SIEN6006 Entrepreneurship
Consulting Presentation Guide
IMPORTANT INFO
Due: Slide deck: Monday 8th May, 5PM via Canvas
Presentation: during your week 11 Workshop.
ULOs assessed: 1, 2, 3, 4, 5
Length: 15-minute presentation + accompanying slide deck
Weight: 35% (30% presentation + side deck; 5% individual component)
Description
By week 5 of the unit, you will be assigned to an Entrepreneurship Consultancy team. Your EC
team will be assigned to one of the four emerging sub-topics of entrepreneurship:
- Sustainable Entrepreneurship
- Technology Entrepreneurship
- Medical Entrepreneurship
- Social and Cultural Entrepreneurship
Next, your EC team will identify an individual or organisation aligned with the topic you are
assigned to that is currently developing and championing an emerging innovation in that
sector. You have latitude to choose an individual or organisation from the private, public, or
not-for-profit sectors. You will need to be entrepreneurial in identifying a ‘client’ for your
consulting services, and you should choose an individual or organisation for which you can
access the information you need, be it from public sources or a direct connection. If you choose
to focus on a particular organisation, it needs to have been established within the last 10
years.
You will place yourselves in the position of consultants to the individual or organisation, who
have asked for your advice on what they need to do in the next 5 years to be successful in
achieving their purpose. You will provide specific and concrete (as opposed to generic and
abstract) recommendations to them that draw upon and illustrate your mastery of concepts
from the unit.
a) Briefly explain the entrepreneurship topic you have been assigned to and why it is
important.
b) Briefly introduce your chosen individual/organisation and its purpose or mission, as
well as the emerging innovation it is developing and championing. How does this
innovation align with your assigned topic?
c) Using concepts from the unit, describe the individual/organisation’s current situation,
i.e., where they are in their innovation and/or entrepreneurship process, and present a
few key highlights of how they got there.
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d) Using concepts from the unit, describe the most pressing issues facing the
individual/organisation at this current point in time. Why are these issues significant?
e) Using relevant concepts from the unit, present a series of implementable
recommendations and a credible, structured plan of work for the next 5 years. The
recommendations and plan of work need to be justified, i.e., you should explain how
they address the individual/organisation’s most pressing issues and move it significantly
towards achieving its purpose, using concepts from the unit.
f) Provide a set of Appendices with details of the sources of any factual information you
draw upon, i.e., a bibliography; as well as additional, relevant information that clearly
supports or provides more detail for the information presented in (a) to (e). You must
provide appropriate referencing of any data sources or quotes, using APA style 7.
Format and style guide
You are free to prepare the presentation slide deck using software of your choice (e.g.,
PowerPoint, Prezi) but the copy you submit via Canvas in advance of your presentation must
be a pdf file; and it is your responsibility to ensure that the software works during your live
presentation.
Your presentation slide deck should include the following discrete sections:
a) The entrepreneurship topic.
b) Your ‘client’ individual/organisation and associated innovation.
c) The current situation of the client, i.e., where they are in their entrepreneurship process and
how they got there.
d) Most pressing issues facing the client.
e) Your recommendations and plan of work for the client.
f) Appendices (NOTE: these slides are not presented but are included in the slide deck you
would give to the client and, therefore, the slide deck you will upload to Canvas).
These sections should be linked together so the presentation is integrated and coherent, with
compelling analytical arguments that lead to your conclusions.
Please remember the purpose of the assignment, which is to provide you with an opportunity
to demonstrate to the teaching team that you have mastered the conceptual material of the
unit by applying it to an empirical example and drawing meaningful conclusions. With this
specific assignment, you have lots of discretion to choose your own empirical example, so it is
important to choose one for which you can access sufficient information (and reference its
sources).
Presentation
All members of your team are required to contribute substantially to the content and
preparation of the presentation. For delivery of the presentation, however, not all team
members are required to present. Whether you have one, two, more or all team members
present is your choice. Do not exceed the time limit, which represents the UPPER BOUND. Once
your reach it, the presentation will be stopped even if you have slides remaining.
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During the Question and Answer (Q/A) session, however, it is expected that all team members
– even those who do not present – will participate.
Your presentation is expected to be creative, professional, and polished. Imagine you are
presenting to representatives of your ‘client’, who are professionals with limited time and
resources. You must be concise and direct. Your stage presence, articulateness, and ability to
back up your statements are essential for a successful presentation.
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Assessment Rubric
Criteria F P C D HD
Entrepreneurship
sub-topic and its
significance
Does not
demonstrate
understanding of
the relevant sub-
topic and its
significance.
Demonstrates basic
understanding of the
relevant sub-topic
and its significance.
