供应链代写-ITLS5250
时间:2021-11-19
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Supply chain risk management
Presented by
Dr Andrew Collins
Institute of Transport and Logistics Studies
ITLS5250
Foundation in Global Logistics
Semester 2, 2021
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10.1 Key concepts in supply chain risk management
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Supply chain risks and disruptions today
– What is the current health of global supply chains?
– What are some supply chains disruptions we are currently facing?
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The goal of supply chain risk management
– The threat
– Risks can make good supply chains perform very poorly
– Dealing with the threat
– Supply chain risk identification
– Supply chain risk mitigation
– The end goal
– Robust, resilient supply chains
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Categories of supply chain risk
– Supply risk
– Process risk
– Demand risk
– Corporate-level risk
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Regular verses abnormal supply chain risks
– Regular risks and delays
– Arise frequently
– Each incident is small, but a big problem in aggregate
– Abnormal risks and disruptions
– Less frequent than regular risks
Probability may be hard to ascertain
Easier to dismiss or ignore
– But are regularly occurring somewhere to businesses and supply chains
– Often very large in magnitude
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Correlation of risks
– Risks might be:
– Fully independent
– Correlated in some way
– Correlation may occur:
– Geographically (e.g. natural disaster)
– Due to some wider event (e.g. pandemic)
– Might impact:
– Supply, e.g. industry cluster impacted by natural disaster
– Demand, e.g. customer base all impacted by a recession
– Process, e.g. high oil price affects all transportation
– Broad mitigation strategy: diversification
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Upside and downside risks
– Downside risk
– Something gets worse
– Upside risk
– Something gets better
– But may produce own challenges
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10.2 Types of risk
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Supply risk: supplier failure
– Supplier might go bankrupt
– Abnormal risk
– Example: Apple, GT Advanced Technologies, and sapphire glass
– GT to provide Apple exclusive supply of sapphire glass
– Large prepayment given by Apple
– GT filed for bankruptcy
– Apple left without valuable new product
feature in the very competitive
smartphone market
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Supply risk: cost
– Price hikes
– Fluctuating exchange rates
– Downside and upside risk
– E.g. if we enter a long term contract, spot price may drop over the term
– Number of suppliers
– Price hikes more likely with single supplier
– But more suppliers may compromise economies of scale
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Supply risk: compromised supply
– Tampering
– Food and pharmaceuticals are vulnerable
– E.g. needles in strawberries in Australia,
September 2018
– Counterfeiting
– E.g. premium wines
– Questionable provenance
– What is it and where did it
come from?
– E.g. impure honey
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Other supply risks: quality, communication, coordination,
delays, etc
– Supplier might not deliver the right product, or at the right time
– Particularly problematic for complex products with high levels of component
interdependency
– Example: Boeing 787
– Over budget and behind schedule
– Technical problems with some suppliers that led to delays
– Quality issues, e.g. batteries
– Coordination and communication problems
– Regular and abnormal risk
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Process risk: design
– Faulty design or production, deceptive reporting
– Recalls and legal settlements can be hugely expensive
– Example: General Motors ignition switch defect
– Loss of control of engine and brakes
– Knowledge of the risks for some time
– Fix rejected in 2005 on cost grounds
– 5+ million car recall, hugely expensive
– $900 million fine, various lawsuits
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Process risk: long development time
– Most likely for complex products
– In the interim:
– Cannot meet demand
– Demand may change
– Competition may increase
– Example: COVID vaccines
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Process risk: transportation
– Disruptions to transportation networks
– What geographic area is covered?
– Weather
– Ash clouds, snow storms, etc
– Crime
– Piracy, theft, etc
– Congestion
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Process risk: yield
– How much production output for given input
– Uncertainty in output?
– Reduced output?
– Particularly common with new production processes
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Demand risk: economic cycles and demand shocks
– Slowdowns
– Recessions
– Depressions?
– Often wide scale impacts on demand
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Demand risk: forecasting
– May be too high or too low
 Stockouts
 Inventory costs and reduction in revenue
– Information distortion
– Shortages  over-ordering, pushing up forecasts
– Promotions and incentives not accounted for
– Bullwhip effect
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Demand risk: change in technology and consumer preference
– Longer term changes in supply:
– Technological frontier
– Research and development (R&D) of industry and competitors
• Example: Apple - new/refined market segments like tablets and
smart phones
– Longer term changes in demand:
– Consumer preference changes
– Often influenced by developments in supply
– Risk of obsolescence
– Uncertainty about which innovations will succeed
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Demand risk: supply chain visibility – by customers/the public
– Customer visibility into the supply chain could influence their demand
– Workplace conditions
– Regular workplace conditions (e.g. Nike factories)
– (Ab)normal workplace events (e.g. factory fires in Bangladesh)
– Animal welfare
– E.g. Live cattle exports from Australia to Indonesia
– Supplier welfare
– E.g. Supermarket chain pricing pressure on dairy farmers
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Corporate-level risk: supply chain visibility – by supply chain
partners
– More partners  less (or harder) visibility and control
– Example: once again, Boeing 787
– Poor communication of demand or inventory levels downstream
– Can result in gaming of the system
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Corporate-level risk: IT systems risks
– Particularly vulnerable when new systems are introduced
– Security issues and virus disruptions
– Example: WannaCry ransomware
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Corporate-level risk: intellectual property (IP)
– Outsourcing may be low cost, but IP may be stolen
– Can be especially damaging when knowledge or tooling is utilized by
suppliers
– Long term implications for profitability
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Corporate-level risk: political/governmental
– Trade wars
– Tariffs
– Sanctions
– Military conflict
– Changes in environmental and other regulations over time
– Government enforced recalls and bans
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Corporate-level risk: exchange rate
– Short term verses long term fluctuations
– Impacts on supply costs, demand, revenue, etc
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10.3 Mitigating risks
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Mitigating risks
– How might we assess each mitigation strategy?
