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H1-无代写
时间：2023-05-15
逢考必过H1
逢考必过H1
个人简介
研究生：墨大信息系统（Distinction）
超过4年墨大和校外Tutor/Acdameic Support经验
逢考必过H1
Case Study Overview
Organic Fruit Bars (OFB) is a young company that began its business in regional Australia. They
collaborated with local berry farmers to produce organic fruit bars. They managed to hit the trend at the
right time and grew fast. Their success has caused their volume of sales and revenue to triple over the
past few years. This has forced them to seek other berry farmers to collaborate with. However, as the
number of farmers and the volumes they buy increase, the demands for traceability to ensure the quality
of organically grown berries becomes more challenging to manage. In the beginning, they managed these
processes with a simple spreadsheet. However, with more partners and increased volumes, the time spent
on managing traceability has grown beyond what is manually manageable in an efficient manner.
OFB sell their fruit bars at premium prices and most of the customers are very environmental and organic
food conscious. As such, they are prepared to pay a premium price but also wish to “have proof” of
which raw materials are being used to ensure they are organic and fresh. Thus, OFB finds itself forced to
offer such services. Not only a customer demand, but also it is where the trend is taking the industry.
Furthermore, competitors are already in the process of offering such solutions. Finally, there are “food
standards” that have to be respected and traceability capabilities are just a few years away from
becoming required in food standard regulations. There is time pressure to implement all of these aspects
but OFB does not have the resources and competencies to develop such a solution on their own. There
are many roles involved in this process. Some are external, such as suppliers, logistic companies, and
supermarkets while others are internal to OFB.
逢考必过H1
Overview
Your analysis plan successfully convinced OFB management that you are the right BA to help transform their
business. They have provided you with the following details to get you started on the project.
How the process works
Farmers wishing to sell their berries, must first be assessed to ensure that the berries are grown organically. Once an
agreement is achieved, the farmer is involved in the process. Farmers pick the berries, pack them in marked boxes,
and store them in a cooling chamber. With each box, additional data such as type of berries, day of picking,
temperature of the cooling chamber is captured. When an order is made, the farmers take out the berries, prepare
them according to order requirements, and ship them. In this process, the information about day and time that the
berries are taken from the chamber, the shipment method, and the date of shipment is captured. All this data is
added to the boxes which requires printing and pasting on the boxes. Furthermore, the farmers need to
electronically inform OFB of all this data. The farmers that supply OFB with berries most often, have access to an
online Excel sheet. They enter the data there. As berry production varies depending on factors such as weather
conditions, the price is not fixed. Prior to each order, there is a process of negotiation, and the price of berries vary
from day to day. Once the shipment arrives at OFB, employees take the package, record the data (from paper or
online Excel), and enter it in OFB’s warehouse system. In this system, they can keep track of all the berries such as
amount, quality, date of arrival etc. Berries are examined to ensure that they meet the quality standard before being
accepted. The berries are stored and when needed in the production of the fruit bars, they are taken out. Each fruit
bar is then packaged in boxes and distributed to various stores such as kiosks and supermarkets. The traceability is
lost with the production of the bars. OFB lacks a solution which would enable tracing from a bar sold in a store to
the origin of the berries (farmer and day of picking).
逢考必过H1
The current state
The current state uses a number of IT systems to support the processes. For instance, customers using the online
Excel are actually accessing a cloud-based solution built in-house. However, such solutions are easily tampered with
and not fully reliable. OFB also uses Pipedrive for their customer relationship management. They have a standard
warehouse system for keeping track of all berries and inventory. In addition, they have a production system that
estimates and is updated with how many berries are required to produce a certain number of bars and other
production related processes. They also have an ERP system for accounting, salaries, and other administrative
functions. Furthermore, a web-based portal is used for making orders. Customers can place orders via the portal. If
they call in the order, the sales team enters the order using the same portal. These systems work like islands with
the manual entry (and transfer) of data.
