Add Title
N1021 Strategy 22/23: Welcome
Welcome to N1021 Strategy!
Prof. Stephan Manning
(Convenor, Lectures & Workshops)
Raphael Martins
Kieran Rice
Tianqi Yu
(Co-instructors, Workshops)
Add Title
N1021 Strategy 22/23: Welcome
bout m
Stephan Manning
Professor
Filmmaker
s.d.manning@sussex.ac.uk
Office hour:
Mondays, 16-18:00
(by appointment)
Quick Bio
- Born in Berlin, Germany
- Studied Business, Economics, Sociology, Media Studies
- PhD from Free University Berlin, Germany
- Research and MBA teaching at Duke University, USA
- Associate Professor at University of Massachusetts Boston
- Professor of Strategy and Innovation at Sussex University
Main Research Topics
- Sustainability and multi-stakeholder processes
- Social entrepreneurship and entrepreneurial ecosystems
- Global sourcing and global value chains
- Strategic responses to grand societal challenges
- Film production as vehicle for social change
More info: www.stephanmanning.com, Sussex website
Add Title
N1021 Strategy 22/23: Welcome
Raphael Martins
Tutor
r.martins@sussex.ac.uk
Teaching team
Stephan Manning
Lecturer & Tutor
s.d.manning@sussex.ac.uk
Kieran Rice
Tutor
k.rice@sussex.ac.uk
We all welcome you to this semester’s Strategy Module!!!
Tianqi Yu
Tutor
ty207@sussex.ac.uk
Add Title
N1021 Strategy 22/23: Welcome
Expectations
What to expect from us!
✓Clear and punctual lectures
✓Interesting & helpful seminars
✓Timely posting of materials
✓Timely response to questions
✓Respectful interaction
What we expect from you!
✓Attend lectures and seminars
✓Be on time and be prepared
✓Take good notes
✓Participate in class discussions
✓Respectful interaction
Add Title
N1021 Strategy 22/23: Welcome
What is this module about?
(1) Understand different dimensions of strategy, and modern
expectations of responsibility and sustainability.
(2) Learn about processes and challenges of strategy formulation
and strategic decision-making within organisations.
(3) Analyse the external and internal context within which
strategy is made, and the strategic options available.
(4) Develop skills in case and company analysis, group work and
problem solving.
[Corresponds with Module Handbook]
Add Title
N1021 Strategy 22/23: Welcome
Module structure
1. Lectures
• Mix of theory and empirical examples
• Sometimes cases will be used for discussion
2. Workshops/seminars to apply concepts
3. Lecture and workshop/seminar readings
4. 4-5 hours of work per week
Add Title
N1021 Strategy 22/23: Welcome
Lectures
Week Topic
1 Introduction
2 External strategic analysis
3 Internal strategic analysis
4 Business model choices
5 Innovation strategies
6 Reading week
7 Multi-business strategies
8 Global strategies
9 Strategy and social impact
10 Multi-stakeholder strategies
11 Exam review & career panel
Add Title
N1021 Strategy 22/23: Welcome
Workshops/seminars
Workshop/seminar objectives:
- Apply concepts and tools from lectures to particular cases
- Learn about firms and business contexts across industries and
countries (e.g. USA, Spain, India)
Workshop/seminar expectations:
- Attend and come prepared (i.e. read the case and make notes
around case guiding questions)
- Engage with and learn from the material
- Speak up and participate in class
Add Title
N1021 Strategy 22/23: Welcome
Workshops/seminars
Week Topic
2&3 U.S. Airline industry:
External analysis and scenario planning
4&5 Zara Fast Fashion:
Strategic analysis and business model
7 Tesla:
Innovation strategies
8&9 ServImpact:
Global strategies and social impact
10&11 Film “Dark Waters”:
Multi-stakeholder strategies
Add Title
N1021 Strategy 22/23: Welcome
Readings and r sources
Main readings:
- Slides, notes from workshops and case studies
- Textbook: Grant, R. (2019) Contemporary Strategy
Analysis. 9/10th edition (e-textbook), free download
Additional resources:
- Business press and blogs
- Additional readings see handbook
- Additional recommendations during lectures
Add Title
N1021 Strategy 22/23: Welcome
Assessment
- Individual Project (30%)
> External and internal strategic analysis
> Business model assessment
- Exam (70%)
> January exam period
> Plenty of revision material available
Please educate yourself about plagiarism, collusion
and other forms of academic misconduct to avoid it!
Add Title
N1021 Strategy 22/23: Welcome
Any questions?