演讲稿代写-BISM7208
时间:2021-08-26
1
OVERVIEW OF ASSESSMENTS: BISM7208
Course Lecturer: Dr Christoph Breidbach
Course Coordinator: Dr Tapani Rinta-Kahila

Contact email for questions: bism7208@uq.edu.au
ASSESSMENT 1 – EMERGING TECHNOLOGY: THEORY AND ANALYSIS
This presentation assessment consists of two parts:
1) Individual video presentation to be uploaded in week 6 (worth 25%)
2) Team presentation between week 4–7 in class, depending on industry assigned (worth 10%)
Part 2 (team presentation) of this assessment will be undertaken by teams. NOTE: this project
cannot be completed individually - it must be completed in a team. The team members must be
officially signed on to the same group. You are expected to decide your team membership in week
1 latest, and to submit your list of 4 or 5 team members (most teams to be 5) at that time online.
Further instructions will be given in the first lecture. Please note: as a courtesy to others, if you
decide to withdraw from the course, please inform your team. Teams should start at 5 members so
that one member withdrawing will minimise the impact.
As part of the team-formation process in the course, all students and their teams will be assigned to
an industry context (i.e., healthcare, retail, etc). This context will for the foundation for your first
assignment.
Part 1: Individual Video Presentation
Type: Theoretical analysis of an established technology that had a transformative impact on the
industry context assigned to you
Due Date: Week 6, Fri 3 September, 5:00pm (AEST)
Weight: 25%
Task Description: The purpose of the individual presentation is for you to analyse a technology that
can be considered established in your industry, by applying the theories discussed in weeks 1–2.
Specifically, you will explore the impact of your chosen technology on businesses in your industry
context. Your task is to a) select and describe an established technology that has had a
transformative impact on your industry in the past (‘what’), b) discuss how it influenced the industry,
and c) critically analyse, using a (1) theory of your choice, what made (or did not make) this
technology successful compared to other technical innovations at the time (‘why’).
Once again, this analysis will require you to draw upon and apply one (1) of the theories previously
discussed in class (during weeks 1–2), and to justify why the chosen theory is appropriate.
REQUIREMENTS AND FORMAT:
Each student is asked to prepare a presentation of 10 minutes (including PPT slides), and to record
the presentation. Please note that the quality of the recording will not be assessed, hence no editing
of the video file is required. For example, you could set up a Zoom call with yourselves and use the
2
file of the recording. Students will then be asked to submit their assignments online. Instructions on
how to submit will be provided.
MARKING RUBRIC FOR INDIVIDUAL PRESENTATION
EXCEPTIONAL - 20 ADVANCED - 16 PROFICIENT - 12 FUNCTIONAL - 8 DEVELOPING - 4 ABSENT - 0
Introduction and
history of
innovation/
transformative
technology (20%)
Submission clearly
articulates a
complete
introduction and
history of the
technology’s
emergence. An
excellent
justification for
why the
technology has
been chosen is
provided.
Submission
articulates a
complete
introduction and
history of the
technology’s
emergence. A
clear justification
for why the
technology has
been chosen is
provided.
Submission
contains a sound
introduction and
history of the
technology. A
satisfactory
justification for
why the
technology has
been chosen is
provided.
Submission
contains an
adequate
introduction and
history of the
technology. A
shallow
justification for
why the
technology has
been chosen is
provided.
Submission does
not adequately
articulate an
introduction and
history of the
technology.
Justification for
why the
technology has
been chosen is
unclear.
Submission does
not introduce or
provide any
history of the
technology. No
justification for
why the
technology has
been chosen is
provided.
Theory (20%) Submission
expertly and
concisely
describes the
theory and how
that theory
explains the
impact the
innovation has
had on industry.
Submission
accurately
describes the
theory and how
that theory
explains the
impact the
innovation has
had on industry.
Submission
includes a strong
description of the
theory and how
that theory
explains the
impact the
innovation has
had on industry.
Submission
includes an
adequate
description of the
theory and how
that theory
explains the
impact the
innovation has
had on industry.
Submission does
not sufficiently
explain the
theory, or how
that theory
explains the
impact the
innovation has
had on industry.
Submission does
not explain the
theory, or how
that theory
explains the
impact the
innovation has
had on industry.
Description of
Consequences
Significance (20%)
Submission
comprehensively
and clearly
describes the
consequences and
impact of the
innovation. Signifi
cance is expertly
argued with highly
relevant
examples.
Submission
describes the
consequences and
impact of the
innovation in
detail. Significanc
e is strongly
argued with
relevant
examples.
Submission
effectively
describes the
consequences and
impact of the
innovation. Signifi
cance is well
argued with
examples.
Submission
describes the
consequences and
impact of the
innovation. Signifi
cance is argued
with examples.
Submission begins
to describe the
consequences and
impact of the
innovation. The
argument for
significance could
be clearer and
stronger and
better examples
used.
Submission does
not describe the
consequences and
impact of the
innovation. Signifi
cance is not
argued and no
appropriate
examples are
provided.
Analysis of Impact
(20%)
Submission
comprehensively
analyses the
impact the
innovation has
had on society.
The
changes/disruptio
ns the innovation
has affected are
systematically
detailed, with
clear and relevant
examples
provided that
support the
analysis.
Submission
effectively
analyses the
impact the
innovation has
had on society.
The
changes/disruptio
ns the innovation
has affected are
discussed in
detail, providing
examples that
support the
analysis.
Submission
analyses the
impact the
innovation has
had on society.
The
changes/disruptio
ns the innovation
has affected are
outlined,
providing
examples that
support the
analysis.
Submission
effectively
analyses the
impact the
innovation has
had on society.
The
changes/disruptio
ns the innovation
has affected are
mentioned, with
some examples
provided.
Submission does
not sufficiently
explore the
impact the
innovation has
had on society.
The
changes/disruptio
ns the innovation
has affected are
not satisfactorily
discussed and the
examples do not
support the
analysis.
Submission does
not explore the
impact the
innovation has
had on society.
The
changes/disruptio
ns the innovation
has affected are
not outlined and
examples have
not been
provided.
Presentation &
Delivery (20%)
The submission is
lively and highly
engaging. It clearly
communicates the
intentions of the
author, and is
easily
understood.
The submission is
engaging. It
communicates the
intentions of the
author, and is well
understood.
The submission is
engaging and
communicates the
intentions of the
author well. The
meaning is
generally clear.
The submission is
sufficiently
engaging and
generally
communicates at
an acceptable
level. The
meaning is
generally clear.
The submission is
lacking in
engagement and
struggles to
communicate. The
meaning is often
unclear.
The submission
fails to engage or
communicate, and
is very unclear.
3
The submission is
imaginative and
professionally
presented. Visuals
that have been
selected are
appropriate and
consistent across
the submission.
The submission is
professionally
presented. Visuals
that have been
selected are
appropriate and
consistent across
the submission.
The submission is
well presented.
Visuals that have
been selected are
appropriate.
The submission is
adequately
presented. Visuals
that have been
selected are
mostly
appropriate.
The submission is
unevenly
presented. Visuals
that have been
selected are not
appropriate.
The format
chosen for the
submission is
unprofessional
and not of an
acceptable
standard.

