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论文代写-COMM5030
时间：2022-06-24
COMM5030 Social Entrepreneurship Practicum – Project Brief
1
Details Input date June 2022
Business name Arise Foundation Ltd
Business Website www.arisefoundation.org.au
Business overview Arise is a registered charity focused on empowering financial abuse and domestic
violence survivors to financial freedom. We work to build a community of
resilient women on the path to sustainable financial independence.
Our vision is to empower and create economic security for these survivors. We
do this through no-interest loans, employment education training, and job
placements. We focus on the recovery stage for our candidates to set them up
for a bright and empowered future.
Arise Foundation’s ethos rests on endowing survivors of financial abuse with the
long-term skills needed to gain and sustain independence. We believe by
teaching impacted women these skills the best way to ensure they break free
from cycles of abuse and achieve economic security for themselves and their
family. Our services include:
● Economic security through microfinancing
● Empowerment through education and job placement
● Network of support through Service partners
● Awareness through advocacy
Project GC2030 – a 2030 Marketing, Communication & Fundraising Plan for Arise
Foundation Ltd
Project description The year 2021 will be remembered as a watershed moment in healthcare,
climate change, social justice, politics, and, of course, the way we communicate
online. While there were considerable obstacles, there was also reason to be
optimistic. A rise of first-time contributors to charitable organisations has
occurred. Small-donor contributions were three times higher than pre-pandemic
levels (HubSpot Non-Profit Trends Report, 2021). There has been substantial
growth and change in fundraising patterns and donor behaviours in 2021, with a
clear need for organisations to adopt developing technologies as a common
thread.
This project was created to start the process of developing a clear, practical, and
strategic Marketing, Communication, and Fundraising Plan for the Arise
Foundation.
This will form the foundation of the Arise Foundation Marketing and Digital
Strategy and will assist growth for Arise that will enable Arise to achieve its
mission and objectives for 2022 and 2023, creating sustainable economic security
for financial abuse survivors.
COMM5030 Social Entrepreneurship Practicum – Project Brief
2
Project deliverables The team should be able to demonstrate the understanding of:
● Arise Foundations purpose, mission, vision and strategic goals for 2022
and 2023
● Marketing in the digital space and non-profit marketing trends
● Strategies to increase revenues, donors, and partnerships.
The team should provide the client with:
1. Information and actions on how to utilise email campaigns and social
media campaigns, content strategies, partnering with other orgs and
influencers, and testing out new technologies as a social enterprise.
2. Develop a plan on how Arise Foundation can grow and scale meaningful
change. This will also include a plan on how to acquire and retain donors
and sponsors.
3. Recommend tools and CRMs that provide email marketing, social media
management, automation, in-line donor forms, donor pipelines, SEO
tools tailored for Arise’s purpose, mission, vision and strategic goals for
2022 and 2023.
4. Develop a compelling, engaging and impactful social media campaign
that will grow donors and partnerships.
5. Develop a business strategy to increase brand awareness, donations,
memberships, email subscribers, social media followers and conversion
rates
Contact Person/s Tasnia Alam Hannan
Mobile: 0425 393 313
Email: tasnia@arisefoundation.org.au
Other Information Additional information a client may feel is appropriate for students to refer to in
completing the project, this could be a list of competitors, links to industry
reports, news articles or academic articles which may be of interest
1
Details Input date June 2022
Business name Arise Foundation Ltd
Business Website www.arisefoundation.org.au
Business overview Arise is a registered charity focused on empowering financial abuse and domestic
violence survivors to financial freedom. We work to build a community of
resilient women on the path to sustainable financial independence.
Our vision is to empower and create economic security for these survivors. We
do this through no-interest loans, employment education training, and job
placements. We focus on the recovery stage for our candidates to set them up
for a bright and empowered future.
Arise Foundation’s ethos rests on endowing survivors of financial abuse with the
long-term skills needed to gain and sustain independence. We believe by
teaching impacted women these skills the best way to ensure they break free
from cycles of abuse and achieve economic security for themselves and their
family. Our services include:
● Economic security through microfinancing
● Empowerment through education and job placement
● Network of support through Service partners
● Awareness through advocacy
Project GC2030 – a 2030 Marketing, Communication & Fundraising Plan for Arise
Foundation Ltd
Project description The year 2021 will be remembered as a watershed moment in healthcare,
climate change, social justice, politics, and, of course, the way we communicate
online. While there were considerable obstacles, there was also reason to be
optimistic. A rise of first-time contributors to charitable organisations has
occurred. Small-donor contributions were three times higher than pre-pandemic
levels (HubSpot Non-Profit Trends Report, 2021). There has been substantial
growth and change in fundraising patterns and donor behaviours in 2021, with a
clear need for organisations to adopt developing technologies as a common
thread.
This project was created to start the process of developing a clear, practical, and
strategic Marketing, Communication, and Fundraising Plan for the Arise
Foundation.
This will form the foundation of the Arise Foundation Marketing and Digital
Strategy and will assist growth for Arise that will enable Arise to achieve its
mission and objectives for 2022 and 2023, creating sustainable economic security
for financial abuse survivors.
COMM5030 Social Entrepreneurship Practicum – Project Brief
2
Project deliverables The team should be able to demonstrate the understanding of:
● Arise Foundations purpose, mission, vision and strategic goals for 2022
and 2023
● Marketing in the digital space and non-profit marketing trends
● Strategies to increase revenues, donors, and partnerships.
The team should provide the client with:
1. Information and actions on how to utilise email campaigns and social
media campaigns, content strategies, partnering with other orgs and
influencers, and testing out new technologies as a social enterprise.
2. Develop a plan on how Arise Foundation can grow and scale meaningful
change. This will also include a plan on how to acquire and retain donors
and sponsors.
3. Recommend tools and CRMs that provide email marketing, social media
management, automation, in-line donor forms, donor pipelines, SEO
tools tailored for Arise’s purpose, mission, vision and strategic goals for
2022 and 2023.
4. Develop a compelling, engaging and impactful social media campaign
that will grow donors and partnerships.
5. Develop a business strategy to increase brand awareness, donations,
memberships, email subscribers, social media followers and conversion
rates
Contact Person/s Tasnia Alam Hannan
Mobile: 0425 393 313
Email: tasnia@arisefoundation.org.au
Other Information Additional information a client may feel is appropriate for students to refer to in
completing the project, this could be a list of competitors, links to industry
reports, news articles or academic articles which may be of interest
