COMM5010 T1 2022 Marking Criteria and Rubric - Assessment 2b Executive Summary Page 1 of 2
COMM5010 Marking Criteria and Rubric - Assessment 2b Executive Summary
Criteria Fail Pass Credit Distinction High Distinction
Executive summary
accurately represents
the Case Study report
submitted:
Value 30%
Lacks enough basic
information or is
inaccurate to the report
submitted.
10 marks
Has some inaccuracies in
summarising the report
submitted and is clearly
original in its writing.
18 marks
Mostly accurate in
summarising the report
submitted and is clearly
original in its writing.
21 marks
Accurately summarises the
report submitted and is clearly
original in its writing.

24 marks
Accurately and fully summarises
the report submitted and is
clearly original in its writing.

30 marks
Synthesises report
information to provide
a compelling Executive
summary:
Value 30%
Lacks enough information
to enable the Executive to
act upon.


10 marks
Contains basic information
generic in nature with
omissions that would
leave the Executive able to
present a generic report.

18 marks
Contains highlights of the
information with some
omissions while the
Executive could present the
report, some details may be
absent.
21 marks
Contains most of the pertinent
information with few
inconsequential omissions and
would enable the Executive to
present confidently without
reading entire report.
24 marks
Contains all pertinent information
no omissions and would enable
the Executive to present
confidently without reading
entire report.

30 marks
Communication and
Structure:
Value 10%
Structure lacks logic or is
confusing and does not
assist understanding. Poor
grammar, spelling,
punctuation, concepts
were not clear, materials
difficult to read, excessive
use of dot points, tables
or figures. Poor paragraph
structure. Language
inappropriate for
intended audience.
Does not meet word limit
guidelines.
3 marks
Structure is generally clear
and logical. Minor
grammatical errors,
sentences were clear and
complete, format was used
to aid understanding. Some
paragraph structure
problems. Adheres to word
limit guidelines.
Writes succinctly and
language used appropriate
for intended audience and
purpose.

7 marks
Free of grammatical errors.
Correct format, clear, logical and
consistent. Sentences were well
constructed. Full in-depth
paragraphs used. Writes
succinctly and language highly
relevant for intended audience
and purpose. Adheres to word
limit guidelines.




10 marks
Presents text
professionally and
references sources
accurately:
Formatting is incorrect or
there was limited or no
attempt at in-text or end
of text referencing.
Formatting is satisfactory
or some of the required
Harvard referencing was
omitted. Group names
Most formatting
requirements followed.
Application was generally
correct with some points
Full formatting requirements
followed including both in-text
and the Reference List were
consistent in terms of style and
COMM5010 T1 2022 Marking Criteria and Rubric - Assessment 2b Executive Summary Page 2 of 2
Value 10%


0 marks
missing, student ID, layout
etc. was incorrect.

6 marks
remaining unreferenced.
Uses Harvard referencing
although may be
inconsistent or not correct.
Meets all layout guidelines.
7 marks
application of Harvard format.
Meets all layout guidelines.

10 marks
Infographic:
Value 20%
Fails to submit or does
not represent the report.


0 marks
Provides a basic
infographic with some of
the main points of the
report may not include
references.
12 marks
Provides an infographic with
most points of the report
covered with some
references.

14 marks
Highly polished infographic
includes all elements of the
report in an easily digestible
format with references.

20 marks