– Does the strategy manage supply or demand?
– How does it help mitigate:
• Regular risks and delays?
• Abnormal risks and disruptions?
– Some broad strategies
– Flexibility
– Buffers and redundancies
– Diversification
– Alignment of incentives
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Postponement and modular design
– What is it?
– Postponement
• Delay final configuration of product until demand is better known
– Modular design
• Design products so that parts are interchangeable
• Can support postponement
– How does it help mitigate regular risk?
– More demand certainty
• Generate forecasts at component level, with greater accuracy
• Allows a company to compete on product variety and
customizability, at a lower risk profile than without postponement
– How does it help mitigate abnormal risk?
– Can reconfigure products more easily if there are disruptions
– Example: Microprocessors in the Samsung Galaxy series
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Flexible supplier base
– What is it?
– Use multiple suppliers
– Allows rapid shift if there is a disruption
– Other suppliers may need to ramp up production, but they already have
experience producing that product
– Example: COVID19 vaccine procurement in Australia
– AstraZeneca Vaxzevria
– Pfizer Comirnaty
– Moderna Spikevax
– Negatives
– Additional cost and management overhead
– May reduce economies of scale
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Flexible supplier base
– How does it help mitigate regular risk?
– Some plants could fulfil regular demand
• Low flexibility
• Low cost
– Other plants could meet high demand (random, seasonal, etc)
• More flexible
• Higher cost
• Potentially boost responsiveness through proximity to market
– More likely for high value or less certain items
– Example: HP printers in Singapore and US
– How does it help mitigate abnormal risk?
– Provides continuity after disruptions
– ‘Flexible manufacturing process’ useful here
– Correlation of risks important
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Make-and-buy
– What is it?
– Keep some/most production in-house
– Have flexibility to buy in
– How does it help mitigate regular risk?
– Flexibility in supply as with ‘Flexible supplier base’
– May have greater control and visibility with in-house production
– How does it help mitigate abnormal risk?
– Can reduce number of outsiders who learn production techniques/IP,
whilst maintaining flexibility; then use trusted partners
– Ensure production knowledge is maintained if suppliers go bankrupt
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Flexible manufacturing process
– What is it?
– The following are designed to be flexible during production:
• Plants
• Machines
– Generally less specialized, more expensive, slower
• Labour
– May provide additional training, or seek higher skilled labour
– More cost
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Flexible manufacturing process
– How does it help mitigate regular risk?
– Can help respond to yield and supply problems
– Can better handle regular demand fluctuations
– Can result in better use of capacity (even if more expensive)
– Helps facilitate postponement and modular design
– How does it help mitigate abnormal risk?
– Reduce supply risks
• Make up for disruptions elsewhere
• Could ration limited supply over more products
– Reduce demand risks
• Switch production to a product if demand is high, or disruptively
large (e.g. competitor exits the market)
• Switch production from a product if demand is low, perhaps after a
major shock
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Change or diversify the product offering
– What is it?
– Sell something we weren’t selling before
– How does it help mitigate regular risk?
– Reduces demand risks
– Ideally negative correlation in products
– How does it help mitigate abnormal risk?
– Reduces impact on business turnover if some demand reduces
dramatically
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Strategic stock
– What is it?
– Hold some stock centrally for high priority purposes
– Different to just more stock – limited locations only
– May be shared by multiple supply chain partners
(e.g. retailers, repair centers, hospitals)
– How does it help mitigate regular risk?
– Useful for very lumpy demand of important products, e.g. mining spares
– How does it help mitigate abnormal risk?
– Can allow quick response in a disruption or major spike in demand,
perhaps for high priority purposes
– Examples: petroleum reserves, medicine and medical supply stockpiles
– Rationing principles might be employed
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Build reserves for redundancy
– What is it?
– Hold extra reserves of:
• Inventory
• Capacity
– Negatives
– Can be very expensive for rare events
– Disguises inefficiency
– How does it help mitigate regular risk?
– Utilise extra inventory and capacity to handle demand and supply
fluctuations
– Have their place, for regular risk, if economically informed
– How does it help mitigate abnormal risk?
– Best if used for strategic purposes (‘Strategic stock’), or in combination
with ‘Flexible manufacturing’
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Economic supply incentives
– What is it?
– May be a limited number or no suppliers in the market
– Or existing suppliers might be at risk of failure
– Try and cultivate additional or support existing suppliers through
economic incentives, e.g. purchasing minimums
– How does it help mitigate abnormal risk?
– Provides continuity after disruptions
– Ensures important, economically marginal industries remain
– E.g. vaccine development
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Flexible transportation
– What is it?
– Allow for shift:
• Between modes
• Between carriers
• Between routes
– How does it help mitigate regular risk?
– Route changes to avoid congestion
– Mode choice to expedite delivery
– How does it help mitigate abnormal risk?
