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CDS3001-动画代写
时间：2023-03-20
Monash University Art Design & Architecture 1
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
Advanced Motion
WEEK DATE (MON) SCHEDULE DELIVERABLES
Week 1 03 Mar INTRODUCTION TO ADVANCED MOTION BRIEFS
& SCHEDULE.
Visual storytelling and film techniques.
Week 2 10 Mar Pre-production for Motion Graphics refresher.
Project presentation briefing.
Introduction to Premiere Pro. / Continuity in film.
Consultations on project plan.
Week 3 17 Mar Infographics, importing film to AE, the rotobrush
and motion tracking.
Week 4 24 Mar Project presentations. Milestone 2: Project Presentation
Week 5 31 Mar Kinetic Typography
Consultations.
Week 6 07 Apr Good Friday / No class
9th of April / MID SEMESTER BREAK
Week 7 21 Apr Final consultations.
Week 8 28 Apr PROJECT 2 BRIEFING & SCHEDULE.
Logo design and branding.
What is a design pitch.
Milestone 3: Submission Of Project 1
Milestone 3: Documentation
Week 9 05 May Type and logo animation.
Logo design review.
Week 10 12 May Animated Logos pt 2.
Sound design for Motion Graphics /
Introduction to Adobe Audition.
Week 11 19 May Pitch presentations. Milestone 1: Pitch Presentation Pr.2
Week 12 26 May Final consultations.
2 June / SWOTVAC
Week 14 09 Jun Milestone 2: Submission Of Project 2
Milestone 3: Documentation
Monash University Art Design & Architecture 2
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
AIM
On completion of this project, you will have:
—Planned and managed a project from initial research
and concept development to final resolution.
—Understood and displayed basic film editing techniques.
—Creatively displayed the use of mixed forms with an
understanding of kinetic typography, information graphics
and live footage.
BACKGROUND
This project examines the design and creation of a composite
video and infographics scene. In the title sequence of ‘Stranger
Than Fiction’ (2006) infographics are overlaid over vision of Will
Ferrell getting ready for the day. There are also many gaming
inspired sequences in ‘Scott Pilgrim vs. The World ‘ (2010) which
feature infographic overlay. This technique began in the early
2000’s however in modern design you it is commonly used in
cinema, television shows, advertisements, virtual reality and
illustrative storytelling seen on social media.
Stranger Than Fiction Opening:
Scott Pilgrim vs. The World.
Other examples include:
RSM “Unique” Adnan by David Stanfield
The Carpenter
THE BRIEF
You are to overlay infographics over an original 1-2 minute video
sequence that you have filmed yourself (NO stock footage). You
may wish to consider this project as an explainer video educating
the audience on a topic or an advertisement incorporating both
video, kinetic typography and infographics. The project topic can
be about anything, however try to consider your video concept
as a real life project outside of university and question why your
video exists. You may wish to begin by thinking about your target
audience and what type of video they would watch. Perhaps your
video exists purely for entertainment purposes or a what’s known
as a skit, such as the student example How to watch Netflix. The
alternative is to educate a target audience on a particular topic.
Eg: 10 Essential Design Elements.
For this task try to think outside the box with your topic, there
have been many cooking examples in the past so please try to
avoid an overly simple recipe video. Successful videos focus
on a topic that will engage, entertain and interest the target
audience. This project requires a minimum of 3 infographics. Feel
free to be as illustrative and creative as you wish however, the
video should not be simply text overlay.
DOCUMENTATION:
Template provided; submit as a high-resolution pdf via Moodle.
Documentation books are an edited and considered critically
reflective overview of your design process and should clearly
communicate in your absence. Documentation publications must
include a 200-word rationale for your approach and show the
complete journey of the visual and motion development of your
work. They typically contain the following sections:
1. Rationale: outlines your theme, communication aim,
and visual strategy.
2. Background: a summary of your research and investigation
including visual precedents and style inspiration.
3. Concept development: early sketches and visual problem
solving such as storyboards, style frames etc.
4. Refinement: iterative develop of your direction.
5. Final: include the final design.
It is expected that Documentation publications will be highly
visual; however, it is essential that you annotate each stage of
your development to show your critical thinking and decision
making. As part of your documentation, you must speak to
how you have responded to the feedback you receive in studio
from your peers and your Lecturer. This is best approached by
showing your iterative work for comparison and annotating with
notes about how you have responded to feedback. A note taking
template is provided to use as a guide and as a way to develop
good working habits. Please note, annotations and reflections
are in addition to your rationale.
Documentation should be kept throughout the duration of
projects; this is not something that can be left until the end.
Ensure that you start collecting and documenting all work
from the very beginning of projects and that you develop this
publication alongside project work. Please also consider the
presentation of your documentation publication. A template has
been provided to guide its structure but please consider how you
can visually align it with your publication.
