MKTG7503 2022 S2 PROJECT PLAN Weighting: 40%

Student Names IDs:
Criteria

7 (High Distinction)
85-100%
6 (Distinction)
75-84.9%
5 (Credit)
65-74.9%
4 (Pass)
50-64.9%
3 (Fail)
40-49.5%
2 or 1 (Fail)
<40%
SATISFACTORY UNSATISFACTORY

Research
background and
problem/purpose

(50 points)
• Information in the
background section
is very clear, follows
a very logical
structure, and
generates sufficient
interest from the
readers.
• Both academic and
non-academic
information is used
appropriately to
describe the scope,
nature, current
situation, and
relevant theoretical
underpinnings of the
phenomenon.
• Information in the
background section
is clear, follows a
logical structure, and
somehow generates
interest from the
readers.
• Both academic and
non-academic
information is used
appropriately to
describe the scope,
nature, current
situation, and
potentially relevant
theoretical
underpinnings of the
phenomenon.
• Information in the
background section
is somewhat clear
and somehow
follows a reasonable
structure that helps
readers navigate the
contents.
• Both academic and
non-academic
information is used
appropriately that
largely describes the
scope, nature, current
situation, and
potentially relevant
theoretical
underpinnings of the
phenomenon.
• Information in the
background section
follows an
acceptable structure,
although readers may
struggle to
understand the flow
of the statements.
• Both academic and
non-academic
information are used,
although some are
used inappropriately,
that provide
satisfactory coverage
of the phenomenon.

• Information in the
background section
is not organized
appropriately.
Readers are
constantly baffled
when reading
through the
paragraphs.
• Very few references
are used and fail to
provide an
acceptable coverage
of the phenomenon;
some important
elements are missing.
• This report either
does not include a
background section
or includes a
background section
but is too brief to
help readers
understand what
exactly is the
phenomenon and
what is the
problem/purpose.
Research
questions

(40 points)
• Research questions
are derived from the
problem/purpose and
justified very clearly
based on good
logical thinking and
the use of
appropriate and
relevant academic
and non-academic
information.
• Research questions
are derived from the
problem/purpose and
justified clearly
based on some
evidence of logical
thinking and the use
of appropriate and
relevant academic
and non-academic
information.
• Research questions
are derived from the
problem/purpose,
and some
explanations are
present to justify
their appearance.
• Some references are
used, although some
are irrelevant or used
inappropriately.
• Research questions
are listed, but one or
both fails to be
subsumed within the
problem/purpose.
• Inadequate
explanations for one
or both questions.
• Research questions
are listed, but one or
both fails to be
subsumed within the
problem/purpose.
• Little or no
explanations for
research questions.
• Research questions
are either not listed,
or listed but neither
come from or are
relevant for the
problem/purpose.
• No explanations for
the research
questions.
Professionalism
(presentation &
structure)

(10 points)
• Communication is
very clear.
• No issues with
coherence,
consistency, and/or
flow.
• No referencing
spelling and/or
grammatical
issues.
• The report always
adheres to the
formatting
requirements.
• The report is within
the 25-page limit.
• Communication is
clear.
• Few issues with
coherence,
consistency, and/or
flow.
• Few referencing,
spelling, and/or
grammatical
issues.
• The report adheres to
the formatting
requirements.
• The report is
within the 25- page
limit.
• Communication is
mostly clear.
• Some issues with
coherence,
consistency
and/or flow.
• Some referencing,
spelling, and/or
grammatical issues.
• The report mostly
adheres to the
formatting
requirements.
• The report is within
the 25-page limit.
• Communication is
sometimes unclear.
• Issues with
coherence,
consistency, and/or
flow.
• Many referencing,
spelling, and/or
grammatical issues.
• The report
sometimes
adheres to the
formatting
requirements.
• The report is within
the 25- page limit.
• Communication is
unclear.
• Many issues with
coherence,
consistency, and/or
flow.
• Many referencing,
spelling, and/or
grammatical issues.
• The report does not
adhere to the
formatting
requirements.
• The report is over the
25-page maximum.
• Communication is
very unclear.
• Numerous issues
with coherence,
consistency, and/or
flow.
• Numerous
referencing, spelling,
and/or
grammatical issues.
• The report does not
adhere to the
formatting
requirements.
• The report is over the
25-page maximum.



Overall mark: _______
Marker: ___________

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