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GSBS6481 Trimester 2, 2022 Assessment #2 Group Project
1
GROUP PROJECT ASSESSMENT GUIDELINES
Assessment Overview
This assessment consists of two components, i.e. a written report (20%) and a group
presentation (10%). The written report is due on Sunday of Week 11, 24 July 2022 at 11:59pm;
and the group presentations will be held in week 10 (the schedule is available in this site).
You are the employees of a prestigious management consulting company and your services
have been hired to help an Australian company to perform a strategic analysis as part of its
international development plan. The market that this company is currently interested in is one
of the Association of Southeast Asian Nations (ASEAN) countries.1 As consultants, your
project is to prepare an International Business Development plan for an Australian company of
your choice. When you choose your “employer”, they should be a real company from Australia
that has either not yet entered the targeted market, or has limited presence in the targeted market
but is seeking opportunities for a significant expansion in that market. Your report should
convey the essential information your client needs, and provide a preliminary recommendation
on whether to enter the market – or in the case that the company has already entered in the
ASEAN region, whether to expand the business significantly - at this time and by which entry
mode. Final marks of individual members of the same group will be peer moderated.
Learning Objectives - As a research exercise this project evaluates your ability to identify and
retrieve valid information to inform your analysis. Your ability to communicate in writing with
sufficient clarity to convey complex information in an international business context will also
be developed and evaluated through this assessment.
Advice - Three approaches to strategic analysis are outlined during this unit of study - industry-
based, resource-based and institution-based views of strategy. In this report, you are expected
to structure your analysis of relevant data in line with the broad analytical frameworks outlined
in your lectures. You must conduct some form of strategic analysis of your chosen firm’s
organizational capabilities, taking into account the industry environment in the market of your
choice, and the impact that institutional differences will have on the firm’s ability to compete.
For example, you should consider:
• What is the industry context in the market (e.g. customers, competitors, etc.); and how
attractive the market is for your chosen firm?
• What resources and capabilities your chosen firm has to compete with?
• What institutional and/or country factors (e.g. regulatory & cultural factors) will affect
the firm’s ability to compete?
• How all of these affect your decision to enter/expand the market and the choice of entry
mode?
Critical Analysis - Only use data that you can demonstrate to be relevant (i.e. data that can be
convincingly used to help you make on decision on, if, when and how this firm should enter
Australia). Your ability to explicitly analyse the data you have is a primary concern of the
examiners of this report (i.e. your ability to draw out the implications of the data for your
chosen firm). You must consistently interpret and/or explain the implications of the data for
your chosen firm, rather than writing on the topic or presenting information and leaving it to
1 You can choose one prospective country among the ASEAN countries as the targeted market for your analysis.
GSBS6481 Trimester 2, 2022 Assessment #2 Group Project
2
the examiner/or the board of directors to analyse what it all means. You must consistently spell
out the implications of factors you identify in relation to the industrial environment, the
resources of the company compared with incumbents of the market, and the institutional
differences between Australia and the targeted country for the company’s decision to
enter/expand in this market, the likelihood of profit in the targeted market and how this analysis
leads to your recommendations. You should also note that, based on your data and analysis, it
might be appropriate to come to a negative conclusion. This assignment should not be
interpreted as an order to enter or expand in the foreign market at all costs. Do not come to
conclusions at odds with the data presented in the report. All data should be discussed in a
logical and coherent manner. Your data should logically build to the
conclusion/recommendations and your discussion should be consistent throughout the report.
Level of Research - This report must provide enough evidence to make a well-informed
decision or reasonably robust recommendations to the board of directors who have
commissioned this report. If there is a paucity of relevant information in one-area (e.g. no data
on market size) you are expected to compensate by using other relevant data to make your
recommendations. For example, drawing inferences about market potential based on the
number and strength of competitors; examining the markets statistics for cognate or substitute
product; or using a broader definition of the industry. This analytical flexibility will result in
every group having enough data to write a report and to make strategically sound
recommendations. Please remember, the more relevant the data is to your chosen company
the easier it will be for you to explicitly analyse its strategic implications in the context of
your business developmental plan for the foreign market. In the unlikely event that your
preliminary research leads you to the conclusion that there is not enough data on your chosen
firm and the industry and institutional environments, then you will need to choose another firm.
This is a decision that will need to be taken by your group early on in the assignment therefore,
you will need to conduct some preliminary research immediately after you group has chosen
its employing firm.
