MKTG7503 2022 S2 A2 - PROJECT REPORT Weighting: 60%
Student Name: ID:
Criteria

7 (High Distinction)
85-100%
6 (Distinction)
75-84.9%
5 (Credit)
65-74.9%
4 (Pass)
50-64.9%
3 (Fail)
40-49.5%
2 or 1 (Fail)
<40%
SATISFACTORY UNSATISFACTORY


Summary
Background
Research
questions

(20 points)
• The
summary/abstract
thoroughly
summarizes and well
presents the key
information of the
report
• Information in the
background section
is very clear, follows
a very logical
structure, and
generates sufficient
interest from the
readers.
• Both academic and
non-academic
information is used
appropriately to
describe the scope,
nature, current
situation, and
relevant theoretical
underpinnings of the
phenomenon.
• All RQs are relevant
to the research
purpose.
• The
summary/abstract
summarizes most of
the key information
of the report and is
well presented
• Information in the
background section
is clear, follows a
logical structure, and
somehow generates
interest from the
readers.
• Both academic and
non-academic
information is used
appropriately to
describe the scope,
nature, current
situation, and
potentially relevant
theoretical
underpinnings of the
phenomenon.
• All RQs are relevant
to the research
purpose.
• The
summary/abstract
summarizes most of
the key information
of the report
• Information in the
background section
is somewhat clear
and somehow
follows an
identifiable structure
that largely helps
readers navigate the
contents.
• Both academic and
non-academic
information is used
that largely describes
the scope, nature,
current situation, and
potentially relevant
theoretical
underpinnings of the
phenomenon.
• At least three RQs
are relevant to the
research purpose.
• The
summary/abstract is
present in the report,
but some key
information of the
report is missing
• Information in the
background section
shows some
structure, but readers
from time-to-time
struggle to
understand the flow
of the statements.
• Both academic and
non-academic
information are used,
although some are
misused, that provide
an acceptable
coverage of the
phenomenon.
• At least two RQs is
relevant to the
research purpose.

• The
summary/abstract is
present in the report,
but lots of key
information are
missing
• Information in the
background section
is not organized
appropriately.
Readers are
constantly baffled
when reading
through the
paragraphs.
• Very few references
are used and fail to
provide an
acceptable coverage
of the phenomenon;
some essential
elements are missing.
• None or at most one
of the RQs is
relevant to the
research purpose.
• The
summary/abstract is
missing
• This report either
does not include a
background section
or includes a
background section
but is too brief to
help readers
understand what
exactly the
phenomenon is and
what the
problem/purpose IS.
• This section either
does not include
RQs, or RQs are
included, but none is
relevant to the
research topic.
Studies and
Results
(35 points)
• Provides adequate
description of the
interview (e.g.,
participants,
interview, etc.)
• Excellent illustration
of key interview
questions and
excellent
identification and
interpretation of key
findings that provide
direct answers to
RQs.
• Provides adequate
description of the
interview (e.g.,
participants,
interview, etc.)
• Very good
illustration of key
interview questions
and very good
identification and
interpretation of key
findings that provide
direct answers to
RQs.
• Provides adequate
descriptions of the
interview (e.g.,
participants,
interview, etc.)
• Satisfactory
illustration of key
interview questions
and satisfactory
identification and
interpretation of key
findings that provide
direct answers to
RQs.
• Provides adequate
descriptions of the
interview (e.g.,
participants,
interview, etc.)
• Fair illustration of
key interview
questions and
acceptable
identification and
interpretation of key
findings that provide
answers to RQs.
• Inadequate
descriptions of the
interview (e.g.,
participants,
interview, etc.), with
most required
components missing
• Bare minimum
illustration of
interview questions
and findings; with
little or no relevance
to the research topic
or RQs
• Descriptions of the
interviews are
missing.
• Little to no mention
of interview
questions and
findings.

Theory
integration
(20 points)
• Excellent discussion,
interpretation, and
integration of key
findings with
relevant course
contents
• Excellent discussion,
interpretation, and
integration of key
findings with
theories or concepts
from additional
information search,
with the
concepts/theories
clearly highlighted to
distinguish from
course contents

OR: excellent
discussion and
interpretation of
findings from
multiple theories or
theoretical
perspectives
• Very good
discussion,
interpretation, and
integration of key
findings with
relevant course
contents
• Very good
discussion,
interpretation, and
integration of key
findings with
theories or concepts
from additional
information search,
with the
concepts/theories
clearly highlighted to
distinguish from
course contents

OR: very good
discussion and
interpretation of
findings from
multiple theories or
theoretical
perspectives
• Good discussion,
interpretation, and
integration of key
findings with
relevant course
contents

• Fair discussion,
interpretation, and
integration of key
findings with
relevant course
contents
• Poor discussion,
interpretation, or
integration of
findings with
relevant course
contents
• Little or no
discussion or
interpretation of
findings with
relevant course
contents.
Recommendation
(15 points)
• Excellent discussion
of implications or
recommendations for
consumers
• (Depending on the
topic) Excellent
discussion of
implications for
marketers, brands,
firms, industries, or
policymakers
• Very good
discussion of
implications or
recommendations for
consumers
• (Depending on the
topic) Very good
discussion of
implications for
marketers, brands,
firms, industries, or
policymakers
• Satisfactory
discussion of
implications or
recommendations for
consumers
• (Depending on the
topic) Satisfactory
discussion of
implications for
marketers, brands,
firms, industries, or
policymakers
• Fair discussion of
implications or
recommendations for
consumers
• (Depending on the
topic) Fair discussion
of implications for
marketers, brands,
firms, industries, or
policymakers
• Poor discussion of
implications or
recommendations for
consumers
• (Depending on the
topic) Poor
discussion of
implications for
marketers, brands,
firms, industries, or
policymakers
• Little or no
discussion of
implications or
recommendations for
consumers
• (Depending on the
topic) Little or no
discussion of
implications for
marketers, brands,
firms, industries, or
policymakers
Professionalism
(presentation &
structure)

(10 points)
• Communication is
very clear.
• No issues with
coherence,
consistency and/or
flow.
• No referencing
spelling and/or
grammatical
issues.
• The report always
adheres to the
formatting
requirements.
• The report is within
the 21-page limit.
• Communication is
clear.
• Few issues with
coherence,
consistency and/or
flow.
• Few referencing,
spelling and/or
grammatical
issues.
• The report adheres to
the formatting
requirements.
• The report is
within the 21- page
limit.
• Communication is
mostly clear.
• Some issues with
coherence,
consistency
and/or flow.
• Some referencing,
spelling and/or
grammatical issues.
• The report mostly
adheres to the
formatting
requirements.
• The report is within
the 21-page limit.
• Communication is
sometimes unclear.
• Issues with
coherence,
consistency and/or
flow.
• Many referencing,
spelling and/or
grammatical issues.
• The report
sometimes
adheres to the
formatting
requirements.
• The report is within
the 21- page limit.
• Communication is
unclear.
• Many issues with
coherence,
consistency and/or
flow.
• Many referencing,
spelling and/or
grammatical issues.
• The report does not
adhere to the
formatting
requirements.
• The report is over the
21-page maximum.
• Communication is
very unclear.
• Numerous issues
with coherence,
consistency and/or
flow.
• Numerous
referencing, spelling
and/or
grammatical issues.
• The report does not
adhere to the
formatting
requirements.
• The report is over the
21-page maximum.



Overall mark: _______
Marker: ___________

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