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ACCT5920-无代写
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ASSESSMENT GUIDE
ACCT5920
Managing Intangible Resources
Term 1, 2023
UNSW Business School 1
Assessment Summary
Assessment Task Length/duration Weighting Due Date* Learning
Outcomes
Assessment 1: Presentation 1
Presentation in teams in Seminar
Approx. 10 Mins to present plus
time for Q&A
10% Week 6 in class CLO 1, 8
Assessment 2A: Presentation 2
Presentation in teams in Seminar
10% Week 8 in class CLO 1, 2, 5, 6, 8, 9
Assessment 2B: Team Written Assignment
Written report
Approx. 3000 words 30% Week 9 CLO 1, 2, 4, 5, 6, 7, 9
Assessment 3: Individual Report
Written report
Approx. 2000 -2500 words 45% Week 11 CLO 1, 4, 5, 6, 7
Assessment 4: Seminar mark
Participation in Seminars
5% Weekly CLO 1, 2, 3, 4, 5, 6
* Due dates are set at Australian Eastern Standard/Daylight Time (AEST/AEDT). If you are located in a different time-zone, you can use the time and date converter.
Course Learning Outcomes (CLO)
1. CLO1: Describe and analyse tangible and intangible resources [PLO 1]
2. CLO2: Explain the significance of intangible resources to contemporary organisations and explain critical differences in market capitalisation
values and book values. [PLO 1, 2]
3. CLO3: Analyse how various tangible and intangible resources can combine to create unique competitive strengths. [PLO 1]
4. CLO4: Competently classify organisational resources using globally accepted tools and frameworks incorporating responsible business
practices. [PLO 1, 2]
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5. CLO5: Apply global tools and frameworks that seek to effectively measure and evaluate both tangible and intangible resources in contemporary
organisations. [PLO 1, 2, 5]
6. CLO6: Reflect critically on meaningful measurement frameworks for measuring and evaluating intangible resources. [PLO 1, 2]
7. CLO7: Construct written work which is logically and professionally presented. [PLO 3]
8. CLO8: Communicate ideas in a succinct and clear manner for a business context. [PLO 3]
9. CLO9: Collaborate effectively and display collaborative skills in teamwork. [PLO 4]
UNSW Business School 3
Assessment Details
Icon legend
Due Date Weighting Format Length/Duration Submission
Assessment Submission
When submitting your assignment, please use the following naming convention for each assignment.
z9999999_SURNAME_[XXXX1111]_23t1_A1
Where:
• z9999999 is your student ID – please insert your Zid
• _SURNAME – please insert your Surname
• XXXX1111 is the course code
• 23t1 is the Term name (2023, Term 1)
• A1 is the Assignment number (A2 for Assignment 2)
Turnitin
Turnitin is an originality checking and plagiarism prevention tool that enables checking of submitted written work for
improper citation or misappropriated content. Each Turnitin assignment is checked against other students' work, the
Internet and key resources selected by your Course Coordinator.
If you are instructed to submit your assessment via Turnitin, you will find the link to the Turnitin submission in your
Moodle course site. You can submit your assessment well before the deadline and use the Similarity Report to
improve your academic writing skills before submitting your final version.
You can find out more information in the Turnitin information site for students.
Late Submissions
The parameters for late submissions are outlined in the UNSW Assessment Implementation Procedure. If you submit
your assessments after the due date, you will incur penalties for late submission unless you have Special
Consideration (see below). Late submission is 5% per day (including weekends), calculated from the marks allocated
to that assessment (not your grade). Assessments will not be accepted more than 5 days late.
Extensions
You are expected to manage your time to meet assessment due dates. If you do require an extension to your
assessment, please make a request as early as possible before the due date via the special consideration portal on
myUNSW (My Student profile > Special Consideration). You can find more information on Special Consideration and
the application process below. Lecturers and tutors do not have the ability to grant extensions.
Special Consideration
Special consideration is the process for assessing the impact of short-term events beyond your control (exceptional
circumstances), on your performance in a specific assessment task.
What are circumstances beyond my control?
These are exceptional circumstances or situations that may:
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• Prevent you from completing a course requirement,
• Keep you from attending an assessment,
• Stop you from submitting an assessment,
• Significantly affect your assessment performance.
Available here is a list of circumstances that may be beyond your control. This is only a list of examples, and your
exact circumstances may not be listed.
You can find more detail and the application form on the Special Consideration site, or in the UNSW Special
Consideration Application and Assessment Information for Students.
UNSW Business School 5
Assessment 1: Presentation 1 (Due in Class 20 March)
Week 6
10%
Presentation: individually assessed, completed in groups
10 Mins to present plus time for Q&A
Please submit an assignment cover sheet with Seminar time, Team number, correct names and student ID.
Description of assessment task
The assessment is an opportunity to review and reflect on any area of intangibles of interest (for example, brand-
names, or a reputation of a firm, great leader or culture etc.).
You are required to prepare a highly innovative presentation that conveys the importance of the intangible and bring
your intangibles topic to life. For a useful resource on this go to: https://hbr.org/2013/06/how-to-give-a-killer-
presentation)
Role plays, television format and other innovative presentation styles are strongly encouraged. Your task is to tell a
story and execute a powerful presentation about an area of intangibles (such as brand power or a recent event in the
financial press with respect to intangibles). You will also engage with an audience from the start of your presentation
and during the presentation.
It has been widely reported that businesses are increasingly realising the value of storytelling. As one US storytelling
exponent puts it: “Humans simply aren’t moved to action by data dumps, dense PowerPoint slides or spreadsheets
packed with figures. They’re moved by emotion.” Motivational speakers have used stories for years, but only as part of
their arsenal to build momentary enthusiasm. Stories are needed in the business context to help people really
understand the messages, remember them and care about them.
The purpose of giving presentations and practising story telling in a course about intangibles is to ensure UNSW
postgraduate students are work-ready via being able to think on their feet and communicate their ideas successfully.
Delivering effective presentations is critical in contemporary business settings. Your presentation skills will determine
whether you win jobs, your propensity for promotion and will be continually put to the test.
Approach to the assessment task
This is an individually assessed effort completed in teams. Please click on the Join a Group Link in Moodle to ensure
you are in a group. Be sure to exchange mobiles, student and personal emails and have a space where your team will
be and collaborate (such as a Zoom link).