Project 1:
Infographic Video Overlay
Monash University Art Design & Architecture 3
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
MILESTONES / SUBMISSION REQUIREMENTS
Milestone 1 Project Presentation (30%)
Students will be required to present their project progress, final
concepts, style frames, storyboard and script during class in
week 4 for feedback. Instructions and guidance for this task
will be given in week 2. Students are required to submit a pdf
presentation to be uploaded to Moodle via a link provided.
Milestone 2: Final project submission (60%)
Milestone 2 will be the final submission of the project to
be uploaded to Moodle via a link provided by your lecturer.
Please submit your final 1-2 minute rendered animation
as a .mp4 video at the resolution 1920x1080px.
Directions on setting up your project resolution, frame
rate and rendering our your video will be given during
class. Please remember to label your submission with
your name e.g: John_Smith_Liittlefoodfestivalanimation.mp4.
Milestone 3: Documentation (10%)
Milestone 3 will be the submission of your Documentation
publication in A4, Landscape format submitted to Moodle via
a link provided by your lecturer.
SCHEDULE
Week 1 Introduction to Advanced Motion briefs and schedule.
Discussion on student interest in Motion Graphics.
Visual storytelling and film techniques.
Week 2 Pre-production for Motion Graphics.
Introduction to Premiere Pro. / Continuity in film.
Consultations on project plan.
Week 3 Infographics.
Importing film to AE / the rotobrush
and motion tracking.
Week 4 Milestone 1: Project presentation.
Week 5 Kinetic Typography
Final in class consultations.
Week 6 No Class / Good Friday public holiday.
Week 7 Final consultations
Week 8 Milestone 2: Project submission
Milestone 3: Documentation submission.
Project 1:
Infographic Video Overlay
ASSESSMENT VALUE & DEADLINE
Week 4 Milestone 1: Project Presentation (30%)
Week 8 Milestone 2: Project submission (60%)
Week 8 Milestone 3: Documentation (10%)
ASSESSMENT CRITERIA
Infographic Video Overlay / Presentation (30%)
Research: Display of through research on the topic, target
audience and design.
Concept: Effective and well considered response to the brief
that demonstrates creativity and originality.
Design and consistency: Overall consistency in design
elements and principals evident in the presentation and
throughout the presented outcomes.
Professionalism: Display of punctuality, confidence in concept
and designs, evidence of preparedness in presentation.
Explainer Video (60%)
Design elements and principles: Evidence of understanding
and integration of design elements and principles e.g. shape,
balance, colour, harmony, consistency, alignment, contrast,
emphasis, unity and consistency in design.
Concept: Effective and well considered response to the brief
that demonstrates creativity and originality.
Communication through motion: Demonstration of motion
literacy covered in weekly class content such as effective use
of animation principles, editing, timing and continuity in film.
Technical proficiency: demonstrated expertise in use of
software such as tools, resolution, file formats and optimisation.
A clear demonstration of techniques covered in weekly class
content such as masking, the rotobrush, motion tracking and
kinetic typography.
Documentation 10%
Highly engaging and effective design that has a strong visual
structure and aesthetic appeal. Documentation is clear,
coherent and easy to read. Displays evidence of motion
pre production and production processes. Displays critical
reflection on your project development process.
Monash University Art Design & Architecture 4
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
How to find your design style by Paloma Cenzano
Click to view.
Racial discrimination during Covid-19 by Cindy Chea
Click to view.
How to get ready by Mardi du Plessis
Click to view
Project 1:
Infographic Video Overlay
CONTENT & AUTHORSHIP
This project may have a public outcome. This means you must
only use copyright cleared or royalty free music, images and
animation should be your own designs unless you have explicit
permission from the lecturer to use other visual material. Use
of other visual materials without permission may count as
plagiarism and can result in a fail grade. Please follow guidelines
regarding appropriate crediting of information. Information
regarding plagiarism will be discussed further in class. If you are
unsure about the use of any sourced content, please discuss this
with your lecturer in class.
GENERATIVE AI AND ACADEMIC INTEGRITY
The responsible and ethical use of generative AI is supported
by Monash University. This means that AI tools like Dall-E and
ChatGPT may be used to better understand key concepts or
unknown terms, generate basic content that will be refined,
corrected, and expanded by you, or develop visuals that might
help express or understand concepts or the direction of your
own thinking. It should not be used to generate visual work, in
whole or in part, that forms the final submission of work for this
assignment and all text generated for this project must be written
by you, it must be original and generated for use in this project,
and all sources drawn on must be clearly and accurately cited. In
addition, any portion of work generated for this assignment that
has drawn on generative AI technology, whether text or image
based, should be clearly acknowledged as such in your project
documentation, reference list, and citations.
Please refer to the Using Artificial Intelligence resource at
LearnHQ. https://www.monash.edu/learnhq/build-digital-
capabilities/create-online/using-artificial-intelligence
Monash University Art Design & Architecture 5
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
AIM
On completion of this project, you will have:
—Planned and managed a project from initial research
and concept development to final resolution.
