MARK2012-无代写
时间:2023-04-12
Due by 4pm Wednesday, Week 10 via moodle Turnitin
 Case:
Analyse the assigned KINEER: A SOCIAL MARKETING CHALLENGE ' case study.
Apply relevant MARK2012 learning from weeks 1-9 to assist you in answering the
below question:
Case Study link:
KINEER: A SOCIAL MARKETING CHALLENGE
https://hbsp.harvard.edu/tu/96dfb560
(You must use your UNSW email as access to this case)
KINEER: A SOCIAL MARKETING CHALLENGE Interview Video
http://hbsp.harvard.edu/tu/f694a613
 Questions:
Use the marketing concepts from this course and critique KINEER' marketing
strategies identified in KINEER case study:
(1) Evaluate KINEER’ product strategies and how they meet the value proposition of
the Indian packaged water consumers. When responding to this question, you must
consider how the business strategies align with the UN SDGs concepts.
(2) Analyse KINEER’ communication strategy; the discussion should include
KINEER’ positioning, branding and marketing communication. When responding to
this question, you must consider how the business strategies align with the UN
SDGs concepts.
You are required to use a minimum of THREE (3) concepts from any of the Chapters
listed below in the report:
· Chapter 2 Digital Marketing
· Chapter 6 Segmentation, targeting, positioning
· Chapter 8 Product & Branding Decisions
· Chapter 9 Developing New Products
· Chapter 11 Pricing Concept & Establishing Value
· Chapter 13 Integrated Marketing Communications
 Details:
• You SHOULD use content from lectures, textbooks, tutorials or any other course
materials from weeks 1-9 inclusive and with secondary research findings to
complete this task.
• Read the rubric and understand what is required for this task before beginning
the work. You can find the task rubric in the assessment brief.
• Summarising the case is not what we are looking for; you should apply marketing
concepts to the case analysis and demonstrate critical thinking. Critical thinking
and arguments MUST be supported by in-text references(evidence).
• Students MUST use the Harvard style referencing for this
task https://www.student.unsw.edu.au/harvard-referencing
• The report structure is to follow the UNSW Business School Report Writing
Guide https://www.business.unsw.edu.au/Students-
Site/Documents/Writingareport.pdf
• Students should structure the report into the following sections:
 Cover Page
 Table of Contents
 Executive Summary
 Introduction
 Body of Discussion
 Conclusion / Recommendations
 Appendix
 References
• The report will be marked down significantly for poor in-text references.
• Word limit: 1500 words (+/- 10%) excluding in-text references, reference list,
table of contents, executive summary, cover page and appendix.
 Guidelines:
• Submission: Students can submit their draft to Turnitin before submitting their
definitive version to Turnitin. Please note that late submissions will attract late
penalties. You are allowed to upload ONE file for submission.
• Plagiarism: Students should refer to the UNSW plagiarism
guideline https://student.unsw.edu.au/common-forms-plagiarism. Plagiarism is
severe academic misconduct, and penalties apply.
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