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Submission instructions
The presentation is made in Seminars via Zoom. You should familiarise yourselves with Zoom in your own free time (A
video can be made that is shown live on the day or you can present live. However, each team must have strategies to
engage/interact with your audience.
Individuals from the team will assessed separately and therefore each class member must be present for this
assessment. It is up to individuals to work collectively in order to execute an innovative presentation and to get the
audience actively involved. For example, your presentation may incorporate a role play, quizzes, relevant videos
downloaded from Youtube, and other methods. It is essential to employ strategies that elicit audience involvement.
More information will be provided in Seminars.
Marking Criteria
Criteria 1 2 3 4 5
• Ability to tell a story and engage audience with innovative
techniques.
• Use of creative presentation techniques such as role play (may
include television game shows, current affairs etc.), quizzes and
rewards.
• Use of engaging music and other tools and props.
• Clarity of communication (audibility, expression of ideas).
• Time Management (pacing, total time). Did it run overtime?
• Use of multi-media (design of PowerPoint, use of videos, posters,
etc.).
• Ability to tell a story that can capture your audience
• Willingness to be innovative and a variety of different
presentation methods (YouTube clips etc.)
• Audience Participation.
• Strong introduction and conclusion made.
Other Comments:
UNSW Business School 7
Assessment 2A: Presentation 2 (Due In Class 3 April)
Week 8
10%
Presentation: individually assessed, completed in groups
10 Mins to present plus time for Q&A
Please submit an assignment cover sheet with Seminar time, Team number, correct names and student ID.
Description of assessment task
You are required to make a presentation based on their major syndicate assignment (submitted in week 8), using a
series of creative presentation techniques such as role play, television show format, news and current affairs etc. The
presentation is online and can be made using Zoom either as a live or pre-recorded presentation at regular class
time. You should aim to focus on the more interesting findings in order to tell a compelling story.
Approach to the assessment task
This is an individually assessed effort completed in teams.
Submission instructions
Please submit an assignment cover sheet with Seminar time, Team number, correct names and student ID.
Marking Criteria
Criteria 1 2 3 4 5
• Ability to tell a story and engage audience with innovative
techniques.
• Use of creative presentation techniques such as role play (may
include television game shows, current affairs etc.), quizzes and
rewards.
• Use of engaging music and other tools and props.
• Clarity of communication (audibility, expression of ideas).
• Time Management (pacing, total time). Did it run overtime?
• Use of multi-media (design of PowerPoint, use of videos, posters,
etc.).
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• Ability to tell a story that can capture your audience
• Willingness to be innovative and a variety of different
presentation methods (YouTube clips etc.)
• Audience Participation.
• Strong introduction and conclusion made.
Other Comments:
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Assessment 2B: Team Written Report (Due 13 April)
Week 9
30%
Written report
Approx. 3000 words
Via Moodle
Note: A similarity report will be made available to students
Description of assessment task
Working in groups, you are required to study a top 10 ranked brand name for the purposes of this assignment. Go to
https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37 and select a brand. To engage with real
world business problems and ensure students are better prepared for the workforce, this assignment question has
been set in conjunction personnel from industry so to ensure that you as postgraduate students are engaging with
crucial, authentic industry issues.
Approach to the assessment task
Using a basic report format, your group’s submission should be clearly structured, using subheadings for each section
and include a brief introduction and conclusion.
You must acknowledge all sources of information cited in your assignment.
‘Dot points’ are to be used sparingly and judiciously.
Required:
1. Provide a brief description of the case organisation, listing its main activities and relevant developments in its
history and corporate strategy. (10%)
2. Provide a comprehensive analysis of ‘visible’ organisational resources over the last three years, highlighting
the tangible and intangible resources reported in this organisation’s financial statements. (10%)
3. Construct and describe an ‘invisible resource inventory’ for this organisation, outlining key ‘invisible’
organisational resources and reasons for their strategic/operational importance. This could include a
Balanced Scorecard and Integrated report approach. (40%)
4. What recommendations would you make regarding the management of this organisation’s key intangible
resources? Explain and justify each recommendation. (30%)
5. Communication, structure and presentation (10%)
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You will also be asked to write an individual self-reflection statement that is not assessable. More information
will be provided closer to the time.
The body of the assignment should not exceed approximately 3,000 words, excluding table of contents, abstract, and
list of references. Use footnotes sparingly. Please note this is a suggested word limit only.
Submission instructions
ONE member of the group is to submit the assessment in Moodle, but all members are required to provide a peer-to-
peer grading. Please note that 50% of your individual mark will be a result of the required peer grading, to ensure that
each member contributes effectively to the task.
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Assessment 3: Individual Case Report (Due 1 May)
Week 11
45%
Written response
Approx. 2000- 2500 words
Via Moodle course site
Note: A similarity report will be made available to students
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Description of assessment task
According to McKinsey (the worlds most profitable management consulting firm):
“Investment in intangible assets that underpin the knowledge or learning economy, such as intellectual
property (IP), research, technology and software, and human capital, has risen inexorably over the past quarter
century, and the COVID-19 pandemic appears to have accelerated this shift toward a dematerialized
economy.”
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/getting-tangible-about-
intangibles-the-future-of-growth-and-productivity
Further, McKinsey note that Intangible assets not only play an increasingly vital role in the knowledge economy but
have become integral to corporate growth. Globally, high-growth companies invest 2.6 times more in intangible assets
(as a proportion of total revenues) than low-growth peers.
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/why-intangibles-are-the-
key-to-faster-growth-in-europe
Choose two global firms from top 20 Interbrand ranking (https://interbrand.com/best-global-brands/) and under take
research about these two organisations (please note that one of these organisations should be the organisation you
studied in Assignment 2.)
1. Outline and describe the intangible resources of each of the selected two firms and then evaluate the relative
importance of each intangible with respect to offering a competitive advantage (use theory and extant
research to help support and support your arguments). (20%)
2. Compare and contrast the intangible resources of each firm (similarities and differences). Critically evaluate
the success or otherwise of both firms for leveraging intangibles. Make recommendations to Senior
Management of these organisations about how they can best leverage from intangibles moving forward to
ensure optimal performance. (50%)
3. Evaluate what have you learned about successful communication (build in the learnings and feedback from
Assignment 1 (Presentation) and Assignment 2A (Presentation). (20%)
4. Presentation, communication and structure (10%)
Approach to the assessment task
Submission instructions
Please complete and attach a coversheet as required by The School of Accounting.