—Produced a high level outcome which showcases
your design skills.
—Understand the development of a branding solution.
—Develop a creative solution for a brand and how that
brand can be expanded in the design realm.
BACKGROUND
In plain terms, a logo, emblem, public identity etc is a symbol
made from a combination of text, imagery or both that refer to
a graphic mark representing a company that is easily identifiable
to a customer or helps to differentiate between companies.
A Logo can be a mark or symbol and the name of a company
that is the Trademark(™) or Right Reserved (®) of a company
or organization.
However, we as designers know that a logo is much more than
what is mentioned above. Successful logos tell the viewer who
you are, what you do, what services you provide and what your
story is. As designers you are responsible for creating memorable,
simplistic, timeless and appropriate graphic marks that symbolise
complex meaning in one vectorised design. As the world
becomes more digital we can now take the next step from a static
still image based logo to a dynamic moving image that tells a
story, shows a company’s character and attracts more attention.
THE BRIEF
Part 1: Animated Logo:
The first part of the project requires you to design and animate
a 7 second logo reveal for a company of your own invention
(NO animating existing logo designs). You can design a logo
for almost anything for this project however, you will need to
begin by developing a back story to your company in order
to create a realistic and story based brand. You may wish to
consider examples such as: an independent physiotherapists
with a elderly client base, a punk rock band finding their feet in
the industry, a coffee shop looking for a rebrand to bring in a
new customers, a big budget phone company competing with
Samsung, a local fish and chip takeaway shop looking to gain
more business, a popular soft drink found in the supermarket,
a baby clothing retail store on Etsy, an organisation in charge
of re homing pets, a museum identity for an up and coming
exhibition etc.
By developing a backstory you will then design a vector logo
reflecting the brand and animate a short reveal to emphasis the
brands story. The design and animation complexity of your logo
should reflect and communicate the style of the company whilst
representing the identity of your brand.
During week 10 we will cover the importance of sound design
for animation. If you consider your logo design as a cake, the
animated aspect would be the icing. However a cake wouldn’t
be complete without some decorative finishes giving the
design life (the sprinkles). This is where sound design comes
in. To complete your logo reveal you are required to add sound
design elements which we will cover in class.
Part 2: Supporting animation:
In the industry it is common practice when designing and
animating a logo design for a company, to show the client
further design possibilities for their company. This is a good way
to extend the project and keep the clients business. In other
circumstances if the client likes your logo design they may ask
you to create another animation for them. This is where part 2 of
this project comes into play.
Once you have animated your identity giving it life and meaning,
you will be required to create a 40 second - 1 minute animation
giving the brand and logo a purpose. As the designer you will
determine the best animated outcome and platform to suit your
company. The final outcome should feature your animated logo
and reflect a consistent design for your company. Examples
of your supporting animation can include: concert graphics
featured in the background of a stage performance. App design
and use, an animated menu for web or digital display, a short
advertisement, Instagram advertisement, animated poster /
billboard etc. For this project you should consider how your
supporting animation should be viewed in its situated form. Eg:
For concert graphics you may wish to overlay the animation onto
a photograph of a stage or an animated menu on a photograph
of a screen in a restaurant. Note: not all outcomes would benefit
from an overlay finish.
It’s good to remember that by this point you have already
completed 7 seconds of your supporting animation by
completing your animated logo. You simply need to make up the
remaining time to equal to 40 seconds - 1 minute.
Animated Branding
Project 2:
Monash University Art Design & Architecture 6
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
DOCUMENTATION:
Template provided; submit as a high-resolution pdf via Moodle.
Documentation books are an edited and considered critically
reflective overview of your design process and should clearly
communicate in your absence. Documentation publications must
include a 200-word rationale for your approach and show the
complete journey of the visual and motion development of your
work. They typically contain the following sections:
1. Rationale: outlines your theme, communication aim,
and visual strategy.
2. Background: a summary of your research and investigation
including visual precedents and style inspiration.
3. Concept development: early sketches and visual problem
solving such as storyboards, style frames etc.
4. Refinement: iterative develop of your direction.
5. Final: include the final design.
It is expected that Documentation publications will be highly
visual; however, it is essential that you annotate each stage of
your development to show your critical thinking and decision
making. As part of your documentation, you must speak to
how you have responded to the feedback you receive in studio
from your peers and your Lecturer. This is best approached by
showing your iterative work for comparison and annotating with
notes about how you have responded to feedback. A note taking
template is provided to use as a guide and as a way to develop
good working habits. Please note, annotations and reflections
are in addition to your rationale.
Documentation should be kept throughout the duration of
projects; this is not something that can be left until the end.
Ensure that you start collecting and documenting all work
from the very beginning of projects and that you develop this
publication alongside project work. Please also consider the
presentation of your documentation publication. A template has
been provided to guide its structure but please consider how you
can visually align it with your publication.