Part 2: Team Presentation
Type: Introduction and analysis of an emerging or radical new technology
Due Date: Weeks 4–7
Weight: 10%
Task Description: The purpose of the team presentation is to build your understanding of how and
why technological innovations emerge, and to explore the possible impact emerging, radical
or future technologies can have on businesses and society more broadly. Each team will be assigned
to an industry context (the same context that applies to your individual presentation). Your team’s
task is to a) select and describe a radical new or emerging technology, b) to discuss how it might
influence your assigned industry in years to come, and c) to consider what makes (or could make)
this technology successful compared to other innovations.
Starting in week 4, part of each seminar session will be devoted to the presentations of current or
emerging transformative technologies by the respective teams.
REQUIREMENTS AND FORMAT:
Each team is asked to prepare a presentation of 10 minutes, followed by 5 minutes of facilitated in-
class discussions/Q&A. All members of the team are asked to participate. I understand that a single
person only can share the Zoom screen at a time. We will not judge technical (i.e., Zoom)
execution.
MARKING RUBRIC FOR TEAM PRESENTATION
Structure Slides Q&A Content Delivery
(Use of voice,
etc.)
Your Mark
(0-10)
-Poor: 0
- Good: 2
- Very good: 3/4
- Excellent: 5
- Poor: 0
- Good: 2
- Very good: 3/4
- Excellent: 5
- Poor: 0
- Good: 2
- Very good: 3/4
- Excellent: 5
- Poor: 0
- Good: 2
- Very good: 3/4
- Excellent: 5
- Poor: 0
- Good: 2
- Very good: 3/4
- Excellent: 5

