INFS5730 Team Project Marking Criteria
Marking Criteria for the Team Report (70%)
Required Content/Objective
Below Expectations
(FL)
Meets Expectations
(PS – CR)
Outstanding Performance
(DN – HD)
Business Knowledge
• Accurate analysis of social
media strategies
• Present recent and
relevant knowledge to
support arguments and
discuss them with
accuracy and depth
• Provide knowledge that
are relevant for
understanding the
practicality and impact of
the proposed actionable
recommendations to
improve the social media
strategy of your client
• Does not demonstrate
appropriate application of
knowledge to rigorously
analyse social media
strategies
• Does not demonstrate
analytical and critical thinking
in the discussion of the
performance of the client’s
social media strategy /
competitors’ social media
strategy
• Does not demonstrate
analytical and critical thinking
to identify the gaps in the
client’s social media strategy
and suggest actionable
recommendations
• Does not demonstrate
analytical and critical thinking
in the discussion of the
engagement of HCPs
• Does not adequately justify the
impact and feasibility of the
proposed recommendations
• Applies relevant knowledge
and sufficiently analyse social
media strategies
• Provides some synthesis of
knowledge, but some
discussions are over-simplified
and/or lack examples and
evidence
• Demonstrates an acceptable -
good level of analytical and
critical thinking in the
discussion of the performance
of the client’s social media
strategy / competitors’ social
media strategy
• Demonstrates an acceptable -
good level of analytical and
critical thinking to identify the
gaps in the client’s social
media strategy and suggest
basic – good actionable
recommendations
• Demonstrates an acceptable -
good level of analytical and
critical thinking in the
discussion of the engagement
of HCPs
• Demonstrates an in-depth
comprehensive understanding
of the application of knowledge
and analytical tools to
rigorously analyse social
media strategies
• Demonstrates superior -
outstanding critical discussion
of the client’s social media
strategy / competitors’ social
media strategy
• Demonstrates superior -
outstanding level of analytical
and critical thinking in the
discussion of the gaps in the
client’s social media strategy
and suggest excellent -
innovative actionable
recommendations
• Provides excellent - exceeds
criteria at an exceptional
standard to suggest innovative
actionable recommendations
to improve your client’s social
media strategy
• Demonstrates excellent -
outstanding level of analytical
• Demonstrates a good ability to
justify the impact and
feasibility of the proposed
recommendations
and critical thinking in the
discussion of the engagement
of HCPs
• Demonstrates excellent ability
to justify the impact and
feasibility of the proposed
recommendations
Problem Solving
• Apply appropriate and
rigorous analysis to
understand the problem
domain as presented in
the team requirements
• Demonstrate capacity for
independent critical
enquiry
• Propose evidence-based
recommendations that are
relevant and practical, and
clearly addressing the
challenge proposed in the
team requirements
• Does not develop a feasible
strategy plan and/or limited
justifications were provided to
illustrate the feasibility of the
proposed recommendations
• Articulates appropriate
recommendations and discuss
their feasibility
• Provides limited justification to
demonstrate the relevance
and practicality of the
recommendations
• Does clearly analyse the
solution domain and
assumptions are clearly
articulated
• Demonstrates innovative
thinking; project outputs show
plenty of in-depth analyses
that support the proposed
recommendations
• Presents a highly relevant and
practical recommendations;
provides strong justifications to
demonstrate its feasibility and
impact
Business Communication
• Present relevant contents
that can effectively
address the specific target
audience
• Present contents in a clear
logical flow, effectively
delivering important
information
• Does not engage the target
audience with a sufficiently
professional deliverable
• Does not present discussions
in a logical manner; individual
parts are not integrated
• Content is not presented in a
way that is best suited to the
target audience
• Deliverable meets basic
business communication
requirements but does not
demonstrate high quality

• Harnesses, manages, and
communicates information
effectively for the target
audience, using plenty of
examples and evidence
• Selection of structures is
highly effective and
demonstrates clear logical
flow; Writing demonstrates
• Effective consolidation of
information from multiple
sources
confident control of correct
terminologies without jargon
• All information is presented in
an engaging manner, with key
messages effectively
highlighted with appropriate
designs
Teamwork and Leadership
• Collaborate effectively in a
team to achieve project
outcomes
• Project outputs are well-
integrated and presented
as a group effort
• Does not present a group
effort (e.g., individual parts
were submitted without
integration)
• Does not proactively
collaborate, resolve conflicts,
and/or seek assistance
• Presents a collective
deliverable, but with some
inconsistencies in wording,
tone, and/or style
• Lacks logical sequence in
some parts
• Presents forward-thinking,
innovative ideas that are
clearly developed through
effective collaboration
• Manages collaboration
effectively (including
proactively resolving conflicts,
if any) to create outcomes that
successfully address the
proposed objectives
• Presents a well-integrated
output, with consistent
wording, tone, and style
across all components and a
strong logical flow

