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Individual Assignment:
Social Media Strategy

INFS1020 Working in Digital Ecosystems
Semester 1, 2023


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1. Overview
This assignment requires you to formulate a strategy for your usage of social media. You
will need to prepare multiple deliverables (detailed below) reflecting comprehensive
research, analysis and critical thinking in relation to strategy formulation and social media.
Please note:
1. This assignment is worth 20% of your total mark for INFS1020 this Semester.
2. This assignment is to be taken individually.
3. This assignment consists of multiple deliverables, to be submitted using the
University of Sydney’s “Canvas” system.
2. Key Dates
Please note: All times and dates are quoted for the Australia/Sydney timezone. This
applies to students in both the CC and RE enrolment streams.
What? When?
Deliverables 1-3
(Video, Document, Reference Library)
11:59pm on Monday of Week 6,
which is 27 March 2023.
Deliverable 4
(Peer Review)
11:59pm on Tuesday of Week 7,
which is 4 April 2023


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3. Deliverables
Deliverable 1 – Video (MP4/OGV)
The first deliverable that you are required to produce is a video, of no more than 3 minutes
in length, in which you cover the following topics:
a. CONTEXTUAL INFORMATION – Very brief introduction (recommended length: no
more than 1 minute) that covers:
i. Your name, background, and life story so far.
ii. Reflection on your past and current usage (or non-usage) of social media,
demonstrating critical reflection and critical thinking.
iii. Statement of where you would like to go (professionally) in the future,
particularly after graduating from your University of Sydney studies.
b. PROPOSED STRATEGY – Presenting a social media strategy that covers:
i. Content consumption (viewing content created by others)
ii. Content production (creating content that belongs to you)
iii. How you will maintain social, cultural and network capital
The audience of the video are the other students and the teaching team of this unit. To
respect everyone’s time, videos are required to be no longer than 3 minutes in length. Any
video material in excess of 3 minutes will be ignored for marking purposes (for example, if
your video is 3 minutes and 15 seconds long, then the teaching team will not take the final
15 seconds into consideration when marking your work).
You are not required, but encouraged, to actually implement your proposed strategy (the
strategy should in any case be pragmatic and realistic). You are, however, required to
justify your strategy based on logical reasoning and appropriate reliable sources of
knowledge.
Additionally, please note the following technical requirements for the video:
a. This video should feature you (speaking to the camera) for the majority (more than
50%) of the runtime. You can speak exclusively or have someone interview you.
b. It is recommended that you support your presentation with slides or other graphical
elements, presented elegantly and appropriately.
c. The video should be provided in either the MP4 or OGV format; it needs to be
playable on the University’s “Canvas” system.
d. The video’s image quality should be clear, sharp and pleasant to watch (e.g., avoid
flickering lights and sudden flashes); however, the video resolution must not exceed
720p. Video quality of current generation mobiles are typically sufficient but be
advised to use a suitable (quiet) location for quality audio recording.
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Deliverable 2 – Document (PDF)
The second deliverable that you are required to produce is a document, of no more than 2
pages in length (A4 sized pages), in which you provide:
a. Any supporting information that you are not able to cover in Deliverable 1 (video).
a. It is understandable that 3 minutes is a very limited amount of time, and you
may not be able to provide all the details that you would like. Therefore, a
common strategy is to use Deliverable 1 (video) to provide a persuasive
overview and then substantiate your claims, logical reasoning, evidence and
justification in this supporting information here in Deliverable 2 (document).
b. It is recommended that you structure this supporting information according
to appropriate headings.
b. A reference list of the appropriate and reliable sources of knowledge that have
supported your argumentation, including ALL such sources cited in Deliverable 1.
a. Do not include references that you have not read or do not actually use in
any meaningful way.
b. Ensure that you use APA referencing. We recommend APA 7th, but will still
accept APA 6th this semester. More information about APA referencing is
available from the University of Sydney Library website.
This document can be produced using any software that you like, though we would
recommend a word processor like Microsoft Word or LibreOffice so that you can use the
reference library (Deliverable 3) to automatically generate this reference list, via the
appropriate reference manager software. For most students, the easiest combination is
Microsoft Word + EndNote. Importantly, you must save Deliverable 2 as a PDF file so that
the length of the document, in pages, is consistent between computers.
The audience of the document are the other students and the teaching team of this unit. To
respect everyone’s time, documents are required to be no longer than 2 pages in length.
Any document pages in excess of 2 pages will be ignored for marking purposes (for
example, if your document is 5 pages long, then the teaching team will only take the first 2
pages as your submission for Deliverable 2). Again, to ensure that the page length is
consistent between computers, please ensure that your work is uploaded in the form of a
PDF file and not some other file format such as DOCX. Failure to comply with this
requirement would reflect poorly on your digital literacy skills.
For this assignment, you are permitted to adjust document settings (e.g., font size, margin
size, use of columns) in order to fit more material onto the 2 pages. Competently
performing such adjustments using a word processor reflects well on your digital literacy
skills. Please do ensure that you have checked that your document is still readable once
you have saved it as PDF.
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Deliverable 3 – Reference Library (ZIP)
The third deliverable that you are required to produce is a file generated by a reference
manager of your choice (from the 3 options: EndNote, Zotero or BibTeX), demonstrating
your research and search efforts for this assignment. Please note that, at a minimum, your
submission for Deliverable 3 must include ALL references that you cite in Deliverable 2.
To produce Deliverable 3, use one of the reference managers listed as follows:
a. EndNote. The EndNote software is available from the University of Sydney as you
have been advised earlier in the semester. Please ensure that you use EndNote
version 20 and not “X9”. If your computer is too outdated to run EndNote version
20, please consider a different option.
b. Zotero. The Zotero software is available from www.zotero.org as you have been
advised earlier in the semester. Zotero is the recommended option for international
students on exchange from other universities, whose access to EndNote may be
limited at their home university.
c. BibTeX. Technically, BibTeX is a plaintext-based file format for which there are
many software options available (e.g., www.jabref.org). BibTeX is the recommended
option for students who are concurrently studying subjects that involve computer
programming (e.g., computer science students).
You are required to compress your reference library from your reference manager
(EndNote, Zotero or Bibtex) into a ZIP file. If you are unsure about how to create a ZIP file,
you are advised to leverage your digital literacy and research/search skills to discover how
to create a ZIP file based on the operating system of your computer.
Deliverable 4 – Peer Review
Peer review is a process in which peers (students) review assignments of other
peers/students. In this unit, peer reviews are conducted using the unit coordinator’s
marking scheme. You will have to provide reviews for the assignments of your peers. In
return, you will receive peer reviews of your assignment. The purpose of the peer review is
to help you “change hats” (from writer to reader), to improve your meta-cognitive skills, to
train your abilities for critical reflection and to make the assessment process more
transparent and comprehensible. Note that the peer ratings will be considered as
suggested evaluations by the teaching team. The final marks are mediated by the teaching
team and the unit coordinator. The final authority in regard to all marks rests with the unit
coordinator. The peer review process will be explained in detail in the lecture.