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Assessment 4: Seminar grade
Weekly contribution
5%
Verbal responses in Seminars, use of Chatbox to answer or ask questions etc.
Each week in class Zoom keeps a record of your interaction in the Chatbox, questions asked and your
participation in teams in breakout rooms
Via Zoom Seminars
Description of assessment task
Your Seminar mark is based on your participation in class (switching on microphone and camera, interaction in
breakout rooms with your peers, your teams ability to report back after breakout rooms and chatbox, etc.
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Marking Rubric Will Be Provided Closer to Due Date
REPORT
Criteria % Fail Pass Credit Distinction High Distinction
Description
25%
Analysis – compare & contrast
40%
Learnings about successful
communication
25%
Written Communication Structure and
Presentation
10%
REPORT
Criteria % Fail Pass Credit Distinction High Distinction
Research and discussion 20%
Analysis and critique 50%
Learnings about communication 20%
Written Communication Structure and
Presentation
10%
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PEER EVALUATION FORM
A copy of this form is to be submitted in Week 10. It is to be placed inside an envelope and attached to the syndicate submission.
NAME: ________________________________
ID: ________________________________
SIGNATURE: ________________________________
Provide a mark out of 10 for each member of your syndicate, including yourself, which reflects the relative contribution of each member.
Syndicate Member
Student ID
Mark out of 10
1.
Insert your name here.
2.
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3.
4.
5.
6.
Please include any other comments that may be relevant to the marker:
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Criteria Fail Pass Credit Distinction High
Distinction
Deliverable 1.
Analysis of intangible
resources for
competitive advantage
10% Analysis lacks
coherence, structure,
and clarity, and fails to
identify any significant
strengths or
weaknesses of the
intangible resources in
terms of competitive
advantage.
Discussion on how
these resources
contribute to the
overall strategy of the
company and
differentiate it from its
competitors is either
missing or poorly
developed.
Provides a basic
analysis of the
intangible resources of
a selected company or
organization,
identifying the
strengths and
weaknesses of these
resources in terms of
competitive
advantage.
Briefly discusses how
these resources
contribute to the
overall strategy of the
company and how they
differentiate the
company from its
competitors.
May lack some depth
and nuance.
Provides a competent
analysis of the
intangible resources of a
chosen company or
organization.
Identify the strengths
and weaknesses of
these resources in terms
of their potential for
generating competitive
advantage.
Discusses how these
resources contribute to
the overall strategy of
the company and how
they differentiate the
company from its
competitors.
Provides a
comprehensive
and insightful
analysis of the
intangible
resources of a
chosen
company or
organization.
Skilfully
identifies and
evaluates the
strategic
significance of
these resources
in generating
competitive
advantage.
Adeptly
explains how
these resources
contribute to
the company's
overall strategy
and how they
differentiate
the company
from its
competitors.
Provides an
exceptional and
original analysis
of the intangible
resources of a
chosen company
or organization.
Demonstrates a
nuanced
understanding of
the topic and
offers insightful
perspectives on
the nature and
strategic
significance of
intangible
resources for
generating
competitive
advantage.
Masterfully
identifies and
evaluates the
company's
intangible
resources,
providing a
rigorous and
sophisticated
analysis of their
strengths and
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weaknesses in the
context of the
industry and
market dynamics.
Skilfully explains
how these
resources are
integrated into
the company's
overall strategy
and how they
shape the
company's
positioning and
differentiation.
Application of relevant
frameworks and/or
tools to classify
resources, e.g. Ballow,
etc.
10% Does not refer to or
apply frameworks or
tools , or makes
significant errors in
interpretation of their
application.
Demonstrates a basic
ability to identify and
select relevant
frameworks that are
appropriate to the
question.
Appropriate
application to the
analysis or discussion
of the problem or issue
being addressed but
makes errors or misses
key components.
Demonstrates a
satisfactory ability to
identify and select
relevant frameworks
that are appropriate to
the question.
Appropriate application
to the analysis or
discussion of the
problem or issue being
addressed
Demonstrates a
thoughtful and
thorough ability
to identify and
select relevant
frameworks
that are
appropriate to
the question.
Application to
the analysis or
discussion of
the problem or
issue being
addressed with
a high level of
accuracy and
completeness.
Demonstrates a
exceptional ability
to critically
evaluate and
synthesize
relevant
frameworks that
are appropriate
to the question.
Application to the
analysis or
discussion of the
problem or issue
being addressed
with a superior
level of accuracy
and
completeness.
Identifies and
addresses
potential
limitations or
alternative
perspectives
related to the
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selected
frameworks.
Quality of research and
supporting evidence
10% Does not demonstrate
basic research skills and
does not use sufficient
sources to support
their analysis of
intangible resources.
Demonstrates basic
research skills and uses
some sources to
support their analysis
of intangible resources.
Demonstrates
competent research
skills and uses a range of
relevant sources to
support their analysis,
including academic
sources and/or industry
reports to gather
information about the
company and its
competitors.
Demonstrates
effective
research skills
and uses a
range of
appropriate
sources to
support their
analysis,
including
academic
sources and/or
industry reports
to gather
information
about the
company and
its competitors.
Demonstrates
excellent research
skills and uses an
extensive range
of appropriate,
current and
relevant sources
to support their
analysis, including
academic sources
and/or industry
reports to gather
insights about the
company and its
competitors.
Deliverable 2.
Evaluation of the
similarities and
differences of identified
intangible assets
10% Demonstrates a lack of
understanding of the
key characteristics and
classification of
intangible assets or an
inability to identify and
compare different
types of intangible
assets.
Does not highlight
significant similarities
and differences
between various
intangible assets, or
their explanations may
have been inadequate.
Demonstrates a basic
understanding of the
key characteristics and
classification of
intangible assets, as
well as an ability to
identify and compare
different types of
intangible assets.
Highlights similarities
and differences
between various
intangible assets, and
provide a basic
explanation of their
significance.
Demonstrates a
fundamental
comprehension of the
key characteristics and
classification of
intangible assets, as well
as an ability to identify
and compare/contrast
different types of
intangible assets.
Examines similarities
and differences
between various
intangible assets, and
provides a meaningful
explanation of their
Demonstrates a
strong
understanding
of the key
characteristics
and
classification of
intangible
assets.
Accurately
identifies and
compares
different types
of intangible
assets, and
provide
Demonstrates an
exceptional
understanding of
the key
characteristics
and classification
of intangible
assets.
