BIDI 0007
MSc DIBAM – Service Operation Management
Assignment Brief
Your assignment is to deliver a report on implementing digital twin technology in a service
operation management context. In the report, you should:
1- Describe the concept of digital twin and its potential applications in service
operation management. Sources such as academic articles and industry reports.
2- Outline the key benefits of implementing digital twin technology in this context,
including specific examples of how it can improve aspects such as: maintenance and
repair planning, product development, customer experience, and decision making.
3- Identify and discuss the potential challenges and limitations of implementing digital
twin technology in service operation management, including technical,
organizational, and regulatory considerations.
4- Provide recommendations for how an organization could successfully implement
digital twin technology in its service operation management processes, including any
potential strategies or best practices or plans of integration with existing service.
5- Conclude by summarizing the key findings of your research and discussing the
potential impact of digital twin technology on service operation management.
Format Structure
The assignment should be in form of a white paper to increase awareness in the built
environment sector about digital twin for service operation management. The first page of
your assignment should be a copy of the assignment cover sheet with the declaration of
originality page to follow afterwards. Please enter the module code and module title onto
the cover sheet.
Please DO NOT put your name or student number/candidate number on the cover sheet or
anywhere on the electronic copy of your assignment. Your attention is drawn to the UCL
guidance on referencing, citations, and plagiarism. Please familiarise yourself with this
guidance before submitting your work.
Marking Criteria
Introduction 10%
Benefits 20%
Challenges 20%
Recommendations and conclusion 30%
Overall structure and consistency 10%
References 10%
Word count limit is 2500 words -