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ASSESSMENT GUIDE
MARK5700
Elements of Marketing
Term 1, 2023
UNSW Business School 1
Assessment Summary
Assessment task Weighting Due Date* Learning Outcomes
Assessment 1: Marketing Pitch - Poster
Competition
25% Week 4: Submission 1pm Wednesday, 8
March and presentation during tutorial
CLO 1, 2, 3
Assessment 2: Learning Journal (Part I and Part
II)
30% Week 5, 18 March (Part I), Week 9, 15 April
(Part II): 4pm, Saturday
CLO 2, 3, 4
Assessment 3: Business Report
45% Week 10: 4pm, Thursday, 20 April
CLO 1, 2, 3, 4
* Due dates are set at Australian Eastern Standard/Daylight Time (AEST/AEDT). If you are located in a different time-zone, you can use the time and
date converter.
Course Learning Outcomes (CLO)
1. Identify and critique marketing concepts and frameworks. [PLO 1, 2, 3]
2. Evaluate the business context to apply relevant concepts to inform marketing decision. [PLO 1, 3]
3. Effectively communicate marketing activities and decisions. [PLO 1, 3]
4. Consider the UN SDGs in decision making to achieve a better and more sustainable future for all [PLO1, PLO5]
UNSW Business School 2
Assessment Details
Icon legend
Due Date Weighting Format Length/Duration Submission
Turnitin
Turnitin is an originality checking and plagiarism prevention tool that enables checking of submitted written
work for improper citation or misappropriated content. Each Turnitin assignment is checked against other
students' work, the Internet and key resources selected by your Course Coordinator.
If you are instructed to submit your assessment via Turnitin, you will find the link to the Turnitin submission
in your Moodle course site. You can submit your assessment well before the deadline and use the Similarity
Report to improve your academic writing skills before submitting your final version.
You can find out more information in the Turnitin information site for students.
Late Submissions
The parameters for late submissions are outlined in the UNSW Assessment Implementation Procedure. For
MARK5700, if you submit your assessments after the due date, you will incur penalties for late submission
unless you have Special Consideration (see below). Late submission is 5% per day (including weekends),
calculated from the marks allocated to that assessment (not your grade). Assessments will not be accepted
more than 5 days late.
Extensions
You are expected to manage your time to meet assessment due dates. If you do require an extension to your
assessment, please make a request as early as possible before the due date via the special consideration
portal on myUNSW (My Student profile > Special Consideration). You can find more information on
Special Consideration and the application process below. Lecturers and tutors do not have the ability to
grant extensions.
Special Consideration
Special consideration is the process for assessing the impact of short-term events beyond your control
(exceptional circumstances), on your performance in a specific assessment task.
What are circumstances beyond my control?
These are exceptional circumstances or situations that may:
• Prevent you from completing a course requirement,
• Keep you from attending an assessment,
• Stop you from submitting an assessment,
• Significantly affect your assessment performance.
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Available here is a list of circumstances that may be beyond your control. This is only a list of examples,
and your exact circumstances may not be listed.
You can find more detail and the application form on the Special Consideration site, or in the UNSW
Special Consideration Application and Assessment Information for Students.
UNSW Business School 4
Assessment 1: Marketing Pitch and Poster Competition
Week 4: presentation during tutorial; submission 1pm Wednesday, 8 March
25%
In-class presentation; poster presentation
8-10 minutes per group
Submit the Poster in Turnitin by 1pm Wednesday week 4 (1 submission per group) and presentation during the tutorial of week 4
Description
A poster presentation is a way to communicate your understanding of a one product of a chosen company
based on your marketing learning in a concise and visually engaging format. This assignment provides you
with the opportunity to present your understanding of a positioning strategy and provide recommendations
for a company’s product in a concise and visually engaging format. You will be working in small groups to
design a poster that includes a business and business environment analysis alongside recommendations for a
selected product of a company. Make sure to use the learnings introduced in class as the basis for designing
the poster.
You should focus on the below areas for your poster presentation assignment:
• Create a narrative that is relevant to the product of a chosen company and links to course learning.
• Design a poster that is logically organised and conveys ideas visually.
• Communicate the business narrative in a concise, engaging way in the presentation.
Poster preparation and presentation instructions
1. Form teams, with a minimum and maximum size of 4 individuals.
2. Have your first team meeting to discuss and agree upon how you will work together as a team. In
addition to discussing the assessment task, your team should consider team goals and plans, member
roles and responsibilities, and schedule of work.
3. Submit the ‘Team Contract’. All team members are required to complete and sign a team contract
using the template provided.
4. The completed contract must be submitted to Moodle ‘team contracts’ by Week 2 Friday, 24 Feb, 5
pm (AEST)
5. As a group, choose a company you are interested in. However, every group should choose a different
company, so make sure to share your selected company with the class.
6. Perform an industry analysis and critically analyse the current offerings of your chosen company.
7. Based on the industry and your chosen company’s current offerings analysis, choose one product of
the company. You need to perform a marketing environmental analysis and a STP analysis
(proposed/suggested) for the selected product. Based on the analysis, what marketing
recommendations can you provide?
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8. Communicate your analysis and your recommendations in a poster format. You should create a
narrative that is relevant to the product of your chosen company and links to course learning. Design
a poster that is logically organised and conveys ideas visually.
9. Express this analysis along with recommendations in a poster format.
10. Your plan will be showcased in a Week 4 tutorial.
11. The length of your presentation should be 8 to 10 minutes. Remember, we want to see you present,
and visual aids are supporting materials, not the main feature.
12. The presentation should keep the audience's attention and demonstrate confidence, authenticity,
powerful speech style, eye contact, i.e., no use of notes when recording.
13. Please dress up in a tidy manner. This does not have to be business attire. Consider what would be
appropriate for your chosen company and the target audience.
14. Your presentation should be prepared using correct spelling, grammar and punctuation. Language
should be free of bias (including but not limited to race, gender, sexual orientation or disability).
You are required to address the following FOUR criteria in your poster:
1) Industry analysis and critical analysis of current offerings of your chosen company.
2) Choose one product of a selected company. Perform marketing environment analysis for the chosen
product.
3) Proposed three segments for the selected product, pick one segment based on the segment evaluation
criteria, and provide positioning strategy for the chosen segment.
4) Based on the analysis, provide at least five logical recommendations for the selected product.
Format
• Important information on poster should be readable
• Title is short and draws interest
• Word count of about 500 to 800 words (+/-10%)
• Text is clear and to the point
• Use of bullets, numbering, and headlines make it easy to read
• Effective use of graphics, colour and fonts
• Consistent and clean layout
• Includes acknowledgments, your name and institutional affiliation
• Use the Harvard referencing style
• No academic references requirement. Use academic references when it's appropriate
• References and appendixes are excluded from the word count
• You may consider including three slides for presentation: title page, poster, and
references/appendix (if any).