Exhibits a
thorough
understanding of
the intricacies of
different types of
intangible assets
and provides a
detailed and
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significance, with some
examples.
insightful
explanations of
their
significance.
Analyzes and
evaluates the
similarities and
differences
between
various
intangible
assets,
highlighting
their strengths
and
weaknesses,
supported by
relevant
examples.
insightful
comparison.
Critically analyzes
and evaluates the
significance of
similarities and
differences
between various
intangible assets,
and is well-
supported by
relevant
examples and
demonstrate a
deep
understanding of
the underlying
principles and
concepts.
Critical analysis of
relative success for
levering intangibles
10% Offers a superficial and
incomplete evaluation
of the efficacy of
utilizing intangible
assets in achieving
business success,
lacking in-depth
analysis and failing to
consider relevant
factors that impact the
success of leveraging
intangibles.
Provides a basic
analysis of the
effectiveness of
leveraging intangibles
in achieving business
success, including a
brief evaluation of the
different approaches
to measuring
intangible assets.
May lack some depth
and nuance.
Provides a considered
analysis of the
effectiveness of
leveraging intangibles in
achieving business
success, including a
simple evaluation of the
different approaches to
measuring intangible
assets.
Provides a
thorough and
nuanced
analysis of the
effectiveness of
leveraging
intangibles in
achieving
business
success,
including a
concise and
methodical
evaluation of
the different
approaches to
measuring
intangible
assets.
Provides a
exceptional and
comprehensive
analysis of the
effectiveness of
leveraging
intangibles in
achieving
business success,
displaying a
sophisticated
evaluation of
various
approaches for
measuring
intangible assets.
The paper
showcases a
critical
understanding of
the complexities
and nuances
involved in
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leveraging
intangibles.
Deliverable 3.
Quality of reflection on
communication skills
20% The reflection on their
communication skills,
based on previous
feedback, is
insufficient,
incomplete, or absent.
The reflection may lack
a clear understanding
of their communication
skills, and there may be
little or no evidence of
feedback application to
improve their
communication skills.
Demonstrates a basic
understanding of the
feedback received,
with some ability to
use it to improve their
communication skills.
may be some gaps or
limitations in the
reflection.
Application of
feedback to improve
communication skills
may be limited or
incomplete.
Demonstrates a clear
understanding of their
communication skills,
based on previous
feedback, but may miss
key points in their
reflection.
Demonstrates a basic
understanding of the
feedback received, and
a fair ability to apply
that feedback to
improve their
communication skills.
May include a basic plan
of action for further
improvement.
Demonstrates a
high level of
reflection on
their
communication
skills, based on
previous
feedback.
Demonstrates a
clear
understanding
of the feedback
received, and a
strong ability to
apply that
feedback to
improve their
communication
skills
Outlines a plan
of action for
further growth
and
improvement.
Demonstrates
exceptional level
of reflection on
their
communication
skills, based on
previous
feedback,
showcasing a
strong sense of
self-awareness by
identifying key
focus areas.
Demonstrates a
deep
understanding of
the feedback
received, and a
highly developed
ability to apply
that feedback to
improve their
communication
skills.
Articulates a clear
and practical plan
of action for
continuous
growth and
improvement.
Quality of
recommendations for
leveraging intangibles
for performance
20 marks Demonstrates a limited
understanding of the
concept of intangibles
and their relevance to
performance.
Demonstrates a basic
understanding of the
concept of intangibles
and their relevance to
performance, and is
able to provide
Exhibits a sound
comprehension of the
concept of intangibles
and their implications
for performance.
Demonstrates
an excellent
understanding
of intangibles
and their
significance in
Demonstrates an
exemplary
understanding of
intangibles and
their significance
in driving
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Recommendations are
either absent or lack
clarity, coherence, and
evidence-based
reasoning. The work
exhibits significant gaps
in knowledge and
understanding
appropriate
recommendations for
leveraging them.
Recommendations are
evidence-based and
suitable for leveraging
intangibles and
enhancing performance
outcomes.
their impact on
organizational
performance.
Evidence-based
recommendatio
ns for
leveraging
intangibles are
innovative and
insightful, and
exhibit
outstanding
critical thinking
and analytical
skills.
organizational
performance.
Recommendation
s for leveraging
intangibles to
optimize
performance are
exceptionally
sophisticated,
innovative, and
firmly grounded
in rigorous
research and
analysis.
Communication - overall
Presentation,
communication, and
structure
10% The presentation is
visually unappealing
and unprofessional,
with a layout that is
confusing and difficult
to read.
The paper lacks a
coherent structure,
with ideas presented in
a random or confusing
manner.
The paper has a basic
and functional design,
with a layout that is
easy to read and
understand. The
presentation addresses
relevant aspects of the
topic, although it may
lack depth or
originality.
The paper has a clear
structure that guides
the audience through
the content, although
it may lack some polish
or sophistication. The
paper demonstrates a
basic understanding of
the topic, although it
may lack some nuance
or complexity.
The paper has a
straightforward and
practical layout that is
easy to follow and
comprehend. The
presentation addresses
most relevant aspects of
the topic.
The paper has a clear
and coherent structure
that guides the
audience through the
content, although it may
lack some polish or
sophistication. The
paper demonstrates a
fundamental
understanding of the
topic.
The paper has a
well-structured
and purposeful
design, with an
easily
understandable
and visually
appealing
layout. The
presentation
thoroughly
covers all
relevant aspects
of the topic and
displays
originality in its
approach.
The paper has a
clear and
sophisticated
structure that
guides the
audience
seamlessly
through the
The paper has an
exceptional
design that is
both aesthetically
pleasing and
highly functional.
The presentation
demonstrates an
exceptional grasp
of the topic,
providing
innovative and
original
perspectives.
The paper
displays a well-
crafted and
elegant structure
that expertly
guides the
audience through
the content, with
seamless
transitions and
flawless
UNSW Business School
23
content. The
writing displays
finesse and
polish, with
refined
language and
an engaging
tone. The paper
provides
nuanced and
complex
information,
demonstrating
a deep
understanding
of the topic,
with insightful
and well-
supported
arguments
organization. The
writing is
sophisticated,
with eloquent
and articulate
expression.
The paper
showcases an
outstanding level
of depth and
complexity, with
highly nuanced
and sophisticated
arguments that
go beyond the
basic
understanding of
the subject
matter.