Writing, referencing, formatting, submission and word count – Please use size 12 font, 1.5
line spacing and ensure that your project is approximately 2,500 words in length (exclusive of
appendices, tables, and references etc.). Use the Word Count Feature in your word processor
to indicate the word length of the front page. You are required to submit this assignment
electronically through Turnitin and no hard copy is required for this assignment. All sources
consulted should be consolidated in a bibliography at the end, in a consistent format in
accordance with the format outlined in the Student Manual. Do not include data in the
appendices of the report that is not referred to in the main body of the report. The appendices
should be consistent with and used to complement the discussion in the body of the report.
Group work - A Pre-project Action Plan is to be completed, signed by all group members, and
submitted to the lecturer/tutor if requested. Students are to actively manage the conduct of
meetings and record each member’s contribution. The Pre-Project Action Plan template can be
found in this section of the Canvas course site. Once the group has discussed and agreed on the
form, one of the group members should email the completed form to the lecturer by the end of
Week 5. All group members should be copied in the email.
Presentation Overview – You are also required to provide an online oral presentation for your
group project. You should follow the same conceptual framework that you will use in
developing the written report, and coordinate among group members for this joint presentation.
A copy of the powerpoint slides should be forwarded to the lecturer prior to the presentation.
GSBS6481 Trimester 2, 2022 Assessment #2 Group Project
3
You are encouraged to make the presentation interesting, provocative and to stimulate the rest
of the class into discussion and participation. The schedule of presentations is to be advised.
The lecturer will provide feedback during your presentation, which you can use for improving
your final report.
Marking Criteria (30%)
Criteria Unacceptable Acceptable Good Very Good Excellent
Group Consulting Project - Final Written Report (20 %)
Knowledge and
comprehension
of key theoretical
concepts used to
analyse data in
the context of the
assessment task:
30%
Identifies and
understands
few key aspects
of industry-
based view,
RBV and
institutions-
based view
during the
analysis.
Identifies and
understands
some key
aspects of
industry-
based view,
RBV and
institutions-
based view
during the
analysis.
Identifies and
understands
most key
aspects of
industry-
based view,
RBV and
institutions-
based view
during the
analysis.
Identifies and
understands
all key aspects
of industry-
based view,
RBV and
institutions-
based view
during the
analysis.
Identifies and
demonstrates an
integrative
understanding of
all key aspects of
industry-based
view, RBV and
institutions-based
view during the
analysis.
Level of
research and
critical analysis
of data in the
context of the
assessment task:
30%.
Identifies
inappropriate
data with little
explicit analysis
of the
implications for
their chosen
firm. Evidence
of limited
understanding
of data
required.
Identifies
appropriate
data for
chosen firm
but provides
inconsistent
explicit
analysis of the
implications.
Demonstrates
some
understanding
of relevant
data.
Identifies
appropriate
data with
consistent
analysis of the
implications
of separate
pieces of data.
Demonstrates
an
understanding
of the relevant
data.
Identifies
appropriate
data with
consistent
analysis of the
implications
of data
integrated
throughout
the report;
evidence of
high
understanding
of data.
In-depth analysis
including a
consistent
integrative
evaluation of data
across the RBV-
based and
institution-based
strategic analysis.
Uses a wide range
of academic and
other sources all
of which are
current and
relevant.
Communication
of report is
presented in a
logical and well
organised
manner as per
the assessment
task: 20%.
Unclear
introduction
and conclusion
and uneven or
illogical
discussion
Clear
introduction
and
conclusion,
with some
organisation
Some
organisation
and balanced
discussion but
not developed
coherently.
Develops
coherent and
even
discussion of
necessary
areas of
strategic
analysis.
Develops
discussion
cogently, with
integrated
discussion of
RBV and
institutions-based
analysis and
connects ideas
with effective
transitions.
Writing
General –
language and
grammar and
referencing:
20%.
Sentence
structures and
grammar
inadequate for
clarity and/or
incomplete
referencing of
sourced
material.
Sentence
structures and
grammar
adequate, but
errors cause
distraction or
errors in
referencing.
Sentence
structures and
grammar
adequate, with
minor errors
that do not
distract
reader.
Sentence
structures and
grammar is
good and
correct
referencing of
all sourced
material.
Employs words
with fluency for
ease of reading.
Writing and
references are
essentially error
free.
Oral Presentation (10 %)
GSBS6481 Trimester 2, 2022 Assessment #2 Group Project
4
Content -
Knowledge of
material and
appropriate data:
30%.
Demonstrates
inadequate
knowledge.
Makes little or
no use of
evidence to
support ideas or
arguments.
Demonstrates
basic
knowledge.
Make some
use of
evidence to
support ideas
or arguments.
Demonstrates
good
knowledge.
Makes
considerable
use of
evidence to
support ideas
or arguments.
Demonstrates
very good
knowledge.
