MMGT6001-管理学代写
时间:2023-03-11
BUSINESS SCHOOL


MMGT6001 – Strategy
Group Assessment (20%)
ASSESSMENT TASK
The group assignment will ask you to perform a strategic analysis of an Australian
company, generate strategic options and design a learning launch.
The strategic analysis should provide the following elements:
- A sound analysis of the current situation, the strategic issues to tackle as well
as the key success factors of the industry. To do so, you should use relevant
and applied frameworks discussed in class. Ideally, your analysis should
include an external analysis, an internal analysis/activity analysis and a
discussion of the customers. Pay particular attention to emerging trends that
affect the industry as well as emerging business models.
- Based on your findings, you should suggest two strategic options. Use theory,
evidence as well as your critical thinking to design these potential options. You
should then evaluate these options and select one strategic option that you
would like to investigate further in a learning launch. There are no wrong
answers, however you should back-up your choice of a specific strategic option
with a short comparative analysis of the strategic options (outcomes, input,
time, etc.).
- You should then provide a proposition of a learning launch. Hess and Liedtka
define a learning launch as a “carefully designed experiment or prototype
designed to test the key underlying value-generating assumptions of a potential
new-growth initiative. In contrast to a full new-product roll-out, a learning launch
is a learning experiment conducted quickly and inexpensively” (Liedtka, 2009:
p.1).
- Finally, you should evaluate your strategy by using the four Hess & Liedtka
tests. A document with the relevant information will be uploaded to Canvas in
the ‘Group Assessment’ Module.
Your group is responsible for choosing the Australian company to analyse. I strongly
recommend you select a public company for which there is information available such
as annual reports, earning calls and strategy presentations. You can find this
information in the ‘Investor’ section of the company’s website, as well as on the ASX
database or other databases you might have access to, such as Capital IQ. Your
chosen company should have interesting strategies, and/or be in industries that are
disrupting the way customers do things or in industries facing disruption. Your chosen
company should be approved by the lecturer. Please notify the lecturer of your
selection via email (massimo.garbuio@sydney.edu.au) by 28 February 2023. Along
with this, please also brainstorm and email me five challenges and five opportunities
for your selected company, which may later form the basis of your Group Assessment.
Some examples of companies that you could investigate are Afterpay, Seek, Tyro,
Splitit, Xero, Myer, Santos, Atlassian, Coles, Woolworths, Airtasker, Zip, any Big Four
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bank (ANZ, CBA, NAB, Westpac), Fortesque Metals, or any Australian lithium or
hydrogen company (e.g. Lake Resources).
The Group for this assignment will be allocated by the lecturer and made available on
Canvas.
Your Group should consider itself a team of consultants that have been called by the
Board of Directors to provide a strategic analysis of the situation the company face,
strategic options and a learning launch. Therefore, your presentation needs to be
backed up by solid quantitative and qualitative evidence.
During your analysis, look at both what the organization says of itself and what other
sources say of it. Industry and consulting reports will be valuable to identify key trends,
as well as the business press (e.g. BusinessWeek, Bloomberg, The Financial Times,
FastCompany, Entrepreneur and Australian Financial Review – use Factiva if you
don’t have direct access to these sources). To identify relevant internal issues, the
company’s annual report can be complemented by interviews with experts, reports of
competitors as well as articles from the business press.
Following submission, each team will be assigned another group’s presentation to look
at in detail. You should prepare 2-3 questions to ask during the live session in the final
class (Tuesday 21 March 2023). Formulating these questions is another opportunity
to practice your strategic thinking. In formulating the questions, consider:
- Is the analysis of the external/internal/customer situation and competitive
advantage solid?
- Do the proposed strategic options and learning launch follow from the analysis
presented? Or are there gaps that are going to undermine the credibility of the
proposal? The options and learning launch need to follow from the analysis of
the internal/external/customer situation and competitive advantage.
- Is the learning launch and its articulation going to provide a meaningful way to
improve a company’s current strategic position (eg expanding into new markets
and/or geographies, expanding the portfolio of initiatives across different
horizons, place the company on a path of disruption)?
FORMAT AND LENGTH
Formatting and submission requirements apply in accordance with The University of
Sydney Business School assessment policy
(https://business.sydney.edu.au/students/policy).
15-minute PowerPoint presentation. The recommended length of the presentation is
10-15 slides. Where the time-limit is exceeded by 10%, each student in the Group
will lose 10% of the total marks and 10% for each 10% over-length thereafter. You
should record your voice over the PowerPoint slides.
Students should use the American Psychological Association (APA) 7 Referencing
Style (https://libguides.library.usyd.edu.au/citation/apa7).
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DUE DATE
The recorded video presentation and a pdf file of the presentation must be submitted
to Canvas by 11:59pm on Sunday 19 March 2023.
Each group will then be required to answer questions about their project (‘Q+A’) in
the final class on Tuesday 21 March 2023. You’ll be allocated a time closer to the
date.
PEER EVALUATION
Further information will be provided via Canvas.
SUBMISSION
One student per group should submit a soft-copy of the assessment on or before the
due date via Canvas, on behalf of the entire group. You may submit another file before
the assignment due date, however, your first submission will be overwritten.
The file name should include the Group Number or Name, Unit of Study, Assignment
Number or Name, Semester, and Year. For example:
Group1BUSS1000AssxxxS12023.
Please ensure to include the Group name and SID of all group members, separated
by a comma, on the first slide. Do not include any student names.
Any assessment submitted after the due time and date will incur a late penalty of 5%
of the total marks per 24 hour period, or part thereof, late (note that this is applied to
the mark gained after the submitted work is marked).
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ASSESSMENT MARKING CRITERIA AND GUIDELINE – GROUP ASSESSMENT
Criteria
Standards
Fail Pass Credit Distinction High Distinction
Analysis of
current strategy
(external and
internal analysis,
customer,
competitor,
stakeholders and
industry analysis)
Too brief. Listed the
competitors only, but
did not discuss in
detail, and/or no
conclusion to the
analysis. The analysis
is lacking a
comprehensive
summary of relevant
customer variables.
The student has
shown a poor
understanding of the
organization, its
existing resource base
and existing strategies.
Many elements
underdeveloped,
and/or no conclusion
to the analysis. The
analysis as presented
is significantly lacking
in key aspects. A clear
understanding of the
firm’s competitive
advantage is not
present.
Satisfactory standard,
but some elements
underdeveloped,
and/or no conclusion
to the analysis. The
analysis as presented
is lacking in some key
respects. A clear
understanding of the
firm’s competitive
advantage is not
present.
The students
accurately identified
relevant internal and
external factors and
has presented a well
investigated
competitor analysis;
market(s) are defined
and customers are
identified using
appropriate
segmentation
variables. Some
attempt, but analysis
is lacking a
comprehensive
discussion of internal
aspects of the
organization.
The students
accurately and
exceptionally
identified relevant
internal and external
factors and has
presented a well
investigated
competitor analysis;
market(s) are
defined, and
customers are
identified using
appropriate
segmentation
variables.
Comprehensive
discussion of internal
aspects of the
organization.
Identify, discuss
and compare two
strategic options
Does not identify two
strategic options or
identified strategic
options lack significant
detail.
Identifies two strategic
options with some
discussion but
provides no
comparison. Proposed
strategies lack detail.
Identifies two strategic
options with some
discussion and
comparison.
Identifies two
strategic options with
good discussion and
comparison.
Clear identification
and comprehensive
discussion and
comparison of two
strategic options.
Learning Launch