MILESTONES / SUBMISSION REQUIREMENTS
Milestone 1 / Client Pitch (30%): Students will be required to
pitch your final concepts and designs during class in week 11 for
part 1 and 2 of this project. Instructions for this task will be given
in week 8. Students are required to submit a pdf presentation to
be uploaded to Moodle via a link provided.
Milestone 2: Final project submission (60%)
Milestone 3 will be the final submission of the project to
be uploaded to Moodle via a link provided by your lecturer.
Please submit your final 7 second animated logo and a separate
1-2 minute supporting animation as a .mp4 video at the resolution
1920x1080px and 25fps. Please remember to label your
submission with your name e.g: john_smith_animatedbranding.mp4.
Milestone 3: Documentation (10%)
Milestone 3 will be the submission of your Documentation
publication in A4, Landscape format submitted to Moodle via
a link provided by your lecturer.
SCHEDULE
Week 8 Submission of project.
Project briefing and schedule
Logo design and branding.
What is a design pitch.
Week 9 Type and logo animation.
Logo design review.
Project planner.
Week 10 Animated Logos pt 2.
Sound design for Motion Graphics.
Week 11 Milestone 1: Pitch presentations.
Week 12 Final consultations.
SWOTVAC NO OFFICIAL CLASSES
Week 14 Milestone 2: Project submission.
Milestone 3: Documentation submission.
Please note: Allocated time will be dedicated each week for
individual consultations.
FURTHER RESOURCES:
https://www.round.com.au/
https://www.motherbird.com.au/
http://www.pentagram.com.au/
http://www.canyonbrand.com.au/
Animated Branding
Project 2:
Monash University Art Design & Architecture 7
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
Professional example: Petbarn branding
Click to view
Professional example: Cub animation studio branding.
Click to view
ASSESSMENT VALUE & DEADLINE
Week 11 Milestone 1: Pitch Presentation (30%)
Week 14 Milestone 2: Project submission (60%)
Week 14 Milestone 3: Documentation (10%)
ASSESSMENT CRITERIA
Pitch Presentation (30%)
Research: Display of through research on the topic, target
audience and design.
Concept: Effective and well considered response to the brief
that demonstrates creativity and originality.
Design and consistency: Overall consistency in design
elements and principals evident in the presentation and
throughout the presented outcomes.
Professionalism: Display of punctuality, confidence in concept
and designs, use of persuasive language in pitch and evidence
of preparedness in presentation.
Animated Logo and Supporting Animations (60%)
Design elements and principles: Evidence of understanding
and integration of design elements and principles e.g. shape,
balance, colour, harmony, consistency, alignment, contrast,
emphasis, unity and consistency in design.
Concept: Effective and well considered response to the brief
that demonstrates creativity and originality.
Communication through motion: Demonstration of motion
literacy covered in weekly class content such as effective use
of animation principles, editing, timing and continuity in film.
Technical proficiency: demonstrated expertise in use of
software such as tools, resolution, file formats and optimisation.
A clear demonstration of techniques covered in weekly class
content such as masking, kinetic typography, logo design and
animation, sound design.
Documentation 10%
Highly engaging and effective design that has a strong visual
structure and aesthetic appeal. Documentation is clear,
coherent and easy to read. Displays evidence of motion
pre production and production processes. Displays critical
reflection on your project development process.
Animated Branding
Project 2:
Temp Home wears by Rashmika Jambu
Click to view
Monash University Art Design & Architecture 8
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
Animated Branding
Project 2:
Portal by Amy Millen
Click to view
CONTENT & AUTHORSHIP
This project may have a public outcome. This means you must
only use copyright cleared or royalty free music, images and
animation should be your own designs unless you have explicit
permission from the lecturer to use other visual material. Use
of other visual materials without permission may count as
plagiarism and can result in a fail grade. Please follow guidelines
regarding appropriate crediting of information. Information
regarding plagiarism will be discussed further in class. If you are
unsure about the use of any sourced content, please discuss this
with your lecturer in class.
GENERATIVE AI AND ACADEMIC INTEGRITY
The responsible and ethical use of generative AI is supported
by Monash University. This means that AI tools like Dall-E and
ChatGPT may be used to better understand key concepts or
unknown terms, generate basic content that will be refined,
corrected, and expanded by you, or develop visuals that might
help express or understand concepts or the direction of your
own thinking. It should not be used to generate visual work, in
whole or in part, that forms the final submission of work for this
assignment and all text generated for this project must be written
by you, it must be original and generated for use in this project,
and all sources drawn on must be clearly and accurately cited. In
addition, any portion of work generated for this assignment that
has drawn on generative AI technology, whether text or image
based, should be clearly acknowledged as such in your project
documentation, reference list, and citations.
Please refer to the Using Artificial Intelligence resource at
LearnHQ. https://www.monash.edu/learnhq/build-digital-
capabilities/create-online/using-artificial-intelligence
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
Advanced Motion
WEEK DATE (MON) SCHEDULE DELIVERABLES
Week 1 03 Mar INTRODUCTION TO ADVANCED MOTION BRIEFS
& SCHEDULE.