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4. Indicative Marking Criteria
Please note that marks might be informed by peer review but are discretionary to the
teaching team. Percentages are purely indicative only (there is no breakdown provided –
the assignment will be given an overall mark based on the assessment of deliverable(s) as a
whole).
ID Deliverable Description Indicative
weighting
M1 1, 2 Overall Logical Reasoning: The argumentation follows
clear conceptual connections from premises to
conclusions, based on appropriate reliable sources of
knowledge.
10%
M2 1, 2 Contextual Information: The details provided are
well-explained, relevant to the proposed strategy,
and demonstrate critical reflection / critical thinking.
15%
M3 1, 2 Proposed Strategy: The suggestions for the future are
well-explained, feasible, creative, and demonstrate
critical thinking as well as understanding of INFS1020
study materials.
15%
M4 1, 2, 3 References: The chosen references and their use in
the logical reasoning (M1) demonstrates ability for
independent research, command of identifying quality
references.
10%
M5 1 Video Quality: The video is of high quality, entailing
competent use of audio, camera video feed, slides
and/or graphical elements, and correct file format
and resolution.
15%
M6 2, 3 Documentation: The document and reference library
are of high quality, entailing professionalism in the
formatting of the document (Deliverable 2) and use of
correct file formats (Deliverables 2 and 3).
Consistency between the reference library
(Deliverable 3) and the reference list in the document
(Deliverable 2), indicative of correct use of a reference
manager, is looked upon favourably for this criterion.
15%
M7 4 Peer Review: The peer review is constructive
(actionable for future improvement), balanced (i.e.,
pointing out both strengths and opportunities for
improvement), specific (e.g., by relating feedback to
actual examples/quotes directly from the reviewed
work), and respectful.
20%

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5. Rules and Regulations
Proper Academic Conduct
While the University is aware that the vast majority of students and staff act ethically and
honestly, it is opposed to and will not tolerate academic dishonesty or plagiarism and will
treat all allegations of dishonesty seriously.
Further information on academic honesty, academic dishonesty, and the resources
available to all students can be found on the academic integrity pages on the current
students’ website: https://sydney.edu.au/students/academic-integrity.html.
Compliance Statement
In submitting this work, I acknowledge I have understood the following:
 I have read and understood the University of Sydney's Academic Honesty in
Coursework Policy 2015.
 The work is substantially my own and where any parts of this work are not my own I
have indicated this by acknowledging the source of those parts of the work and
enclosed any quoted text in quotation marks.
 The work has not previously been submitted in part or in full for assessment in another
unit unless I have been given permission by my unit of study coordinator to do so.
 The work will be submitted to similarity detection software (Turnitin) and a copy of the
work will be retained in Turnitin's paper repository for future similarity checking.
 Engaging in plagiarism or academic dishonesty will, if detected, lead to the University
commencing proceedings under the Academic Honesty in Coursework Policy 2015 and
the Academic Honesty Procedures 2016.
 Engaging another person to complete part or all of the submitted work will, if detected,
lead to the University commencing proceedings against me for potential student
misconduct under the University of Sydney (Student Discipline) Rule 2016.
Copyright
This assignment is made available to you for your learning in INFS1020 as a student at The
University of Sydney. Copyright of this assignment is with the unit coordinator or the
respective right holders. All rights reserved. Do not post online or make otherwise make
available assignments or corresponding solutions without permission.