(x of 35)
converted to
0-100
percent,
adjusted
decimal
point

4




ASSESSMENT 2 – MID-SEMESTER EXAM
The purpose of this assignment is to demonstrate your understanding of, and ability to apply, the
theoretical constructs presented in the readings and discussed in class. The exam will be multiple-
choice and conducted online.
Type: Online Exam
Due Date: The exam will be held in class on week 11 and will cover the readings up until this point in
the semester.
Weight: 20%
The online exam will be marked automatically, and you will receive a total mark out of 20.


ASSESSMENT 3 – DIGITAL TRANSFORMATION HACKATHON

As with ‘Part 2’ of A1, this assessment will be undertaken by teams. NOTE: this project cannot be
completed individually - it must be completed in a team. The team members must
be officially signed on to the same group.
You are expected to decide your team membership in week 1 latest, and to submit your list of 4 or
5 team members (most teams to be 5) at that time online. Further instructions will be given in the
first lecture. Please note: as a courtesy to others, if you decide to withdraw from the course,
please inform your team. Teams should start at 5 members so that one member withdrawing will
minimise the impact.
Overview:
The second assessment for this course is a group assignment in two parts, both centred around the
development of a business model for a transformative digital or otherwise emerging technology. The
hackathon itself will be guided by a theme and overall objective, to be announced in class in week 7.
Assessment 3 consists of two parts:
1) A 10-minute pitch for the business model, delivered in week 12 (worth 20%)
2) A 1000-word report demonstrating a synthesis of the business model presented (25%)
Logical flow of
presentation
Quality slides
that support
message

Ability to
answer
questions
while keeping
within time
limit

Relevance and
evidence of solid
research related to
technology presented
Presentation
style for
concise and
clear delivery
of information
(we will not
deduct marks
for technical
difficulties)

5
Part 1: Hackathon Pitch
Type: Team presentation
Due Date: Week 12
Weight: 20%
The purpose of this assignment is to build your ability to create and deliver a convincing narrative
summarising the business model and value proposition for a new or emerging transformative
technology to a general audience.
Your team will pitch the business idea that results from the ‘Digital Transformation Hackathon’. Your
presentation must demonstrate an in-depth understanding of who the intended customer is, how
the value proposition addresses a need, and outline a well-developed solution, including a complete
business model. The presentation also needs to cover an explanation of the process with which the
team developed the business model, including results of the data collected and analysed. All teams
will present their final ‘pitches’ in week 12.
Each team is asked to prepare a presentation of 10 minutes, followed by 5 minutes of facilitated in-
class discussions/Q&A. All members of the team are asked to participate.
1) QUALITY OF VALUE PROPOSITION AND BUSINESS MODEL (50%) Marks


The Need of the value proposition was clearly presented (0 – 10)

Is the value proposition based on a clearly identifiable client/customer need?
Is it innovative, bold, and world-changing?
Has the need been clearly defined and supported?

The Value Proposition will meet the need. (0 – 10)

Does the idea represent a truly original concept?
Has technical feasibility been demonstrated?
Is there a path to commercialization?

The team presented a complete and coherent business model (0-10)

Do individual business model components support the value proposition?
Did the team discuss all relevant business model components?

Did the team justify their decisions sufficiently?


The Benefits of this business model are clear. (0 – 10)

Is the value proposition clearly defined?
Is there market data to support the proposed strategy?
Does the idea have a competitive advantage?
Is it a viable investment candidate (e.g. would you invest your own money in it)?
The Customer Segments and Relationships are clear. (0 – 10)

Has the team clearly identified customer segments and relationships?
Is there a plan to mitigate potential risks?