– Can shift any of these after disruptions
– Multiple carriers similar to ‘Flexible supplier base’
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Improve traceability
– What is it?
– Use technologies and information systems to trace movements through
the supply chain
– How does it help mitigate regular risk?
– Provides customers with confidence
– How does it help mitigate abnormal risk?
– Better manage product recalls
• E.g. pharmaceutical item, tampered products, tainted food
– Verify integrity, provenance
• E.g. cold chain logistics
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Rationing
– What is it?
– Limit purchases by quantity or eligibility
– Might prioritise customers on some criteria
• Value of customer
• Customer loyalty
• Customer need, e.g. vaccines
• Criticality of component
– How does it help mitigate regular risk?
– Can reduce onselling, e.g. concert tickets
– How does it help mitigate abnormal risk?
– Helps manage large supply/demand mismatches
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Revenue management via dynamic pricing and promotion
– What is it?
– Dynamic pricing
• Use price as a mechanism to match demand and supply
• Can alter price of alternative products, to entice product switch, but
not to competitor
– Promotion
• Raise awareness of product alternatives
– How does it help mitigate regular risk?
– Let price adjust based on usual supply and demand fluctuations
– E.g. airline seat inventory
– How does it help mitigate abnormal risk?
– Proactively promote or discount non-affected products under own
control
– E.g. Dell when certain components unavailable
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Assortment planning
– What is it?
– Involves controlling:
• What products are on display
• Where they are on display (e.g. aisle ends)
• Quantity of facings
– How does it help mitigate regular risk?
– Increase display impact if demand is low
– How does it help mitigate abnormal risk?
– Promote alternatives under own control
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Anticipate and manipulate consumer preferences
– What is it?
– Invest in research and development to make more appealing products
– Market research to watch trends for products and logistics services
• Not just tracking demand
• Surveys, social media etc
– How does it help mitigate regular risk?
– Identify early on consumer influences on demand fluctuation
– Looking for structural influences amongst random fluctuations
– How does it help mitigate abnormal risk?
– Shape demand through R&D to avoid long-term downside demand risk
– Examples: Apple developing the iPad
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Diverse customer base
– What is it?
– Ensure plants or facilities serve multiple or diverse customers
– Seek more customers to reduce impact of customers leaving/defaulting
– Proactively monitor financial health of high value customers
– How does it help mitigate regular risk?
– May smooth out demand for products from each facility
– How does it help mitigate abnormal risk?
– Reduces impact of systematic downturn in certain markets
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Financial instruments
– What is it?
– Various forms of contracts (forward, futures, options contracts) that
provide some certainty about input material costs and labour costs
– Can help with exchange rate risk
– Reduces cost volatility, but doesn’t eliminate risk
– How does it help mitigate regular risk?
– Provides some certainty over the short term
– How does it help mitigate abnormal risk?
– Can prevent large downside risks in the short term
– Can also lose out if the situation improves
– Might need new strategies in the long term
– E.g. hedge against input material costs in the short term, relocate if
they stay high
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10.4 Other considerations with risk management
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Need to be proactive
– Need to be proactive in:
– Anticipating future problems
– Identifying current problems
– Responding to problems
– Reviewing and updating response if needed
– Example: Nokia and Ericsson
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Communication and marketing
– Maintain good relationships with customers and suppliers
– Could use social media, websites etc
– Good communication can give use extra insights
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Quantifying the benefits
– Costs are readily observed
– Risk mitigation costs will always be incurred
– Benefits can be less obvious
– Benefits will only be realized if risky outcome eventuates
– A priori probability of occurrence can be hard to quantify, especially
when very low
– Can be difficult to quantify the benefits, or get buy-in
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The importance of getting management buy-in
– Need to get management buy-in to:
– Progress risk mitigation strategies
– Get acceptance of cost and other implications
– Can be difficult, especially for low probability events
– Stress testing
– What-if scenarios, testing parts of the supply chain and risk types
– Can demonstrate the consequences of risky outcomes to management:
costs, service levels etc
– Don’t get too caught up on probabilities of occurrence, it is a “thought
experiment”














































































































































































































































































































































































































































































































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