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Marking guide of Poster Presentation
Criteria/Grade High Distinction (85-100)
Distinction (75-
84) Credit (65-74) Pass (50-64) Fail (0-49)
The 4 required
criteria
(50%)
The poster includes
all 4 criteria in an
excellent way, as
well as additional
information.
All 4 criteria are
included on the
poster in an
excellent way.
One of the 4
aspects is
missed or not
appropriately
addressed on the
poster.
2-3 criteria are
missing or not
appropriately
addressed on the
poster.
All 4 criteria are not
appropriately
addressed on the
poster.
Graphics –
Relevance &
poster
attractiveness
(15%)
All graphics are
excellently related to
the topics and make
it easy to
understand. Overall,
poster is
exceptionally
attractive in terms of
design, layout, and
neatness
All graphics are
related to the
topics in a good
way and most
make it easy to
understand.
Poster is
attractive in
terms of design,
layout, and
neatness.
All graphics
appropriately
related to the
topics. Poster is
acceptably
attractive though
it may be a bit
messy.
Graphics are not
appropriately
related to the
topics. Poster is not
adequately
designed and not
very attractive.
Graphics do not
relate to the topics.
Poster is
distractingly messy
or very poorly
designed. It is not
attractive at all.
Connecting,
Synthesizing,
Transforming
(20%)
Transforms ideas
and analysis into
entirely new forms
to engage the
company.
Synthesizes
ideas and
analysis into a
coherent whole
to engage the
company.
Connects ideas
and analysis in
novel ways
appealing to the
company.
Recognizes
existing
connections among
the ideas and
analysis relevant to
the company.
Not recognizing any
connections among
the ideas and
analysis related to
the company.
Communicatio
n (15%)
Inspiring, engaging
presentation with
creative use of
materials. Confident,
passionate and well-
spoken.
Clear evidence
of a well-
prepared
presentation.
Confident and
engages well
with the viewer.
Materials used
are creative and
engaging.
Presents with
some confidence
and engagement
with viewers.
Materials used
are creative and
engaging.
Evidence of
preparedness but
materials not
confidently
presented. Weak
eye-contact and
engagement with
the viewer.
Appears unprepared.
Materials are
uninspiring.
What software can I use to make a poster?
PowerPoint: A popular, easy-to-use option. It is part of Microsoft Office package. (Advice for creating a
poster with PowerPoint).
You can also use Adobe Illustrator, Photoshop and InDesign: Feature-rich professional software that is good
for posters including lots of high-resolution images, but they are more complex.
(Adopted from https://guides.nyu.edu/posters)
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Supporting resources and links (if below links are not working, please look at the poster submission area)
Landscape template
Portrait template
• Poster Competition resources:
1-minute poster competition from UNSW Science
Poster examples from the University of Texas at Austin
• Presentation Example:
UNSW 2012 Three Minute Thesis Winner - Sumaiya Ahmed
Assessment 2: Learning Journal (LJ)
Week 5 (LJ I) and Week 9 (LJ II) – Saturday, 18 March & Saturday, 15 April, 5pm (AEST)
30%
Soft copy submission
1000 words for each part
Submit LJ I and LJ II via Moodle in Turnitin by 5pm Saturday week 5 and Week 9 respectively
Description
Every week, you will learn different marketing concepts, apply them to business contexts and reflect on the
outcomes. The purpose of this assessment is to provide you with the opportunity to engage with the weekly
course content. During the tutorials, you will work in a group to discuss the weekly content and its
application. Following the group discussion, you will work individually on a provided worksheet and
address the given tasks. This assessment requires you to submit all your worksheets and, in addition, two
Learning Journal entries. Only the Learning Journal entries will be graded.
Learning Journal (LJ) Instructions
1) This is an individual activity. However, first you will work on different activities in a group during
the tutorial and then share the ideas with the rest of the class. Following this, you are required to
complete the worksheet (worksheet template will be provided each week) individually in your own
time.
2) You will be briefed on the expectations for each week’s worksheet, with an opportunity for
consultation during the in-class or online tutorial. You will commence your work in the tutorials and
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should complete and submit the worksheet to Moodle every Monday of the following week. E.g., the
due date of Week 2 worksheet is Monday 5pm of Week 3 (except the Learning Journal submission
weeks, which are due on Saturday 5pm in the same week). It is extremely important that you have
prepared (i.e., completed the online lecture and the readings) so that you can do the activities in a
meaningful and timely way.
3) The Week 1 worksheet will serve as a sample and be used to guide you in what is expected.
Therefore, this worksheet will not be submitted and graded.
4) You will need to submit worksheets to Moodle for Week 2, Week 3, Week 5, Week 7, Week 8, and
Week 9. The submission links for these worksheets are available under every week tab with the
name of “Submit this week activity here”. NB: Week 4 presentation, Week 6 mid-term break, and
Week 10 work on business report.
5) In Week 5 and Week 9 you are required to submit your learning journals, LJ1 and LJ2 respectively.
The due date for the LJs is Saturday, 18 March and Saturday, 15 April, 5pm (AEST).
6) For each part of LJ, TWO worksheets need to be added into one document and submitted to Moodle
under ‘Assessments hub’ tab for grading purpose. The worksheet (two for each part) in the compiled
document has to be same as the one you submitted in the respective week. For the LJ documents, you
can choose two worksheets that represent your best work.
7) Students can only submit those worksheets that they discussed in a group during the tutorial time.
8) The maximum word limit of compiled document for EACH PART is 1000 words. The word limit is
a MAXIMUM not a minimum. It is important that your answers are substantial but that does not
necessarily mean that you need to have the total of 1000 words for each part. The greater depth and
quality of responses, the better the result (not the quantity of words).
9) There is a worksheet template for every week which you must use. These worksheets are already
formatted and include a word count so that you can calculate the word count limit. Each worksheet
contains / has fields to complete:
1. A heading that includes the week number and the topic (included).
2. A correctly referenced definition of key theoretical concepts to be completed. (NB: Make
sure you quote and cite correctly to avoid plagiarism).
3. A single paragraph linking the topic to the activity to be completed. This linking statement
might indicate how the activity enables learning about specific aspects of the topic, or the
application of the theory.
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Marking guide of Learning Journal
Criteria/Grade High Distinction (85-100)
Distinction (75-
84) Credit (65-74) Pass (50-64) Fail (0-49)
Extent to which
marketing theories
has been
used to explain
conclusions
(including correctly
defined concepts and
linking statement)
(40%)
Comprehensive
and correct use of
marketing theory to
provide a clear
explanation of
conclusions.
Extensive and
correct use of
marketing theory
to provide a clear
explanation of
Conclusions.
Good, correct use
of marketing
theory to explain
conclusions.
Limited and/or
frequently incorrect
use of marketing
theory.