Visual storytelling and film techniques.
Week 2 10 Mar Pre-production for Motion Graphics refresher.
Project presentation briefing.
Introduction to Premiere Pro. / Continuity in film.
Consultations on project plan.
Week 3 17 Mar Infographics, importing film to AE, the rotobrush
and motion tracking.
Week 4 24 Mar Project presentations. Milestone 2: Project Presentation
Week 5 31 Mar Kinetic Typography
Consultations.
Week 6 07 Apr Good Friday / No class
9th of April / MID SEMESTER BREAK
Week 7 21 Apr Final consultations.
Week 8 28 Apr PROJECT 2 BRIEFING & SCHEDULE.
Logo design and branding.
What is a design pitch.
Milestone 3: Submission Of Project 1
Milestone 3: Documentation
Week 9 05 May Type and logo animation.
Logo design review.
Week 10 12 May Animated Logos pt 2.
Sound design for Motion Graphics /
Introduction to Adobe Audition.
Week 11 19 May Pitch presentations. Milestone 1: Pitch Presentation Pr.2
Week 12 26 May Final consultations.
2 June / SWOTVAC
Week 14 09 Jun Milestone 2: Submission Of Project 2
Milestone 3: Documentation
Monash University Art Design & Architecture 2
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
AIM
On completion of this project, you will have:
—Planned and managed a project from initial research
and concept development to final resolution.
—Understood and displayed basic film editing techniques.
—Creatively displayed the use of mixed forms with an
understanding of kinetic typography, information graphics
and live footage.
BACKGROUND
This project examines the design and creation of a composite
video and infographics scene. In the title sequence of ‘Stranger
Than Fiction’ (2006) infographics are overlaid over vision of Will
Ferrell getting ready for the day. There are also many gaming
inspired sequences in ‘Scott Pilgrim vs. The World ‘ (2010) which
feature infographic overlay. This technique began in the early
2000’s however in modern design you it is commonly used in
cinema, television shows, advertisements, virtual reality and
illustrative storytelling seen on social media.
Stranger Than Fiction Opening:
Scott Pilgrim vs. The World.
Other examples include:
RSM “Unique” Adnan by David Stanfield
The Carpenter
THE BRIEF
You are to overlay infographics over an original 1-2 minute video
sequence that you have filmed yourself (NO stock footage). You
may wish to consider this project as an explainer video educating
the audience on a topic or an advertisement incorporating both
video, kinetic typography and infographics. The project topic can
be about anything, however try to consider your video concept
as a real life project outside of university and question why your
video exists. You may wish to begin by thinking about your target
audience and what type of video they would watch. Perhaps your
video exists purely for entertainment purposes or a what’s known
as a skit, such as the student example How to watch Netflix. The
alternative is to educate a target audience on a particular topic.
Eg: 10 Essential Design Elements.
For this task try to think outside the box with your topic, there
have been many cooking examples in the past so please try to
avoid an overly simple recipe video. Successful videos focus
on a topic that will engage, entertain and interest the target
audience. This project requires a minimum of 3 infographics. Feel
free to be as illustrative and creative as you wish however, the
video should not be simply text overlay.
DOCUMENTATION:
Template provided; submit as a high-resolution pdf via Moodle.
Documentation books are an edited and considered critically
reflective overview of your design process and should clearly
communicate in your absence. Documentation publications must
include a 200-word rationale for your approach and show the
complete journey of the visual and motion development of your
work. They typically contain the following sections:
1. Rationale: outlines your theme, communication aim,
and visual strategy.
2. Background: a summary of your research and investigation
including visual precedents and style inspiration.
3. Concept development: early sketches and visual problem
solving such as storyboards, style frames etc.
4. Refinement: iterative develop of your direction.
5. Final: include the final design.
It is expected that Documentation publications will be highly
visual; however, it is essential that you annotate each stage of
your development to show your critical thinking and decision
making. As part of your documentation, you must speak to
how you have responded to the feedback you receive in studio
from your peers and your Lecturer. This is best approached by
showing your iterative work for comparison and annotating with
notes about how you have responded to feedback. A note taking
template is provided to use as a guide and as a way to develop
good working habits. Please note, annotations and reflections
are in addition to your rationale.
Documentation should be kept throughout the duration of
projects; this is not something that can be left until the end.
Ensure that you start collecting and documenting all work
from the very beginning of projects and that you develop this
publication alongside project work. Please also consider the
presentation of your documentation publication. A template has
been provided to guide its structure but please consider how you
can visually align it with your publication.
Project 1:
Infographic Video Overlay
Monash University Art Design & Architecture 3
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
MILESTONES / SUBMISSION REQUIREMENTS
Milestone 1 Project Presentation (30%)
Students will be required to present their project progress, final
concepts, style frames, storyboard and script during class in
week 4 for feedback. Instructions and guidance for this task
will be given in week 2. Students are required to submit a pdf
presentation to be uploaded to Moodle via a link provided.