ACCT5920
Managing Intangible Resources
Term 1, 2023
UNSW Business School 1
Assessment Summary
Assessment Task Length/duration Weighting Due Date* Learning
Outcomes
Assessment 1: Presentation 1
Presentation in teams in Seminar
Approx. 10 Mins to present plus
time for Q&A
10% Week 6 in class CLO 1, 8
Assessment 2A: Presentation 2
Presentation in teams in Seminar
10% Week 8 in class CLO 1, 2, 5, 6, 8, 9
Assessment 2B: Team Written Assignment
Written report
Approx. 3000 words 30% Week 9 CLO 1, 2, 4, 5, 6, 7, 9
Assessment 3: Individual Report
Written report
Approx. 2000 -2500 words 45% Week 11 CLO 1, 4, 5, 6, 7
Assessment 4: Seminar mark
Participation in Seminars
5% Weekly CLO 1, 2, 3, 4, 5, 6
* Due dates are set at Australian Eastern Standard/Daylight Time (AEST/AEDT). If you are located in a different time-zone, you can use the time and date converter.
Course Learning Outcomes (CLO)
1. CLO1: Describe and analyse tangible and intangible resources [PLO 1]
2. CLO2: Explain the significance of intangible resources to contemporary organisations and explain critical differences in market capitalisation
values and book values. [PLO 1, 2]
3. CLO3: Analyse how various tangible and intangible resources can combine to create unique competitive strengths. [PLO 1]
4. CLO4: Competently classify organisational resources using globally accepted tools and frameworks incorporating responsible business
practices. [PLO 1, 2]
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2
5. CLO5: Apply global tools and frameworks that seek to effectively measure and evaluate both tangible and intangible resources in contemporary
organisations. [PLO 1, 2, 5]
6. CLO6: Reflect critically on meaningful measurement frameworks for measuring and evaluating intangible resources. [PLO 1, 2]
7. CLO7: Construct written work which is logically and professionally presented. [PLO 3]
8. CLO8: Communicate ideas in a succinct and clear manner for a business context. [PLO 3]
9. CLO9: Collaborate effectively and display collaborative skills in teamwork. [PLO 4]
UNSW Business School 3
Assessment Details
Icon legend
Due Date Weighting Format Length/Duration Submission
Assessment Submission
When submitting your assignment, please use the following naming convention for each assignment.
z9999999_SURNAME_[XXXX1111]_23t1_A1
Where:
• z9999999 is your student ID – please insert your Zid
• _SURNAME – please insert your Surname
• XXXX1111 is the course code
• 23t1 is the Term name (2023, Term 1)
• A1 is the Assignment number (A2 for Assignment 2)
Turnitin
Turnitin is an originality checking and plagiarism prevention tool that enables checking of submitted written work for
improper citation or misappropriated content. Each Turnitin assignment is checked against other students' work, the
Internet and key resources selected by your Course Coordinator.
If you are instructed to submit your assessment via Turnitin, you will find the link to the Turnitin submission in your
Moodle course site. You can submit your assessment well before the deadline and use the Similarity Report to
improve your academic writing skills before submitting your final version.
You can find out more information in the Turnitin information site for students.
Late Submissions
The parameters for late submissions are outlined in the UNSW Assessment Implementation Procedure. If you submit
your assessments after the due date, you will incur penalties for late submission unless you have Special
Consideration (see below). Late submission is 5% per day (including weekends), calculated from the marks allocated
to that assessment (not your grade). Assessments will not be accepted more than 5 days late.
Extensions
You are expected to manage your time to meet assessment due dates. If you do require an extension to your
assessment, please make a request as early as possible before the due date via the special consideration portal on
myUNSW (My Student profile > Special Consideration). You can find more information on Special Consideration and
the application process below. Lecturers and tutors do not have the ability to grant extensions.
Special Consideration
Special consideration is the process for assessing the impact of short-term events beyond your control (exceptional
circumstances), on your performance in a specific assessment task.
What are circumstances beyond my control?
These are exceptional circumstances or situations that may:
UNSW Business School
• Prevent you from completing a course requirement,
• Keep you from attending an assessment,
• Stop you from submitting an assessment,
• Significantly affect your assessment performance.
Available here is a list of circumstances that may be beyond your control. This is only a list of examples, and your
exact circumstances may not be listed.
You can find more detail and the application form on the Special Consideration site, or in the UNSW Special
Consideration Application and Assessment Information for Students.
UNSW Business School 5
Assessment 1: Presentation 1 (Due in Class 20 March)
Week 6
10%
Presentation: individually assessed, completed in groups
10 Mins to present plus time for Q&A
Please submit an assignment cover sheet with Seminar time, Team number, correct names and student ID.
Description of assessment task
The assessment is an opportunity to review and reflect on any area of intangibles of interest (for example, brand-
names, or a reputation of a firm, great leader or culture etc.).
You are required to prepare a highly innovative presentation that conveys the importance of the intangible and bring
your intangibles topic to life. For a useful resource on this go to: https://hbr.org/2013/06/how-to-give-a-killer-
presentation)
Role plays, television format and other innovative presentation styles are strongly encouraged. Your task is to tell a
story and execute a powerful presentation about an area of intangibles (such as brand power or a recent event in the
financial press with respect to intangibles). You will also engage with an audience from the start of your presentation
and during the presentation.
It has been widely reported that businesses are increasingly realising the value of storytelling. As one US storytelling
exponent puts it: “Humans simply aren’t moved to action by data dumps, dense PowerPoint slides or spreadsheets
packed with figures. They’re moved by emotion.” Motivational speakers have used stories for years, but only as part of
their arsenal to build momentary enthusiasm. Stories are needed in the business context to help people really
understand the messages, remember them and care about them.
The purpose of giving presentations and practising story telling in a course about intangibles is to ensure UNSW
postgraduate students are work-ready via being able to think on their feet and communicate their ideas successfully.
Delivering effective presentations is critical in contemporary business settings. Your presentation skills will determine
whether you win jobs, your propensity for promotion and will be continually put to the test.
Approach to the assessment task
This is an individually assessed effort completed in teams. Please click on the Join a Group Link in Moodle to ensure
you are in a group. Be sure to exchange mobiles, student and personal emails and have a space where your team will
be and collaborate (such as a Zoom link).
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Submission instructions
The presentation is made in Seminars via Zoom. You should familiarise yourselves with Zoom in your own free time (A
video can be made that is shown live on the day or you can present live. However, each team must have strategies to
engage/interact with your audience.
