ECO220–L0401 Assignment 1
Young Professional magazine was developed for a target audience of recent college
graduates who are in their first 10 years in a business/professional career. In its two years of
publication, the magazine has been fairly successful. Now the publisher is interested in
expanding the magazine’s advertising base. Potential advertisers continually ask about the
demographics and interests of subscribers to Young Professional. To collect this information,
the magazine commissioned a survey to develop a profile of its subscribers. The survey
results will be used to help the magazine choose articles of interest and provide advertisers
with a profile of subscribers. As a new employee of the magazine, you have been asked to
help analyze the survey results.
Some of the survey questions follow:
1. What is your age?
2. Are you: Male Female
3. Do you plan to make any real estate purchases in the next two years? Yes No
4. What is the approximate total value of financial investments, exclusive of your home,
owned by you or members of your household?
5. How many stock/bond/mutual fund transactions have you made in the past year?
6. Do you have broadband access to the Internet at home? Yes No
7. Please indicate your total household income last year.
8. Do you have children? Yes No

The data file “2022-12-09 Assignment Data–Professional.xlsx” posted in Quercus
contains the responses to these questions.

Assignment: Managerial Report
Prepare a managerial report summarizing the results of the survey. In addition to
statistical summaries, discuss how the magazine might use these results to attract advertisers.
You might also comment on how the survey results could be used by the magazine’s editors
to identify topics that would be of interest to readers. Your report should address the
following issues, but do not limit your analysis to just these areas.
1. Develop appropriate descriptive statistics to summarize the data.
2. Describe the subscribers using variables “age” and “household income”.
3. Develop 95% confidence intervals for the proportion of subscribers who have Internet
access at home and the proportion of subscribers who have children.
4. Would Young Professional be a good advertising outlet for online brokers? Justify your
conclusion with statistical data.
5. Would this magazine be a good place to advertise for companies selling educational
software and computer games for young children?
6. Comment on the types of articles you believe would be of interest to readers of Young
Professional.
• Software recommended for statistical analysis: R or Excel.
• This is a group assignment. Each group consists of 5 or less students. That is, the smallest
group consists of 1 student, and the largest group consists of 5 students. Every student in
the same group will receive the same mark for the assignment.
• Deadline of the assignment: 5pm Saturday December 10, 2022.
• This assignment is worth 5% of the course mark.
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Method to submit your assignment
1. Form a group of students among yourselves. Each group has at most 5 students. You can
also form a group of 1 student, yourself.
2. The front page of the assignment should begin with the following information.

ECO220-L0401 Assignment
Deadline: 5pm Saturday December 10, 2022
This assignment is completed by the group of following students:
Group Member Last Name First/Other Name Student ID Signature
1
2
3
4
5
Each student in the same group MUST sign the front page.

3. Each group of students submits ONE copy of the assignment with each group member’s
name, student ID and signature on the front page shown above.
4. Only submit the assignment in typed version (e.g. PDF or Word). Only include your
Managerial Report in the assignment. Do NOT include the data file.
5. Limit your assignment to 5 (or less) pages including your front page.
6. Make a photocopy of your assignment.
7. Email the assignment to Jack Chen at yuyangcyy.chen@mail.utoronto.ca on or before the
deadline.