No or little and/or
incorrect use of
marketing
theory.
Application of theory
in different activities
and/or to marketing
practice (30%)
Demonstrates
excellent
application of
theory in different
activities and/or to
marketing practice.
Demonstrates
superior
application of
theory in different
activities and/or
to marketing
practice.
Demonstrates a
good application of
theory in different
activities and/or to
marketing practice.
Demonstrates
Adequate
application of
theory in different
activities and/or to
marketing practice.
Demonstrates
poor/no application of
theory in different
activities and/or to
marketing practice.
Written expression,
appropriate use of
subheadings, in-text
referencing and
reference list, where
required
(15%)
Exceptionally good
written expression
provides evidence
of high-quality
editing. No errors
in referencing and
reference list where
required.
Good written
expression
provides evidence
of quality editing.
Minimal errors
referencing and/or
reference list
where required.
Written expression
is reasonable. Some
errors in
referencing and/or
reference list where
required.
Low quality written
expression.
Several errors in
referencing and/or
reference list where
required.
Hard to follow and
poorly structured.
Written expression
is poor. No
referencing and/or
reference
list where required.
Presentation of
report, including
lack of typing errors,
overall quality of
presentation and
formatting are
consistent with
worksheet templates
(15%)
Exceptionally high
Quality
presentation,
no typing errors
and excellent
attention to detail.
Formatting is
consistent with
templates.
High quality
presentation, few
typing errors and
good attention to
detail. Formatting
is consistent with
templates.
Good quality
presentation, some
typing errors and
adequate attention
to detail.
Formatting
is largely consistent
with templates.
Low quality
presentation,
several typing
errors and
inadequate
attention to detail.
Formatting is not
consistent with
templates.
Very poor presentation
and no compliance
with formatting
instructions.
Several typing errors
and inadequate
attention to detail.
Formatting is not
consistent with
templates in several
notable areas.
UNSW Business School 10
Assessment 3: Business Report
Thursday Week 10, 20 April 5:00pm (AEST)
45%
Soft copy submission
2000 wordlimit
Submit written report via Moodle in Turnitin by 5pm Thursday week 10 respectively
Business Report Instructions
This is stage 2 of your poster presentation assessment, which you completed as a group task at the beginning
of the term. The business report is an individual task, but you will have the opportunity to discuss ideas and
suggestions in your group prior to writing the report. You will need to work on the same company as you
did for the poster presentation. Based on the analysis performed for the poster, think critically and come up
with unique and innovative new products ideas, which you can do as a group. Have a group meeting to
brainstorm and discuss new products ideas for the company. For instance, if your group has four members,
you should come up with at least four new product ideas. Each member then chooses one new product idea
and starts work on the business report individually. You should consider the following required
criteria in the report: infographics, situational analysis, objectives and goals, product idea, marketing
strategy, and implementation plan. You should also include all sections noted below, but you will only
need to address relevant aspects, i.e., you do not need to include all aspects noted within each section. Keep
the end goal in mind- a plan of new product ideas to take advantage of an opportunity or minimise a threat
via marketing strategies and tools. If it does not support these, it should not be included. Consult the rubric
to understand how marks are assigned.
1. Title page (including student names, id, unit code, etc.)
2. Infographic (replaces traditional executive summary in visual format) which:
• Presents a brief visual summary of the main goals and recommendations of a new product,
helping readers find the plan’s major points quickly.
• This should capture the soul of the business report. That is, the reader should be able to know
what the entire business report is about, without reading every single section. The infographic
should be fit into 1 page maximum.
3. Table of contents (see how via https://bit.ly/3uCN7P1)
4. Situational analysis/company background (choose applicable aspects that are relevant/important)
from the below:
• Company background (industry, size, operations)
• Business models of new product
• Implications of your SWOT analysis
• Relevant industry and competitive analysis
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• CDSTEP analysis that affect the chosen product
• Factors affecting customer behaviour, and or customer needs/wants, recent trends and
developments (e.g., company sales trends or other company aspects like distribution
changes/challenges), growth rates and areas, competition
• Any other relevant analysis conducted using the tools or concepts covered in the course (e.g.,
value proposition canvas or buyer utility map or others)
5. Objectives and Goals (can include what the company wants to achieve through the new product.
Use the SMART framework for objectives).
6. Product idea (briefly describe the new product idea. Why did you choose this product? What is the
Marketing solution your proposed product is providing? This should detail the target market, an idea
of the product/service/solution, differentiation vs any existing products/services/solutions. Is this
product environmentally friendly? What sustainable marketing strategies should the company use to
launch/promote this new product (you may also include details on value proposition and positioning
if known).? Use any tools such as Value proposition canvas, Level of products or any others from
weeks 1-10 to help articulate your strategy).
7. Marketing Strategy (for your proposed product, detail Segmentation (with details on size,
profitability, ROI, etc), Targeting and Positioning, and Marketing Mix plans (4 or 7P's). Anticipate
important positive or negative developments in the business environment that might have an impact
on the new product. Also, provide a promotional plan along with a promotional budget for this
product.)
8. Implementation Plan (turns business report into actions- what will be done, when, who will do it,
how much will it cost. Detail specific marketing campaign/s).
9. Reference List
10. Appendix (if applicable)
(New product plan would normally include Financial Projections, Evaluation and Controls, but owing to the
Introductory nature of the unit, this has not been included as a requirement).
Due Date: Submit your written Business Report on or before Thursday Week 10, 20 April, 5:00pm
(AEST). Submit through Turnitin only on Moodle. No hard copy required.
Formatting: Use 11pt or 12pt font 2.5 cm left margin 1.5 line spacing, leave a line between each paragraph,
Number each page, Student number(s) and course code (MARK5700) to appear on every page as per Course
Outline.
2000-word limit (+/- 10%), plus references, infographic, title pages, table of contents and appendices (if
applicable). Penalty of 10% applies if word count is not adhered to- that is to say, between 2000 and 2100
words a 10% penalty will be applied. 2100-2200 will attract a 20% penalty and so on. Penalty may be
increased for excessive length. Word count must be indicated on the first page of your business report.
Late penalty: if submission is late, the late penalty is 5% per day after the due date. Special consideration
applications should follow the UNSW rules. Check here: https://student.unsw.edu.au/special-consideration
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Criteria/Grade High Distinction (85-100)
Distinction (75-
84) Credit (65-74) Pass (50-64) Fail (0-49)
New product idea is
conceptualised
creatively and
addressed all
required criteria
(40%)
Exceptional
insights of new
product idea.
Proposes
innovative,
creative,
environmentally
sustainable
solutions. Exceptio
nally addressed all
of the required
criteria.
Presents sound,
creative, and
environmentally
sustainable new
product idea and
its solutions by
clearly identifying
problems/gaps.
Excellently
addressed all of
the required
criteria.