The future state
OFB discussed what they wished to have (future state). In their discussions, they concluded the following. First of all,
there needs to be a state where they have full traceability in both directions (from raw material batch to store and
from store back to the batch). Secondly, it must be easy to add traceability data. In essence, the time consuming
and, at times, error prone process of data entry must be eliminated. Considering that there are many collaborators
(farmers, supermarkets, government agencies), they cannot force upon them new equipment. The solution needs to
be digital; it is possible to demand this of the farmers. OFB would like to monitor the traceability and movement of
goods, and have data driven decision support. Scalability is important. OFB wants to grow and therefore, traceability
must accommodate growth without requiring new developments.
逢考必过H1
Asm 02 可以包含的内容 基本如下（包含minimum requirement）
Executive summary
A summary of the main details contained in the report.
Strategy analysis
1) Current state analysis
Describe how the business currently functions and identify problems and pain points.
Minimum requirements:
• Describe how the business currently functions.
• Include two personas representing farmers and employees and two journey maps showing their
interaction with the current system in relation to tracing fruit bars sold in a store to the origin of the
berries. It is necessary to identify problems and pain points.
• Identify business processes that need to be changed.
2) Future state analysis
Describe the desired future state.
Minimum requirements:
• Two business goals and two SMART goals.
• Scope of the solution space and constraints.
• Changes in the journey maps and business processes that will address the issues found in the
current state.
逢考必过H1
Asm 02 可以包含的内容 基本如下（包含minimum requirement）
Risk assessment
• Identify at least 5 risks. Include the following elements for each risk: consequences, probability,
impact, and treatment.
Change strategy
Explain what the business will need to do to get from the current state to the desired future state.
Minimum requirements:
• Gap analysis.
• Readiness assessment: Assess whether farmers and the business are ready for the change.
• Recommended change strategy.
Solution Design
Present two solutions, a primary and an alternative solution, both of which implement the future state.
The primary solution is your main recommendation, whereas the alternative solution is the next-best
option. The solution can include technology (hardware and/or software), processes and people. You
don’t need to include all three aspects in your solution, but you will still need to explain why a particular
area isn’t being changed.
You must define 2 KPIs to monitor the performance of your solution. Briefly explain how you are
planning to obtain the data for those KPIs.
逢考必过H1
Asm 02
Current state analysis：Describe the relevant elements in the current state.
Minimum requirements:
Describe how the business currently functions and identify problems and pain points.
Minimum requirements:
• Describe how the business currently functions.
• Include two personas representing farmers and employees and two journey maps showing their
interaction with the current system in relation to tracing fruit bars sold in a store to the origin of the
berries. It is necessary to identify problems and pain points.
• Identify business processes that need to be changed.
逢考必过H1
Asm 02
Current state analysis：Describe the relevant elements in the current state.
• Describe how the business currently functions.