Demonstrates solid
understanding of
the relevant sub-
topic and its
significance.
Demonstrates very
good understanding
of relevant sub-topic
and its significance.
Demonstrates
exemplary
understanding of the
relevant sub-topic and
its significance.
Introduction of
individual /
organisation and
the emerging
innovation they
are championing.
Chosen individual /
organisation and
the emerging
innovation they are
championing are
introduced in ways
that leave lots of
confusion.
Connections
between individual
/ organisation and
the innovation are
missing,
unexplained or
unclear. Mastery of
empirical details is
lacking.
Chosen individual /
organisation and the
emerging innovation
they are championing
are introduced in
ways that leave
confusion. Connections
between individual /
organisation and the
innovation are
presented but
inadequately
explained. Mastery
of empirical details is
basic.
Chosen individual /
organisation and
the emerging
innovation they are
championing are
clearly introduced.
Connections
between individual
/ organisation and
the innovation are
presented and
adequately
explained. Mastery
of empirical details
is solid.
Chosen individual /
organisation and the
emerging innovation
they are championing
are very clearly
introduced.
Connections between
individual /
organisation and the
innovation are clearly
presented and
insightfully explained.
Mastery of empirical
details is very good.
Chosen individual /
organisation and the
emerging innovation
they are championing
are very clearly
introduced.
Connections between
individual /
organisation are
clearly, insightfully, and
compellingly explained.
Mastery of empirical
details is excellent.
Analysis of
current situation,
most pressing
issues, and
recommendations
Analysis of current
situation and most
pressing issues
leaves lots of
confusion. Mastery
of empirical details
is lacking.
Recommendations
not well matched to
issues and/or lack
supporting analysis
and evidence. Plan
of work missing.
Analysis of current
situation and most
pressing issues is done
at a rudimentary
level. Mastery of
empirical details is
basic.
Recommendations
adequately matched
to issues but without a
lot of supporting
analysis and
evidence. Plan of
work presented but
raises questions as to
its practicality.
Analysis of current
situation and most
pressing issues is
done at a solid
level. Mastery of
empirical details is
good.
Recommendations
matched clearly to
issues with
supporting analysis
and evidence. Plan
of work presented is
practical but not
entirely clear.
Analysis of current
situation and most
pressing issues is very
well done. Mastery of
empirical details is
very good.
Recommendations are
well thought through
and matched clearly
to issues with very
good supporting
analysis and
evidence. Plan of
work presented is
practical and clear.
Analysis of current
situation and most
pressing issues is
excellent. Mastery of
empirical details is
exemplary.
Recommendations are
insightful and matched
clearly to issues with
excellent supporting
analysis and evidence.
Plan of work presented
is practical and clear.
Demonstrated
mastery of
disciplinary
knowledge
Fails to integrate
concepts from the
unit. Mastery of
conceptual material
is lacking.
Utilises concepts from
the unit but in a
disjointed way.
Mastery of
conceptual material is
basic.
Utilises and links
concepts from the
unit to the example
in a basic manner.
Mastery of
conceptual material
is solid.
Utilises and integrates
concepts from the unit
very well.
Mastery of
conceptual material is
very good.
Integrates concepts
from the unit in an
excellent manner.
Mastery of conceptual
material is exemplary.
Communication Presentation not
pitched to a client,
as per the brief.
Speaker(s) is
disorganised &/or
unclear &/or
difficult to follow
&/or too quick or
slow.
Presentation is
pitched to a client in
a basic manner.
Speaker(s)
communicates
adequately.
Presentation pitched
appropriately to a
client. Speaker(s)
communicates
consistently and
clearly.
Presentation pitched
accurately and
appropriately to a
client. Speaker(s)
communicates
consistently, clearly,
and concisely.
Presentation tailored to
client. Speaker(s)
communicates in a fluid,
flawless and succinct
manner.
Form and
structure
Presentation is
disjointed and
disorganised. Some
Presentation is
adequate but there
were challenges with
A clear, consistent
presentation and
delivery. Good use
A professional
presentation with
great structure and
Exemplary and
articulate delivery.
Seamless structure
5
key elements are
missing. Poor use of
visual aids.
Inadequate slides.
Sources not
identified.
delivery. A basic slide
deck with minimal
impact. Could have
been more engaging.
Sources identified but
lack breadth.
of visuals. An
engaging approach
with a well-worked
slide deck.
Sources identified
accurately and are
of adequate
breadth.
delivery. Creative use
of visuals. A polished
and succinct slide
deck. Sources
identified accurately
and are of good
breadth.
with creative and
high-quality visuals.
An engaging and
professional slide
deck. An impressive
breadth and depth
of sources
mobilised and
referenced
accurately.