Propose good new
product idea with
some creative
environmentally
sustainable
solutions.
Addressed most of
the required criteria
in a good way.
Propose appropriate
new product idea with
few creative and
environmentally
sustainable solutions.
Appropriate addressed
most of the required
criteria.
Little creative input
with unoriginal and
non-environmentally
sustainable ideas.
Missed some of the
required criteria.
Critical analysis
skills – This criterion
is about creating
justifiable and
effective strategies
based on evaluation
of information found
when researching the
topic
(25%)
Critically reviews
and presents the
appropriate reliable
evidence with
highly insightful
and perceptive
comparisons,
evaluations, and
support for
recommendations
Clearly presents
and analyses the
appropriate
reliable evidence
supporting
recommendations
with clear
evaluations and
conclusions.
Minor issues with
cohesion may be
evident
Reviews and
presents most of
the reliable
evidence
supporting the
recommendations
but requires more
critical analysis and
comparison. Some
issues with
cohesion evident
Reviews and presents
some reliable evidence
supporting the
recommendations but
remains largely
descriptive and some
important evidence is
missing or incorrect.
Issues with cohesion.
Presents no or
limited reliable
evidence supporting
the
recommendations,
and some is missing,
incorrect or
irrelevant. May
issues with
presenting a
cohesive analysis
and plan
Application skills -
This criterion is
about linking theory
to a specific business
context
(20%)
The business
context is
connected to theory
with insightful,
logical, and
meaningful link
The business
context was
connected to
theory with clear,
logical, and
explicit
connections
demonstrating
course
knowledge but
may not be
consistent
throughout or
some minor
conceptual error
The business
context was clearly
connected to theory
with clear links to
class learning.
Conveys a good
understanding, but
could have more
depth and/or
breadth in
application or has
some conceptual
errors
The business context
is generally connected
to theory but conveys
only a basic
understanding and has
some conceptual errors
evident.
Limited or no
application of theory
to the business
context or is
superficial and or
faulty
Communication -
This is about the
presentation of the
work including:
Structure, Format,
Grammar,
infographic.
(10%)
Free of
grammatical errors.
Structure and
format were clear,
logical, and
consistent.
Sentences were
well constructed.
Exceptional use of
clearly relevant
graphics. Obvious
Free of
grammatical
errors. Structure
and format were
clear. Sentences
were well
constructed.
Language was
concise. Excellent
use of relevant
graphics. Clear
Minor grammatical
errors, sentences
were clear and
complete, structure
and format were
used to aid the
audience including
relevant graphics,
style and content
are mostly
consistent. Some
Some grammatical
errors, sentences were
clear and complete,
clear structure and
formatting, some
diagrams, but not
explained and only
decorative, some
inconsistencies in style
and content. Missing
Poor grammar,
spelling,
punctuation,
concepts were not
clear, materials
difficult to read - no
tables or figures,
inconsistency in
style and content
between sections.
Missing many
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New product plan writing tips and Resources
When writing new product plans, there is no “perfect” samples for you to follow. The following samples
give examples, but not necessarily fit with your marketing goals, analysis, or proposed solutions.
1. Please see the week 1 lecture.
2. See the library reading list for suggested sources/chapter excerpts relevant.
3. Grewal, 3rd edition Marketing Plan:
https://moodle.telt.unsw.edu.au/repository/thebox/redirect.php?objectid=955A9BA0-7A48-11EC-
A91C625900C7408B&model=document
4. For detail on infographic see: https://blog.hubspot.com/marketing/create-infographics-with-free-
powerpoint-templates, https://venngage.com/blog/what-is-an-infographic/
5. How to find and search for relevant information?
• UNSW Library lists out databases relevant to Marketing and Business:
https://subjectguides.library.unsw.edu.au/business/marketing
• UNSW Library offers one-to-one consultation sessions for your specific research needs. You can
book via these links: Expert on demand: https://unsw.libcal.com/appointments/Main Research
consultation: https://unswlibrary.libanswers.com/research- consultation
• Other assistance: See moodle for other free assistance such as Smarthinking, Learning
Consultations, and much more.
6. Other suggested tools and or resources:
• Buyer Utility Map: https://www.blueoceanstrategy.com/tools/buyer-utility-map/
• Value Proposition Canvas: https://strategyzer.com/canvas/value-proposition-canvas
Criteria/Grade High Distinction (85-100)
Distinction (75-
84) Credit (65-74) Pass (50-64) Fail (0-49)
consistency in style
and content, with
relevant links
between sections.
Conforms to all
formatting
requirements.
Contains all
expected content
with no major
omissions.
consistency in
style and content.
Conforms to all
formatting
requirements.
Most or all
expected content
is provided.
small omissions in
content.
key sections, and or
information
sections or
information
Referencing Skills -
This criterion is
about the application
of Harvard
referencing (5%)
Both in-text and
reference list were
consistent and
accurate in terms of
style and
application of
Harvard format.
The Harvard style
is consistent
throughout the
text and end
reference list.
Application was
incorrect with
some points
remaining
unreferenced.
There was
consistent style, but
application was not
consistent, with
some errors and or
omissions
There was an attempt
to apply Harvard
referencing, but style
and application were
inconsistent and or
inaccurate
There was limited or
no attempt at in-text
or end of text
referencing. Poor,
incomplete or
plagiarised material
14
• Google Trends: https://trends.google.com/trends/?geo=AU
• Google reviews for customer review data. Customer comments data can be found via Twitter,
Instagram, Facebook, and other social media sites, etc.
• Find my audience: https://www.thinkwithgoogle.com/feature/findmyaudience/
• Facebook Audience: https://en-gb.facebook.com/business/insights/i2g
• Measurement: https://measurement.bain.com/
• YouTube Trends: https://www.youtube.com/feed/trending
• Market finder:
https://marketfinder.thinkwithgoogle.com/intl/en_us/?_ga=2.71697040.2046502350.1
590965181-2043799108.1588121938
• SEMRush: https://www.semrush.com/
• ABS Stats: https://www.abs.gov.au/ausstats/abs@.nsf/mf/8501.0Salesforce
• Shopping Index: https://www.salesforce.com/solutions/industries/retail/shopping-index
• SMART Objectives: https://www.businessaustralia.com/how-we-help/be-more-efficient/work-
smarter/how-to-set-smart-objectives
How do we start?
Start by undertaking secondary research to gather information to help with your understanding of this
industry and the company within the Australian marketplace. Every decision you will go on to make needs
to relate to research and insights that you gather.
What should we not do?
Do not rush to coming up with an idea before completing the necessary research- this will waste your time,
and goes against what marketers do, and the rubric. Students who do this perform poorly in this task as a
consequence.
You need to explain and justify the marketing strategies, not just state them. The key to this task is research,
time, understanding and applying your marketing knowledge (tools).