Individuals from the team will assessed separately and therefore each class member must be present for this
assessment. It is up to individuals to work collectively in order to execute an innovative presentation and to get the
audience actively involved. For example, your presentation may incorporate a role play, quizzes, relevant videos
downloaded from Youtube, and other methods. It is essential to employ strategies that elicit audience involvement.
More information will be provided in Seminars.
Marking Criteria
Criteria 1 2 3 4 5
• Ability to tell a story and engage audience with innovative
techniques.
• Use of creative presentation techniques such as role play (may
include television game shows, current affairs etc.), quizzes and
rewards.
• Use of engaging music and other tools and props.
• Clarity of communication (audibility, expression of ideas).
• Time Management (pacing, total time). Did it run overtime?
• Use of multi-media (design of PowerPoint, use of videos, posters,
etc.).
• Ability to tell a story that can capture your audience
• Willingness to be innovative and a variety of different
presentation methods (YouTube clips etc.)
• Audience Participation.
• Strong introduction and conclusion made.
Other Comments:
UNSW Business School 7
Assessment 2A: Presentation 2 (Due In Class 3 April)
Week 8
10%
Presentation: individually assessed, completed in groups
10 Mins to present plus time for Q&A
Please submit an assignment cover sheet with Seminar time, Team number, correct names and student ID.
Description of assessment task
You are required to make a presentation based on their major syndicate assignment (submitted in week 8), using a
series of creative presentation techniques such as role play, television show format, news and current affairs etc. The
presentation is online and can be made using Zoom either as a live or pre-recorded presentation at regular class
time. You should aim to focus on the more interesting findings in order to tell a compelling story.
Approach to the assessment task
This is an individually assessed effort completed in teams.
Submission instructions
Please submit an assignment cover sheet with Seminar time, Team number, correct names and student ID.
Marking Criteria
Criteria 1 2 3 4 5
• Ability to tell a story and engage audience with innovative
techniques.
• Use of creative presentation techniques such as role play (may
include television game shows, current affairs etc.), quizzes and
rewards.
• Use of engaging music and other tools and props.
• Clarity of communication (audibility, expression of ideas).
• Time Management (pacing, total time). Did it run overtime?
• Use of multi-media (design of PowerPoint, use of videos, posters,
etc.).
UNSW Business School
• Ability to tell a story that can capture your audience
• Willingness to be innovative and a variety of different
presentation methods (YouTube clips etc.)
• Audience Participation.
• Strong introduction and conclusion made.
Other Comments:
UNSW Business School
Assessment 2B: Team Written Report (Due 13 April)
Week 9
30%
Written report
Approx. 3000 words
Via Moodle
Note: A similarity report will be made available to students
Description of assessment task
Working in groups, you are required to study a top 10 ranked brand name for the purposes of this assignment. Go to
https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37 and select a brand. To engage with real
world business problems and ensure students are better prepared for the workforce, this assignment question has
been set in conjunction personnel from industry so to ensure that you as postgraduate students are engaging with
crucial, authentic industry issues.
Approach to the assessment task
Using a basic report format, your group’s submission should be clearly structured, using subheadings for each section
and include a brief introduction and conclusion.
You must acknowledge all sources of information cited in your assignment.
‘Dot points’ are to be used sparingly and judiciously.
Required:
1. Provide a brief description of the case organisation, listing its main activities and relevant developments in its
history and corporate strategy. (10%)
2. Provide a comprehensive analysis of ‘visible’ organisational resources over the last three years, highlighting
the tangible and intangible resources reported in this organisation’s financial statements. (10%)
3. Construct and describe an ‘invisible resource inventory’ for this organisation, outlining key ‘invisible’
organisational resources and reasons for their strategic/operational importance. This could include a
Balanced Scorecard and Integrated report approach. (40%)
4. What recommendations would you make regarding the management of this organisation’s key intangible
resources? Explain and justify each recommendation. (30%)
5. Communication, structure and presentation (10%)
UNSW Business School
You will also be asked to write an individual self-reflection statement that is not assessable. More information
will be provided closer to the time.
The body of the assignment should not exceed approximately 3,000 words, excluding table of contents, abstract, and
list of references. Use footnotes sparingly. Please note this is a suggested word limit only.
Submission instructions
ONE member of the group is to submit the assessment in Moodle, but all members are required to provide a peer-to-
peer grading. Please note that 50% of your individual mark will be a result of the required peer grading, to ensure that
each member contributes effectively to the task.
UNSW Business School
Assessment 3: Individual Case Report (Due 1 May)
Week 11
45%
Written response
Approx. 2000- 2500 words
Via Moodle course site
Note: A similarity report will be made available to students
UNSW Business School
Description of assessment task
According to McKinsey (the worlds most profitable management consulting firm):
“Investment in intangible assets that underpin the knowledge or learning economy, such as intellectual
property (IP), research, technology and software, and human capital, has risen inexorably over the past quarter
century, and the COVID-19 pandemic appears to have accelerated this shift toward a dematerialized
economy.”
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/getting-tangible-about-
intangibles-the-future-of-growth-and-productivity
Further, McKinsey note that Intangible assets not only play an increasingly vital role in the knowledge economy but
have become integral to corporate growth. Globally, high-growth companies invest 2.6 times more in intangible assets
(as a proportion of total revenues) than low-growth peers.
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/why-intangibles-are-the-
key-to-faster-growth-in-europe
Choose two global firms from top 20 Interbrand ranking (https://interbrand.com/best-global-brands/) and under take
research about these two organisations (please note that one of these organisations should be the organisation you
studied in Assignment 2.)
1. Outline and describe the intangible resources of each of the selected two firms and then evaluate the relative
importance of each intangible with respect to offering a competitive advantage (use theory and extant
research to help support and support your arguments). (20%)
2. Compare and contrast the intangible resources of each firm (similarities and differences). Critically evaluate
the success or otherwise of both firms for leveraging intangibles. Make recommendations to Senior
Management of these organisations about how they can best leverage from intangibles moving forward to
ensure optimal performance. (50%)
3. Evaluate what have you learned about successful communication (build in the learnings and feedback from
Assignment 1 (Presentation) and Assignment 2A (Presentation). (20%)
4. Presentation, communication and structure (10%)
Approach to the assessment task
Submission instructions
Please complete and attach a coversheet as required by The School of Accounting.