当前状态使用许多 IT 系统来支持流程，孤岛，无法数据自动传递！！！
• 使用在线Excel，但是，此类解决方案很容易被篡改，并且不完全可靠
• 使用Pipedrive进行客户关系管理，标准的仓库系统来跟踪所有浆果和库存
• 生产系统程序，可以估计并更新生产一定数量的bar和其他生产相关过程所需的浆果数量。
• ERP系统：会计、工资和其他行政等
• 在线下订单系统
逢考必过H1
A persona 知识点讲解
A persona is representative of a large group of users that share
particular attributes. The development
of these personas ensures a better understanding of the customers
and the development of a user-centric solution。
思考一个用户，作为代表, 比如 Social media expert
名字、性别、年龄、住址、工作情况、预期、背景、动机/激励、性个特质、
代表能力等
逢考必过H1
A02案例分析
A persona 讲解
思考一个用户作为代表, 比如 Farmer
• 名字：David
• 性别：男
• 年龄：50
• 工作地点：自家的Farm
• 工作情况：负责采摘，园区管理，配送
• 预期：期望用最短的时间和简便的方式把自己的水果销售出去。
• 动机/激励：信息录入方便、长期合作可能性、出售价格合适
• 性个特质：保守性格，等等
模板图
逢考必过H1
Customer Journey Map 知识点讲解
用户体验设计使用客户旅程地图团队和营销（以
及其他业务部门）以更好地了解他们的顾客。
映射和客户之间的关系随着时间的推移和跨所有
渠道的组织业务互动。
思考最开始 farmer和OFB的交互是什么？经历了
什么过程？最终一步是做什么？
流程中存在任何改进的机会？
逢考必过H1
Customer Journey Map 知识点讲解
阶段1：Farmer 接受评估，确保产品有机
阶段2：订单谈判：价格，量，规格等
阶段3： Excel 录入产品数据，例如浆果类型、采摘日期、
冷却室温度；放入包装盒、冷藏
（Farmer思考，有没有手机扫个码就能填写的标准界面？）
阶段4：取出发货，记录Excel数据：取出的日期和时间、
装运方式和装运日期的信息。所有这些数据都添加到盒子
中，需要打印并粘贴在盒子上
（ Farmer思考，有没有手机扫个码就能填写的标准界面？
是否可以直接生成标准格式打印 贴上去？）
逢考必过H1
Identify business processes that need to be changed.
当前：
Farmer 需要打开excel，录入每批次不同产品的数据，例如，浆果类型、采摘日期、冷却室温度；然后放入包装盒、冷藏
发货时候，还需要再做一次填写。
只能记下来，然后回到办公室用PC做。
可能改变的process：
Farmer 可以通过手机移动端扫码，及时输入相关信息，完成信息同步。然后打印一个二维码贴到产品上。
逢考必过H1
逢考必过H1
What is future state analysis?
• Future state analysis inclusions
• Determines the conditions to address the business needs;
• Stakeholders need to understand the potential value that can be realized
from a solution;
• It has to be well defined, achievable and key stakeholders need to have a
common vision of the outcome.
Setting goals? What and why?
• Decomposing a goal, are called objectives.
Defining goals
逢考必过H1
Asm 02 （涉及知识点）
Future state analysis：Describe the relevant elements in the future state.
Minimum requirements:
• Two business goals and Two SMART goals.
These need to be Specific, Measurable, Achievable, Relevant and Time-bounded to ensure they are
realistic and have observable outcomes.
例如，公司希望明年可以满足业务增长20%的预期。（提高远程办公效率，确定远程工作协作软件等）
逢考必过H1
Asm 02
Future state analysis：Describe the relevant elements in the future state.
Minimum requirements:
• Scope of the solutions space and constraints.
限制因素是限制拟议解决方案并作为解决方案需要遵守的先决条件的因素。包括预算、时间、资源、IT Infrastructure、
Business process等， 列出 in-scope / out of scope
• Changes in the journey map and business processes that will address the issues found in the current state.
描述business process 哪些地方会发生改变？解决了什么问题？
逢考必过H1
Priority P * I
How to identify risks?
There are several methods to conduct
root case analysis to identify risk
Collect information through:
• Brainstorming/interviewing
• Nominal Group Technique
逢考必过H1
Asm 02 知识点讲解
Risk assessment
Identify at least 5 risks. Include the rest of the elements per risk: consequences, probability,
impact, and treatment.
逢考必过H1
逢考必过H1
逢考必过H1
Asm 02 举例
Risk assessment
Risk Name：数据库设计缺陷
Consequence：数据库设计存在缺陷，导致多方采集的数据出现不一致，对农民的订单数据难
以匹配/同步到OFB和商店等。
Probability：20%
Impact：8
Treatment：增加资源，雇佣专业的技术团队搭建开放式API，同时了解合作商所采用的数据类
型&逻辑/系统架构模式。
逢考必过H1
逢考必过H1
逢考必过H1
Asm 02 知识点讲解
Change strategy: Gap analysis.