Makes
extensive use
of evidence to
support ideas
or arguments.
Demonstrates
excellent
knowledge.
Makes extensive
use of evidence to
support ideas or
arguments and
data chosen is of
highest quality.
Delivery -
audience is
engaged and
material is
presented
through
appropriate
media and
learning tools:
30%.
Presenters read
from notes and
do not look at
the audience.
Presenters
make little
effort to engage
audience.
Presenters use
inappropriate or
low quality
visual aids.
Presenters
make some
eye contact.
Presenters
make some
effort to
engage
audience.
Presenters use
visual aids of
reasonable
quality.
Presenters
engage
audience,
present
clearly, with
appropriate
eye contact
and use
quality visual
aids.
Presenters
engage
audience, and
consistently
present
clearly. Every
effort is made
not to read
from notes.
High quality
visual aids.
Presenters are
animated and
enthusiastic. They
are engaging and
motivate audience
interest.
Presenters use a
good variety of
approaches and
tools to generate
learning
opportunities.
Teamwork -
presented
effectively as a
group: 20%
Some
presenters did
not contribute
effectively.
Work was
undertaken
individually
level evidence
by disjointed
effort.
Background
noise during
presentation.
Each
presenter
worked well
with the rest
of the team.
Evidence of
planned
/rehearsed
presentation.
A high level
of group
collaboration
is evident
through
reasonably
smooth
transitions
and integrated
content.
A high level
of group
collaboration
is evident
through
consistently
smooth
transitions
and integrated
content.
Undetectable
group
collaboration -
Group
Presentation was
delivered to a
standard that
might be achieved
in an individual
presentation.
Overall
structure: 20%
Presentation is
not logically
structured, is
confusing and
speakers or
sections do not
clearly follow
each other.
No or weak
introduction
and/or
ineffective
conclusion.
Presentation
is for the most
part logically
structured.
Evidence of
an
introduction
that sets out
the direction
of the
presentation.
Evidence of
conclusion.
Presentation
is logically
structured
with good
connections
between each
speaker and
section.
Presentation
is logically
structured
with clear
connection
between each
speaker and
section.
Sections are
integrated and
the sequence
of the
presentation is
well-
organised.
Presentation is
logically
structured with
clear connection
between each
speaker and
section with
evidence of
synthesis
throughout,
including the
drawing together
of main points to
conclude with
central message.
1
GROUP PROJECT ASSESSMENT GUIDELINES
Assessment Overview
This assessment consists of two components, i.e. a written report (20%) and a group
presentation (10%). The written report is due on Sunday of Week 11, 24 July 2022 at 11:59pm;
and the group presentations will be held in week 10 (the schedule is available in this site).
You are the employees of a prestigious management consulting company and your services
have been hired to help an Australian company to perform a strategic analysis as part of its
international development plan. The market that this company is currently interested in is one
of the Association of Southeast Asian Nations (ASEAN) countries.1 As consultants, your
project is to prepare an International Business Development plan for an Australian company of
your choice. When you choose your “employer”, they should be a real company from Australia
that has either not yet entered the targeted market, or has limited presence in the targeted market
but is seeking opportunities for a significant expansion in that market. Your report should
convey the essential information your client needs, and provide a preliminary recommendation
on whether to enter the market – or in the case that the company has already entered in the
ASEAN region, whether to expand the business significantly - at this time and by which entry
mode. Final marks of individual members of the same group will be peer moderated.
Learning Objectives - As a research exercise this project evaluates your ability to identify and
retrieve valid information to inform your analysis. Your ability to communicate in writing with
sufficient clarity to convey complex information in an international business context will also
be developed and evaluated through this assessment.
Advice - Three approaches to strategic analysis are outlined during this unit of study - industry-
based, resource-based and institution-based views of strategy. In this report, you are expected
to structure your analysis of relevant data in line with the broad analytical frameworks outlined
in your lectures. You must conduct some form of strategic analysis of your chosen firm’s
organizational capabilities, taking into account the industry environment in the market of your
choice, and the impact that institutional differences will have on the firm’s ability to compete.
For example, you should consider:
• What is the industry context in the market (e.g. customers, competitors, etc.); and how
attractive the market is for your chosen firm?
• What resources and capabilities your chosen firm has to compete with?
• What institutional and/or country factors (e.g. regulatory & cultural factors) will affect
the firm’s ability to compete?
• How all of these affect your decision to enter/expand the market and the choice of entry
mode?
