BIA B453F Assignment 2 (2022) Rubrics
CILO:
1. Construct mobile apps for conducting business through mobile devices.
2. Develop applications to extract, process and analyze data from social networks.
3. Utilize and evaluate the main tools and techniques in social media mining.

Part A (10 marks) CILO Poor (<20%) Below standard (20-39%) Satisfactory (40-59%) Good (60-79%) Excellent (>=80%)
Proposed topic and
purpose for data
analysis
2, 3 The proposed topic
is not meaningful
at all. It is unlikely
that the purpose
can be addressed
by data analysis.

The proposed topic is not
meaningful in general.
There is a low potential that
the purpose can be
addressed by data analysis.

The proposed topic is
meaningful in general.
There is a high potential
that the purpose can be
partially addressed by
data analysis.

The proposed topic is
important. There is a
high potential that the
purpose can be
mostly addressed by
the data analysis.

The proposed topic is
very significant and
interesting. There is a
high potential that the
purpose can be fully
addressed by the data
analysis.

5 marks 0 – 0.9 mark 1 – 1.9 marks

2 – 2.9 marks 3 – 3.9 marks 4 – 5 marks
Dataset extraction /
selection
2, 3 The dataset has
inadequate
attribute types and
little amount of
data for data
analysis that can
address the
proposed topic.
The dataset contains only
few adequate attribute
types and insufficient
amount of data for data
analysis that can address
the proposed topic.
The dataset contains
some adequate attribute
types and minimal
amount of data for data
analysis that can
partially address the
proposed topic.
The dataset contains
overall appropriate
attribute types and
good amount of data
for data analysis that
can in general address
the proposed topic.

The dataset contains
well balanced and
suitable attribute types
and sufficient amount
of data for data
analysis that can fully
address the proposed
topic.

5 marks 0 – 0.9 mark 1 – 1.9 marks

2 – 2.9 marks 3 – 3.9 marks 4 – 5 marks

Part B (30 marks) CILO Poor (<20%) Below standard (20-39%) Satisfactory (40-59%) Good (60-79%) Excellent (>=80%)
Correctness of the
analysis
2, 3 The source code
for the data
analysis returns
only incorrect
results.

The source code for the
data analysis returns mostly
incorrect results.
The source code for the
data analysis returns
partially correct results.
The source code for
the data analysis
returns mostly correct
results.
The source code for
the data analysis
returns completely
correct results.
10 marks

0 – 1.9 marks 2 – 3.9 marks 4 – 5.9 marks 6 – 7.9 marks 8 – 10 marks
Data analysis 2, 3 The data analysis
performs
incorrectly with
no data analysis
techniques
employed.

The data analysis performs
incorrectly with improper
data analysis techniques
employed.

The data analysis is
basically correct. Only
one data analysis
technique is employed.

The data analysis is
mostly correctly. At
least two data
analysis techniques
are employed.
The data analysis
performs correctly and
in-depth. At least three
data analysis
techniques are
employed.
10 marks

0 – 1.9 marks 2 – 3.9 marks 4 – 5.9 marks 6 – 7.9 marks 8 – 10 marks
Data visualization 2, 3 The data
visualization is
missing.
The data visualization is
presented poorly.
The data visualization is
presented acceptably.
The data visualization
is presented
adequately.

The data visualization
is presented clearly
and attractive.

10 marks

0 – 1.9 marks 2 – 3.9 marks 4 – 5.9 marks 6 – 7.9 marks 8 – 10 marks



Part C (40 marks) CILO Poor (<20%) Below standard (20-39%) Satisfactory (40-59%) Good (60-79%) Excellent (>=80%)
Social media source 2, 3 The justification
of choosing the
particular social
media source is
missing.

The justification of
choosing the particular
social media source is not
properly explained.

The justification of
choosing the particular
social media source is in
general explained.

The justification of
choosing the
particular social
media source is well
explained.

The justification of
choosing the particular
social media source is
clearly explained in
full detail.

10 marks

0 – 1.9 marks 2 – 3.9 marks 4 – 5.9 marks 6 – 7.9 marks 8 – 10 marks
Purpose of the
analysis
2, 3 The purpose of
the analysis is
poorly presented.

The purpose of the analysis
is not properly presented.

The purpose of the
analysis is in general
presented.

The purpose of the
analysis is properly
presented.

The purpose of the
analysis is significant
and clearly presented.

10 marks

0 – 1.9 marks 2 – 3.9 marks 4 – 5.9 marks 6 – 7.9 marks 8 – 10 marks
Findings and insight 2, 3 The findings and
insight are
insignificant and
incorrect.

The findings and insight are
overall insignificant or
incorrect.

The findings and insight
are overall satisfactory.
The findings and
insight are good and
clearly presented.
The findings and
insight are important
and well-written.

10 marks

0 – 1.9 marks 2 – 3.9 marks 4 – 5.9 marks 6 – 7.9 marks 8 – 10 marks
Report style and
presentation

2, 3 The report is
poorly written
with frequent
grammatical or
spelling errors
that severely
distort its clarity.
The report is written
unsatisfactorily with
frequent grammatical or
spelling errors that
significantly distort its
clarity.

The report contains
many grammatical or
spelling errors that
affect its clarity.
The report is well
organized and may
contain a few
grammatical or
spelling errors,
without affect its
overall clarity.

The report is very well
organized and written
in grammatically-
correct language
without any spelling
errors.
10 marks

0 – 1.9 marks 2 – 3.9 marks 4 – 5.9 marks 6 – 7.9 marks 8 – 10 marks


Part D (20 marks) CILO Poor (<20%) Below standard (20-39%) Satisfactory (40-59%) Good (60-79%) Excellent (>=80%)
Oral presentation 2, 3 Poor quality of
content and
organization
Poor presentation
style and time
management.
Marginal quality of content
and organization
Marginal presentation style
and time management.
Fair quality of content
and organization
Fair presentation style
and time management.
Good quality of
content and
organization
Good presentation
style and time
management.
Excellent quality of
content and
organization
Excellent presentation
style and time
management.

10 marks

0 – 1.9 marks 2 – 3.9 marks 4 – 5.9 marks 6 – 7.9 marks 8 – 10 marks
Q&A 2, 3 No preparation
for Q&A.
No response to
the questions
Showed no
understanding of
the data analysis.
Little preparation for Q&A.
Poor response to the
questions
Showed little understanding
of the data analysis.
Fair preparation for
Q&A.
Fair response to the
questions
Showed some
understanding of the
data analysis.
Good preparation for
Q&A.
Good response to the
questions
Showed good
understanding of the
data analysis.
Excellent preparation
for Q&A.
Excellent response to
the questions
Showed thorough
understanding of the
data analysis.

10 marks

0 – 1.9 marks 2 – 3.9 marks 4 – 5.9 marks 6 – 7.9 marks 8 – 10 marks
Total: 100 marks