UNSW Business School
Assessment 4: Seminar grade
Weekly contribution
5%
Verbal responses in Seminars, use of Chatbox to answer or ask questions etc.
Each week in class Zoom keeps a record of your interaction in the Chatbox, questions asked and your
participation in teams in breakout rooms
Via Zoom Seminars
Description of assessment task
Your Seminar mark is based on your participation in class (switching on microphone and camera, interaction in
breakout rooms with your peers, your teams ability to report back after breakout rooms and chatbox, etc.
UNSW Business School 14
Marking Rubric Will Be Provided Closer to Due Date
REPORT
Criteria % Fail Pass Credit Distinction High Distinction
Description
25%
Analysis – compare & contrast
40%
Learnings about successful
communication
25%
Written Communication Structure and
Presentation
10%
REPORT
Criteria % Fail Pass Credit Distinction High Distinction
Research and discussion 20%
Analysis and critique 50%
Learnings about communication 20%
Written Communication Structure and
Presentation
10%
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PEER EVALUATION FORM
A copy of this form is to be submitted in Week 10. It is to be placed inside an envelope and attached to the syndicate submission.
NAME: ________________________________
ID: ________________________________
SIGNATURE: ________________________________
Provide a mark out of 10 for each member of your syndicate, including yourself, which reflects the relative contribution of each member.
Syndicate Member
Student ID
Mark out of 10
1.
Insert your name here.
2.
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3.
4.
5.
6.
Please include any other comments that may be relevant to the marker:
UNSW Business School
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Criteria Fail Pass Credit Distinction High
Distinction
Deliverable 1.
Analysis of intangible
resources for
competitive advantage
10% Analysis lacks
coherence, structure,
and clarity, and fails to
identify any significant
strengths or
weaknesses of the
intangible resources in
terms of competitive
advantage.
Discussion on how
these resources
contribute to the
overall strategy of the
company and
differentiate it from its
competitors is either
missing or poorly
developed.
Provides a basic
analysis of the
intangible resources of
a selected company or
organization,
identifying the
strengths and
weaknesses of these
resources in terms of
competitive
advantage.
Briefly discusses how
these resources
contribute to the
overall strategy of the
company and how they
differentiate the
company from its
competitors.
May lack some depth
and nuance.
Provides a competent
analysis of the
intangible resources of a
chosen company or
organization.
Identify the strengths
and weaknesses of
these resources in terms
of their potential for
generating competitive
advantage.
Discusses how these
resources contribute to
the overall strategy of
the company and how
they differentiate the
company from its
competitors.
Provides a
comprehensive
and insightful
analysis of the
intangible
resources of a
chosen
company or
organization.
Skilfully
identifies and
evaluates the
strategic
significance of
these resources
in generating
competitive
advantage.
Adeptly
explains how
these resources
contribute to
the company's
overall strategy
and how they
differentiate
the company
from its
competitors.
Provides an
exceptional and
original analysis
of the intangible
resources of a
chosen company
or organization.
Demonstrates a
nuanced
understanding of
the topic and
offers insightful
perspectives on
the nature and
strategic
significance of
intangible
resources for
generating
competitive
advantage.
Masterfully
identifies and
evaluates the
company's
intangible
resources,
providing a
rigorous and
sophisticated
analysis of their
strengths and
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weaknesses in the
context of the
industry and
market dynamics.
Skilfully explains
how these
resources are
integrated into
the company's
overall strategy
and how they
shape the
company's
positioning and
differentiation.
Application of relevant
frameworks and/or
tools to classify
resources, e.g. Ballow,
etc.
10% Does not refer to or
apply frameworks or
tools , or makes
significant errors in
interpretation of their
application.
Demonstrates a basic
ability to identify and
select relevant
frameworks that are
appropriate to the
question.
Appropriate
application to the
analysis or discussion
of the problem or issue
being addressed but
makes errors or misses
key components.
Demonstrates a
satisfactory ability to
identify and select
relevant frameworks
that are appropriate to
the question.
Appropriate application
to the analysis or
discussion of the
problem or issue being
addressed
Demonstrates a
thoughtful and
thorough ability
to identify and
select relevant
frameworks
that are
appropriate to
the question.
Application to
the analysis or
discussion of
the problem or
issue being
addressed with
a high level of
accuracy and
completeness.
Demonstrates a
exceptional ability
to critically
evaluate and
synthesize
relevant
frameworks that
are appropriate
to the question.
Application to the
analysis or
discussion of the
problem or issue
being addressed
with a superior
level of accuracy
and
completeness.
Identifies and
addresses
potential
limitations or
alternative
perspectives
related to the
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selected
frameworks.
Quality of research and
supporting evidence
10% Does not demonstrate
basic research skills and
does not use sufficient
sources to support
their analysis of
intangible resources.
Demonstrates basic
research skills and uses
some sources to
support their analysis
of intangible resources.
Demonstrates
competent research
skills and uses a range of
relevant sources to
support their analysis,
including academic
sources and/or industry
reports to gather
information about the
company and its
competitors.
Demonstrates
effective
research skills
and uses a
range of
appropriate
sources to
support their
analysis,
including
academic
sources and/or
industry reports
to gather
information
about the
company and
its competitors.
Demonstrates
excellent research
skills and uses an
extensive range
of appropriate,
current and
relevant sources
to support their
analysis, including
academic sources
and/or industry
reports to gather
insights about the
company and its
competitors.
Deliverable 2.
Evaluation of the
similarities and
differences of identified
intangible assets
10% Demonstrates a lack of
understanding of the
key characteristics and
classification of
intangible assets or an
inability to identify and
compare different
types of intangible
assets.
Does not highlight
significant similarities
and differences
between various
intangible assets, or
their explanations may
have been inadequate.
Demonstrates a basic
understanding of the
key characteristics and
classification of
intangible assets, as
well as an ability to
identify and compare
different types of
intangible assets.
Highlights similarities
and differences
between various
intangible assets, and
provide a basic
explanation of their
significance.
Demonstrates a
fundamental
comprehension of the
key characteristics and
classification of
intangible assets, as well
as an ability to identify
and compare/contrast
different types of
intangible assets.
Examines similarities
and differences
between various
intangible assets, and
provides a meaningful
explanation of their
Demonstrates a
strong
understanding
of the key
characteristics
and
classification of
intangible
assets.
Accurately
identifies and
compares
different types
of intangible
assets, and
provide
Demonstrates an
exceptional
understanding of
the key
characteristics
and classification
of intangible
assets.
