IBUS7322 International Service Delivery Process Assignment Marking Criteria Sheet
1

85 Plus 75-84 65-74 50-64 47-49 30-46 0-29
Demonstrated Understanding and Effective Application of relevant Theory, Concepts, Frameworks & Service Operations Literature 40%
To effectively
apply key concepts
and theory to your
topic and
company. Present
a well-organized,
clear, concise
review of the
literature on a
topic selected. As a
guide, the most
important aims of
this assignment
are to (1) to read
more broadly
around the topic
under
consideration; (2)
identify any issues
related to the
topic; and (3)
encourage critical
reading of the
literature.
85 to 100
points
Demonstrates
substantial
understanding
of fundamental
concepts of the
field of study
and ability to
apply these
concepts in a
variety of
contexts;
develops or
adapts
convincing
arguments and
provides
coherent
justification;
communicates
information and
ideas clearly
and fluently in
terms of the
conventions of
the discipline.
Frequent
evidence of
originality in
defining and
75 to 84 points
Demonstrates
substantial
understanding
of fundamental
concepts of the
field of study
and ability to
apply these
concepts in a
variety of
contexts;
develops or
adapts
convincing
arguments and
provides
coherent
justification;
communicates
information and
ideas clearly and
fluently in terms
of the
conventions of
the discipline.
Frequent
evidence of
originality in
defining and
analysing issues
65 to 74 points
Demonstrates
substantial
understanding
of fundamental
concepts of the
field of study
and ability to
apply these
concepts in a
variety of
contexts;
develops or
adapts
convincing
arguments and
provides
coherent
justification;
communicates
information and
ideas clearly and
fluently in terms
of the
conventions of
the discipline.
50 to 64 points
Demonstrates
adequate
understanding
and application
of the
fundamental
concepts of the
field of study;
develops routine
arguments or
decisions and
provides
acceptable
justification;
communicates
information and
ideas
adequately in
terms of the
conventions of
the discipline.
47 to 49 points
Demonstrates
superficial or
partial or faulty
understanding
of the
fundamental
concepts of the
field of study
and limited
ability to apply
these concepts;
presents
undeveloped or
inappropriate or
unsupported
arguments;
communicates
information or
ideas with lack
of clarity and
inconsistent
adherence to
the conventions
of the discipline.
30 to 46 points
Demonstrates
clear
deficiencies in
understanding
and applying
fundamental
concepts;
communicates
information or
ideas in ways
that are
frequently
incomplete or
confusing and
give little
attention to the
conventions of
the discipline.
0 to 29 points
Fails to
demonstrate
most or all of
the basic
requirements of
the course.
Little no
relevant
concepts /
literature
effective applied
IBUS7322 International Service Delivery Process Assignment Marking Criteria Sheet
2

analysing issues
or problems
and in creating
solutions; uses
a level, style
and means of
communication
appropriate to
the discipline
and the
audience.
Consistent
evidence of
substantial
originality and
insight in
identifying,
generating and
communicating
competing
arguments,
perspectives or
problem solving
approaches;
critically
evaluates
problems, their
solutions and
implications.
or problems and
in creating
solutions; uses a
level, style and
means of
communication
appropriate to
the discipline
and the
audience.
Topic Secondary Research and Critical Analysis 40%
Evidence of
conceptually
sophisticated
86 to 100
points
75 to 84 points
Demonstrates
substantial
65 to 74 points
Demonstrates
substantial
50 to 64 points
Demonstrates
adequate
47 to 49 points
Demonstrates
superficial or
30 to 46 points
Demonstrates
clear
0 to 29 points
Fails to
demonstrate
IBUS7322 International Service Delivery Process Assignment Marking Criteria Sheet
3

