程序代写案例-B398F-Assignment 1
时间:2022-06-22
MGT B398F Assignment 1
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MGT B398F (2022 Summer Term)
Business Strategy
Assignment 1
1. This is an individual assignment which requires students to apply acquired concepts
and models to consolidate their understanding on strategic management framework.
This assignment is used mainly to assess learning outcomes 1 to 2.
2. The Assignment
A. Written assignment: Each student should submit a written report of no more
than 1000 words on July 4th, 2022. The report should address the following
questions:
a. Provide a brief background of the chosen company and what is/are the
mission(s) and purpose(s) of the company? (15%) around 170 words
b. Select and describe one major product and/or service of the company. Does
the product and/or service of the company and its values offered reflect the
mission and purpose(s) of the company? Why or why not? (35%) around
380 words
c. Select three major factors within the PESTEL model to discuss if there are
any changes taking place in the external environment that could have
impacts (positive or negative) on the preferences and habits of target
customers. (40%) around 440 words
d. Organization and references of the report. (10%)
B. Industry/company choice:
a. Company should be competing locally and its products and/or services
should be locally present.
b. The followings SHOULD NOT be used.
Industries: Theme Park Industry in HK, Real Estate Developers,
Public/Regulated Utilities (including water, electricity, MTR, buses) and
Airlines.
Companies: IKEA, Zara, Esprit, KFC, Johnson Electric and Amazon.
3. Referencing: Proper referencing must be included in written reports and presentation.
Footnote is not an appropriate referencing style. For further details, please refer to
“Academic writing: Acknowledging your sources” available on OLE.
4. Assignment weighting out of the continuous assessment is 35%. The first written
assignment is individual.
5. Assignment Submission
As a mechanism to maintain academic integrity, students are required to submit the soft
copy of their assignments as below:
MGT B398F Assignment 1
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a. Submission of soft copy: Students should upload a soft copy of the assignment
to the OLE of the course by 5:00 pm on the submission due date. Files uploaded
to the OLE should be prepared in Microsoft Word. Please refer to the quick
start guide for submission of assignments to Turnitin.
b. 10% of the marks awarded to the assignment will be deducted for each
calendar day overdue until the soft copy is submitted.
You do not have to submit a hard copy of your assignment. If circumstances arise
making it necessary to adjust the arrangement, further announcement will be made as
soon as possible.
6. Plagiarism
Once plagiarism found on a submitted written report, zero mark would be scored to that
question to the student concerned.