Does not identify one
strategic option for the
learning launch or
proposed option lacks
significant detail.
Identifies a strategic
option for the learning
launch but proposed
option lacks some
Articulation of the
learning launch with
some identification of
elements of the
Learning Launch, with
Good articulation of
the learning launch.
Good identification of
the key elements of
Comprehensive
articulation of the
learning launch.
Clear identification of
the key elements of
C
O
N
T
E
N
T
(
8
0
%
)
BUSINESS SCHOOL

Learning launch is not
feasible.
detail. The feasibility is
doubtful.
some consideration of
its feasibility.
the Learning Launch
and its feasibility.
the Learning Launch
and its feasibility.


Criteria
Standards
Fail Pass Credit Distinction High Distinction
Conforming with
Instructions (e.g.
word length, font,
other instructions)
No conformity with
instructions.
Minimal conformity
with instructions.
Shows some
conformity with
instructions.
Good conformity with
instructions.
Comprehensive
conformity with
instructions.
Presentation,
Communication &
Style (written)
Meaning unclear and/or
grammar and/or spelling
contain frequent errors.
Meaning apparent, but
language not always
fluent. Grammar
and/or spelling contain
errors.
Language mainly
fluent, grammar and
spelling mainly
accurate.
Language fluent,
grammar and
spelling accurate.
Fluent writing style
appropriate to
document.
Grammar and
spelling accurate.
Referencing Referencing is
absent/unsystematic.
Referencing is
consistently
inaccurate.
Some attempt at
referencing.
Referencing is
mainly accurate.
Referencing is
completely and
consistently
accurate.
Q&A Does not provide
comprehensive and
adequate reaction to
questions or comments,
and defense of ideas
and recommendations.
Provides no explanation
of unclear parts of
presentation or
particular parts of
analyses.
Slow and
uncomprehensive
reaction to questions
or comments, and
poor defense of ideas
and recommendations.
Poor explanation of
unclear parts of
presentation or
particular parts of
analyses.
Provides clear reaction
to questions or
comments. Some
explanation of unclear
parts and provides
some connection of
comments to relevant
places in your
presentation or
particular parts of
analyses. Provides
some defense of ideas
and recommendations.
Readily and briskly
reacts to questions
or comments. Good
explanation of
unclear parts and
good connection of
comments to
relevant places in
your presentation or
particular parts of
analyses. Defends
ideas and
recommendations
well.
Outstanding
reaction to
questions or
comments.
Comprehensive
and clear
explanation of
unclear parts and
good connection of
comments to
relevant places in
your presentation
or particular parts
of analyses.
Defends ideas and
P
R
E
S
E
N
T
A
T
IO
N
(
2
0
%
)
BUSINESS SCHOOL
recommendations
outstandingly.
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