Marking Criteria for the Team Presentation (30%)
Required Content/Objective
Below Expectations
(FL)
Meets Expectations
(PS – CR)
Outstanding Performance
(DN – HD)
Business Knowledge
• Accurate analysis of social
media strategies
• Does not demonstrate
appropriate application of
knowledge to rigorously
• Applies relevant knowledge
and sufficiently analyse social
media strategies
• Makes clearly informed and
effective selection and
application of knowledge that
are highly appropriate for the
• Demonstrate in-depth
considerations on the
practicality and impact of
the proposed actionable
recommendations to
improve the social media
strategy of your client
analyse social media
strategies
• Does not demonstrate
analytical and critical thinking
in the discussion of the social
media strategy
• Does not demonstrate
analytical and critical thinking
in the discussion of the
engagement of HCPs
• Does not demonstrate
analytical and critical thinking
to identify the gaps and
suggest actionable
recommendations
• Does not adequately justify the
impact and feasibility of the
proposed recommendations

• Demonstrates a capacity to
explain relevant concepts in
sufficient depth
• Demonstrates an acceptable -
good level of analytical and
critical thinking in the
discussion of the performance
of the client’s social media
strategy/ competitors’ social
media strategy
• Demonstrates an acceptable-
good level of analytical and
critical thinking to identify the
gaps in the client’s social
media strategy and suggest
basic - good actionable
recommendations
• Demonstrates an acceptable -
good level of analytical and
critical thinking in the
discussion of the engagement
of HCPs
• Demonstrates a good ability to
justify the impact and
feasibility of the proposed
recommendations
analysis of analyse social
media strategies
• Systematically and critically
discriminates between
assertion of personal opinion
and information substantiated
by robust evidence from
course materials and
independent research
• Demonstrates superior -
outstanding critical discussion
of the client’s social media
strategy /competitors’ social
media strategy
• Provides excellent - exceeds
criteria at an exceptional
standard to suggest innovative
actionable recommendations
to improve your client’s social
media strategy
• Demonstrates excellent-
outstanding level of analytical
and critical thinking in the
discussion of the engagement
of HCPs
• Demonstrates excellent ability
to justify the impact and
feasibility of the proposed
recommendations
Problem Solving
• Apply appropriate and
rigorous analysis to
• Does not develop a feasible
strategy plan and/or limited
justifications were provided to
• Formulates appropriate
recommendations but provided
limited evidence to convey the
• Does clearly analyse the
solution domain and
understand the problem
domain as presented in
the team requirements
• Demonstrate capacity for
independent critical
enquiry
• Propose evidence-based
solutions that are relevant
and practical, and clearly
addressing the challenge
proposed in the team
requirements
illustrate the feasibility of the
proposed recommendations
feasibility and impact on the
target audience
assumptions are clearly
articulated
• Demonstrates innovative
thinking; project outputs show
plenty of in-depth analyses
that support the proposed
recommendations
• Presents a highly relevant and
practical solution; provides
strong justifications to
demonstrate its feasibility and
impact
Business Communication
• Present relevant contents
that can effectively
address the specific target
audience
• Present contents in a clear
logical flow, effectively
delivering important
information
• Effective consolidation of
information from multiple
sources
• Engaging and professional
• Does not engage the target
audience
• Does not present arguments in
a logical manner;
communication is unclear for
the audience
• Delivery is not sufficiently
professional (e.g., audio too
weak, lack of visual aid, etc.)
• Engages with the target
audience but lacks logical
sequence
• Reasoning and evidence are
presented but not well
organised
• Delivery is sufficiently clear but
time management (e.g.,
content felt rushed) and
engagement need
improvement
• High quality presentation with
clear logical flow and engaging
content
• Topics discussed are relevant
for the target audience;
effectively highlights the key
findings/ideas of the work
• Presents well-evidenced
arguments with accurate and
relevant examples; overall
delivery is effective and
tailored for the target audience