DECO 1400/7140: WEB DESIGN REPORT RUBRIC


20% of final grade
Due: 6 May 2022, 1pm


CRITERIA FAIL PASS CREDIT DISTINCTION HIGH DISTINCTION

LOW FIDELITY PROTOTYPE





20% of total grade
Minimal or no low
fidelity prototype.
Insufficient
explanation. The
student has no or
limited understanding
of the underlying
concepts.

Adequate level of
presentation. The
submission
demonstrates at least a
basic understanding of
the low fidelity
prototype concepts.
Appropriate level of
presentation. The
submission
demonstrates a sound
understanding of the
low fidelity prototype
concepts
Good level of
presentation. The
student has
demonstrated a clear
level of understanding
of the low fidelity
prototype concepts.
Excellent and insightful
presentation. The student
has demonstrated a high
level of understanding of
the low fidelity prototype
concepts.
HIGH FIDELITY
PROTOTYPE


20% of total grade
Minimal or no high
fidelity prototype.
Insufficient
explanation. The
student has no or
limited understanding
of the underlying
concepts.

Adequate level of
presentation. The
submission
demonstrates at least a
basic understanding of
the high fidelity
prototype concepts.
Appropriate level of
presentation. The
submission
demonstrates a sound
understanding of the
high fidelity prototype
concepts
Good level of
presentation. The
student has
demonstrated a clear
level of understanding
of the high fidelity
prototype concepts.
Excellent and insightful
presentation. The student
has demonstrated a high
level of understanding of
the high fidelity prototype
concepts.
DESIGN DECISIONS BASED
ON NIELSEN’ S USABILITY
HEURISTICS

20% of total grade
Minimal or no design
decision using the
usability heuristics.
Insufficient
explanation. The
student has no or
limited understanding
of the underlying
concepts.

Adequate design
decisions using the
usability heuristics.
The submission
demonstrates at least a
basic understanding of
the underlying
concepts.
Appropriate design
decisions. The
submission
demonstrates a sound
understanding of the
underlying concepts
Good level of design
decisions. The student
has demonstrated a
clear level of
understanding of the
underlying concepts.
Excellent and insightful
design decisions using
Nielsen’s usability
heuristics. The student
has demonstrated a high
level of understanding of
the underlying concepts.
SITEMAP,
INTRODUCTION,
CONCLUSION &
References (optional)



20% of total grade
No introduction, sitemap
and/or conclusion.
Limited awareness of
audience or purpose of
the website. Paragraphs
lack development and
coherence.
Adequate awareness of
audience or purpose of
the website. Basic
introduction, sitemap
and/or conclusions and
adequate suggestions
for future
improvements are
provided.
Appropriate
awareness of audience
or purpose of the
website. Sound
introduction, sitemap
and conclusions and
appropriate
suggestions for future
improvements are
provided.
Good awareness of
audience or purpose of
the website. Clear
introduction, sitemap
and conclusions and
good suggestions for
future improvements
are provided.
Excellent awareness of
audience or purpose of the
website. Insightful
introduction, sitemap and
conclusions and insightful
suggestions for future
improvements are
provided.
PRESENTATION








20% of total grade
Incorrect and/or
ineffective language.
Poor presentation of
the report, and/or
structure. The
submission
demonstrates a limited
of flow of concepts, and
use of images/
text/materials.

Adequate use of
language, structure
and style, with some
errors. The
submission
demonstrates a basic
flow of concepts, and
use of images/
text/materials.

Appropriate use of
language, structure
and style. The
submission
demonstrates a
sound flow of
concepts, and use of
images/
text/materials.
Good use of language,
structure and style. The
submission
demonstrates a clear
flow of concepts, and
use of images/
text/materials.
Excellent level of clarity
in style and structure,
and effective
communication
throughout. The
submission demonstrates
a coherent flow of
concepts, and use of
images/ text/materials.