逢考必过H1
Asm 02 举例分析
Change strategy: Gap analysis.
• Area：技术层面
• Current State：Farmer 需要手动excel录入数据
• Future State：标准化移动端平台，标准后数据收集格式录入，完成订单信息收集和存储
• Gap description：缺乏标准化移动端数据录入界面
• Example：当David尝试填写某个订单的产品数据时候，他需要记录日期，批次信息等到本子上，然后回到PC打开
Excel输入，每一次都需要建立单独的Excel，并且有时候输入信息错，每次的格式也可能存在不同。使得数据更难管
理，缺乏可信度。
• Action：根据OFB需求，设计标准后信息收集表，通过移动端输入解决这个问题
• Estimated size：Large
逢考必过H1
Asm 02 知识点讲解
• 思考是否本次作业涉及的在以下层面ready to change？
• Enterprise readiness assessment: Specify
whether the whole company is ready for the
change, or the change applies only to a particular
team.
• People: 受到数字化工作流程影响的工作人员，是否接
受新变化？
• Organization： refers to the business model,
management structure, employee roles and
responsibilities
• Processes： refer to the current business operations
（流程的变化描述，新员工培训接受新流程）
• Information and Technology： refer to existing
hardware and software currently used to support their
operations
逢考必过H1
Asm 02
Solution
Present two solutions, a primary and an alternative solution, both of which implement the future
state. The primary solution is your main recommendation, whereas the alternative solution is the
next-best option. The solution can include technology (hardware and/or software), processes and
people. You don’t need to include all three aspects in your solution, but you will still need to explain
why a particular area isn’t being changed.
• Primary: 最佳方案
• Alternative：替代/备选方案
You must define 2 KPIs to monitor the performance of your solution. Briefly explain how you are
planning to obtain the data for those KPIs.
逢考必过H1
Asm 02 举例分析
Solution
Primary:
开发一套cloud-based移动端平台，farmer和合作商可以随时随地录入数据，提供标准化的数据/信息录入格式。。。
每批次的bar，获得独特二维码，附在产品上，实现销售可追溯
（解决方案涉及 technology，people，process三个层面）
Alternative：
思考另一个解决方案
要求：
解决方案是可行的、但是可能更贵，更复杂，后期更难维护、等等
You must define 2 KPIs to monitor the performance of your solution. Briefly explain how you are planning to
obtain the data for those KPIs.
• 调查farmer对数字工作流程满意度，设立相关调查测量评分。
• OFB的工作处理量/效率调查，有处理效率是否提升？
• 客户对产品的可追溯性感受的调研
• 等XXX
备注：解释如何获取相关数据？
逢考必过H1
三个入手方面：
• Customers: What customers think or say is important. 例如，price, product ,experience
• Problems: Where do we have problems in our operation or processes?
• Objective: Where and what do we want to advance?
a key performance indicator (KPI) measures how well an individual, business unit, project and company
performs against their strategic goals.
公司高管和经理使用 KPIs 来了解他们与目标的关系，检查是否偏离了实现目标的轨道，并帮助他们调整业务。
For example, a company might monitor the number of unique visitors to their website (a business metric).
• Their KPI would be the ratio of website visits and activation (for instance buying a product or subscription).
• The number of unique visitors might increase every month, but it will not matter as much as the KPI that
results in increased revenues.
解决方案 / 业务指标制定
逢考必过H1
逢考必过H1
Executive summary
A summary of the main details contained in the report. This should be placed at the start of the
report and should be no more than half a page. （不纳入总字数）
Clearly explains the details in the report and can be used to make a business decision.