Milestone 2: Final project submission (60%)
Milestone 2 will be the final submission of the project to
be uploaded to Moodle via a link provided by your lecturer.
Please submit your final 1-2 minute rendered animation
as a .mp4 video at the resolution 1920x1080px.
Directions on setting up your project resolution, frame
rate and rendering our your video will be given during
class. Please remember to label your submission with
your name e.g: John_Smith_Liittlefoodfestivalanimation.mp4.
Milestone 3: Documentation (10%)
Milestone 3 will be the submission of your Documentation
publication in A4, Landscape format submitted to Moodle via
a link provided by your lecturer.
SCHEDULE
Week 1 Introduction to Advanced Motion briefs and schedule.
Discussion on student interest in Motion Graphics.
Visual storytelling and film techniques.
Week 2 Pre-production for Motion Graphics.
Introduction to Premiere Pro. / Continuity in film.
Consultations on project plan.
Week 3 Infographics.
Importing film to AE / the rotobrush
and motion tracking.
Week 4 Milestone 1: Project presentation.
Week 5 Kinetic Typography
Final in class consultations.
Week 6 No Class / Good Friday public holiday.
Week 7 Final consultations
Week 8 Milestone 2: Project submission
Milestone 3: Documentation submission.
Project 1:
Infographic Video Overlay
ASSESSMENT VALUE & DEADLINE
Week 4 Milestone 1: Project Presentation (30%)
Week 8 Milestone 2: Project submission (60%)
Week 8 Milestone 3: Documentation (10%)
ASSESSMENT CRITERIA
Infographic Video Overlay / Presentation (30%)
Research: Display of through research on the topic, target
audience and design.
Concept: Effective and well considered response to the brief
that demonstrates creativity and originality.
Design and consistency: Overall consistency in design
elements and principals evident in the presentation and
throughout the presented outcomes.
Professionalism: Display of punctuality, confidence in concept
and designs, evidence of preparedness in presentation.
Explainer Video (60%)
Design elements and principles: Evidence of understanding
and integration of design elements and principles e.g. shape,
balance, colour, harmony, consistency, alignment, contrast,
emphasis, unity and consistency in design.
Concept: Effective and well considered response to the brief
that demonstrates creativity and originality.
Communication through motion: Demonstration of motion
literacy covered in weekly class content such as effective use
of animation principles, editing, timing and continuity in film.
Technical proficiency: demonstrated expertise in use of
software such as tools, resolution, file formats and optimisation.
A clear demonstration of techniques covered in weekly class
content such as masking, the rotobrush, motion tracking and
kinetic typography.
Documentation 10%
Highly engaging and effective design that has a strong visual
structure and aesthetic appeal. Documentation is clear,
coherent and easy to read. Displays evidence of motion
pre production and production processes. Displays critical
reflection on your project development process.
Monash University Art Design & Architecture 4
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
How to find your design style by Paloma Cenzano
Click to view.
Racial discrimination during Covid-19 by Cindy Chea
Click to view.
How to get ready by Mardi du Plessis
Click to view
Project 1:
Infographic Video Overlay
CONTENT & AUTHORSHIP
This project may have a public outcome. This means you must
only use copyright cleared or royalty free music, images and
animation should be your own designs unless you have explicit
permission from the lecturer to use other visual material. Use
of other visual materials without permission may count as
plagiarism and can result in a fail grade. Please follow guidelines
regarding appropriate crediting of information. Information
regarding plagiarism will be discussed further in class. If you are
unsure about the use of any sourced content, please discuss this
with your lecturer in class.
GENERATIVE AI AND ACADEMIC INTEGRITY
The responsible and ethical use of generative AI is supported
by Monash University. This means that AI tools like Dall-E and
ChatGPT may be used to better understand key concepts or
unknown terms, generate basic content that will be refined,
corrected, and expanded by you, or develop visuals that might
help express or understand concepts or the direction of your
own thinking. It should not be used to generate visual work, in
whole or in part, that forms the final submission of work for this
assignment and all text generated for this project must be written
by you, it must be original and generated for use in this project,
and all sources drawn on must be clearly and accurately cited. In
addition, any portion of work generated for this assignment that
has drawn on generative AI technology, whether text or image
based, should be clearly acknowledged as such in your project
documentation, reference list, and citations.
Please refer to the Using Artificial Intelligence resource at
LearnHQ. https://www.monash.edu/learnhq/build-digital-
capabilities/create-online/using-artificial-intelligence
Monash University Art Design & Architecture 5
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
AIM
On completion of this project, you will have:
—Planned and managed a project from initial research
and concept development to final resolution.
—Produced a high level outcome which showcases
your design skills.
—Understand the development of a branding solution.
—Develop a creative solution for a brand and how that
brand can be expanded in the design realm.
