishwashers, AC, hot
water & solar
Refrigeration,
laundry; premium
push in cooking (T-
door fridges)
Refrigeration, laundry,
cooking, dishwashing,
AC
Recent
Developments
Australian Open
partnership (2025–
27); promotions
Revenue fall (~15%);
T-door fridge launch;
premium push
AO sponsorship;
premium
refrigeration/laundry;
promos
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Hai’er in Australia Reliability Check example
Agreements:
- All sources highlight refrigeration & laundry as core.
- AO sponsorship confirmed by company and AI.
- Premium strategy & Fisher & Paykel noted in industry and AI.
Differences:
- Industry: granular (revenue decline, T-door fridges).
- Company: branding & partnerships focus.
- AI: synthesis, less numeric detail.
Reliability Ranking:
1. Company Source – authoritative, branding & products.
2. Industry Report – market context, financials, competition.
3. AI Cross-Check – good synthesis, not primary evidence.
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Company Overview template for Feedback Task 1 submission
– Fill in each section with concise bullet points.
– Use at least one company source, one independent source and AI query
Section Company Source Independent Source AI Source
1. Type of source Annual Report 2024 YYY Consultancy Copilot
2. URL https://www. ….. https://www.ibisworld... no URL needed
3. Main business
segments
• Product 1
• Service 1
Service 3
Product 2
Product 1
Service 3
4. Core products/services • B2C
• Mass market
B2B
Mass market
Mass market
5. Recent Developments • New investment
• tariff
Advertising campaign
Sustainability issues
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Reliability Check template for Feedback Task 1 submission
Agreements:
- All sources highlight refrigeration & laundry as core.
- AO sponsorship confirmed by company and AI.
- Premium strategy & Fisher & Paykel noted in industry and AI.
Differences:
- Industry: granular (revenue decline, T-door fridges).
- Company: branding & partnerships focus.
- AI: synthesis, less numeric detail.
Reliability Ranking:
1. Company Source – authoritative, branding & products.
2. Industry Report – market context, financials, competition.
3. AI Cross-Check – good synthesis, not primary evidence.
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Submission and feedback
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Step 3 Submission format
❖ Submit three pages, consisting of coversheet, one page for Company
Overview Table and one page for Reliability Check Table
❖ Use bullet points for Company Overview Table (no text)
❖ Use bullet points for Reliability Check Agreements and Differences (no text)
❖ Use brief text for Reliability Check Reliability Judgement (one or two
sentences), rank the three sources in terms of reliability (e.g., most, medium,
least reliable)
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Marking Guide
Criterion Weight Excellent Needs Work
Completeness &
Accuracy
60% All 4 sections 2, 3, 4,
5 are correct, relevant,
and clearly linked to
the company
Missing sections,
vague, or factually
wrong
Critical Reflection 40% Clear, specific
evaluation of source
reliability
No reflection or
uncritical acceptance
of sources
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Website
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