BUSS1000 Future of Business S1 2023
Consulting Report – Task Information 1

CONSULTING REPORT – FOR CLIENT QANTAS GROUP
Due: Week 5 Sunday 11.59pm (on Canvas) 26/3/2023
The Australian aviation industry has faced many challenges since 2020, including a significant
reduction in air travel due to factors such as covid lockdowns, border closures, and government
restrictions. The Qantas Group, in addition to the reduction in air travel, has recently faced
negative press reports and safety incidents. Qantas has decided to consider improving their
brand image to increase financial results for shareholders.
Qantas has engaged USBS Consulting to identify how they can improve Australian customers
perceptions of Qantas, the airline. Qantas is interested in engaging with CSV practices that are
considered best practice or innovative for the global aviation industry and has requested a review
of their current practices with an assessment of whether their practices are CSR or CSV. Qantas is
also seeking one recommendation of a best practice or innovative CSV initiative they can
introduce to help increase their brand image among Australians, and potentially international
customers. This recommendation must be evaluated with a clear argument explaining why it was
chosen and how it would be a success.
In your new role, this is your first consulting report for a client, so your manager is giving you
guidance to develop your report before submitting it to the client. USBS Consulting will provide
you with a report template you can use with sections (you can choose names for your sections)
and suggested word counts for each section. Keep in mind, USBS Consulting prides themselves in
helping companies navigate Megatrends so it is critical that in your report incorporates how at
least two megatrends are connected to the practicing of CSV in the aviation industry and
how those megatrends relate to your recommendation.

Task for Qantas:
1. Review of their current practices, are they CSR or CSV? Use theory/references to justify
and compare, have a clear stance of what Qantas is practicing.
2. Review of current best practices in CSV in the global aviation industry.
3. Provide one recommendation of an evaluated and justified CSV initiative for Qantas to
implement that will help improve their brand image with Australians.