thinking and
critical analysis of
secondary
research
appropriate to the
topic. Secondary
research will
include non
academic ie
market/industry/
and company
research.
Arguments
supported by
evidence and
examples.
Student will have
consulted a wide
range of
appropriate
sources. Min
number of 10
references.
Demonstrates
substantial
understanding
of fundamental
concepts of the
field of study
and ability to
apply these
concepts in a
variety of
contexts
supported by
comprehensive
market/industry
and company
data. Excellent,
clear
demonstration
of critical
analysis.
Develops or
adapts
convincing
arguments and
provides
coherent
justification;
communicates
information and
ideas clearly
and fluently in
terms of the
conventions of
understanding
of fundamental
concepts of the
field of study
and ability to
apply these
concepts in a
variety of
contexts
supported by
extensive
market/industry
and company
data. Very good,
clear
demonstration
of critical
analysis.
develops or
adapts
convincing
arguments and
provides
coherent
justification;
communicates
information and
ideas clearly and
fluently in terms
of the
conventions of
the discipline.
Frequent
understanding
of fundamental
concepts of the
field of study
and ability to
apply these
concepts in a
variety of
contexts
supported by
substantial
market/industry
and company
data. Good
demonstration
of critical
analysis.
develops or
adapts
convincing
arguments and
provides
coherent
justification;
communicates
information and
ideas clearly and
fluently in terms
of the
conventions of
the discipline.
Exceeded min of
10 authoritative,
understanding
and application
of the
fundamental
concepts of the
field of study;
supported by
adequate
market/industry
and company
data. Sound
demonstration
of critical
analysis.
develops routine
arguments or
decisions and
provides
acceptable
justification;
communicates
information and
ideas
adequately in
terms of the
conventions of
the discipline.
Met or
exceeded min of
10 authoritative,
relevant
references.
partial or faulty
understanding
of the
fundamental
concepts of the
field of study
and limited
ability to apply
these concepts;
presents
undeveloped or
inappropriate or
unsupported
arguments;
communicates
information or
ideas with lack
of clarity and
inconsistent
adherence to
the conventions
of the discipline.
Under min of 10
authoritative,
relevant
references.
deficiencies in
understanding
and applying
fundamental
concepts;
communicates
information or
ideas in ways
that are
frequently
incomplete or
confusing and
give little
attention to the
conventions of
the discipline.
Under min of 10
authoritative,
relevant
references.
most or all of
the basic
requirements of
the course.
Under min of 10
authoritative,
relevant
references.
IBUS7322 International Service Delivery Process Assignment Marking Criteria Sheet
4

the discipline.
Frequent
evidence of
originality in
defining and
analysing issues
or problems
and in creating
solutions; uses
a level, style
and means of
communication
appropriate to
the discipline
and the
audience.
Consistent
evidence of
substantial
originality and
insight in
identifying,
generating and
communicating
competing
arguments,
perspectives or
problem solving
approaches;
critically
evaluates
problems, their
solutions and
evidence of
originality in
defining and
analysing issues
or problems and
in creating
solutions; uses a
level, style and
means of
communication
appropriate to
the discipline
and the
audience.
Exceeded min of
10 authoritative,
relevant
references.
relevant
references.
IBUS7322 International Service Delivery Process Assignment Marking Criteria Sheet
5

