COURSE CODE: ADAD9311 COURSE NAME: DESIGNING THE EXPERIENCE Last Modified on: Sunday, 5 September 2021 ASSESSMENT TASK 1 SUMMARY of INFORMATION Title: Assessment 1 – Analysis of an exhibition based on a contemporary or historic display paradigm Weighting: 25% Assessment type: Written response – extended writing task (essay) Submission requirements: In class Short pitch presentation Electronic Essay Group work: No Where to submit: Moodle Due: Week 3 (in class presentation) Week 4 (electronic - upload to Moodle prior to commencement of class) ASSESSMENT DESCRIPTION: 1000-word essay that explores the display strategy of an exhibition of your choice, and shows how it utilizes, invokes or subverts one of the display paradigms discussed in Weeks 1 and 2. HOW TO COMPLETE THE ASSESSMENT: Contemporary exhibition design builds on thousands of years of human experience of displaying meaningful objects and images and creating spaces of contemplation, focused attention and heightened experience. Every decision in an exhibition design is informed by this history – whether we know it or not. The changing paradigms and models of display embody, perform and reinforce changing epistemologies – different ways of knowing and understanding the world, and of conceiving of knowledge. They also represent the semantics of these epistemologies – how their creators chose to represent and communicate knowledge and power. In this assessment task you will select an exhibition and analyse its design in terms of one or more of the display forms and paradigms discussed in weeks 1 and 2, e.g. Wunderkammer, Salon, Diorama, Arcade, Fair, Progressive Historic, White Cube. You can choose a current, recent or more historic exhibition to analyze. If you cannot access the exhibition that you have chosen physically you should make sure you can access high quality documentation (both in terms of images and possibly accounts of visitors or critics). Use images to illustrate your points where possible and appropriate. Consider all aspects of the design and the technologies and tactics of display, such as wall colour, hanging system, frames, lighting, plinths, pathways, cabinets, sequential or vertical display, labelling, possibilities for movement, participation etc. Consider HOW and WHY the exhibition COURSE CODE: ADAD9311 COURSE NAME: DESIGNING THE EXPERIENCE Last Modified on: Sunday, 5 September 2021 2 design uses, invokes or subverts these conventions and techniques, and where it might innovate or develop them in unexpected ways. Consider the nature of the art works and/or other objects, images and experiences on show and the curatorial rationale. Use quotations where possible to support your claims. Remember that the display strategy of the exhibition may undermine as well as support the curatorial rationale. Your analysis should be informed by your own reading and research about the display paradigms you seen in operation and their epistemological and semantic operations. SUBMISSION REQUIREMENTS: (What, where and by when) Electronic Submission: What to submit: • Essay Due date: • Week 4 (upload Moodle on day of class prior to commencement of class) Please note: • Penalties apply for late submission as indicated in the course outline ASSESSMENT CRITERIA: Criteria & Weighting Fail (<50) Pass (50-64) Credit (65-74) Distinction (75-84) High Distinction (85-100) Evidence of background reading and research around contemporary display forms (35%) No evidence of research or a significant amount of required information is missing. No attempt has been made at analysis or analysis is incomprehensible. Minimal evidence of research is present or important information is missing from the analysis. Report is descriptive and does not sufficiently analyse the information. There is evidence of research of relevant sources of information. The analysis is good but could be more critical and comprehensive or sequenced better for greater impact. Evidence of a breadth of research and selection of relevant sources of information. The analytical work demonstrates an appreciation of the issues at hand and links are made to key concept Evidence of careful and considered research and being selective and effectively discriminating between sources of information. The analytical work shows a complex understanding of the issues at hand with clear links made between concepts. Ability to identify and analyse elements of the display strategy of the The essay does not have a logical structure and the text does not communicate the The essay lacks structure and is communicated with little interpretation or The essay is adequately structured to provide a logical flow of The essay is well structured and clearly communicated with clear text. The essay is expertly structured and communicated without error. COURSE CODE: ADAD9311 COURSE NAME: DESIGNING THE EXPERIENCE Last Modified on: Sunday, 5 September 2021 3 Criteria & Weighting Fail (<50) Pass (50-64) Credit (65-74) Distinction (75-84) High Distinction (85-100) selected exhibition. (50%) findings. Visual design detracts from the essay translation. Summarises rather than synthesises related ideas. Visual design adds little to the paper. information. The text clearly communicates the findings and demonstrates interpretation. The visual design complements the paper. Findings exhibit translation and interpretation. The visual design supports the r paper The text is expressive but concise. Can recognise competing explanations and can identify the relative merits and limitation of a position. Summaries exhibit translation and interpretation. Visual design enhances the overall paper Quality of writing including clarity, structure, grammar/spelling and correct referencing of sources (15%) The grammar, paragraph structure or sentence flow has no order and there is limited structure to the report. The written essay is not written with the correct tone/voice. The grammar, paragraph structure or sentence flow are h The written essay is not written with the correct tone/voice. The grammar, paragraph structure or sentence flow are hard to follow or contain many errors. The written essay demonstrates an attempt to communicate in the appropriate tone/voice. There are some minor errors in grammar, paragraph structure or sentence flow. The written essay is clearly presented and justified and written using the appropriate tone/voice. Grammar, paragraph structure and sentence flow are appropriate with minimal errors. The written essay is clear and analytical and written in the appropriate tone/voice. There are no grammatical errors, paragraph structure or sentence flow issues.





























































































































































































































































































































































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