7QQMM312 – Foundations of Entrepreneurship
and Management 2: Entrepreneurial finance and
marketing
Individual assignment – crafting a marketing plan for a business
case
Requirements
Watch this pitch and interaction of the entrepreneurs of RoloDoc with the angel investors of Shark Tank US
Congratulations! You have just been appointed as the new CMO of RoloDoc. Following their colossal failure in raising money from the
angel investors on Shark Tank, the leaders of RoloDoc now plan to pitch their idea for a social network for physicians and patients on
Dragons’ Den, the British version of Shark Tank. You are now in charge of coming up with a marketing plan for the social network, one
that would convince the angel investors to invest in the company.
Be as detailed as the word limit allows and refer to as many aspects of the marketing material learned in class. Make assumptions and
argue their validity. You are allowed to suggest certain modifications to the idea and the business model, as long as the overall spirit of
the platform is kept.
The analysis should come in a form of an 800-words essay.
Use headings and subheadings to make your document more readable and appealing. Diagrams and tables do not count toward the 800-
words limit. Appendices are not allowed.
This is an individual assignment worth 25% of the final mark for the module.
Submission details
The assessment is to be submitted on KEATS by April 17, 2023 at 1pm. It is your responsibility to ensure the document has uploaded
successfully.
When submitting your work, remember to:
• Include a completed cover sheet (available from KEATS).
• Use ‘Student ID’ (e.g., 1607587) as the document file name and as the Assignment Title on Turnitin.
• Do not include your name.
• Use 2.5 cm page margins.
• Use single or 1.5 line spacing.
• Cite and reference literature sources accurately.
Marking criteria
Fail
(<40)
Fail
(40-49)
Pass
(50-59)
Merit
(60-69)
Distinction
(70+)
Appropriate
application of
material learned
in class
The student does
not apply any of the
frameworks or
material learned in
class to the
assignment. They
may have
completely missed
the point of the
assignment, or failed
to understand the
material.
The student applies
some of the
frameworks or
material learned in
class, but only
superficially or with
major errors. They
may have
misunderstood some
of the concepts or not
applied them
correctly.
The student applies
most of the
frameworks or
material learned in
class, but may have
some minor errors or
omissions. They have
a good understanding
of the concepts and
can apply them
correctly, but may not
have gone beyond the
minimum
requirements of the
assignment.
The student
applies all of the
frameworks and
material learned
in class correctly,
and may have
gone beyond the
minimum
requirements of
the assignment.
They demonstrate
a thorough
understanding of
the concepts and
can apply them
creatively to the
assignment.
The student not
only applies all of
the frameworks
and material
learned in class
correctly, but also
shows exceptional
creativity and
originality in their
application. They
may have gone
above and beyond
the requirements
of the assignment
and demonstrated
a mastery of the
material.
Demonstration
of creativity and
originality
The student does
not demonstrate
any creativity or
The student
demonstrates some
level of creativity or
The student
demonstrates a
moderate level of
The student
demonstrates a
high level of
The student
demonstrates
exceptional
originality in the
assignment. They
may have simply
repeated
information or ideas
from the course
materials or other
sources without
adding anything
new.
originality in the
assignment, but it is
limited or not well-
developed. They may
have added some new
ideas or perspectives,
but these are not
particularly insightful
or innovative.
creativity or
originality in the
assignment. They may
have added some new
ideas or perspectives
that are somewhat
innovative or
insightful, but these
may not be fully
developed or may lack
coherence.
creativity or
originality in the
assignment. They
have added new
ideas or
perspectives that
are innovative and
insightful, and
these are well-
developed and
coherent. The
ideas are well-
connected to the
overall purpose of
the assignment.
creativity or
originality in the
assignment. They
have added new
ideas or
perspectives that
are highly
innovative and
insightful, and
these are
exceptionally well-
developed and
coherent. The ideas
are connected
seamlessly and
contribute to a
clear and coherent
overall purpose.
The student's work
is likely to be
publishable or have
significant practical
implications.
Professionalism No attention is paid
to design and
details. There are
numerous
grammatical, syntax
or spelling mistakes.
There are
inconsistencies
between parts of the
coursework. There is
no logical flow and
ideas are not
articulated clearly.
There are some
elements of design,
but the approach is
very functional and
inconsistent across
the document. There
are grammatical,
syntax or spelling
mistakes. There are
issues with logical
flow in places, lack of
clarity, and
inconsistency
between sections of
the document.
Attention is paid to
design, but not
consistently. There
are no grammatical,
syntax or spelling
mistakes. The
document flows
logically. At times, it is
clear that the
document is not
written by one
person.
Consistent and
careful attention
to design in the
document. There
are no
grammatical,
syntax or spelling
mistakes. The
document is
coherent, flows
logically, and
clearly addresses
the tasks posed in
the brief. The
document is
consistent in style
and reads as if
authored by one
person.
Consistent,
detailed, and
careful attention to
design in the
document
(including
headings, legends,
diagrams, page
numbers). There
are no
grammatical,
syntax or spelling
mistakes. The
document is
coherent,
consistent, and
flows logically. It
clearly addresses
the tasks posed in
the brief.