IB2B10
Entrepreneurial Mindset
Individual Assignment, 2025-26


Assignment Instructions
All assignments must be submitted ONLINE via my.wbs no later than 11:59:59 (midday) UK time on
the date displayed against this assessment.

Please allow sufficient time to complete the automatically generated coversheet, especially if (where
permitted) you have used a generative Artificial Intelligence (AI) tool during the process of
completing your assessment as you will be asked to briefly outline which AI tool you have used and
what you have used it for.

Word Limit
2,500 word limit.
Important Links
Academic Practice
Use of Artificial Intelligence (AI)
Mitigating Circumstances Policy














Your assignment instructions begin below:



Assessment Task (Please read carefully)

For your individual assessment, you will be engaging in four different reflective entries. Personal
reflection is critical for learning and embedding the knowledge that you have gained in the module
into your own life. It is important for facilitating personal development. Each of the points of reflection
is tied to something you have done or learned elsewhere in the module, such as an asynchronous task,
lecture material, or your group assessment. In the instructions for each reflection, we have directed
you to this specific aspect of the module you should be reflecting on as well as some questions to
answer in your reflection. Although these reflection entries take a narrative form, all reflections should
be informed by the academic work on the topic and literature should be cited where appropriate
with a list of references included at the end of your submission. These references can include sources
used in the module as well as your further readings.
Although you can complete these reflections in one go after the term ends, we strongly encourage
you to work on them throughout the term as it will be advantageous to do so when the activity being
referenced is fresh in your mind. In addition, this would space out the work throughout the term rather
than leaving it to do all at the end. The final teamwork reflection should not be completed until the
group project is submitted.

A. My Entrepreneurial Mindset

Complete in Week 4 (max 600 words)

In Week 1, you completed the Personal Creativity Assessment at the end of the introduction to Zig
Zag. In the seminars in Weeks 2 and 3 you did activities that helped you identify opportunities and
generate ideas. In Week 4, you learned how to be people-centred. These activities should help you dig
deeper into your own Entrepreneurial Mindset. Using these activities, along with the guest speaker
lectures, other weekly material and your readings (cite where relevant) on what it means to have an
entrepreneurial mindset, discuss the following:

1. Reflecting on your results from the Personal Creativity Assessment, what areas can you
improve and how can you do that? (opportunity to demonstrate reflection)

2. You have used AI in the seminar exercises and you might have used it in your group project.
Reflecting on these experiences, critically evaluate the role of AI in enabling creativity.
(opportunity to demonstrate critical evaluation and reflection)

3. Think about how and to what extent taking a people-centred approach could influence your
entrepreneurial mindset. (opportunity to demonstrate critical evaluation)











B. My resources for entrepreneurship

Complete in Week 8 (max 600 words)

In Week 7, you learned about gathering resources for your new venture ideas, including the concept
of bootstrapping, or starting a business with very limited resources - often what you already have at
hand or can find for free. Using one of the business ideas you have come up with this term through
the seminar exercises or even the business idea you have been working on with your team, briefly
explain this idea in maximum 50 words (included in the 600 words) and then explain the following
(cite relevant readings, tools and refer to guest lectures where relevant):
1. Which resources do you currently have in order to start that business idea and which
resources are you missing? (If it is your groupwork idea, please consider only your individual
resources, not those of the entire team) How could you acquire the missing resources using
bootstrapping techniques? (opportunity to demonstrate comprehension and analysis)

2. AI is becoming a valuable resource for businesses. Research and identify an AI tool that
could help with your chosen business idea or that could be useful for you as an
entrepreneur. How could it be useful and what is its potential impact? (opportunity to
demonstrate analysis and critical evaluation)



C. My Entrepreneurial Mindset (learnings from the module)

Complete in Week 10 (max 600 words)

Now that you have completed the 10 weeks of this module, we would like you to reflect on the module
as a whole. You may consider the breadth of materials from asynchronous materials, lectures,
seminars, and readings. After reflecting on what you have learned, please choose three things you
found most useful (e.g., a particular concept, framework, tool, example, etc.) that you will take away
from this module to enhance your Entrepreneurial Mindset. One of the three things must be a
reflection on the guest speaker who stood out the most for you. Please write approximately 200 words
on each one, critically assessing why you found it useful, and where and how you might apply it in the
future. Please make sure to refer to relevant readings. (opportunity to demonstrate comprehension,
analysis, critical evaluation and reflection)


D. Teamwork Reflection

To be completed after submission of Group Pitch Deck (max 700 words)

After completing and submitting your group work, we would like you to reflect on the following (cite
relevant readings):

1. Developing a startup idea: Think about the module tools that you have actually used
throughout the different stages of your group work to develop your business idea. Explain
which tools worked well and which did not. These can include the tools you have used, ranging
from identifying opportunities until the final output of designing your pitch deck (e.g., nominal
group technique, design thinking, Idea canvas…etc.) (opportunity to demonstrate
comprehension, critical evaluation and reflection)


2. Working within a startup team: Reflecting on both the teamwork of your group as well as
your own individual role in the groupwork, write about what went well and what did not,
what the group could have done differently, and what you could personally work on
improving. (opportunity to demonstrate analysis, critical evaluation and reflection)



Formatting and structure

- Please refer to the “additional assessment guidance and tips” document on my.wbs
- Please do not copy and paste the reflection questions to your essay.
- Please use the headings provided in this document (e.g., “My Entrepreneurial Mindset”
“Teamwork reflection”) to structure your essay.
- You do not need an introduction or conclusion to the essay. It would be good to just have an
introductory and wrap up sentence to each reflection entry, but we realise word space is
limited.