+ Recommendation：
简述你推荐的 primary solution
• 是什么？
• 可以解决什么问题？例如key gaps，如何满足goal？
• 成本是多少？部署时间？难度？等等。。。
References：至少10个！注意格式！（一分也别丢）
Presentation：格式很重要！看起来排版整洁，正文对齐！ （ 一分也别丢）
逢考必过H1
逢考必过H1
逢考必过H1
个人简介
研究生：墨大信息系统（Distinction）
超过4年墨大和校外Tutor/Acdameic Support经验
逢考必过H1
Case Study Overview
Organic Fruit Bars (OFB) is a young company that began its business in regional Australia. They
collaborated with local berry farmers to produce organic fruit bars. They managed to hit the trend at the
right time and grew fast. Their success has caused their volume of sales and revenue to triple over the
past few years. This has forced them to seek other berry farmers to collaborate with. However, as the
number of farmers and the volumes they buy increase, the demands for traceability to ensure the quality
of organically grown berries becomes more challenging to manage. In the beginning, they managed these
processes with a simple spreadsheet. However, with more partners and increased volumes, the time spent
on managing traceability has grown beyond what is manually manageable in an efficient manner.
OFB sell their fruit bars at premium prices and most of the customers are very environmental and organic
food conscious. As such, they are prepared to pay a premium price but also wish to “have proof” of
which raw materials are being used to ensure they are organic and fresh. Thus, OFB finds itself forced to
offer such services. Not only a customer demand, but also it is where the trend is taking the industry.
Furthermore, competitors are already in the process of offering such solutions. Finally, there are “food
standards” that have to be respected and traceability capabilities are just a few years away from
becoming required in food standard regulations. There is time pressure to implement all of these aspects
but OFB does not have the resources and competencies to develop such a solution on their own. There
are many roles involved in this process. Some are external, such as suppliers, logistic companies, and
supermarkets while others are internal to OFB.
逢考必过H1
Overview
Your analysis plan successfully convinced OFB management that you are the right BA to help transform their
business. They have provided you with the following details to get you started on the project.
How the process works
Farmers wishing to sell their berries, must first be assessed to ensure that the berries are grown organically. Once an
agreement is achieved, the farmer is involved in the process. Farmers pick the berries, pack them in marked boxes,
and store them in a cooling chamber. With each box, additional data such as type of berries, day of picking,
temperature of the cooling chamber is captured. When an order is made, the farmers take out the berries, prepare
them according to order requirements, and ship them. In this process, the information about day and time that the
berries are taken from the chamber, the shipment method, and the date of shipment is captured. All this data is
added to the boxes which requires printing and pasting on the boxes. Furthermore, the farmers need to
electronically inform OFB of all this data. The farmers that supply OFB with berries most often, have access to an
online Excel sheet. They enter the data there. As berry production varies depending on factors such as weather
conditions, the price is not fixed. Prior to each order, there is a process of negotiation, and the price of berries vary
from day to day. Once the shipment arrives at OFB, employees take the package, record the data (from paper or
online Excel), and enter it in OFB’s warehouse system. In this system, they can keep track of all the berries such as
amount, quality, date of arrival etc. Berries are examined to ensure that they meet the quality standard before being
accepted. The berries are stored and when needed in the production of the fruit bars, they are taken out. Each fruit
bar is then packaged in boxes and distributed to various stores such as kiosks and supermarkets. The traceability is
lost with the production of the bars. OFB lacks a solution which would enable tracing from a bar sold in a store to
the origin of the berries (farmer and day of picking).
逢考必过H1
The current state
The current state uses a number of IT systems to support the processes. For instance, customers using the online
Excel are actually accessing a cloud-based solution built in-house. However, such solutions are easily tampered with
and not fully reliable. OFB also uses Pipedrive for their customer relationship management. They have a standard
warehouse system for keeping track of all berries and inventory. In addition, they have a production system that
estimates and is updated with how many berries are required to produce a certain number of bars and other
production related processes. They also have an ERP system for accounting, salaries, and other administrative
functions. Furthermore, a web-based portal is used for making orders. Customers can place orders via the portal. If
they call in the order, the sales team enters the order using the same portal. These systems work like islands with
the manual entry (and transfer) of data.