Is feasibility based on evidence or assertions?



2) QUALITY OF MATERIAL/SLIDES (20%)
The slides are well structured (0-5)

The slides are balanced (e.g. not too much text, too many figures, etc) (0-5)

The slides are free of typos and formatting issues (0-5)
6
The slides support the speaker and convey a clear message (0-5)


3) QUALITY OF THE PRESENTATION (30%)
The presenter uses voice appropriately (e.g. by speaking clearly, not too fast, etc) (0-10)

Is the presenter's body language (in camera) appropriate? (0-10)

Overall, does the presentation seem interesting and engaging? (0-10)

Total Percentage
Total Converted Marks (based on percentage /20)

Part 2: Business Model Report
Type: An in-depth report outlining the results of the ‘Digital Transformation Hackathon’
Due Date: Week 13
Weight: 25%
The purpose of this assignment is to build your ability to create and deliver a narrative summarising
the business model and value proposition for a new or emerging transformative technology to a
managerial audience. You may think of the report as a document a start-up might submit to an
investor seeking funding. The report must demonstrate an in-depth understanding of who the
intended customer is, how the value proposition addresses a need, and outline a well-developed
solution, including a complete business model canvas with all nine components. The report also
needs to cover an explanation of the process with which the team developed the business model,
including an overview and results of the data collected and analysed. Teams are also asked to
include an analysis of potential competitors/competing technologies. You may draw on and use the
theoretical lenses included in the course.
Format:
- Calibri or similar font, 12-point, 1.5 line-spacing, 1 inch margins all around (A4
paper). Minimum 1000 words (with 10% upwards flexibility, total world limit 1100 words (not
including references or appendices).
- Report should be submitted online. One team one report. Information on how to submit the report
will be provided in class.
MARKING RUBRIC:
Section Criteria Available
Marks
Result
Quality of Value
Proposition and Business
Model
(50 marks)
The Need of the value proposition is clearly
articulated
0-10
Is the value proposition based on a clearly
identifiable client/customer need?
Is it innovative, bold, and world-changing?
Has the need been clearly defined and supported?
The Value Proposition will meet the need. 0-10
7
Does the idea represent a truly original concept?
Has technical feasibility been demonstrated?
Is there a path to commercialization?
The team presented a complete and coherent
business model
0-10
Do individual business model components support
the value proposition?
Did the team discuss all relevant business model
components?
Did the team justify their decisions sufficiently?
The Benefits of this business model are clear 0-10
Is the value proposition clearly defined?
Is there market data to support the proposed
business model components?
Does the idea have a competitive advantage?
Is it a viable investment candidate (e.g. would you
invest your own money in it)?
The Customer Segments and Relationships are
clear.
0-10
Has the team clearly identified customer segments
and relationships?
Is there a plan to mitigate potential risks?
Is feasibility based on evidence or assertions?
Explanation of iterative
design approach taken
(Appendix)
(20 marks)
Does the team report on iteration cycles 0-5
Is sufficient data provided? 0-5
Are iterations explained and reasons provided for why
changes were made in response to feedback?
0-5

Summary of ‘lessons learnt’? 0-5
Quality of Report (30
marks)
The report is well structured 0-5
The report is balanced (e.g. not too much text, too many
figures, etc)
0-5

The report is free of typos and formatting issues 0-5
The report contains sufficient data to support the
arguments
0-5

Overall, the report is interesting and engaging 0-10
TOTAL MARKS /100
Late Penalty: 5% of the total available marks per calendar day
Over length penalty: 3 marks if report exceeds 1,100 words (excluding the Appendix)
Total Converted Marks /25


8
FINAL REMARKS:
Peer Evaluation. As this is a group project, peer evaluation is required and is to consider the
contribution of individuals to all activities completed as this team. Further details will be provided in
class. Your evaluation must be evidence based. For example, the record of meetings and attendance
is part of this evidence. These, coupled with the signed project plan, will contribute to the evidence.
However, if major issues within the team arise, must have been brought to the course coordinator’s
attention in advance, not a few days before or after a submission.


essay、essay代写