MARK5700
Elements of Marketing
Term 1, 2023
UNSW Business School 1
Assessment Summary
Assessment task Weighting Due Date* Learning Outcomes
Assessment 1: Marketing Pitch - Poster
Competition
25% Week 4: Submission 1pm Wednesday, 8
March and presentation during tutorial
CLO 1, 2, 3
Assessment 2: Learning Journal (Part I and Part
II)
30% Week 5, 18 March (Part I), Week 9, 15 April
(Part II): 4pm, Saturday
CLO 2, 3, 4
Assessment 3: Business Report
45% Week 10: 4pm, Thursday, 20 April
CLO 1, 2, 3, 4
* Due dates are set at Australian Eastern Standard/Daylight Time (AEST/AEDT). If you are located in a different time-zone, you can use the time and
date converter.
Course Learning Outcomes (CLO)
1. Identify and critique marketing concepts and frameworks. [PLO 1, 2, 3]
2. Evaluate the business context to apply relevant concepts to inform marketing decision. [PLO 1, 3]
3. Effectively communicate marketing activities and decisions. [PLO 1, 3]
4. Consider the UN SDGs in decision making to achieve a better and more sustainable future for all [PLO1, PLO5]
UNSW Business School 2
Assessment Details
Icon legend
Due Date Weighting Format Length/Duration Submission
Turnitin
Turnitin is an originality checking and plagiarism prevention tool that enables checking of submitted written
work for improper citation or misappropriated content. Each Turnitin assignment is checked against other
students' work, the Internet and key resources selected by your Course Coordinator.
If you are instructed to submit your assessment via Turnitin, you will find the link to the Turnitin submission
in your Moodle course site. You can submit your assessment well before the deadline and use the Similarity
Report to improve your academic writing skills before submitting your final version.
You can find out more information in the Turnitin information site for students.
Late Submissions
The parameters for late submissions are outlined in the UNSW Assessment Implementation Procedure. For
MARK5700, if you submit your assessments after the due date, you will incur penalties for late submission
unless you have Special Consideration (see below). Late submission is 5% per day (including weekends),
calculated from the marks allocated to that assessment (not your grade). Assessments will not be accepted
more than 5 days late.
Extensions
You are expected to manage your time to meet assessment due dates. If you do require an extension to your
assessment, please make a request as early as possible before the due date via the special consideration
portal on myUNSW (My Student profile > Special Consideration). You can find more information on
Special Consideration and the application process below. Lecturers and tutors do not have the ability to
grant extensions.
Special Consideration
Special consideration is the process for assessing the impact of short-term events beyond your control
(exceptional circumstances), on your performance in a specific assessment task.
What are circumstances beyond my control?
These are exceptional circumstances or situations that may:
• Prevent you from completing a course requirement,
• Keep you from attending an assessment,
• Stop you from submitting an assessment,
• Significantly affect your assessment performance.
3
Available here is a list of circumstances that may be beyond your control. This is only a list of examples,
and your exact circumstances may not be listed.
You can find more detail and the application form on the Special Consideration site, or in the UNSW
Special Consideration Application and Assessment Information for Students.
UNSW Business School 4
Assessment 1: Marketing Pitch and Poster Competition
Week 4: presentation during tutorial; submission 1pm Wednesday, 8 March
25%
In-class presentation; poster presentation
8-10 minutes per group
Submit the Poster in Turnitin by 1pm Wednesday week 4 (1 submission per group) and presentation during the tutorial of week 4
Description
A poster presentation is a way to communicate your understanding of a one product of a chosen company
based on your marketing learning in a concise and visually engaging format. This assignment provides you
with the opportunity to present your understanding of a positioning strategy and provide recommendations
for a company’s product in a concise and visually engaging format. You will be working in small groups to
design a poster that includes a business and business environment analysis alongside recommendations for a
selected product of a company. Make sure to use the learnings introduced in class as the basis for designing
the poster.
You should focus on the below areas for your poster presentation assignment:
• Create a narrative that is relevant to the product of a chosen company and links to course learning.
• Design a poster that is logically organised and conveys ideas visually.
• Communicate the business narrative in a concise, engaging way in the presentation.
Poster preparation and presentation instructions
1. Form teams, with a minimum and maximum size of 4 individuals.
2. Have your first team meeting to discuss and agree upon how you will work together as a team. In
addition to discussing the assessment task, your team should consider team goals and plans, member
roles and responsibilities, and schedule of work.
3. Submit the ‘Team Contract’. All team members are required to complete and sign a team contract
using the template provided.
4. The completed contract must be submitted to Moodle ‘team contracts’ by Week 2 Friday, 24 Feb, 5
pm (AEST)
5. As a group, choose a company you are interested in. However, every group should choose a different
company, so make sure to share your selected company with the class.
6. Perform an industry analysis and critically analyse the current offerings of your chosen company.
7. Based on the industry and your chosen company’s current offerings analysis, choose one product of
the company. You need to perform a marketing environmental analysis and a STP analysis
(proposed/suggested) for the selected product. Based on the analysis, what marketing
recommendations can you provide?
5
8. Communicate your analysis and your recommendations in a poster format. You should create a
narrative that is relevant to the product of your chosen company and links to course learning. Design
a poster that is logically organised and conveys ideas visually.
9. Express this analysis along with recommendations in a poster format.
10. Your plan will be showcased in a Week 4 tutorial.
11. The length of your presentation should be 8 to 10 minutes. Remember, we want to see you present,
and visual aids are supporting materials, not the main feature.
12. The presentation should keep the audience's attention and demonstrate confidence, authenticity,
powerful speech style, eye contact, i.e., no use of notes when recording.
13. Please dress up in a tidy manner. This does not have to be business attire. Consider what would be
appropriate for your chosen company and the target audience.
14. Your presentation should be prepared using correct spelling, grammar and punctuation. Language
should be free of bias (including but not limited to race, gender, sexual orientation or disability).
You are required to address the following FOUR criteria in your poster:
1) Industry analysis and critical analysis of current offerings of your chosen company.
2) Choose one product of a selected company. Perform marketing environment analysis for the chosen
product.
3) Proposed three segments for the selected product, pick one segment based on the segment evaluation
criteria, and provide positioning strategy for the chosen segment.
4) Based on the analysis, provide at least five logical recommendations for the selected product.
Format
• Important information on poster should be readable
• Title is short and draws interest
• Word count of about 500 to 800 words (+/-10%)
• Text is clear and to the point
• Use of bullets, numbering, and headlines make it easy to read
• Effective use of graphics, colour and fonts
• Consistent and clean layout
• Includes acknowledgments, your name and institutional affiliation
• Use the Harvard referencing style
• No academic references requirement. Use academic references when it's appropriate
• References and appendixes are excluded from the word count
• You may consider including three slides for presentation: title page, poster, and
references/appendix (if any).