The future state
OFB discussed what they wished to have (future state). In their discussions, they concluded the following. First of all,
there needs to be a state where they have full traceability in both directions (from raw material batch to store and
from store back to the batch). Secondly, it must be easy to add traceability data. In essence, the time consuming
and, at times, error prone process of data entry must be eliminated. Considering that there are many collaborators
(farmers, supermarkets, government agencies), they cannot force upon them new equipment. The solution needs to
be digital; it is possible to demand this of the farmers. OFB would like to monitor the traceability and movement of
goods, and have data driven decision support. Scalability is important. OFB wants to grow and therefore, traceability
must accommodate growth without requiring new developments.
逢考必过H1
Asm 02 可以包含的内容 基本如下（包含minimum requirement）
Executive summary
A summary of the main details contained in the report.
Strategy analysis
1) Current state analysis
Describe how the business currently functions and identify problems and pain points.
Minimum requirements:
• Describe how the business currently functions.
• Include two personas representing farmers and employees and two journey maps showing their
interaction with the current system in relation to tracing fruit bars sold in a store to the origin of the
berries. It is necessary to identify problems and pain points.
• Identify business processes that need to be changed.
2) Future state analysis
Describe the desired future state.
Minimum requirements:
• Two business goals and two SMART goals.
• Scope of the solution space and constraints.
• Changes in the journey maps and business processes that will address the issues found in the
current state.
逢考必过H1
Asm 02 可以包含的内容 基本如下（包含minimum requirement）
Risk assessment
• Identify at least 5 risks. Include the following elements for each risk: consequences, probability,
impact, and treatment.
Change strategy
Explain what the business will need to do to get from the current state to the desired future state.
Minimum requirements:
• Gap analysis.
• Readiness assessment: Assess whether farmers and the business are ready for the change.
• Recommended change strategy.
Solution Design
Present two solutions, a primary and an alternative solution, both of which implement the future state.
The primary solution is your main recommendation, whereas the alternative solution is the next-best
option. The solution can include technology (hardware and/or software), processes and people. You
don’t need to include all three aspects in your solution, but you will still need to explain why a particular
area isn’t being changed.
You must define 2 KPIs to monitor the performance of your solution. Briefly explain how you are
planning to obtain the data for those KPIs.
逢考必过H1
Asm 02
Current state analysis：Describe the relevant elements in the current state.
Minimum requirements:
Describe how the business currently functions and identify problems and pain points.
Minimum requirements:
• Describe how the business currently functions.
• Include two personas representing farmers and employees and two journey maps showing their
interaction with the current system in relation to tracing fruit bars sold in a store to the origin of the
berries. It is necessary to identify problems and pain points.
• Identify business processes that need to be changed.
逢考必过H1
Asm 02
Current state analysis：Describe the relevant elements in the current state.
• Describe how the business currently functions.