Exhibits a
thorough
understanding of
the intricacies of
different types of
intangible assets
and provides a
detailed and
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20
significance, with some
examples.
insightful
explanations of
their
significance.
Analyzes and
evaluates the
similarities and
differences
between
various
intangible
assets,
highlighting
their strengths
and
weaknesses,
supported by
relevant
examples.
insightful
comparison.
Critically analyzes
and evaluates the
significance of
similarities and
differences
between various
intangible assets,
and is well-
supported by
relevant
examples and
demonstrate a
deep
understanding of
the underlying
principles and
concepts.
Critical analysis of
relative success for
levering intangibles
10% Offers a superficial and
incomplete evaluation
of the efficacy of
utilizing intangible
assets in achieving
business success,
lacking in-depth
analysis and failing to
consider relevant
factors that impact the
success of leveraging
intangibles.
Provides a basic
analysis of the
effectiveness of
leveraging intangibles
in achieving business
success, including a
brief evaluation of the
different approaches
to measuring
intangible assets.
May lack some depth
and nuance.
Provides a considered
analysis of the
effectiveness of
leveraging intangibles in
achieving business
success, including a
simple evaluation of the
different approaches to
measuring intangible
assets.
Provides a
thorough and
nuanced
analysis of the
effectiveness of
leveraging
intangibles in
achieving
business
success,
including a
concise and
methodical
evaluation of
the different
approaches to
measuring
intangible
assets.
Provides a
exceptional and
comprehensive
analysis of the
effectiveness of
leveraging
intangibles in
achieving
business success,
displaying a
sophisticated
evaluation of
various
approaches for
measuring
intangible assets.
The paper
showcases a
critical
understanding of
the complexities
and nuances
involved in
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21
leveraging
intangibles.
Deliverable 3.
Quality of reflection on
communication skills
20% The reflection on their
communication skills,
based on previous
feedback, is
insufficient,
incomplete, or absent.
The reflection may lack
a clear understanding
of their communication
skills, and there may be
little or no evidence of
feedback application to
improve their
communication skills.
Demonstrates a basic
understanding of the
feedback received,
with some ability to
use it to improve their
communication skills.
may be some gaps or
limitations in the
reflection.
Application of
feedback to improve
communication skills
may be limited or
incomplete.
Demonstrates a clear
understanding of their
communication skills,
based on previous
feedback, but may miss
key points in their
reflection.
Demonstrates a basic
understanding of the
feedback received, and
a fair ability to apply
that feedback to
improve their
communication skills.
May include a basic plan
of action for further
improvement.
Demonstrates a
high level of
reflection on
their
communication
skills, based on
previous
feedback.
Demonstrates a
clear
understanding
of the feedback
received, and a
strong ability to
apply that
feedback to
improve their
communication
skills
Outlines a plan
of action for
further growth
and
improvement.
Demonstrates
exceptional level
of reflection on
their
communication
skills, based on
previous
feedback,
showcasing a
strong sense of
self-awareness by
identifying key
focus areas.
Demonstrates a
deep
understanding of
the feedback
received, and a
highly developed
ability to apply
that feedback to
improve their
communication
skills.
Articulates a clear
and practical plan
of action for
continuous
growth and
improvement.
Quality of
recommendations for
leveraging intangibles
for performance
20 marks Demonstrates a limited
understanding of the
concept of intangibles
and their relevance to
performance.
Demonstrates a basic
understanding of the
concept of intangibles
and their relevance to
performance, and is
able to provide
Exhibits a sound
comprehension of the
concept of intangibles
and their implications
for performance.
Demonstrates
an excellent
understanding
of intangibles
and their
significance in
Demonstrates an
exemplary
understanding of
intangibles and
their significance
in driving
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Recommendations are
either absent or lack
clarity, coherence, and
evidence-based
reasoning. The work
exhibits significant gaps
in knowledge and
understanding
appropriate
recommendations for
leveraging them.
Recommendations are
evidence-based and
suitable for leveraging
intangibles and
enhancing performance
outcomes.
their impact on
organizational
performance.
Evidence-based
recommendatio
ns for
leveraging
intangibles are
innovative and
insightful, and
exhibit
outstanding
critical thinking
and analytical
skills.
organizational
performance.
Recommendation
s for leveraging
intangibles to
optimize
performance are
exceptionally
sophisticated,
innovative, and
firmly grounded
in rigorous
research and
analysis.
Communication - overall
Presentation,
communication, and
structure
10% The presentation is
visually unappealing
and unprofessional,
with a layout that is
confusing and difficult
to read.
The paper lacks a
coherent structure,
with ideas presented in
a random or confusing
manner.
The paper has a basic
and functional design,
with a layout that is
easy to read and
understand. The
presentation addresses
relevant aspects of the
topic, although it may
lack depth or
originality.
The paper has a clear
structure that guides
the audience through
the content, although
it may lack some polish
or sophistication. The
paper demonstrates a
basic understanding of
the topic, although it
may lack some nuance
or complexity.
The paper has a
straightforward and
practical layout that is
easy to follow and
comprehend. The
presentation addresses
most relevant aspects of
the topic.
The paper has a clear
and coherent structure
that guides the
audience through the
content, although it may
lack some polish or
sophistication. The
paper demonstrates a
fundamental
understanding of the
topic.
The paper has a
well-structured
and purposeful
design, with an
easily
understandable
and visually
appealing
layout. The
presentation
thoroughly
covers all
relevant aspects
of the topic and
displays
originality in its
approach.
The paper has a
clear and
sophisticated
structure that
guides the
audience
seamlessly
through the
The paper has an
exceptional
design that is
both aesthetically
pleasing and
highly functional.
The presentation
demonstrates an
exceptional grasp
of the topic,
providing
innovative and
original
perspectives.
The paper
displays a well-
crafted and
elegant structure
that expertly
guides the
audience through
the content, with
seamless
transitions and
flawless
UNSW Business School
23
content. The
writing displays
finesse and
polish, with
refined
language and
an engaging
tone. The paper
provides
nuanced and
complex
information,
demonstrating
a deep
understanding
of the topic,
with insightful
and well-
supported
arguments
organization. The
writing is
sophisticated,
with eloquent
and articulate
expression.
The paper
showcases an
outstanding level
of depth and
complexity, with
highly nuanced
and sophisticated
arguments that
go beyond the
basic
understanding of
the subject
matter.
