无代写-INFS1000
时间:2022-10-24
The University of Sydney Business School
Discipline of Business Information Systems
INFS1000: Digital Business Innovation (Semester 2, 2022) Group Project

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INFS1000: Group Project Assignment Outline The objective of this group project is to apply the knowledge and practical skills acquired in INFS1000 Digital Business Innovation to a real business scenario. You are expected to create your own business idea for the scenario described below. You need to follow the guidelines provided in this document. As an integrative learning task, this assignment effectively ties together TBL learning from Sessions 1 to 8 in the unit.
Business Scenario: For pet owners, it can be hard to leave their loved animal at home alone or in a shelter when they are away. Inspired by the commercial success of businesses such as Mad Paws, your group has decided to start an online pet-sitting portal to help pet owners connect with pet sitters over the Internet.
Project Scope: This project requires you to explore various creative ideas and make a range of decisions regarding your business model. You should first decide on the type and range of services you want to provide (e.g., daycare, boarding services etc.). You will then need to decide on the customer group (or groups) you want to target (e.g., dog owners, cat owners, bird owners etc.). No matter what you decide, you MUST have a strong rationale for the business decisions you make and remember that your ultimate goal is to match your customers (i.e., pet owners) and their needs with the right pet sitters. Keep in mind that you cannot hope to do everything! You will have to decide what your strategy is. The following questions will be helpful in defining your strategy:
• Who are your current competitors and what are the services they are providing?
• What is the current state of the industry you have selected?
• What customer segment(s) are you targeting, and why?
• How will you attract your customers and stand out from your competitors?
• What requirements will your customers have? How will you capture them and create matches for your customers?
• How will you provide value for your customers?
• Where will your revenue come from (e.g., commission from successful matches, membership fees, advertising, etc.), and why have you selected this revenue stream?
• Will you communicate with your customers exclusively through your website or will you run personal one-on-one meetings to find out their requirements?
• Will you offer additional value-adding services?
Quick Tip: Define your customer segment, decide on a compelling value proposition and don’t make it too complex.
The University of Sydney Business School
Discipline of Business Information Systems
INFS1000: Digital Business Innovation Group Project

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Group Work: This is a group project. You are required to complete this project in the same group that was registered and confirmed for participation in the TBL sessions. You are not allowed to collaborate across groups. You are only allowed to submit your own group’s contributions. PLEASE NOTE:
Each group member is expected to be involved in the preparation, drafting, proofing and
checking of all aspects of this group assignment including ensuring no breaches of
academic honesty. Members will be held jointly responsible for the entire submission
and awarded the same merit mark. In the event of a breach of academic honesty the
penalty will apply to all group members irrespective of which member(s) caused the
breach.
Tasks/due dates: The relative importance and allocation of marks to various components of the project are as given below.
Deliverable

Mark Due date 1. Video Pitch 5 marks 9 Sept 2022, 5:00pm 2. Written Report 20 marks 28 Oct 2022, 5:00pm
Total 25 marks

The University of Sydney Business School
Discipline of Business Information Systems
INFS1000: Digital Business Innovation Group Project

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Part 1: Video Pitch
Due date: 9 Sept 2022, 1700hrs
Deliverable: Your submission will take the form of a recorded video submitted electronically via Canvas.
Submission procedure: IMPORTANT: Only one group member should make the submission Before submitting your video, please ensure it contains the following:
• Group information (MUST appear at the end of your video pitch): You must include your GROUP CODE, then list the SID and full names of all group members. This information MUST be included, otherwise we will not know who to award the marks to (IMPORTANT!).
• File name - your file name should be your GROUP CODE (which will be assigned to you over the semester. For instance, the file name should be S1A2.mp4)
o Make sure that you use the correct GROUP CODE (IMPORTANT!)
• You may only submit one video for your project. If multiple submissions are made by different group members, you have to email your TBL tutor to let them know which submission to assess. If you submit another file before the assignment due date, your first submission will be overwritten.
• The format for the assignment submission is a video that may include a PowerPoint presentation in the AVI, MOV or MP4 video formats.
• Your video must NOT be password protected
Penalties for late submissions: 5% per 24-hour period will be deducted if your video is submitted late (including weekend days).
Time Limit and requirements:
• The length of the video should be at most 3-minutes (including displaying a reference list and group information)
• A 10% penalty will be applied if the video exceeds 3 minutes, with further penalties in increments of 10% for every 1 minute over the stipulated limit thereafter (e.g., if you submit a 5-minute video, you incur a 20% penalty).
• Every member of the group must present in the video