当前状态使用许多 IT 系统来支持流程，孤岛，无法数据自动传递！！！
• 使用在线Excel，但是，此类解决方案很容易被篡改，并且不完全可靠
• 使用Pipedrive进行客户关系管理，标准的仓库系统来跟踪所有浆果和库存
• 生产系统程序，可以估计并更新生产一定数量的bar和其他生产相关过程所需的浆果数量。
• ERP系统：会计、工资和其他行政等
• 在线下订单系统
逢考必过H1
A persona 知识点讲解
A persona is representative of a large group of users that share
particular attributes. The development
of these personas ensures a better understanding of the customers
and the development of a user-centric solution。
思考一个用户，作为代表, 比如 Social media expert
名字、性别、年龄、住址、工作情况、预期、背景、动机/激励、性个特质、
代表能力等
逢考必过H1
A02案例分析
A persona 讲解
思考一个用户作为代表, 比如 Farmer
• 名字：David
• 性别：男
• 年龄：50
• 工作地点：自家的Farm
• 工作情况：负责采摘，园区管理，配送
• 预期：期望用最短的时间和简便的方式把自己的水果销售出去。
• 动机/激励：信息录入方便、长期合作可能性、出售价格合适
• 性个特质：保守性格，等等
模板图
逢考必过H1
Customer Journey Map 知识点讲解
用户体验设计使用客户旅程地图团队和营销（以
及其他业务部门）以更好地了解他们的顾客。
映射和客户之间的关系随着时间的推移和跨所有
渠道的组织业务互动。
思考最开始 farmer和OFB的交互是什么？经历了
什么过程？最终一步是做什么？
流程中存在任何改进的机会？
逢考必过H1
Customer Journey Map 知识点讲解
阶段1：Farmer 接受评估，确保产品有机
阶段2：订单谈判：价格，量，规格等
阶段3： Excel 录入产品数据，例如浆果类型、采摘日期、
冷却室温度；放入包装盒、冷藏
（Farmer思考，有没有手机扫个码就能填写的标准界面？）
阶段4：取出发货，记录Excel数据：取出的日期和时间、
装运方式和装运日期的信息。所有这些数据都添加到盒子
中，需要打印并粘贴在盒子上
（ Farmer思考，有没有手机扫个码就能填写的标准界面？
是否可以直接生成标准格式打印 贴上去？）
逢考必过H1
Identify business processes that need to be changed.
当前：
Farmer 需要打开excel，录入每批次不同产品的数据，例如，浆果类型、采摘日期、冷却室温度；然后放入包装盒、冷藏
发货时候，还需要再做一次填写。
只能记下来，然后回到办公室用PC做。
可能改变的process：
Farmer 可以通过手机移动端扫码，及时输入相关信息，完成信息同步。然后打印一个二维码贴到产品上。
逢考必过H1
逢考必过H1
What is future state analysis?
• Future state analysis inclusions
• Determines the conditions to address the business needs;
• Stakeholders need to understand the potential value that can be realized
from a solution;
• It has to be well defined, achievable and key stakeholders need to have a
common vision of the outcome.
Setting goals? What and why?
• Decomposing a goal, are called objectives.
Defining goals
逢考必过H1
Asm 02 （涉及知识点）
Future state analysis：Describe the relevant elements in the future state.
Minimum requirements:
• Two business goals and Two SMART goals.
These need to be Specific, Measurable, Achievable, Relevant and Time-bounded to ensure they are
realistic and have observable outcomes.
例如，公司希望明年可以满足业务增长20%的预期。（提高远程办公效率，确定远程工作协作软件等）
逢考必过H1
Asm 02
Future state analysis：Describe the relevant elements in the future state.
Minimum requirements:
• Scope of the solutions space and constraints.
限制因素是限制拟议解决方案并作为解决方案需要遵守的先决条件的因素。包括预算、时间、资源、IT Infrastructure、
Business process等， 列出 in-scope / out of scope
• Changes in the journey map and business processes that will address the issues found in the current state.
描述business process 哪些地方会发生改变？解决了什么问题？
逢考必过H1
Priority P * I
How to identify risks?
There are several methods to conduct
root case analysis to identify risk
Collect information through:
• Brainstorming/interviewing
• Nominal Group Technique
逢考必过H1
Asm 02 知识点讲解
Risk assessment
Identify at least 5 risks. Include the rest of the elements per risk: consequences, probability,
impact, and treatment.
逢考必过H1
逢考必过H1
逢考必过H1
Asm 02 举例
Risk assessment
Risk Name：数据库设计缺陷
Consequence：数据库设计存在缺陷，导致多方采集的数据出现不一致，对农民的订单数据难
以匹配/同步到OFB和商店等。
Probability：20%
Impact：8
Treatment：增加资源，雇佣专业的技术团队搭建开放式API，同时了解合作商所采用的数据类
型&逻辑/系统架构模式。
逢考必过H1
逢考必过H1
逢考必过H1
Asm 02 知识点讲解
Change strategy: Gap analysis.
