2021 Autumn Term
1
Cultural Heritage Management
Assignment File

ASSIGNMENT 1: WRITTEN REPORT
Due Date: 3 December 2021 (Friday)
Length: 2,500 words excluding title page, table of content and references (per group) and
250 words reflection (per student)
Marks: 100 marks (equivalent to 25% of the final grade)

Instruction
Each tutorial class will be divided into seven teams. Each team is asked to compose a written report
based on one self-chosen heritage site in Hong Kong. Prior approval of the site selection is required.
Please confirm with your tutor. This assignment is used mainly to assess outcomes 1 to 3.

Report Structure
As business development consultant of the Hong Kong Tourism Board, your group are asked to
produce a consultancy report based on a self-chosen heritage site. The following issues should be
discussed:
 Title page: Course code and name, names and student IDs of the group, tutorial number,
group number and word count (Please use the designated title page)
 Table of content
 Introduction: Background of the selected site and type of heritage supply
 Planning principle: The participatory, incremental and collaborative (PIC) model
 Importance of the site to Hong Kong
 Potential visitors: Profiles of potential visitor(s), their conceptual viewpoint of authenticity
and degree of authenticity
 Interpretation: Analysis on the existing interpretive tools
 Recommendations to the site mangers based on prior analysis
 References
 Reflection: Personal reflection on the report content


2021 Autumn Term
2
The data of this assignment should come from primary or secondary sources. Your team may conduct
site visit, visitor interview, literature review from academic journals, magazines, newspaper, books,
government reports, and/or other reliable sources. All claims have to be well justified with sensible
reasons. 10% of the marks awarded to the assignment will be deducted for each calendar day overdue,
or for every 250 words above or below the word limit. Any content involving plagiarism will be
reduced to zero mark.

Report Format

 Your written report should be typed or produced on a PC
 Use standard A4 size white paper
 Must be type-set with Times New Roman 12pt font; single-spaced with one-inch margin on all
sides of the report. Number the pages in the lower middle of the page
 Clear headings and/ or subheadings should be used in each section
 Tables and figures should be utilized throughout the report where appropriate
 The APA referencing style should be followed


2021 Autumn Term
3
Rubric of Assignment 1 – Written Report (Group-based Assessment)
The written report will be evaluated based on the following criteria.
Criteria Unsatisfactory Below Average Satisfactory Very Good Excellent
Understanding
and application
of theory (30%)
 Substantially inaccurate
understanding of cultural
heritage management
theories


 Misunderstanding of
cultural heritage
management theories
 Minimal application of
theories

 Fair understanding of
cultural heritage
management theories
 Sound linkage between
theory and application

 Fair understanding of
cultural heritage
management theories
 Apparent linkage between
theory and application

 Thorough understanding
of cultural heritage
management theories
 Substantial linkage
between theory and
application

Quality of
analysis (30%)
 Much extraneous
information
 Confusing vocabulary and
syntax



 Evident of extraneous
information
 Inaccurate usage of
vocabulary and syntax



 Relevant information but
lacking personal insights
 Ordinary vocabulary
range with some
vernacular terms


 Relevant information with
personal insights
 Good vocabulary range
and accuracy of usage



 Wide knowledge to the
questions with personal
insights
 Exceptional vocabulary
range and accuracy of
usage

Research effort
and citation
(15%)
 No research effort
 Inappropriate referencing
style, i.e. use of footnote,
absence of in-text citation
and/or reference list




 Minimal research effort
 Use unreliable sources of
information
 Citations are incomplete,
inaccurate and/or missing




 Appropriate research
effort
 Use reliable sources of
information
 Cited most sources of
information accurately,
despite some
inappropriateness

 Apparent research effort
 Use credible sources of
information
 Cited most sources of
information accurately




 Substantial research effort
 Use credible and diverse
sources of information
 Cited all sources of
information accurately




Originality
(10%)
 Absence of originality, i.e.
borrowing ideas from
literature with no personal
insights

 Minimal originality, i.e.
irrelevant claims or
examples


 Limited originality, i.e.
use of examples discussed
in lectures or tutorials


 Some originality, i.e. use
of appropriate examples
not covered in lectures or
tutorials

 Substantial originality, i.e.
innovative examples/
ideas not covered in
lectures or tutorials

Reflection*
(15%)
 Do not offer examples to
support evaluation and
application



 Few/ descriptive
examples to support
evaluation and application



 Some examples to support
evaluation and application
despite some
inappropriateness


 Appropriate examples to
support evaluation and
application
 Awareness of differing
viewpoints

 Extensive and appropriate
examples to support
evaluation and application
 Creative syntheses of
differing viewpoint

* Individual assessment component