Marking criteria: As specified by the Video Pitch Marking Guide (uploaded to Canvas).
Specific Instructions
Learning objectives: In the video pitch, you are required to demonstrate your ability to:
The University of Sydney Business School
Discipline of Business Information Systems
INFS1000: Digital Business Innovation Group Project

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- Pitch in a concise manner and accessible language your business idea to a business audience. - Describe the key opportunities and threats in your selected industry
o To do so you will need to apply the models for strategic analysis covered in this course. However, you only need to provide a summary of the results of your strategic analysis, not a full account (e.g., not a full Porter’s 5-forces analysis). - Provide a brief account of the strategic market positioning, competitive strategy, and value proposition of your business (i.e., how your business intends to compete in the marketplace, and add value for customers) - Describe your source of income
Business requirements: In order to compete in the marketplace, it will not be enough to just list services and wait for potential customers to approach you. You will need to create a business solution that will target and add value for your customers in unique ways.
Proper referencing: It will be important that you reference any literature, websites, or other materials you used in developing your ideas in a Reference List at the end of your video. Use double quotation marks to indicate text that you cite from someone else’s work (website, journal literature, or other). All references should adhere to the guidelines laid out in the APA Referencing Guide: http://libguides.library.usyd.edu.au/c.php?g=508212&p=3476096 http://libguides.library.usyd.edu.au/ld.php?content_id=22193083

The University of Sydney Business School
Discipline of Business Information Systems
INFS1000: Digital Business Innovation Group Project

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Part 2: Written Report
Due date: 28 Oct 2022, 1700hrs
Deliverables: Your submission will include the following THREE components: 1. An electronic copy of your written report submitted electronically via Turnitin (no paper-based submissions will be accepted!). 2. Completed and signed Group Peer Review - one per group member (to be submitted during the final lab session) 3. A copy of the group’s Work Log, clearly describing individual contributions (tasks, not percentages!) – one form per group (to be submitted during the final lab session)
Submission procedure: IMPORTANT: Only one group member submits the report! Before submitting your report, please ensure it contains the following:
• Header information (MUST appear on each page of the document): begin with your GROUP CODE, then list the SID of all group members, each separated by comma. Do not include any student names. The header MUST be inserted otherwise we cannot identify who to award the marks to (IMPORTANT!).
• File name - your file name should be your GROUP CODE (which will be assigned to you over the semester. For instance, the file name should be S1A2.docx
o Make sure that you use the correct GROUP CODE (IMPORTANT!)
• You may only submit one file per assignment. For group assignments, one person per group should submit for the entire group. If you submit another file before the assignment due date, your first submission will be overwritten.
• Ensure all quoted material is enclosed in "DOUBLE quotation" marks.
o This is important: whenever you cite and quote someone else’s work word-by-word, use double quotation marks.
• Zip files will not be accepted. (Note: files with embedded tables, images etc. are permitted).
o You must submit a text file, such as .doc, .docx, or .pdf
• Your file must NOT be password protected
Penalties for late submissions: 5% per 24-hour period will be deducted for the late submission of your report (including weekend days).
Word Limit: 3000 (+-10%) words (including references, excluding appendices). A 10% penalty will be applied if the report exceeds 3300 words, with further penalties in increments of 10% for every 300 words over the stipulated limit thereafter (e.g. if you submit a project with 3601 words, you incur a 20% penalty).
Marking criteria: As specified by the Group Project Marking Guide (see Canvas).
The University of Sydney Business School
Discipline of Business Information Systems
INFS1000: Digital Business Innovation Group Project