逢考必过H1
Asm 02 举例分析
Change strategy: Gap analysis.
• Area：技术层面
• Current State：Farmer 需要手动excel录入数据
• Future State：标准化移动端平台，标准后数据收集格式录入，完成订单信息收集和存储
• Gap description：缺乏标准化移动端数据录入界面
• Example：当David尝试填写某个订单的产品数据时候，他需要记录日期，批次信息等到本子上，然后回到PC打开
Excel输入，每一次都需要建立单独的Excel，并且有时候输入信息错，每次的格式也可能存在不同。使得数据更难管
理，缺乏可信度。
• Action：根据OFB需求，设计标准后信息收集表，通过移动端输入解决这个问题
• Estimated size：Large
逢考必过H1
Asm 02 知识点讲解
• 思考是否本次作业涉及的在以下层面ready to change？
• Enterprise readiness assessment: Specify
whether the whole company is ready for the
change, or the change applies only to a particular
team.
• People: 受到数字化工作流程影响的工作人员，是否接
受新变化？
• Organization： refers to the business model,
management structure, employee roles and
responsibilities
• Processes： refer to the current business operations
（流程的变化描述，新员工培训接受新流程）
• Information and Technology： refer to existing
hardware and software currently used to support their
operations
逢考必过H1
Asm 02
Solution
Present two solutions, a primary and an alternative solution, both of which implement the future
state. The primary solution is your main recommendation, whereas the alternative solution is the
next-best option. The solution can include technology (hardware and/or software), processes and
people. You don’t need to include all three aspects in your solution, but you will still need to explain
why a particular area isn’t being changed.
• Primary: 最佳方案
• Alternative：替代/备选方案
You must define 2 KPIs to monitor the performance of your solution. Briefly explain how you are
planning to obtain the data for those KPIs.
逢考必过H1
Asm 02 举例分析
Solution
Primary:
开发一套cloud-based移动端平台，farmer和合作商可以随时随地录入数据，提供标准化的数据/信息录入格式。。。
每批次的bar，获得独特二维码，附在产品上，实现销售可追溯
（解决方案涉及 technology，people，process三个层面）
Alternative：
思考另一个解决方案
要求：
解决方案是可行的、但是可能更贵，更复杂，后期更难维护、等等
You must define 2 KPIs to monitor the performance of your solution. Briefly explain how you are planning to
obtain the data for those KPIs.
• 调查farmer对数字工作流程满意度，设立相关调查测量评分。
• OFB的工作处理量/效率调查，有处理效率是否提升？
• 客户对产品的可追溯性感受的调研
• 等XXX
备注：解释如何获取相关数据？
逢考必过H1
三个入手方面：
• Customers: What customers think or say is important. 例如，price, product ,experience
• Problems: Where do we have problems in our operation or processes?
• Objective: Where and what do we want to advance?
a key performance indicator (KPI) measures how well an individual, business unit, project and company
performs against their strategic goals.
公司高管和经理使用 KPIs 来了解他们与目标的关系，检查是否偏离了实现目标的轨道，并帮助他们调整业务。
For example, a company might monitor the number of unique visitors to their website (a business metric).
• Their KPI would be the ratio of website visits and activation (for instance buying a product or subscription).
• The number of unique visitors might increase every month, but it will not matter as much as the KPI that
results in increased revenues.
解决方案 / 业务指标制定
逢考必过H1
逢考必过H1
Executive summary
A summary of the main details contained in the report. This should be placed at the start of the
report and should be no more than half a page. （不纳入总字数）
Clearly explains the details in the report and can be used to make a business decision.
+ Recommendation：
简述你推荐的 primary solution
• 是什么？
• 可以解决什么问题？例如key gaps，如何满足goal？
• 成本是多少？部署时间？难度？等等。。。
References：至少10个！注意格式！（一分也别丢）
Presentation：格式很重要！看起来排版整洁，正文对齐！ （ 一分也别丢）
逢考必过H1
逢考必过H1