Critical Analysis - Only use data that you can demonstrate to be relevant (i.e. data that can be
convincingly used to help you make on decision on, if, when and how this firm should enter
Australia). Your ability to explicitly analyse the data you have is a primary concern of the
examiners of this report (i.e. your ability to draw out the implications of the data for your
chosen firm). You must consistently interpret and/or explain the implications of the data for
your chosen firm, rather than writing on the topic or presenting information and leaving it to
1 You can choose one prospective country among the ASEAN countries as the targeted market for your analysis.
GSBS6481 Trimester 2, 2022 Assessment #2 Group Project
2
the examiner/or the board of directors to analyse what it all means. You must consistently spell
out the implications of factors you identify in relation to the industrial environment, the
resources of the company compared with incumbents of the market, and the institutional
differences between Australia and the targeted country for the company’s decision to
enter/expand in this market, the likelihood of profit in the targeted market and how this analysis
leads to your recommendations. You should also note that, based on your data and analysis, it
might be appropriate to come to a negative conclusion. This assignment should not be
interpreted as an order to enter or expand in the foreign market at all costs. Do not come to
conclusions at odds with the data presented in the report. All data should be discussed in a
logical and coherent manner. Your data should logically build to the
conclusion/recommendations and your discussion should be consistent throughout the report.
Level of Research - This report must provide enough evidence to make a well-informed
decision or reasonably robust recommendations to the board of directors who have
commissioned this report. If there is a paucity of relevant information in one-area (e.g. no data
on market size) you are expected to compensate by using other relevant data to make your
recommendations. For example, drawing inferences about market potential based on the
number and strength of competitors; examining the markets statistics for cognate or substitute
product; or using a broader definition of the industry. This analytical flexibility will result in
every group having enough data to write a report and to make strategically sound
recommendations. Please remember, the more relevant the data is to your chosen company
the easier it will be for you to explicitly analyse its strategic implications in the context of
your business developmental plan for the foreign market. In the unlikely event that your
preliminary research leads you to the conclusion that there is not enough data on your chosen
firm and the industry and institutional environments, then you will need to choose another firm.
This is a decision that will need to be taken by your group early on in the assignment therefore,
you will need to conduct some preliminary research immediately after you group has chosen
its employing firm.
Writing, referencing, formatting, submission and word count – Please use size 12 font, 1.5
line spacing and ensure that your project is approximately 2,500 words in length (exclusive of
appendices, tables, and references etc.). Use the Word Count Feature in your word processor
to indicate the word length of the front page. You are required to submit this assignment
electronically through Turnitin and no hard copy is required for this assignment. All sources
consulted should be consolidated in a bibliography at the end, in a consistent format in
accordance with the format outlined in the Student Manual. Do not include data in the
appendices of the report that is not referred to in the main body of the report. The appendices
should be consistent with and used to complement the discussion in the body of the report.
Group work - A Pre-project Action Plan is to be completed, signed by all group members, and
submitted to the lecturer/tutor if requested. Students are to actively manage the conduct of
meetings and record each member’s contribution. The Pre-Project Action Plan template can be
found in this section of the Canvas course site. Once the group has discussed and agreed on the
form, one of the group members should email the completed form to the lecturer by the end of
Week 5. All group members should be copied in the email.
Presentation Overview – You are also required to provide an online oral presentation for your
group project. You should follow the same conceptual framework that you will use in
developing the written report, and coordinate among group members for this joint presentation.
A copy of the powerpoint slides should be forwarded to the lecturer prior to the presentation.
GSBS6481 Trimester 2, 2022 Assessment #2 Group Project
3
You are encouraged to make the presentation interesting, provocative and to stimulate the rest
of the class into discussion and participation. The schedule of presentations is to be advised.
The lecturer will provide feedback during your presentation, which you can use for improving
your final report.
Marking Criteria (30%)
Criteria Unacceptable Acceptable Good Very Good Excellent
Group Consulting Project - Final Written Report (20 %)
Knowledge and
comprehension
of key theoretical
concepts used to
analyse data in
the context of the
assessment task:
30%
Identifies and
understands
few key aspects
of industry-
based view,
RBV and
institutions-
based view
during the
analysis.
Identifies and
understands
some key
aspects of
industry-
based view,
RBV and
institutions-
based view
during the
analysis.
Identifies and
understands
most key
aspects of
industry-
based view,
RBV and
institutions-
based view
during the
analysis.
Identifies and
understands
all key aspects
of industry-
based view,
RBV and
institutions-
based view
during the
analysis.
Identifies and
demonstrates an
integrative
understanding of
all key aspects of
industry-based
view, RBV and
institutions-based
view during the
analysis.
Level of
research and
critical analysis
of data in the
context of the
assessment task:
30%.
Identifies
inappropriate
data with little
explicit analysis
of the
implications for
their chosen
firm. Evidence
of limited
understanding
of data
required.
