GSBS6009 Cross Cultural Management - Individual case study analysis on cross cultural issues (30%)

ASSESSMENT ITEM 1: INDIVIDUAL CASE STUDY ANALYSIS (30%). WEEK 5
CASE: Coco-Cola in India
The case is available in Canvas assignment area
Case overview: The chosen case describes the cultural differences in terms of what impact on Coco-Cola’s
global expansion to India. The topics relevant to this case include cross-cultural values and dimensions and their
practical implications for cross-cultural management.
Objectives: The purpose of this assignment is to assess students’ ability to identify the cultural values of
different cultures and their impact on international business performance. The students should apply this
knowledge from the perspective of a consultant, advising the Coca-Cola company how they could do to mitigate
some of the cross-cultural problems and enhance business performance.
Specific Tasks: Using GLOBE Study’s cultural dimensions as a point of reference, identify and discuss the
cultural similarities and differences between USA and India illustrated in the case. Using GLOBE Study’s cultural
dimensions as a point of reference, critically analyse how cultural similarities and differences could affect Coca-
Cola’s global expansion to India. Please give examples to support your analysis. As consultants, your analysis
should both explain the major similarities, differences and provide insights into what changes Coca-Cola should
make to obtain more soft drink market in India from the cultural perspective.
Advice: It is important that you support your analysis and recommendations with theories and concepts covered
in the course and give examples to support your analysis and recommendations that would improve cross-
cultural management.
Formatting, submission and word count: Size 12 fonts and 1.5 line spacing. You are required to submit this
assignment electronically through Turnitin. No hardcopies are required. The word count of your case study
analysis should be 2000 words. Word penalty will be applied 10% above or under word limit.
Referencing style: APA style is required. The “Gold Guide” is designed to assist you to understand and meet
academic requirements, by summarising important points and providing website links. It gives you essential
information on the basics of academic writing and critical thinking, essay writing, referencing, business reports,
presentations and teamwork. The referencing style in the “Gold Guide” is APA style which is the Faculty standard
for Business courses.
Resources: Students must support their findings by using refereed scholarly journals. An extensive reading list
is provided for this course and students are encouraged to use this as well as a minimum of 7 scholarly journal
articles for the assignment.
Marking Criteria: The following marking rubric identifies the marking criteria for this assessment item and a
more detailed explanation of these marking criteria will be provided during class. Please feel free to discuss
any of the criteria in this rubric during class.
GSBS6009 Cross Cultural Management - Individual case study analysis on cross cultural issues (30%)




Marks Assessment criteria Unaccepta
ble
(Fail)
Acceptable
(Pass)
Good
(Credit)
Very Good
(Distinction)
Excellent
(High Distinction)
10 Degree of Knowledge
and comprehension
of GLOBE Study’s
cultural dimensions
and the extent to which
discussion is supported
by examples.
Identifies
and
understand
s few key
GLOBE
Study’s
cultural
dimensions
and the
extent to
which
discussion
is
supported
by few
examples.
Identifies and
understands
some
GLOBE
Study’s
cultural
dimensions
and the
extent to
which
discussion is
supported by
some
examples.
Identifies and
understands
most key
GLOBE
Study’s
cultural
dimensions
and the
extent to
which
discussion is
supported by
good
examples.
Identifies
and
understands
all key
GLOBE
Study’s
cultural
dimensions
and the
extent to
which
discussion is
supported by
very good
examples.
Identifies and
demonstrates an
integrative
understanding of
all key GLOBE
Study’s
cultural
dimensions and
the extent to
which discussion
is supported by
excellent
examples.
10 Critical analysis of
major cultural
similarities and
differences in the
context of GLOBE
Study’s cultural
dimensions —that is,
using appropriate
cultural dimensions
theory, students should
establish the major
cultural differences
between the USA and
India and what
changes Coca-Cola
should make to obtain
more soft drink market
in India from the
cultural perspective.
Incomplete
or little
appraisal of
the major
cultural
similarities
and
differences
between
the three
cultures in
the context
of GLOBE
Study’s
cultural
dimensions
and didn’t
describe
what
changes
Coca-Cola
should
make to
obtain
more soft
drink
market in
India from
the cultural
perspective
sufficiently.
Some, but
inconsistent
appraisal of
the major
cultural
similarities
and
differences
between the
three cultures
in the context
of GLOBE
Study’s
cultural
dimensions
and describe
reasonably
recommendat
ion on what
changes
Coca-Cola
should make
to obtain
more soft
drink market
in India from
the cultural
perspective.
Consistent
appraisal of
the major
cultural
similarities
and
differences
between the
three
cultures in
the context of
GLOBE
Study’s
cultural
dimensions
and describe
good
recommendat
ions on what
changes
Coca-Cola
should make
to obtain
more soft
drink market
in India from
the cultural
perspective.
Very
consistent
and in-depth
appraisal of
the major
cultural
similarities
and
differences
between the
three
cultures in
the context
of GLOBE
Study’s
cultural
dimensions
and
describe
very good
recommenda
tions on what
changes
Coca-Cola
should make
to obtain more
soft drink
market in India
from the
cultural
perspective.
Excellent in-
depth appraisal
of the major
cultural
similarities and
differences
between the
three cultures
in the context of
GLOBE
Study’s
cultural
dimensions and
describe
excellent
recommendation
s on what
changes Coca-
Cola should
make to obtain
more soft drink
market in India
from the cultural
perspective.
5 Communication of
case analysis
presented in a logical
and well organised
manner as per the
specific task
instructions.
Unclear
introduction
and
conclusion
and
uneven or
illogical
discussion
of the key
cross
cultural
issues
Clear
introduction
and
conclusion
with some
organisation
around key
cross cultural
issues, but
uneven
discussion of
key issues.
Good
organisation
and balanced
discussion
around key
cross cultural
issues, but
not coherent.
Develops
very
coherent and
even
discussion of
all key cross
cultural
issues with
clear overall
organisation.
Highly cogent
discussion. Even
integration of all
key aspects of
cross cultural
issues ideas with
effective
transitions
throughout.
GSBS6009 Cross Cultural Management - Individual case study analysis on cross cultural issues (30%)


outlined in
the case.

5 Writing General
language and grammar
and referencing.
Sentence
structures
and
grammar
inadequate
for clarity
and/or
incomplete
referencing
of sourced
material.
Sentence
structures
and grammar
adequate, but
errors cause
distraction
and/or errors
in
referencing.
Sentence
structures
and grammar
adequate,
with minor
errors that do
not distract
reader from
the main
message.
Sentence
structures
and very
grammar is
good and
correct
referencing
of all
sourced
material.
Employs words
with fluency for
ease of reading.
Writing and
references are
essentially error
free.