6
Marking guide of Poster Presentation
Criteria/Grade High Distinction (85-100)
Distinction (75-
84) Credit (65-74) Pass (50-64) Fail (0-49)
The 4 required
criteria
(50%)
The poster includes
all 4 criteria in an
excellent way, as
well as additional
information.
All 4 criteria are
included on the
poster in an
excellent way.
One of the 4
aspects is
missed or not
appropriately
addressed on the
poster.
2-3 criteria are
missing or not
appropriately
addressed on the
poster.
All 4 criteria are not
appropriately
addressed on the
poster.
Graphics –
Relevance &
poster
attractiveness
(15%)
All graphics are
excellently related to
the topics and make
it easy to
understand. Overall,
poster is
exceptionally
attractive in terms of
design, layout, and
neatness
All graphics are
related to the
topics in a good
way and most
make it easy to
understand.
Poster is
attractive in
terms of design,
layout, and
neatness.
All graphics
appropriately
related to the
topics. Poster is
acceptably
attractive though
it may be a bit
messy.
Graphics are not
appropriately
related to the
topics. Poster is not
adequately
designed and not
very attractive.
Graphics do not
relate to the topics.
Poster is
distractingly messy
or very poorly
designed. It is not
attractive at all.
Connecting,
Synthesizing,
Transforming
(20%)
Transforms ideas
and analysis into
entirely new forms
to engage the
company.
Synthesizes
ideas and
analysis into a
coherent whole
to engage the
company.
Connects ideas
and analysis in
novel ways
appealing to the
company.
Recognizes
existing
connections among
the ideas and
analysis relevant to
the company.
Not recognizing any
connections among
the ideas and
analysis related to
the company.
Communicatio
n (15%)
Inspiring, engaging
presentation with
creative use of
materials. Confident,
passionate and well-
spoken.
Clear evidence
of a well-
prepared
presentation.
Confident and
engages well
with the viewer.
Materials used
are creative and
engaging.
Presents with
some confidence
and engagement
with viewers.
Materials used
are creative and
engaging.
Evidence of
preparedness but
materials not
confidently
presented. Weak
eye-contact and
engagement with
the viewer.
Appears unprepared.
Materials are
uninspiring.
What software can I use to make a poster?
PowerPoint: A popular, easy-to-use option. It is part of Microsoft Office package. (Advice for creating a
poster with PowerPoint).
You can also use Adobe Illustrator, Photoshop and InDesign: Feature-rich professional software that is good
for posters including lots of high-resolution images, but they are more complex.
(Adopted from https://guides.nyu.edu/posters)
7
Supporting resources and links (if below links are not working, please look at the poster submission area)
Landscape template
Portrait template
• Poster Competition resources:
1-minute poster competition from UNSW Science
Poster examples from the University of Texas at Austin
• Presentation Example:
UNSW 2012 Three Minute Thesis Winner - Sumaiya Ahmed
Assessment 2: Learning Journal (LJ)
Week 5 (LJ I) and Week 9 (LJ II) – Saturday, 18 March & Saturday, 15 April, 5pm (AEST)
30%
Soft copy submission
1000 words for each part
Submit LJ I and LJ II via Moodle in Turnitin by 5pm Saturday week 5 and Week 9 respectively
Description
Every week, you will learn different marketing concepts, apply them to business contexts and reflect on the
outcomes. The purpose of this assessment is to provide you with the opportunity to engage with the weekly
course content. During the tutorials, you will work in a group to discuss the weekly content and its
application. Following the group discussion, you will work individually on a provided worksheet and
address the given tasks. This assessment requires you to submit all your worksheets and, in addition, two
Learning Journal entries. Only the Learning Journal entries will be graded.
Learning Journal (LJ) Instructions
1) This is an individual activity. However, first you will work on different activities in a group during
the tutorial and then share the ideas with the rest of the class. Following this, you are required to
complete the worksheet (worksheet template will be provided each week) individually in your own
time.
2) You will be briefed on the expectations for each week’s worksheet, with an opportunity for
consultation during the in-class or online tutorial. You will commence your work in the tutorials and
8
should complete and submit the worksheet to Moodle every Monday of the following week. E.g., the
due date of Week 2 worksheet is Monday 5pm of Week 3 (except the Learning Journal submission
weeks, which are due on Saturday 5pm in the same week). It is extremely important that you have
prepared (i.e., completed the online lecture and the readings) so that you can do the activities in a
meaningful and timely way.
3) The Week 1 worksheet will serve as a sample and be used to guide you in what is expected.
Therefore, this worksheet will not be submitted and graded.
4) You will need to submit worksheets to Moodle for Week 2, Week 3, Week 5, Week 7, Week 8, and
Week 9. The submission links for these worksheets are available under every week tab with the
name of “Submit this week activity here”. NB: Week 4 presentation, Week 6 mid-term break, and
Week 10 work on business report.
5) In Week 5 and Week 9 you are required to submit your learning journals, LJ1 and LJ2 respectively.
The due date for the LJs is Saturday, 18 March and Saturday, 15 April, 5pm (AEST).
6) For each part of LJ, TWO worksheets need to be added into one document and submitted to Moodle
under ‘Assessments hub’ tab for grading purpose. The worksheet (two for each part) in the compiled
document has to be same as the one you submitted in the respective week. For the LJ documents, you
can choose two worksheets that represent your best work.
7) Students can only submit those worksheets that they discussed in a group during the tutorial time.
8) The maximum word limit of compiled document for EACH PART is 1000 words. The word limit is
a MAXIMUM not a minimum. It is important that your answers are substantial but that does not
necessarily mean that you need to have the total of 1000 words for each part. The greater depth and
quality of responses, the better the result (not the quantity of words).
9) There is a worksheet template for every week which you must use. These worksheets are already
formatted and include a word count so that you can calculate the word count limit. Each worksheet
contains / has fields to complete:
1. A heading that includes the week number and the topic (included).
2. A correctly referenced definition of key theoretical concepts to be completed. (NB: Make
sure you quote and cite correctly to avoid plagiarism).
3. A single paragraph linking the topic to the activity to be completed. This linking statement
might indicate how the activity enables learning about specific aspects of the topic, or the
application of the theory.
9
Marking guide of Learning Journal
Criteria/Grade High Distinction (85-100)
Distinction (75-
84) Credit (65-74) Pass (50-64) Fail (0-49)
Extent to which
marketing theories
has been
used to explain
conclusions
(including correctly
defined concepts and
linking statement)
(40%)
Comprehensive
and correct use of
marketing theory to
provide a clear
explanation of
conclusions.
Extensive and
correct use of
marketing theory
to provide a clear
explanation of
Conclusions.
Good, correct use
of marketing
theory to explain
conclusions.
Limited and/or
frequently incorrect
use of marketing
theory.