Identifies
appropriate
data for
chosen firm
but provides
inconsistent
explicit
analysis of the
implications.
Demonstrates
some
understanding
of relevant
data.
Identifies
appropriate
data with
consistent
analysis of the
implications
of separate
pieces of data.
Demonstrates
an
understanding
of the relevant
data.
Identifies
appropriate
data with
consistent
analysis of the
implications
of data
integrated
throughout
the report;
evidence of
high
understanding
of data.
In-depth analysis
including a
consistent
integrative
evaluation of data
across the RBV-
based and
institution-based
strategic analysis.
Uses a wide range
of academic and
other sources all
of which are
current and
relevant.
Communication
of report is
presented in a
logical and well
organised
manner as per
the assessment
task: 20%.
Unclear
introduction
and conclusion
and uneven or
illogical
discussion
Clear
introduction
and
conclusion,
with some
organisation
Some
organisation
and balanced
discussion but
not developed
coherently.
Develops
coherent and
even
discussion of
necessary
areas of
strategic
analysis.
Develops
discussion
cogently, with
integrated
discussion of
RBV and
institutions-based
analysis and
connects ideas
with effective
transitions.
Writing
General –
language and
grammar and
referencing:
20%.
Sentence
structures and
grammar
inadequate for
clarity and/or
incomplete
referencing of
sourced
material.
Sentence
structures and
grammar
adequate, but
errors cause
distraction or
errors in
referencing.
Sentence
structures and
grammar
adequate, with
minor errors
that do not
distract
reader.
Sentence
structures and
grammar is
good and
correct
referencing of
all sourced
material.
Employs words
with fluency for
ease of reading.
Writing and
references are
essentially error
free.
Oral Presentation (10 %)
GSBS6481 Trimester 2, 2022 Assessment #2 Group Project
4
Content -
Knowledge of
material and
appropriate data:
30%.
Demonstrates
inadequate
knowledge.
Makes little or
no use of
evidence to
support ideas or
arguments.
Demonstrates
basic
knowledge.
Make some
use of
evidence to
support ideas
or arguments.
Demonstrates
good
knowledge.
Makes
considerable
use of
evidence to
support ideas
or arguments.
Demonstrates
very good
knowledge.
Makes
extensive use
of evidence to
support ideas
or arguments.
Demonstrates
excellent
knowledge.
Makes extensive
use of evidence to
support ideas or
arguments and
data chosen is of
highest quality.
Delivery -
audience is
engaged and
material is
presented
through
appropriate
media and
learning tools:
30%.
Presenters read
from notes and
do not look at
the audience.
Presenters
make little
effort to engage
audience.
Presenters use
inappropriate or
low quality
visual aids.
Presenters
make some
eye contact.
Presenters
make some
effort to
engage
audience.
Presenters use
visual aids of
reasonable
quality.
Presenters
engage
audience,
present
clearly, with
appropriate
eye contact
and use
quality visual
aids.
Presenters
engage
audience, and
consistently
present
clearly. Every
effort is made
not to read
from notes.
High quality
visual aids.
Presenters are
animated and
enthusiastic. They
are engaging and
motivate audience
interest.
Presenters use a
good variety of
approaches and
tools to generate
learning
opportunities.
Teamwork -
presented
effectively as a
group: 20%
Some
presenters did
not contribute
effectively.
Work was
undertaken
individually
level evidence
by disjointed
effort.
Background
noise during
presentation.
Each
presenter
worked well
with the rest
of the team.
Evidence of
planned
/rehearsed
presentation.
A high level
of group
collaboration
is evident
through
reasonably
smooth
transitions
and integrated
content.
A high level
of group
collaboration
is evident
through
consistently
smooth
transitions
and integrated
content.
Undetectable
group
collaboration -
Group
Presentation was
delivered to a
standard that
might be achieved
in an individual
presentation.
Overall
structure: 20%
Presentation is
not logically
structured, is
confusing and
speakers or
sections do not
clearly follow
each other.
No or weak
introduction
and/or
ineffective
conclusion.
Presentation
is for the most
part logically
structured.
Evidence of
an
introduction
that sets out
the direction
of the
presentation.
Evidence of
conclusion.
Presentation
is logically
structured
with good
connections
between each
speaker and
section.
Presentation
is logically
structured
with clear
connection
between each
speaker and
section.
Sections are
integrated and
the sequence
of the
presentation is
well-
organised.
Presentation is
logically
structured with
clear connection
between each
speaker and
section with
evidence of
synthesis
throughout,
including the
drawing together
of main points to
conclude with
central message.