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Specific Instructions
Learning objectives: In the project report, you are required to demonstrate your ability to: - Describe in a concise manner and accessible language your business idea to a business audience. - Provide a brief account of the strategic market positioning, competitive strategy and value proposition of your business. - Identify the information needs to facilitate the described business idea by way of conceptual modeling (ERD design). - Identify the primary business activities and describe ONE key business process to execute your business in one of the primary business activities. - Identify, analyse and resolve ONE issue related to BIS ethics. - Critically assess your own business idea for future developments as well as possible extensions outside the scope of this project.
Business requirements: In order to compete in the marketplace described in the given businesss scenario, you need to develop an idea for a new business that will be effectively supported by an information system. Beyond describing your business solution in depth, the market segment that you will target, and how your business will add value for your customers in unique ways, you will also have to create the database to support your core business functions, and describe in detail one key business process needed to operate your business using the database.
Proper referencing: It will be important that you reference any literature, web sites, or other materials you used in developing your ideas in a Reference List at the end of your report. Use double quotation marks to indicate text that you cite from someone else’s work (web site, journal literature, or other). All references should adhere to the guidelines laid out in the APA Referencing Guide: http://libguides.library.usyd.edu.au/c.php?g=508212&p=3476096 http://libguides.library.usyd.edu.au/ld.php?content_id=22193083
The written report should consist of the following parts*:
* Recommended word limits for the individual sections below are suggestions, not hard rules. You will not incur a penalty for exceeding the recommended word limit for an individual section as long as your report falls within 3000 (+/- 10%) words (including references, excluding appendices). The recommended word limits accounts for the references you include in each section as well (i.e., 900 words is recommended for Task 2, but make sure you include the citations in your References section in this word count).
The University of Sydney Business School
Discipline of Business Information Systems
INFS1000: Digital Business Innovation Group Project

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Task 1: Executive Summary (approx. 200 words) This is a concise description of the proposed business idea. This should be a high-level summary, written for business managers. Elaborate on the core value proposition and how your business is going to make a profit (where does the money come from?). This summary should be compelling enough so that it can be used to convince people to invest in your business.
Task 2: Strategy & Value Proposition (approx. 900 words) Describe the key opportunities and threats in your selected industry, your competitive strategy, and the value proposition of your business (i.e., how your business intends to compete in the marketplace, add value for customers, and what its source of income are). To do so you will need to apply the models for strategic analysis covered in this course. However, you only need to provide a summary of the
results of your strategic analysis, not a full account, here in Task 2 (e.g., not a full Porter’s 5-forces analysis). Please include a full 5-forces analysis in an appendix to the report (this will not be included in the word count).
Task 3: Information design (approx. 550 words) Analyse the information needs of your business. Specifically, design a conceptual model (ER Diagram) that will serve as the basis for developing your database solution in part 2 of this assignment. The model should capture the relevant information needed to support the core business functions and the services offered by your business (in terms of entities and their properties). Your ERD should have a minimum of 7 entities (preferably no more than 15) including at least one associative entity. You are required to use Chen’s notation, as demonstrated in the TBL sessions. The ERD will be assessed on the basis of its correctness and completeness in supporting your business idea. Your ERD should be supported by a concise narrative describing the information needs of your business (i.e. a literal description of your diagram). As it may not be possible to express all aspects of your business idea in the form of an ERD, you need to clearly state any assumptions and/or limitations. They will be taken into account when marking your ERD.
Task 4: Business execution (approx. 550 words) In this task you need to first identify the primary activities of your business’ value chain by providing a table that describes them. Second, you need to choose and model
ONE key business process corresponding to one of these primary activities. The selected process should concentrate on what you regard as the most important part of your business operations. You cannot describe all the operations of your business in a single diagram! You are required to describe the selected business process with a concise narrative and then visualise the process using a process model diagram. Your process model needs to be modelled using BPMN, and feature the database interaction layout as outlined in the TBL sessions. It should include a minimum of 10 activities (preferably
The University of Sydney Business School
Discipline of Business Information Systems
INFS1000: Digital Business Innovation Group Project

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no more than 20) and represent the flow of information to and from your database solution, as represented in your ERD. As it may not be possible to express all aspects of your business idea within the process model, it is important to clearly state the role of the selected process and any assumptions and/or limitations. If correct, they will be taken into account when marking your BPMN model.
Task 5: Critical reflection (approx. 800 words)
a) BIS ethical issue Use the relevant frameworks and models covered in this course, to identify, analyse and resolve ONE possible BIS ethical issue that could arise from dealing with data in your business. IMPORTANT: Your analysis needs to be specific to your ideas; generic solutions will not be accepted!
b) Limitations and future developments Discuss any limitations of your project and provide suggestions for future developments: Can your business be further developed? Are there things that you did not address because of complexity or time constraints? Are there new features that you could incorporate in the future? How could both your business and Information Systems evolve in the future?


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