BACKGROUND
In plain terms, a logo, emblem, public identity etc is a symbol
made from a combination of text, imagery or both that refer to
a graphic mark representing a company that is easily identifiable
to a customer or helps to differentiate between companies.
A Logo can be a mark or symbol and the name of a company
that is the Trademark(™) or Right Reserved (®) of a company
or organization.
However, we as designers know that a logo is much more than
what is mentioned above. Successful logos tell the viewer who
you are, what you do, what services you provide and what your
story is. As designers you are responsible for creating memorable,
simplistic, timeless and appropriate graphic marks that symbolise
complex meaning in one vectorised design. As the world
becomes more digital we can now take the next step from a static
still image based logo to a dynamic moving image that tells a
story, shows a company’s character and attracts more attention.
THE BRIEF
Part 1: Animated Logo:
The first part of the project requires you to design and animate
a 7 second logo reveal for a company of your own invention
(NO animating existing logo designs). You can design a logo
for almost anything for this project however, you will need to
begin by developing a back story to your company in order
to create a realistic and story based brand. You may wish to
consider examples such as: an independent physiotherapists
with a elderly client base, a punk rock band finding their feet in
the industry, a coffee shop looking for a rebrand to bring in a
new customers, a big budget phone company competing with
Samsung, a local fish and chip takeaway shop looking to gain
more business, a popular soft drink found in the supermarket,
a baby clothing retail store on Etsy, an organisation in charge
of re homing pets, a museum identity for an up and coming
exhibition etc.
By developing a backstory you will then design a vector logo
reflecting the brand and animate a short reveal to emphasis the
brands story. The design and animation complexity of your logo
should reflect and communicate the style of the company whilst
representing the identity of your brand.
During week 10 we will cover the importance of sound design
for animation. If you consider your logo design as a cake, the
animated aspect would be the icing. However a cake wouldn’t
be complete without some decorative finishes giving the
design life (the sprinkles). This is where sound design comes
in. To complete your logo reveal you are required to add sound
design elements which we will cover in class.
Part 2: Supporting animation:
In the industry it is common practice when designing and
animating a logo design for a company, to show the client
further design possibilities for their company. This is a good way
to extend the project and keep the clients business. In other
circumstances if the client likes your logo design they may ask
you to create another animation for them. This is where part 2 of
this project comes into play.
Once you have animated your identity giving it life and meaning,
you will be required to create a 40 second - 1 minute animation
giving the brand and logo a purpose. As the designer you will
determine the best animated outcome and platform to suit your
company. The final outcome should feature your animated logo
and reflect a consistent design for your company. Examples
of your supporting animation can include: concert graphics
featured in the background of a stage performance. App design
and use, an animated menu for web or digital display, a short
advertisement, Instagram advertisement, animated poster /
billboard etc. For this project you should consider how your
supporting animation should be viewed in its situated form. Eg:
For concert graphics you may wish to overlay the animation onto
a photograph of a stage or an animated menu on a photograph
of a screen in a restaurant. Note: not all outcomes would benefit
from an overlay finish.
It’s good to remember that by this point you have already
completed 7 seconds of your supporting animation by
completing your animated logo. You simply need to make up the
remaining time to equal to 40 seconds - 1 minute.
Animated Branding
Project 2:
Monash University Art Design & Architecture 6
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
DOCUMENTATION:
Template provided; submit as a high-resolution pdf via Moodle.
Documentation books are an edited and considered critically
reflective overview of your design process and should clearly
communicate in your absence. Documentation publications must
include a 200-word rationale for your approach and show the
complete journey of the visual and motion development of your
work. They typically contain the following sections:
1. Rationale: outlines your theme, communication aim,
and visual strategy.
2. Background: a summary of your research and investigation
including visual precedents and style inspiration.
3. Concept development: early sketches and visual problem
solving such as storyboards, style frames etc.
4. Refinement: iterative develop of your direction.
5. Final: include the final design.
It is expected that Documentation publications will be highly
visual; however, it is essential that you annotate each stage of
your development to show your critical thinking and decision
making. As part of your documentation, you must speak to
how you have responded to the feedback you receive in studio
from your peers and your Lecturer. This is best approached by
showing your iterative work for comparison and annotating with
notes about how you have responded to feedback. A note taking
template is provided to use as a guide and as a way to develop
good working habits. Please note, annotations and reflections
are in addition to your rationale.
Documentation should be kept throughout the duration of
projects; this is not something that can be left until the end.
Ensure that you start collecting and documenting all work
from the very beginning of projects and that you develop this
publication alongside project work. Please also consider the
presentation of your documentation publication. A template has
been provided to guide its structure but please consider how you
can visually align it with your publication.
MILESTONES / SUBMISSION REQUIREMENTS
Milestone 1 / Client Pitch (30%): Students will be required to
pitch your final concepts and designs during class in week 11 for
part 1 and 2 of this project. Instructions for this task will be given
in week 8. Students are required to submit a pdf presentation to
be uploaded to Moodle via a link provided.
