MARK2012
Assessment 3 – Business Report (Individual Assessment, 50%)
 Before the Assessment
• This assessment reflects on CLO1, 2 and 3.
• The task aims to use all the knowledge and experience gained in the course to demonstrate your
subject matter expertise in Marketing Fundamentals.
• The case study used for the Business Report and the case question(s) will be available on moodle by
9am Sunday, Week 8.
 Brief
The task requires students:
• Effectively express ideas and information clearly in language appropriate for the intended audience
and purpose.
• Demonstrate contextual understanding of the case study and link the case study to the course
learning.
• Address the case questions by applying marketing techniques and frameworks and offer business
solutions.
• Demonstrate critical thinking and problem-solving skills in the business case setting.
• Address all marking rubric criteria.
• Apply the concept of UN SDGs to sustainable business decisions to improve outcomes for people and
the planet. https://www.un.org/sustainabledevelopment/sustainable-development-goals/
• Compose a professional business report following UNSW Business School’s assignment writing
guides. https://www.business.unsw.edu.au/Students-Site/Documents/Writingareport.pdf
 Submission Guidelines
• Business Report is due in Turnitin by 4pm Wednesday, Week 10.
• Formatting
o Use 11pt or 12pt font
o 2.5 cm left margin
o 1.5 line spacing
o Leave a line between each paragraph
o Number each page
o Student number(s) and course code (MARK2012) to appear on every page
• Report Structure
o Cover Page
o Table of Contents
o Executive Summary
o Introduction
o Body of Discussion
o Conclusion and Recommendations
o Appendix
o References
• Students must use the Harvard Referencing system https://www.student.unsw.edu.au/harvard-
referencing
 Assessment Rubric
Business Report Marking Rubric
MARK2012: MARKING CRITERIA FOR BUSINESS REPORT (50 marks)
Criteria/ Level of
Competency
Require improvement Met expectation Exceeded expectation
Clear communication (15
marks)
Does not communicate arguments, ideas,
and information logically.
Does not express ideas and information
clearly in language appropriate for the
intended audience and purpose.
Communicates arguments, ideas, and
information logically.
Effectively expresses ideas and
information clearly in language
appropriate for the intended audience
and purpose, although it could be more
consistent.
Flawlessly communicates arguments,
ideas, and information in a logical way.
Consistently expresses ideas and
information clearly in language
appropriate for the intended audience
and purpose.
Critical thinking in the business
context (15 marks) Overall, the report presents minimal
insights and analysis.
The report presents a summary of the
case or course materials and not critical
thinking.
Overall, some good analyses and
insights, although they could be more
consistent.
Presents some original thinking,
although it could be more consistent.
The analysis is constructed to an
excellent standard and shows insights.
Demonstrates original thinking and
shows complexity.
Alignment of sustainable
business practice and the UN
SDGs to improve outcomes for
people and the planet (20 marks)
Does not link business priorities and
aspirations to the UN SDGs.
Demonstrates a linkage of business
priorities and aspirations to the UN
SDGs.
Proficiently creates a set of interconnected
business priorities and aspirations linking to
the UN SDGs.