Module: Interaction Design (UFCFQ5-30-3)
Semester 2: 8th February 2021 – 7th May 2021
Component: A1
Weighting: 30% of Module Total
Contact Time: 3 hrs per week
Coursework preparation: 3 hrs per week |
Reading and learning course material: 4.8 hrs per week
Module Leader email: rod.dickinson@uwe.ac.uk
Society and Technology
Diagnosing the Digital Present
Presentation:
Thursday 13th May 2021

This assignment is 30% of the total module mark

Assignment Overview
Society and Technology: Diagnosing the Digital
Present
For your Society and Technology project you will individually demo your Society and
Technology prototype alongside a bespoke PDF graphic display / poster. This may be live,
or maybe over a video link.
The presentation will professionally and convincingly explain the driving ideas and research
that underpin your prototype as well as a demo of the prototype in action.
The demo will be followed by a short Viva / Q&A.
The Q&A will further explore the driving ideas and research that underpinned your prototype
as well as the development of the project.



Deliverables – May 13th Presentation 7 mins

A group presentation / viva which includes the following
• Prototype Demo – Individual work. A live demo of your prototype. This maybe in
person or via video link.
• Graphic Display – Individual work. A graphic display / poster/s that accompanies
your prototype and creates a graphic identity for it. Consider the relationship
between your prototype, documentation and the graphic display.
This should be in PDF form and can be emailed in advance or added to your log / slack
channel

Important dates
• May 13th Prototype demo and presentation.



Presentation Assessment Criteria / Marking
Guidance

The presentation will be marked by your tutors and will be assigned an overall group mark. Tutors
reserve the right to reduce the mark for any single individual by up to 20%, based on clear evidence
of non-participation. Any team member not present on the date and time allocated for the start of
the presentation’s session will be marked as “not submitted”.

Submissions will receive an overall mark out of 100 based on the following criteria:

Criterion < 40 40-50 50-60 60-70 70+

Presentation 100%
(each criterion has equal weighting)

Fluid, clear &
confident
presentation

Significant style
errors and poor
presentation.
Complete lack
of preparation.
Some style
errors and
moderate
presentation.
Some lack of
preparation
evident.
Fair
presentation,
some lack of
clarity about
some aspects of
the project and
process.
Generally good
presentation
with clear and
confident
delivery.
Excellent,
professional
presentation,
very convincing
and confident.
Staged with
flair and
imagination.
Imaginative &
thoughtful
consideration
of interaction
design
principles

Very poor and
uninspiring
implementation
of interaction
design. Not
much evidence
of how
interaction
design has been
considered.
Basic
implementation
of interaction
design. But
some evidence
of how
interaction
design has been
considered.
Fair
implementation
of interaction
design
principles.
Much room for
a more
imaginative
approach.
Good
implementation
of interaction
design
principles.
Quite
imaginative.
Highly
imaginative
approach to
interaction
design
principles and
field.
Innovative and
thoughtful.
Convincing &
creative
prototype
demo

Very poor
demo,
unconvincing.
Most aspects of
the demo and
prototype not
thought
through.
Basic demo,
quite
unconvincing.
Many aspects
of the demo
and prototype
not thought
through.
Fair demo, most
aspects of the
demo and
prototype
convincing, but
much room for
improvement.
Good demo,
convincing
prototype.
Thorough and
creatively
demonstrated.
Completely
convincing
demo and
prototype.
Professionally
and creatively
demonstrated.
Prototype very
well thought
out.
Convincing
graphic
display &
relationship
with
prototype

Very poor
graphic design,
completely
lacking in
imagination.
Little
relationship to
prototype.
Basic graphic
design, not very
imaginative
with tenuous
relationship to
prototype.
Moderately
well-designed
graphics,
moderately well
produced but
needing much
improvement.
Fair relationship
with prototype.
Well designed
graphics,
imaginative and
well produced
and
appropriate but
needing some
refinement.
Clear.
Highly
imaginative
creative /
appropriate
graphics,
excellently
designed,
professionally
produced.
Inventive
relationship
with prototype.
relationship
with prototype.



Submission Details
Ensure that you test your prototype on the presentation machine. Any external links or online
media must work.
Your graphic display and documentation display will be presented
Submission format guides:
Report: You must submit a PDF of your report (including research journal, design brief and
prototype report). You report will be designed and presented in an appropriate layout.
Graphic display: You will print and display your graphic panels / poster/s alongside your
prototype and documentation.
Documentation display: You will display your screen based documentation of your
prototype.


Study Support:
The following links provide detailed information on study skill provision and UWE academic
policy. In submitting your final submission for examination you agree that you have read the
following guides linked to below:
• Digital Media BSc Learning Policy:
• UWE Study skills: http://goo.gl/NalwD5
• UWE Word count policy: http://goo.gl/Qe8kbg
• UWE Referencing policy (UWE Harvard): http://goo.gl/Iu3S3L
• UWE Plagiarism policy: http://goo.gl/vAHWOp
• UWE Academic appeal process: http://goo.gl/Tf1nv3
Plagiarism Advice:
The usual university strictures about plagiarism apply to this assignment. It is good practice
in academic writing to reference correctly the work of others that you may draw upon for your
own. Please help us to clearly distinguish your original efforts by so doing.
If you use code from other sites, the sources must be referenced in your Bibliography. If you
use any other site(s) as a source of ideas for your site, you must reference the source. If you
copy code and/or ideas from another student's work, or even if you are helped by another
student, you must reference/acknowledge the source.
• UWE Plagiarism policy: http://goo.gl/vAHWOp























































































































































































































































































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