No or little and/or
incorrect use of
marketing
theory.
Application of theory
in different activities
and/or to marketing
practice (30%)
Demonstrates
excellent
application of
theory in different
activities and/or to
marketing practice.
Demonstrates
superior
application of
theory in different
activities and/or
to marketing
practice.
Demonstrates a
good application of
theory in different
activities and/or to
marketing practice.
Demonstrates
Adequate
application of
theory in different
activities and/or to
marketing practice.
Demonstrates
poor/no application of
theory in different
activities and/or to
marketing practice.
Written expression,
appropriate use of
subheadings, in-text
referencing and
reference list, where
required
(15%)
Exceptionally good
written expression
provides evidence
of high-quality
editing. No errors
in referencing and
reference list where
required.
Good written
expression
provides evidence
of quality editing.
Minimal errors
referencing and/or
reference list
where required.
Written expression
is reasonable. Some
errors in
referencing and/or
reference list where
required.
Low quality written
expression.
Several errors in
referencing and/or
reference list where
required.
Hard to follow and
poorly structured.
Written expression
is poor. No
referencing and/or
reference
list where required.
Presentation of
report, including
lack of typing errors,
overall quality of
presentation and
formatting are
consistent with
worksheet templates
(15%)
Exceptionally high
Quality
presentation,
no typing errors
and excellent
attention to detail.
Formatting is
consistent with
templates.
High quality
presentation, few
typing errors and
good attention to
detail. Formatting
is consistent with
templates.
Good quality
presentation, some
typing errors and
adequate attention
to detail.
Formatting
is largely consistent
with templates.
Low quality
presentation,
several typing
errors and
inadequate
attention to detail.
Formatting is not
consistent with
templates.
Very poor presentation
and no compliance
with formatting
instructions.
Several typing errors
and inadequate
attention to detail.
Formatting is not
consistent with
templates in several
notable areas.
UNSW Business School 10
Assessment 3: Business Report
Thursday Week 10, 20 April 5:00pm (AEST)
45%
Soft copy submission
2000 wordlimit
Submit written report via Moodle in Turnitin by 5pm Thursday week 10 respectively
Business Report Instructions
This is stage 2 of your poster presentation assessment, which you completed as a group task at the beginning
of the term. The business report is an individual task, but you will have the opportunity to discuss ideas and
suggestions in your group prior to writing the report. You will need to work on the same company as you
did for the poster presentation. Based on the analysis performed for the poster, think critically and come up
with unique and innovative new products ideas, which you can do as a group. Have a group meeting to
brainstorm and discuss new products ideas for the company. For instance, if your group has four members,
you should come up with at least four new product ideas. Each member then chooses one new product idea
and starts work on the business report individually. You should consider the following required
criteria in the report: infographics, situational analysis, objectives and goals, product idea, marketing
strategy, and implementation plan. You should also include all sections noted below, but you will only
need to address relevant aspects, i.e., you do not need to include all aspects noted within each section. Keep
the end goal in mind- a plan of new product ideas to take advantage of an opportunity or minimise a threat
via marketing strategies and tools. If it does not support these, it should not be included. Consult the rubric
to understand how marks are assigned.
1. Title page (including student names, id, unit code, etc.)
2. Infographic (replaces traditional executive summary in visual format) which:
• Presents a brief visual summary of the main goals and recommendations of a new product,
helping readers find the plan’s major points quickly.
• This should capture the soul of the business report. That is, the reader should be able to know
what the entire business report is about, without reading every single section. The infographic
should be fit into 1 page maximum.
3. Table of contents (see how via https://bit.ly/3uCN7P1)
4. Situational analysis/company background (choose applicable aspects that are relevant/important)
from the below:
• Company background (industry, size, operations)
• Business models of new product
• Implications of your SWOT analysis
• Relevant industry and competitive analysis
11
• CDSTEP analysis that affect the chosen product
• Factors affecting customer behaviour, and or customer needs/wants, recent trends and
developments (e.g., company sales trends or other company aspects like distribution
changes/challenges), growth rates and areas, competition
• Any other relevant analysis conducted using the tools or concepts covered in the course (e.g.,
value proposition canvas or buyer utility map or others)
5. Objectives and Goals (can include what the company wants to achieve through the new product.
Use the SMART framework for objectives).
6. Product idea (briefly describe the new product idea. Why did you choose this product? What is the
Marketing solution your proposed product is providing? This should detail the target market, an idea
of the product/service/solution, differentiation vs any existing products/services/solutions. Is this
product environmentally friendly? What sustainable marketing strategies should the company use to
launch/promote this new product (you may also include details on value proposition and positioning
if known).? Use any tools such as Value proposition canvas, Level of products or any others from
weeks 1-10 to help articulate your strategy).
7. Marketing Strategy (for your proposed product, detail Segmentation (with details on size,
profitability, ROI, etc), Targeting and Positioning, and Marketing Mix plans (4 or 7P's). Anticipate
important positive or negative developments in the business environment that might have an impact
on the new product. Also, provide a promotional plan along with a promotional budget for this
product.)
8. Implementation Plan (turns business report into actions- what will be done, when, who will do it,
how much will it cost. Detail specific marketing campaign/s).
9. Reference List
10. Appendix (if applicable)
(New product plan would normally include Financial Projections, Evaluation and Controls, but owing to the
Introductory nature of the unit, this has not been included as a requirement).
Due Date: Submit your written Business Report on or before Thursday Week 10, 20 April, 5:00pm
(AEST). Submit through Turnitin only on Moodle. No hard copy required.
Formatting: Use 11pt or 12pt font 2.5 cm left margin 1.5 line spacing, leave a line between each paragraph,
Number each page, Student number(s) and course code (MARK5700) to appear on every page as per Course
Outline.
2000-word limit (+/- 10%), plus references, infographic, title pages, table of contents and appendices (if
applicable). Penalty of 10% applies if word count is not adhered to- that is to say, between 2000 and 2100
words a 10% penalty will be applied. 2100-2200 will attract a 20% penalty and so on. Penalty may be
increased for excessive length. Word count must be indicated on the first page of your business report.
Late penalty: if submission is late, the late penalty is 5% per day after the due date. Special consideration
applications should follow the UNSW rules. Check here: https://student.unsw.edu.au/special-consideration
12
Criteria/Grade High Distinction (85-100)
Distinction (75-
84) Credit (65-74) Pass (50-64) Fail (0-49)
New product idea is
conceptualised
creatively and
addressed all
required criteria
(40%)
Exceptional
insights of new
product idea.
Proposes
innovative,
creative,
environmentally
sustainable
solutions. Exceptio
nally addressed all
of the required
criteria.
Presents sound,
creative, and
environmentally
sustainable new
product idea and
its solutions by
clearly identifying
problems/gaps.
Excellently
addressed all of
the required
criteria.