Milestone 2: Final project submission (60%)
Milestone 3 will be the final submission of the project to
be uploaded to Moodle via a link provided by your lecturer.
Please submit your final 7 second animated logo and a separate
1-2 minute supporting animation as a .mp4 video at the resolution
1920x1080px and 25fps. Please remember to label your
submission with your name e.g: john_smith_animatedbranding.mp4.
Milestone 3: Documentation (10%)
Milestone 3 will be the submission of your Documentation
publication in A4, Landscape format submitted to Moodle via
a link provided by your lecturer.
SCHEDULE
Week 8 Submission of project.
Project briefing and schedule
Logo design and branding.
What is a design pitch.
Week 9 Type and logo animation.
Logo design review.
Project planner.
Week 10 Animated Logos pt 2.
Sound design for Motion Graphics.
Week 11 Milestone 1: Pitch presentations.
Week 12 Final consultations.
SWOTVAC NO OFFICIAL CLASSES
Week 14 Milestone 2: Project submission.
Milestone 3: Documentation submission.
Please note: Allocated time will be dedicated each week for
individual consultations.
FURTHER RESOURCES:
https://www.round.com.au/
https://www.motherbird.com.au/
http://www.pentagram.com.au/
http://www.canyonbrand.com.au/
Animated Branding
Project 2:
Monash University Art Design & Architecture 7
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
Professional example: Petbarn branding
Click to view
Professional example: Cub animation studio branding.
Click to view
ASSESSMENT VALUE & DEADLINE
Week 11 Milestone 1: Pitch Presentation (30%)
Week 14 Milestone 2: Project submission (60%)
Week 14 Milestone 3: Documentation (10%)
ASSESSMENT CRITERIA
Pitch Presentation (30%)
Research: Display of through research on the topic, target
audience and design.
Concept: Effective and well considered response to the brief
that demonstrates creativity and originality.
Design and consistency: Overall consistency in design
elements and principals evident in the presentation and
throughout the presented outcomes.
Professionalism: Display of punctuality, confidence in concept
and designs, use of persuasive language in pitch and evidence
of preparedness in presentation.
Animated Logo and Supporting Animations (60%)
Design elements and principles: Evidence of understanding
and integration of design elements and principles e.g. shape,
balance, colour, harmony, consistency, alignment, contrast,
emphasis, unity and consistency in design.
Concept: Effective and well considered response to the brief
that demonstrates creativity and originality.
Communication through motion: Demonstration of motion
literacy covered in weekly class content such as effective use
of animation principles, editing, timing and continuity in film.
Technical proficiency: demonstrated expertise in use of
software such as tools, resolution, file formats and optimisation.
A clear demonstration of techniques covered in weekly class
content such as masking, kinetic typography, logo design and
animation, sound design.
Documentation 10%
Highly engaging and effective design that has a strong visual
structure and aesthetic appeal. Documentation is clear,
coherent and easy to read. Displays evidence of motion
pre production and production processes. Displays critical
reflection on your project development process.
Animated Branding
Project 2:
Temp Home wears by Rashmika Jambu
Click to view
Monash University Art Design & Architecture 8
CDS3001
Communication Design Studio
Semester 1, 2023
Teaching Staff
Kate Matthews
kate.matthews@monash.edu
Unit Coordinator
Myra Thiessen
Myra.Thiessen@monash.edu
Animated Branding
Project 2:
Portal by Amy Millen
Click to view
CONTENT & AUTHORSHIP
This project may have a public outcome. This means you must
only use copyright cleared or royalty free music, images and
animation should be your own designs unless you have explicit
permission from the lecturer to use other visual material. Use
of other visual materials without permission may count as
plagiarism and can result in a fail grade. Please follow guidelines
regarding appropriate crediting of information. Information
regarding plagiarism will be discussed further in class. If you are
unsure about the use of any sourced content, please discuss this
with your lecturer in class.
GENERATIVE AI AND ACADEMIC INTEGRITY
The responsible and ethical use of generative AI is supported
by Monash University. This means that AI tools like Dall-E and
ChatGPT may be used to better understand key concepts or
unknown terms, generate basic content that will be refined,
corrected, and expanded by you, or develop visuals that might
help express or understand concepts or the direction of your
own thinking. It should not be used to generate visual work, in
whole or in part, that forms the final submission of work for this
assignment and all text generated for this project must be written
by you, it must be original and generated for use in this project,
and all sources drawn on must be clearly and accurately cited. In
addition, any portion of work generated for this assignment that
has drawn on generative AI technology, whether text or image
based, should be clearly acknowledged as such in your project
documentation, reference list, and citations.
Please refer to the Using Artificial Intelligence resource at
LearnHQ. https://www.monash.edu/learnhq/build-digital-
capabilities/create-online/using-artificial-intelligence
