Module: Interaction Design (UFCFQ5-30-3)
Semester 2: 8th February 2021 – 7th May 2021
Component: B1 (CW2)
Weighting: 28% Submission of Module Total
Contact Time: 3 hrs per week
Coursework preparation: 3 hrs per week |
Reading and learning course material: 4.8 hrs per week
Module Leader email: rod.dickinson@uwe.ac.uk

Society and Technology
Diagnosing the Digital Present
Final Submissions:
Coursework Blackboard. Thursday May. 6th 2021 | 14:00

This assignment is 28% of the total module mark




Assignment Overview
Society and Technology: Diagnosing the Digital
Present
What important issues impact the current relationship between Society and Technology?
Which of these issues matter to you?
In groups of three research your chosen area. Create a log of your results in your Slack
channel.
Individually create a mid-fidelity prototype with some hi-fidelity aspects / screens that
explores and implements your research.
You should aim for your final prototype / project and documentation to be a platform and
showcase for your creative skills.
Example approaches:
Creating a prototype that supports an organisation such as a charity, community interest
group or company that is working in or associated with your defined area of interest.
Creating a prototype that supports a campaign or movement that is associated with your
defined area of interest.
Creating a prototype that addresses a specific user group or audience that is associated
with your defined area of interest.
Your prototype will simulate the design and interaction of your project, and aspects of it will
be polished and finished. You will decide on the most appropriate form your prototype
should take.


Deliverables
May 6th 2pm Blackboard submission
The following is a list of the deliverables that must be submitted in order to fulfil the
requirements of the brief. Each student will submit and be assessed on:
• Design Brief – Individual work - A design brief (200 words) and presentation
slides. (Note: As a group, you will present your brief to some of the class as a 4min
presentation on March 4th 2020).
• A Prototype – Individual work - A prototype that demonstrates your exploration
and design solution to your design brief. You will decide on the form your prototype
takes.
• Prototype Report – Individual work - A prototype report (600 words) which
includes links to / images of your prototype and that draws from your log. Discuss
how this prototype meets the design brief and responds to your research and the
iterative design process you have engaged in.
• Your PDF submissions will be designed and presented in an appropriate layout.

Important dates
• 4th March Presentation of your Design Brief
• May 6th Prototype Blackboard submission.


Coursework Assessment Criteria / Marking Guidance
Submissions will receive an overall mark out of 100 based on the following criteria:
Criterion < 40 40-50 50-60 60-70 70+
Design Brief 10%
Clarity of brief /
design problem

Very poorly
phrased brief,
very poorly
framed design
problem .
Only very
basic grasp of
design
problem. Very
poor slides
Basic brief,
poorly framed
and phrased.
Basic grasp of
design
problem. Basic
Slides.
Moderately
phrased and
framed brief
that would
benefit from
much more
thought and
development.
Well phrased
and framed
brief, but needs
some more
development.
Well put
together slides
Eloquently
phrased and
framed brief.
Incisive and
perceptive.
Excellent slides
Prototype Report 30%
(each criterion has equal weighting)

Research
methods,
examples and
literature
review

Very poor or
lacking
research
methods. One
or no
examples and
no literature
review
Basic research
methods. One
or two
examples and
minimal
literature
review
Fair research
methods that
could be much
improved. Some
examples and
some
engagement
with relevant
literature.
Good, clear
research
methods. Good
examples and
literature
review, citing
multiple
sources.
Excellent,
incisive
research
methods. Many
examples and
perceptive
literature
review citing
many academic
sources.
Structure &
grammar,
references,
illustrations and
annotations
Very poor,
almost no
structure,
entirely
chronological.
Not a fluid
piece of
writing. No
bibliography
or
illustrations
Basic
structure,
mostly
chronological.
Writing not
very fluid.
Minimal
bibliography
and minimal
illustrations
Fair structure,
but with
careless
mistakes in
grammar or
spelling. Bare
bibliography
and sparsely
illustrated.
Generally good
structure but
writing could be
improved in
places.
Good
bibliography
and some
relevant
illustrations.
Fluidly written
and eloquent
with a clear
structure that
focuses on the
research
undertaken.
Excellent
bibliography
and
illustrations.
Clarity of design
solution and
development of
the design
Very poor
findings,
unclear and
vague design
solution. Lack
of
development.
Basic findings,
quite vaguely
defined
solution. Basic
level of
development.
Fair findings and
reasonable
clarity. Evidence
of moderate
development.
Clear findings
and good
clarity. Evidence
of good
development.
Clear and
precise
research and
findings.
Excellent
development.
Design solution (prototype) 60%
(each criterion has equal weighting)

Successfully
fulfilled the
design brief

Very little
connection
between
prototype and
objectives
Only basic
connection
between
prototype and
objectives
Some match to
research and
brief but lacking
quality or
workability
Good match to
research and
brief – but
needing some
refinement /
development
Excellent
match between
design and
research &
brief.
Creative, critical
and innovative
approach
Poor quality,
really lacking
in ideas and
unlikely to
lead to
engagement.
Basic quality,
quite lacking
in ideas and
not likely to
lead to
engagement.
Quite derivative
or lacking in
imagination –
not very
engaging.
Engaging and
showing
creativity or
innovation to a
good level.
Highly creative
/ innovative –
likely to lead to
strong
engagement.
Convincing
prototype
Very poorly
visualised
prototype.
Completely
under
developed
and
unconvincing.
Only basic
visualisation
of prototype.
Under
developed
and not very
convincing.
Quite well
visualised
prototype.
Convincing but
requires more
development
Well visualized
prototype,
convincing
design but
requires
refinement.
Excellent and
completely
convincing
prototype.


Feedback
Verbal feedback will be available in the workshop sessions and you are encouraged to seek
this from your tutors throughout your process. You should also seek (and reflect on in your
design journal) feedback from target communities and peers during the process.

Submission Details
Where appropriate ensure that you test your prototype on multiple machines, relevant screen
sizes and browsers. Any external links or online media must work such that the material is
available to mark online. Work that is unavailable online cannot be marked.
Submission format guides:
All deliverables must be submitted to Blackboard. Where appropriate prototypes might
also be published online.
Prototype Report, Design Brief: An PDF with illustrations where appropriate.
Prototype: You will decide the most appropriate format your prototype should take.


Study Support:
The following links provide detailed information on study skill provision and UWE academic
policy. In submitting your final submission for examination you agree that you have read the
following guides linked to below:
• Digital Media BSc Learning Policy:
• UWE Study skills: http://goo.gl/NalwD5
• UWE Word count policy: http://goo.gl/Qe8kbg
• UWE Referencing policy (UWE Harvard): http://goo.gl/Iu3S3L
• UWE Plagiarism policy: http://goo.gl/vAHWOp
• UWE Academic appeal process: http://goo.gl/Tf1nv3
Plagiarism Advice:
The usual university strictures about plagiarism apply to this assignment. It is good practice
in academic writing to reference correctly the work of others that you may draw upon for your
own. Please help us to clearly distinguish your original efforts by so doing.
If you use code from other sites, the sources must be referenced in your Bibliography. If you
use any other site(s) as a source of ideas for your site, you must reference the source. If you
copy code and/or ideas from another student's work, or even if you are helped by another
student, you must reference/acknowledge the source.
• UWE Plagiarism policy: http://goo.gl/vAHWOp





























































































































































































































































































































































































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