WFBU0001 Business Studies Report Assessment RUBRIC/ MARKING CRITERIA
Criteria & Weightings Zero Fail
(0.5-3)
Fail
(3-4.5)
Pass
(5-6)
Credit
(6.5-7)
Distinction
(7.5-8)
High Distinction
(8.5-10)
Executive summary & Introduction
(5%)
Includes an executive summary &
an introduction with the required
elements.
You have not
attempted to fulfill
this criterion
appropriately.
Your executive
summary &
introduction lack
some elements
and/or are
inadequate.
Your executive
summary &
introduction lack a
few elements and/or
are inadequate in
parts.
Your executive
summary &
introduction include
all elements, but with
limitations.
All elements of your
executive summary &
introduction are
present & adequate.
All elements of your
executive summary &
introduction are
present & effective.
All elements of your
executive summary &
introduction are
present, effective &
include well-selected
ideas.
Task response (65%)
Main body sections
Addresses all main sections of the
task & presents sufficient &
appropriate supporting ideas
(explanation, exemplification & /or
detail).
• Financial information
• Situational analysis
• Objectives
• Target market & consumers
• Marketing activity
recommendations
You have not
attempted to fulfill
this criterion
appropriately.
You have:
▪ addressed the task
only partially.
Your supporting ideas
are:
▪ inadequately
developed (e.g.
insufficient,
irrelevant, unclear,
repetitive).
You have:
▪ addressed most
main sections of
the task, however
parts not covered
in sufficient detail.
Your supporting ideas
are:
▪ somewhat
developed (i.e.
some ideas are
inadequate).
You have:
▪ addressed all main
sections of the
task, although
some parts may be
more fully covered
than others.
Your supporting ideas
are:
▪ sufficiently
developed (i.e.
occasional ideas
are inadequate).
You have:
▪ addressed all main
sections of the task
almost sufficiently.
Your supporting ideas
are:
▪ generally well-
developed (i.e.
some ideas may
not be fully
elaborated).
You have:
▪ addressed all main
sections of the task
generally sufficiently.
Your supporting ideas
are:
▪ well-developed.
You have:
▪ fully addressed all
main sections of the
task.
Your supporting ideas
are:
▪ fully extended &
well-supported.
Formatting (10%)
Presents a well-formatted and
complete response taking into
consideration the:
• Title page
• Table of contents
• Executive summary
• Introduction/background
• Financial Information
• Situational analysis
• Objectives
• Target Market and Consumers
• Marketing activity
recommendations
• Appendix (news article(s),
market research notes, rate
cards and reference list)
You have not
attempted to fulfill
this criterion
appropriately.
You did not include
many sections and/or
they are highly
inaccurate.
You present some
sections but they are
lacking detail and/or
accuracy is limited.
You present all
sections, but some
are lacking in detail.
Some errors may be
present
You present all
sections mostly
completely &
accurately.
You present all sections
completely and mostly
accurately.
You present all sections
completely &
accurately.
Criteria & Weightings Zero Fail
(0.5-3)
Fail
(3-4.5)
Pass
(5-6)
Credit
(6.5-7)
Distinction
(7.5-8)
High Distinction
(8.5-10)
Coherence & Cohesion (10%)
Logically connects ideas &
effectively uses appropriate
cohesive devices (e.g. first, for
instance, it, this/these, moreover).
You have not
attempted to fulfill
this criterion
appropriately.
You:
▪ most ideas lack
connection.
▪ cohesive devices
are not evident.
You:
▪ some ideas lack
connection.
▪ cohesive devices
have issues (i.e.
they may be
inaccurate, basic or
under/overused).
You:
▪ create a logical
flow of ideas with
some lapses.
▪ use a range of
cohesive devices
effectively, with
occasional lapses.
You:
▪ create a mostly
logical flow of
ideas.
▪ use a range of
cohesive devices
effectively, with
minor lapses (e.g.
under/overuse).
You :
▪ create a logical flow
of ideas.
▪ use a range of
cohesive devices
effectively.
You:
▪ skillfully arrange
ideas.
▪ use a wide range of
cohesive devices
skillfully.
Language (10%)
Uses a flexible & accurate range of
appropriate, academic & subject-
specific vocabulary & grammar to
express ideas clearly.
You have not
attempted to fulfill
this criterion
appropriately.
Your language is
characterised by:
▪ a limited range of
specified
vocabulary &
grammatical
structures
▪ many errors affect
meaning
Your language is
characterised by:
▪ a basic range of
specified
vocabulary &
grammatical
structures
▪ some errors affect
meaning
Your language is
characterised by:
▪ an adequate range
of specified
vocabulary & use of
grammar
▪ some clear
meaning,
unaffected by a
few errors
Your language is
characterised by:
▪ use of a sufficient
range of specified
vocabulary &
grammatical
structures to allow
some flexibility
▪ mostly clear
meaning,
unaffected by
occasional errors
Your language is
characterised by:
▪ a wide range of
specified vocabulary
& grammatical
sentence structures
▪ clear meaning
throughout,
unaffected by rare
errors
Your language is
characterised by:
▪ use of a wide range
of specified
vocabulary &
grammatical
structures are
sophisticated
▪ clear meaning
throughout,
unaffected by rare
minor slips
Deduction for Plagiarism: If the Match Overview score is 10% or more (and is deemed to be plagiarism), a penalty will be applied to the student’s mark equal to the percentage of similarity. For example:
If a student has a Match Overview score of 30%, the penalty is 30%.
i.e. 30% of the total possible marks will be deducted from the student’s total mark for the assessment.
e.g. If the student’s mark for the assessment is 55 out of 100, with the 30% deduction (which equals 30% x 100 marks = 30 marks), the student would receive 25 marks (55 – 30).