implications.
Exceeded min
of 10
authoritative,
relevant
references.
Syntax 10%
Excellent overall
standard of
presentation,
exhibiting a high
standard of English
and clarity of
expression.
Appropriate use of
fonts and effects.
Rich, flowing text,
pleasure to read
with minimal
errors.
Appropriate
separation of text
into sections/sub-
sections.
Complying to
correct academic
format.
86 to 100
points
Demonstrates
substantial
understanding
of fundamental
concepts of the
field of study
and ability to
apply these
concepts in a
variety of
contexts;
develops or
adapts
convincing
arguments and
provides
coherent
justification;
communicates
information and
ideas clearly
and fluently in
terms of the
conventions of
75 to 84 points
Demonstrates
substantial
understanding
of fundamental
concepts of the
field of study
and ability to
apply these
concepts in a
variety of
contexts;
develops or
adapts
convincing
arguments and
provides
coherent
justification;
communicates
information and
ideas clearly and
fluently in terms
of the
conventions of
the discipline.
65 to 74 points
Demonstrates
substantial
understanding
of fundamental
concepts of the
field of study
and ability to
apply these
concepts in a
variety of
contexts;
develops or
adapts
convincing
arguments and
provides
coherent
justification;
communicates
information and
ideas clearly and
fluently in terms
of the
conventions of
the discipline.
50 to 64 points
Demonstrates
adequate
understanding
and application
of the
fundamental
concepts of the
field of study;
develops routine
arguments or
decisions and
provides
acceptable
justification;
communicates
information and
ideas
adequately in
terms of the
conventions of
the discipline.
47 to 49 points
Demonstrates
superficial or
partial or faulty
understanding
of the
fundamental
concepts of the
field of study
and limited
ability to apply
these concepts;
presents
undeveloped or
inappropriate or
unsupported
arguments;
communicates
information or
ideas with lack
of clarity and
inconsistent
adherence to
the conventions
of the discipline.
30 to 46 points
Demonstrates
clear
deficiencies in
understanding
and applying
fundamental
concepts;
communicates
information or
ideas in ways
that are
frequently
incomplete or
confusing and
give little
attention to the
conventions of
the discipline.
0 to 29 points
Fails to
demonstrate
most or all of
the basic
requirements of
the course.
IBUS7322 International Service Delivery Process Assignment Marking Criteria Sheet
6

the discipline.
Frequent
evidence of
originality in
defining and
analysing issues
or problems
and in creating
solutions; uses
a level, style
and means of
communication
appropriate to
the discipline
and the
audience.
Consistent
evidence of
substantial
originality and
insight in
identifying,
generating and
communicating
competing
arguments,
perspectives or
problem solving
approaches;
critically
evaluates
problems, their
Frequent
evidence of
originality in
defining and
analysing issues
or problems and
in creating
solutions; uses a
level, style and
means of
communication
appropriate to
the discipline
and the
audience.
IBUS7322 International Service Delivery Process Assignment Marking Criteria Sheet
7

solutions and
implications.
Referencing, Grammar, Spelling, Essay Format etc 5 %
Appropriate in
text referencing
(APA or Harvard) in
a standard format
with few if any
errors. Effective
use of Essay
format. Spelling
and Grammar.
Within word count
of 1500 words
86 to 100
points
Demonstrates
substantial
understanding
of fundamental
concepts of the
field of study
and ability to
apply these to
build coherent
justification;
communicates
information and
ideas clearly
and fluently in
terms of the
conventions of
the discipline.
Frequent
evidence of
originality in
defining and
analysing issues
or problems
and in creating
solutions; uses
a level, style
and means of
communication
75 to 84 points
Demonstrates
substantial
understanding
of fundamental
concepts of the
field of study
and ability to
apply these
concepts in a
variety of
contexts;
develops or
adapts
convincing
arguments and
provides
coherent
justification;
communicates
information and
ideas clearly and
fluently in terms
of the
conventions of
the discipline.
Frequent
evidence of
originality in
defining and
65 to 74 points
Demonstrates
substantial
understanding
of fundamental
concepts of the
field of study
and ability to
apply these
concepts in a
variety of
contexts;
develops or
adapts
convincing
arguments and
provides
coherent
justification;
communicates
information and
ideas clearly and
fluently in terms
of the
conventions of
the discipline.
Some spelling
errors and
grammar and
effective use of
50 to 64 points
Demonstrates
adequate
understanding
and application
of the
fundamental
concepts of the
field of study;
develops routine
arguments or
decisions and
provides
acceptable
justification;
communicates
information and
ideas
adequately in
terms of the
conventions of
the discipline.
Some spelling
errors and
grammar and
effective use of
essay format.
Does not exceed
word count.
47 to 49 points
Demonstrates
superficial or
partial or faulty
understanding
of the
fundamental
concepts of the
field of study
and limited
ability to apply
these concepts;
presents
undeveloped or
inappropriate or
unsupported
arguments;
communicates
information or
ideas with lack
of clarity and
inconsistent
adherence to
the conventions
of the discipline.
Multiple
potential
spelling errors
and grammar
and no effective
30 to 46 points
Demonstrates
clear
deficiencies in
understanding
and applying
fundamental
concepts;
communicates
information or
ideas in ways
that are
frequently
incomplete or
confusing and
give little
attention to the
conventions of
the discipline.
Multiple
potential
spelling errors
and grammar
and no effective
use of essay
format. Does
exceed word
count.
0 to 29 points
Fails to
demonstrate
most or all of
the basic
requirements of
the course.
Multiple
potential
spelling errors
and grammar
and no effective
use of essay
format. Does
exceed word
count.
IBUS7322 International Service Delivery Process Assignment Marking Criteria Sheet
8

