PRACTICE FINAL EXAMINATION
MKTG1001


PART B: Extended Answer Questions
From the following four (4) questions student must choose to answer only two (2). Each question is
worth 25 marks. You should be able to answer each question in approximately 250 words.

QUESTION 1
Explain the concept of price bundling, providing one example of this strategy being implemented.
What do you see as the advantages and disadvantages of a retailer implementing this pricing
strategy?

QUESTION 2
Discuss some of the pros and cons of the 3 different types of test marketing and explain which
one(s) might be best for a radically different, but easily copiable, new product.

QUESTION 3
For an airline service, explain how RATER and APPLE frameworks of service quality might apply,
showing how the service could be improved based on your analysis.

QUESTION 4
With reference to the iWatch, explain how the 6 factors involved in Rogers Diffusion of Innovation
Model might affect adoption of the watch in the market.