COMM2501/5501 Assessment 2, T3 1 Assessment 2: Critical analysis of the efficacy of data visualisations Assessment instructions and rubric Task Find an example of data visualisation of your choice to analyse on the basis of its ability to communicate data insights. You may choose any data visualisation form, be it a static graph, real time data dashboard, interactive online visualisation, immersive visualisation or digital or print infographic. Your selected example should be accessible easily to the marker and should not take more than a few minutes to explore or navigate through the various visuals.  In this assessment we will be paying particular attention to aspects of user experience and the principles of producing an engaging visualisation that can be used to communicate a clear message. Instructions Write a critical analysis of the data visualisation covering the following core concepts: 1. Briefly describe the data set interrogated in the visualisation and your motivation to select this data visualisation. 2. Identify the analytical methods employed, e.g. type of data visualisation, statistics presented. 3. Describe and critique the data story presented and the insights they provide: identify the core conclusions of the visualisation, and analyse how the mode of visualisation, its structure, design and any interactivity employed present these arguments. 4. Describe any shortcomings of useability or legibility in the visualisation. 5. Conclude with recommendations for possible improvements to the visualisation: What analytical methods may have been better employed? What aspects of user experience design, including information hierarchy, colour, interactive methods, values to stakeholders, etc. could be improved upon to aid data legibility, and how? What evaluative frameworks might be employed to assess the usability of this visualisation? 6. Support your arguments with citations where appropriate. 7. This is an individual work. See also the assessment rubric below. This assessment is supported by the following: 1. UX tutorials modules 1-4 2. Data storytelling, modules 1-2 3. Wireframe tutorial, module 4 4. UX evaluation case studies, module 4 Submission guidelines Note the following requirements: • Provide a title page with the complete reference to the data object you are analysing along with clear instructions for accessing the visualisation, along with your name and student number. • If analysing a static image, you must include it in your text with appropriate caption and citation. Provide screenshots of the visuals where appropriate. COMM2501/5501 Assessment 2, T3 2 • Length: 1000 words (excluding tables and figure captions – text within tables counts). • References should be in Harvard style, with full bibliography. Submit your assessment via the Turnitin link on the Moodle course webpage in Assessments section. See below more information on the Turnitin submission in page 3. Workload 1.5 hour per module (modules 1-4, total 6 hours) Assessment criteria This assignment will be assessed based on the following guidelines 1. Research: choice of data visualisation, justifications, and identification of sources (see also instruction 1) 2. Analysis of visualisation methodologies: analysis and critical thinking (see also instructions 2-4) 3. Conclusion and recommendations (see also instruction 5) 4. Business communication Assessment rubric Fail Pass Credit Distinction High Distinction Research (15%) The visualisation is poorly chosen, with no evidence of research and/or a significant missing amount of required information. The visualisation choice is inappropriate, with minimal evidence of research and/or important information is missing. The visualisation is appropriate with evidence of research into relevant sources of information. There is an appropriate choice of visualisation with evidence of a breadth of research from a selection of relevant information sources. There is an excellent choice of visualisation with careful and considered research evidence that discriminates effectively between information sources. Analysis of visualisation methodologies (50%) There has been no attempt to analyse and/or the analysis presented is incomprehensible. There is no evidence of critical analysis of UX design or evaluation methods. The analysis presented does not sufficiently meet the objectives. There is little evidence of critical analysis of UX design or evaluation methods. The analysis is sound but could be better sequenced or more comprehensive for greater impact. The critical analysis of UX design and basic evaluation methods are present. The analysis demonstrates links to key concepts and an appreciation of the issues. The principles of UX design and evaluation, as they apply to data visualisation, are described. The analysis methodologies demonstrate a complex understanding of the links to key concepts and issues involved. The principles of UX design and evaluation have been applied carefully. Conclusion and recommendations (25%) There are no recommendations (or conclusions) identified in the report. The recommendations (or conclusions) are identified but poorly explained or described. The recommendations (or conclusions) are identified with some justification provided. The recommendations (or conclusions) have been critically analysed and logically argued. The report synthesises a number of The recommendations (or conclusions) demonstrate highly critical reflection and contextual awareness. The analysis is sophisticated with COMM2501/5501 Assessment 2, T3 3 concepts/factors into a larger idea. a strong balance of theory and personal reflection. Business communication (10%) The report does not have a logical structure and/or the text does not communicate the findings. The visual design and/or written language detract from the report. The citations are limited or incorrect. The report lacks structure and summarises rather than synthesizes related ideas. The interpretation and the visual design add little to the report. The citations are present and mostly accurate. The report is adequately structured and provides a logical flow of information. The text clearly communicates the findings and demonstrates a sound interpretation. The citations are accurate and up to date. The report is well- structured and logically communicated with clear text. The findings exhibit solid translation and interpretation, and the visual design complements the report. The multiple citations are accurately recorded. The report is expertly structured and communicated without error. The text is expressive and concise. The report recognises competing explanations and identifies the relative merits and limitations of a position. The visual design enhances the overall report. The multiple citations are current, accurately recorded and highly relevant. Turnitin Submission Your assignment report must be uploaded as a unique document and all parts must be in portrait format. As long as the due date of the assessment is still future, you can resubmit your work. Note that the previous version of your assignment will be replaced by the new version. Assignments must be submitted via the Turnitin submission box that is available on the course Moodle website. Turnitin reports on any similarities between your cohort’s assignments, and also with regard to other sources (such as the internet or all assignments submitted all around the world via Turnitin). Please read this webpage (https://student.unsw.edu.au/turnitin), as we will assume that you are familiar with its content. You can also find on the Moodle webpage the Turnitin Similarity Report Interpretation Guide (2019). You need to check your document once it is submitted (check it on-screen). We will not mark assessments that cannot be read on screen. Students are reminded of the risk that technical issues may delay or even prevent their submission (such as internet connection and/or computer breakdowns). Students should allow enough time (at least 24 hours is recommended) between their submission and the due time. The Turnitin module will not let you submit a late report. No paper copy will be either accepted or graded. Late submission Please note that it is School policy that late submission of assignments will incur in a penalty. A penalty of 25% of the mark the student would otherwise have obtained, for each full (or part) day of lateness (e.g., 0 day 1 minute = 25% penalty, 2 days 21 hours = 75% penalty). Students who are late must submit their assignment on Moodle and send an email to the LIC. The date and time of your upload on Moodle determines the submission time for the purposes of calculating the penalty. More information on Late submissions, extensions and special consideration is available in the Moodle course webpage section Getting started. COMM2501/5501 Assessment 2, T3 4 Plagiarism awareness Students are reminded that the work they submit must be their own. While we have no problem with students working together on the assignment problems, the material students submit for assessment must be their own. Students should make sure they understand what plagiarism is—cases of plagiarism have a very high probability of being discovered. More information on Academic integrity and plagiarism is available in the Moodle course webpage section Getting started.