DECO2019 
Tutorial Week 10: What makes an insight? 
Today’s 
Agenda 
Assignment 3 Reminder 
Insight Checklist 
Insight Generator 
Completed your research 
Collected and collated all of your research materials 
Started your Thematic Analysis - finished your codes, started your themes (at the 
minimum) 
Started thinking about how you will write your results.  
By now you should have completed the following deliverables: 
If you haven't ticked off that checklist, you are behind.  
Today, we have to move on because your final assignment will be here before you know it, and 
it is worth 25%, so the show must go on! 
Assignment 3 is due FRIDAY 
Come from analysis and synthesis 
Be able to act on them 
Provide a guide/path for better decision-making (and don't give one solution) 
Should be easily findable 
A nugget of truth about human behaviour that pushes us to challenge our preconceived notions about 
how people act or perceive the world. They reveal to us the underlying motivations behind behaviour. 
Insights should also: 
If written well, insights can go further than product recommendations, and challenge beliefs on core and 
fundamental ideas as well as what they should be building for users. 
What is a research insight? 
Insight Maker Checklist