The list of references should be included at the end of your essay rather than after each reflection
entry. Please refer to the WBS Harvard referencing guide for formatting your citations and
references.

==================================================================================

Word Count Policy
WBS has a school-wide policy on word counts. This is strictly enforced to ensure consistency across
modules and programme. You can find more information about this policy in the Undergraduate
Student Handbook under Academic Practice - 7i. Word count policy.
This is a strict limit not a guideline: any piece submitted with more words than the limit will result
in the excess not being marked.
Academic Practice
Please ensure you read the full guidelines for Academic Practice in the Undergraduate Student
Handbook and ensure you understand it. If in doubt, please seek clarification in advance of your
submission. This includes important information on:
• Cheating, plagiarism and collusion
• Correct referencing
• Using internet sources in assessments
• Academic writing
• English Language support
• Word count policy
When you submit this assignment online, you will be required to tick a declaration box indicating
that the work involved is entirely your own. Each assignment will be put through plagiarism software
to identify any collusion or inadequate referencing of materials used from different sources. Please
do not submit images of your typed work unless you have been specifically requested to do so.
We would consider taking action if your work:
1. is too reliant on the words of particular authors (rather than presenting your ideas in your own
words), if the essay uses the ideas or words of an author without referencing them or putting their
words into quotations (plagiarism).


2. suggests that you have worked very closely with another student or students (unless explicitly
asked to do so by your Module Leader/Tutor) (collusion).
3. includes unreferenced work that you have previously submitted for any accredited course of study
(unless explicitly asked to do so by your Module Leader/Tutor) (self-plagiarism).
The Use of Artificial Intelligence (AI)
The University recognises an increasing number of technologies such as Artificial Intelligence and
that they may be applicable in your completing this assessment. The assessment brief sets out
specific requirements or restrictions, and the Undergraduate Student Handbook has further
guidance and advice which you should note.
You are reminded that the inappropriate use of such a technology may constitute a breach of
University policy, such as the Proofreading Policy or Regulation 11 (Academic Integrity). If you
breach these policies, it may have significant consequences for your studies. Please make sure you
read and understand the assessment brief and how AI may or may not be used.
If a generative AI or similar is permitted and has been used you MUST make clear why you used such
a tool or service, what you used it for and you will be obliged to confirm that you take
sole intellectual ownership of any submitted work.

Failure to disclose the use of generative AI (or similar) at the point of submission may be prejudicial
in any later investigations should they arise.
For this assessment the use of AI is:
- Prohibited
You MUST NOT use any generative Artificial Intelligence in this assessment unless specifically
authorised for reasonable adjustments. You MAY use non-generative tools such as a spell-check,
basic grammar check (non-generative), calculator or similar. If you have any doubts about a tool or
service you plan to use please contact the module leader.
Extensions and Self-certification
Assessments will incur a penalty if they are submitted late. This penalty is 5% for each working day*
that the assessment is late, so for example: if an assessment is two working days late, it will incur a
10% penalty. This begins one second after the submission deadline, so an assessment submitted at
12:00pm (noon) UK Time will incur a 5% penalty.
*Late penalties will not accrue on weekends, public holidays and University closure days.
Requests for specific extensions (of up to 15 days) which are typically for longer and more serious
concerns must be submitted via my.wbs ideally 72 hours BEFORE the deadline. Extensions can only
be approved if you clearly detail your circumstances and provide supporting documentation (or a
reason as to why you cannot provide the supporting documentation at the time) as set out in the
Mitigating Circumstances Policy.

Self-certification is a university-wide policy whereby you are permitted an automatic extension of 5
working days on eligible written assessed work without the need for evidence. WBS permits self-
certification for all types of written, assessed works such as essays and dissertations. It is not
permitted for exams, class tests, or presentations.


You can self-certify twice within each year of study, starting from the anniversary of your course
start date. This will cover all eligible written assessments that fall within the self-certification period,
as long as they have not previously had an extension applied. To find out further details about the
self-certification policy please see: https://my.wbs.ac.uk/-/academic/20778/item/id/1244460/.
If you wish to self-certify for an extension of 5 working days, please select 'Self-certification' in the
Extension Type field. If you wish to request a longer extension than 5 working days, please leave the
Extension Type as 'Standard'.
Once you have successfully submitted a self-certification, you will receive email confirmation, it will
appear on your my.wbs page ‘Assignment Extensions’ and a new deadline will appear on my.wbs. If
none of these occurs your self-certification was not successful.










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