appropriate to
the discipline
and the
audience.
Consistent
evidence of
substantial
originality and
insight in
identifying,
generating and
communicating
competing
arguments,
perspectives or
problem solving
approaches;
critically
evaluates
problems, their
solutions and
implications.
Few to no
spelling errors
and grammar
and very
effective use of
essay format.
Does not
exceed word
count.
analysing issues
or problems and
in creating
solutions; uses a
level, style and
means of
communication
appropriate to
the discipline
and the
audience. Few
to no spelling
errors and
grammar and
very effective
use of essay
format. Does
not exceed word
count.
essay format.
Does not exceed
word count.
use of essay
format. Does
exceed word
count.
Tables, Figures, Charts / Framework Tools etc 5%
IBUS7322 International Service Delivery Process Assignment Marking Criteria Sheet
9

Use of original
tables and figures
to summarize data
from multiple
sources to support
an argument. Use
tables and figures
to assist with
effectively
displaying
appropriate
charting / mapping
/ tools in context
of the topic.
86 to 100
points
Demonstrates
substantial
understanding
of fundamental
concepts of the
field of study
and ability to
apply these
concepts in a
variety of
contexts;
develops or
adapts
convincing
arguments and
provides
coherent
justification;
communicates
information and
ideas clearly
and fluently in
terms of the
conventions of
the discipline.
Frequent
evidence of
originality in
defining and
analysing issues
or problems
75 to 84 points
Demonstrates
substantial
understanding
of fundamental
concepts of the
field of study
and ability to
apply these
concepts in a
variety of
contexts;
develops or
adapts
convincing
arguments and
provides
coherent
justification;
communicates
information and
ideas clearly and
fluently in terms
of the
conventions of
the discipline.
Frequent
evidence of
originality in
defining and
analysing issues
or problems and
in creating
65 to 74 points
Demonstrates
substantial
understanding
of fundamental
concepts of the
field of study
and ability to
apply these
concepts in a
variety of
contexts;
develops or
adapts
convincing
arguments and
provides
coherent
justification;
communicates
information and
ideas clearly and
fluently in terms
of the
conventions of
the discipline.
50 to 64 points
Demonstrates
adequate
understanding
and application
of the
fundamental
concepts of the
field of study;
develops routine
arguments or
decisions and
provides
acceptable
justification;
communicates
information and
ideas
adequately in
terms of the
conventions of
the discipline.
47 to 49 points
Demonstrates
superficial or
partial or faulty
understanding
of the
fundamental
concepts of the
field of study
and limited
ability to apply
these concepts;
presents
undeveloped or
inappropriate or
unsupported
arguments;
communicates
information or
ideas with lack
of clarity and
inconsistent
adherence to
the conventions
of the discipline.
30 to 46 points
Demonstrates
clear
deficiencies in
understanding
and applying
fundamental
concepts;
communicates
information or
ideas in ways
that are
frequently
incomplete or
confusing and
give little
attention to the
conventions of
the discipline.
0 to 29 points
Fails to
demonstrate
most or all of
the basic
requirements of
the course.
IBUS7322 International Service Delivery Process Assignment Marking Criteria Sheet
10

and in creating
solutions; uses
a level, style
and means of
communication
appropriate to
the discipline
and the
audience.
Consistent
evidence of
substantial
originality and
insight in
identifying,
generating and
communicating
competing
arguments,
perspectives or
problem solving
approaches;
critically
evaluates
problems, their
solutions and
implications.
solutions; uses a
level, style and
means of
communication
appropriate to
the discipline
and the
audience.