BEX5601 – The Business Environment
Case Study Analysis – Marking Rubric
Grading Criteria %
Score
HD (80%-100%) D (70%-79%) C (60%-69%) P (50%-59%) N (0%-49%)
Learning Outcome 1
P.E.S.T. Analysis
• Political impact analysis
• Economic impact analysis
• Societal impact analysis
• Technological impact analysis
25 Shows comprehensive
understanding of the
application of P.E.S.T. factors
to the facts of the case.
P.E.S.T. analysis was applied
with extensive evidence of
relevant research.
Shows a very good
understanding of the
application of P.E.S.T.
factors to the facts of the
case.
Shows good understanding
of the application of P.E.S.T.
factors to the facts of the
case.
Shows minimum
understanding of the
application of P.E.S.T.
factors to the facts of the
case.
Shows little
understanding of the
application of P.E.S.T.
factors to the facts of the
case.
.
Did not waste effort summarizing
P.E.S.T. factors not relevant to
the case study.
Learning Outcome 4
Problem Statement(s)
The main problem facing the focal
organisation should be stated in
terms that are actionable (by the
student) for the analysis.
The one (main) problem is stated
in one (or maximum two)
sentence(s) and is not given in the
form of a question
5 Shows comprehensive
understanding of the key
problem in the context of the
focal organisation’s business
environment.
Shows a very good
understanding of the
key problem in the
context of the focal
organisation’s
business environment.
Shows a good understanding
of the key problem in the
context of the focal
organisation’s business
environment.
Shows a minimum
understanding of the key
problem in the context
of the focal
organisation’s business
environment.
Shows little
understanding of the
key problem in the
context of the focal
organisation’s
business
environment.
Learning Outcome 4
Problem Analysis
Problems are separated from
symptoms for analysis.
Problems are dissected to analyse
the key factors creating the
problems or opportunities for the
focal organisation.
10 Shows a comprehensive
understanding of the key
factors and the differences
between business symptoms
and problems.
Shows a very good
understanding of the
key factors and the
differences between
business symptoms
and problems.
Shows a good understanding
of the key factors and the
differences between business
symptoms and problems.
Shows a minimum
understanding of the key
factors and the
differences between
business symptoms and
problems.
Shows little
understanding of the
key factors and the
differences between
business symptoms
and problems.
Learning Outcome 4
Identification of Solutions to the
Problem
15 Shows a comprehensive
understanding of how
Shows a very good
understanding of how
Shows a good
understanding of how each
alternative
Shows a minimum
understanding of how
Shows little
understanding of how
• A maximum of three (3)
solutions are proposed and
justified.
• Explanations are provided
regarding how the solutions
solve the problem.
each alternative solution
relates to the identified
problem or opportunity.
each alternative solution
relates to the identified
problem or opportunity.
solution relates to the
identified problem or
opportunity.
each alternative solution
relates to the identified
problem or opportunity.
each alternative solution
relates to the identified
problem or opportunity.
Learning Outcome 4
Evaluation of Solutions
• Arguments are provided for
and against each
alternative solution.
20 Shows a comprehensive
understanding of the
arguments for and against
each solution.
The evaluation for each
alternative solution is
balanced (i.e. the advantages
and
disadvantages)
Shows a very good
understanding of the
arguments for and
against each proposed
solution.
The evaluation of some
alternative solutions are
balanced, while others
are not.
Shows a good
understanding of the
arguments for and against
each solution.
Arguments for and against
each solution are not
balanced.
Shows a minimum
understanding of the
arguments for and
against each solution.
The evaluation shows a
very weak link to the
problem statement.
Shows little
understanding of the
arguments for and
against each solution.
The evaluation shows a
no link to the problem
statement.
Learning Outcome 4
Recommended Course of
Action Develop the most
effective, efficient, and feasible
combination of alternatives to
solve the problems within
boundaries of the business
environment and the company’s
objectives.
20 Shows a comprehensive
understanding of the
feasibility of the proposed
solution in the context of the
business environment and
objectives of the focal
organisation.
Shows a very good
understanding of the
feasibility of the
proposed solution in the
context of the business
environment and
objectives of the focal
organisation.
Shows good
understanding of the
feasibility of the proposed
solution in the context of
the business environment
and objectives of the focal
organisation.
Shows a minimum
understanding of the
feasibility of the
proposed solution in the
context of the business
environment and
objectives of the focal
organisation.
Shows little
understanding of the
feasibility of the
proposed solution in the
context of the business
environment and
objectives of the focal
organisation.
Do NOT recommend doing more
research, hiring a consultant, or
setting up a team or committee/task
force to study the situation. Assume
you are the consultant!!
Learning Outcome 3
Proper organization, professional 5 Analysis demonstrates a
superior level of organisation
of content in a clear and
logical way.
The case study has no
spelling/grammatical
errors.
Tables and figures are clearly
identified and discussed.
Material is fully referenced
using the APA system
correctly including the
reference list.
Analysis demonstrates a Analysis demonstrates Analysis demonstrates a This case analysis fails
writing, and logical flow of
analysis.
comprehensive level of some level of organisation minimum level of to meet the minimum
APA formatting organisation of content of content in a clear and organisation of content standard required for a
Logically organized, key points, key in a clear and logical logical way. in a clear and logical post-graduate student in
arguments, and important criteria for way. The case study has many way. a business course.
evaluating the business logic easily The case study has a spelling/grammatical The case study has too Work demonstrates a
identified. small number of errors. many total lack of
• Key points were supported
with a well thought out
rationale based on applying
specific business concepts or
analytical frameworks to the
information provided in the case.
spelling/grammatical
errors.
Tables and figures are
clearly identified and
discussed.
Tables and figures are
clearly identified and
discussed.
Material is fully referenced
using the APA system
spelling/grammatical
errors.
Tables and figures are
clearly identified and
discussed.
understanding for the
principles of the
business environment in
written report form.
No reference list
• Proper grammar,
spelling, punctuation
and syntax
Material is fully
referenced using the
APA system correctly
correctly including the
reference list.
Material is fully
referenced using the
APA system correctly
attached.
including the reference including the reference
list. list.