Propose good new
product idea with
some creative
environmentally
sustainable
solutions.
Addressed most of
the required criteria
in a good way.
Propose appropriate
new product idea with
few creative and
environmentally
sustainable solutions.
Appropriate addressed
most of the required
criteria.
Little creative input
with unoriginal and
non-environmentally
sustainable ideas.
Missed some of the
required criteria.
Critical analysis
skills – This criterion
is about creating
justifiable and
effective strategies
based on evaluation
of information found
when researching the
topic
(25%)
Critically reviews
and presents the
appropriate reliable
evidence with
highly insightful
and perceptive
comparisons,
evaluations, and
support for
recommendations
Clearly presents
and analyses the
appropriate
reliable evidence
supporting
recommendations
with clear
evaluations and
conclusions.
Minor issues with
cohesion may be
evident
Reviews and
presents most of
the reliable
evidence
supporting the
recommendations
but requires more
critical analysis and
comparison. Some
issues with
cohesion evident
Reviews and presents
some reliable evidence
supporting the
recommendations but
remains largely
descriptive and some
important evidence is
missing or incorrect.
Issues with cohesion.
Presents no or
limited reliable
evidence supporting
the
recommendations,
and some is missing,
incorrect or
irrelevant. May
issues with
presenting a
cohesive analysis
and plan
Application skills -
This criterion is
about linking theory
to a specific business
context
(20%)
The business
context is
connected to theory
with insightful,
logical, and
meaningful link
The business
context was
connected to
theory with clear,
logical, and
explicit
connections
demonstrating
course
knowledge but
may not be
consistent
throughout or
some minor
conceptual error
The business
context was clearly
connected to theory
with clear links to
class learning.
Conveys a good
understanding, but
could have more
depth and/or
breadth in
application or has
some conceptual
errors
The business context
is generally connected
to theory but conveys
only a basic
understanding and has
some conceptual errors
evident.
Limited or no
application of theory
to the business
context or is
superficial and or
faulty
Communication -
This is about the
presentation of the
work including:
Structure, Format,
Grammar,
infographic.
(10%)
Free of
grammatical errors.
Structure and
format were clear,
logical, and
consistent.
Sentences were
well constructed.
Exceptional use of
clearly relevant
graphics. Obvious
Free of
grammatical
errors. Structure
and format were
clear. Sentences
were well
constructed.
Language was
concise. Excellent
use of relevant
graphics. Clear
Minor grammatical
errors, sentences
were clear and
complete, structure
and format were
used to aid the
audience including
relevant graphics,
style and content
are mostly
consistent. Some
Some grammatical
errors, sentences were
clear and complete,
clear structure and
formatting, some
diagrams, but not
explained and only
decorative, some
inconsistencies in style
and content. Missing
Poor grammar,
spelling,
punctuation,
concepts were not
clear, materials
difficult to read - no
tables or figures,
inconsistency in
style and content
between sections.
Missing many
13
New product plan writing tips and Resources
When writing new product plans, there is no “perfect” samples for you to follow. The following samples
give examples, but not necessarily fit with your marketing goals, analysis, or proposed solutions.
1. Please see the week 1 lecture.
2. See the library reading list for suggested sources/chapter excerpts relevant.
3. Grewal, 3rd edition Marketing Plan:
https://moodle.telt.unsw.edu.au/repository/thebox/redirect.php?objectid=955A9BA0-7A48-11EC-
A91C625900C7408B&model=document
4. For detail on infographic see: https://blog.hubspot.com/marketing/create-infographics-with-free-
powerpoint-templates, https://venngage.com/blog/what-is-an-infographic/
5. How to find and search for relevant information?
• UNSW Library lists out databases relevant to Marketing and Business:
https://subjectguides.library.unsw.edu.au/business/marketing
• UNSW Library offers one-to-one consultation sessions for your specific research needs. You can
book via these links: Expert on demand: https://unsw.libcal.com/appointments/Main Research
consultation: https://unswlibrary.libanswers.com/research- consultation
• Other assistance: See moodle for other free assistance such as Smarthinking, Learning
Consultations, and much more.
6. Other suggested tools and or resources:
• Buyer Utility Map: https://www.blueoceanstrategy.com/tools/buyer-utility-map/
• Value Proposition Canvas: https://strategyzer.com/canvas/value-proposition-canvas
Criteria/Grade High Distinction (85-100)
Distinction (75-
84) Credit (65-74) Pass (50-64) Fail (0-49)
consistency in style
and content, with
relevant links
between sections.
Conforms to all
formatting
requirements.
Contains all
expected content
with no major
omissions.
consistency in
style and content.
Conforms to all
formatting
requirements.
Most or all
expected content
is provided.
small omissions in
content.
key sections, and or
information
sections or
information
Referencing Skills -
This criterion is
about the application
of Harvard
referencing (5%)
Both in-text and
reference list were
consistent and
accurate in terms of
style and
application of
Harvard format.
The Harvard style
is consistent
throughout the
text and end
reference list.
Application was
incorrect with
some points
remaining
unreferenced.
There was
consistent style, but
application was not
consistent, with
some errors and or
omissions
There was an attempt
to apply Harvard
referencing, but style
and application were
inconsistent and or
inaccurate
There was limited or
no attempt at in-text
or end of text
referencing. Poor,
incomplete or
plagiarised material
14
• Google Trends: https://trends.google.com/trends/?geo=AU
• Google reviews for customer review data. Customer comments data can be found via Twitter,
Instagram, Facebook, and other social media sites, etc.
• Find my audience: https://www.thinkwithgoogle.com/feature/findmyaudience/
• Facebook Audience: https://en-gb.facebook.com/business/insights/i2g
• Measurement: https://measurement.bain.com/
• YouTube Trends: https://www.youtube.com/feed/trending
• Market finder:
https://marketfinder.thinkwithgoogle.com/intl/en_us/?_ga=2.71697040.2046502350.1
590965181-2043799108.1588121938
• SEMRush: https://www.semrush.com/
• ABS Stats: https://www.abs.gov.au/ausstats/abs@.nsf/mf/8501.0Salesforce
• Shopping Index: https://www.salesforce.com/solutions/industries/retail/shopping-index
• SMART Objectives: https://www.businessaustralia.com/how-we-help/be-more-efficient/work-
smarter/how-to-set-smart-objectives
How do we start?
Start by undertaking secondary research to gather information to help with your understanding of this
industry and the company within the Australian marketplace. Every decision you will go on to make needs
to relate to research and insights that you gather.
What should we not do?
Do not rush to coming up with an idea before completing the necessary research- this will waste your time,
and goes against what marketers do, and the rubric. Students who do this perform poorly in this task as a
consequence.
You need to explain and justify the marketing strategies, not just state them. The key to this task is research,
time, understanding and applying your marketing knowledge (tools).
