INTR9080A The International Business Environment - 2022 NS2 TJ
Business Report (2000 words)
INTR 9080A 国际商务环境 - 2022 NS2 TJ
商业报告（2000词）
Key assessment criteria
关键测评标准
Percentage for this
component
本部分百分比
Comments
评价
Introduction including a background of the
company, outline of the report and sources used
引言，包括公司背景，报告的结构和使用的
资源
5%
Provide a critical analysis of the chosen
industry in both home and host countries
(industry analysis)
提供母国和宗主国所选行业的批判式分
析（行业分析）
15%
Provide a critical analysis of the
company (company analysis)
提供公司的批判式分析（公司
分析）
15%
Provide a critical analysis of the general
environments of the host and home country,
including a discussion of advantages and
risks (country analysis).
提供宗主国和母国的整体环境的批判式分
析，包括讨论优势和风险（国家分析）
15%
Provide a critical analysis of the
company’s entry mode (entry
mode)
提供公司进入模式的批判式分析
（进入模式）
10%
Identify business challenges for the
company and provide justified
recommendations
指出公司面临的挑战，提出合理的
建议
10%
Use supportive evidence, with facts &
figures to substantiate your arguments
利用支持性证据，用事实和数据来证
实你的论点
10%
Conclusion (including your reflection on
your experience in completing this activity
and your key learning outcomes in relation
to your career goal)
结论（包括你对完成这项活动的经验的
翻译，有关职业目标的关键学习成果）
10%
Provide at least 5 (five) relevant
references to peer-reviewed journal
articles
提供至少5条同行评审期刊的相关文
献
5%
Grammar, spelling and overall
layout and professional
presentation of the report.
报告的语法，拼写，整体结
构和专业表述
5%