Welcome to MGNT102
Business Communication
School of Management, Operations & Marketing
Faculty of Business, University of Wollongong
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MGNT 389 – International Business
Assignment 3 – Further Considerations for Questions 1 and 2 
Dr Mathew Todres
1. “Identify and describe the possible modes (i.e., methods) of entry (Cavusgil et al., 2019) which firms
may use when entering new markets. In the specific case of IKEA entering the Indian market, identify
which mode(s) of entry IKEA has used. Evaluate the advantages and disadvantages of the method(s) of
entry used by IKEA when entering the Indian market”.
Considerations for Assignment 3, Question 1
 IKEA Unveils ‘Botansk’, a series in collaborationwith entrepreneurs in India 
www.youtube.com/watch?v=hECz‐hmc3xc
 Committed to India
 Suppliers – manufacturing, food and logistics
 https://panjiva.com/Indian‐Manufacturers‐Of/ikea
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2. “Describe the two dimensions and the four distinct strategies comprising the Integration-Responsiveness (I-R) Framework
(Bartlett and Ghoshal, 1989, 1998, 2002; Cavusgil et al., 2019). Identify which strategy is being used by IKEA India Private Ltd.
What is your reasoning for your selected strategy? Evaluate the utility of the Integration-Responsiveness (I-R) Framework, and
where relevant refer to IKEA India Private Ltd”.
Considerations for Assignment 3, Question 2
 New references for evaluation (‘Assignment Resources and 
Guidance Toggle’) 
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 Value Chain
www.youtube.com/watch?v=8bLCQZqiDw8
 www.investopedia.com/terms/v/valuechain.asp
2. “Describe the two dimensions and the four distinct strategies comprising the Integration-Responsiveness (I-R) Framework
(Bartlett and Ghoshal, 1989, 1998, 2002; Cavusgil et al., 2019). Identify which strategy is being used by IKEA India Private Ltd.
What is your reasoning for your selected strategy? Evaluate the utility of the Integration-Responsiveness (I-R) Framework, and
where relevant refer to IKEA India Private Ltd”.
Considerations for Assignment 3, Question 2 (continued)
 Source: Jonsson, A. and Foss, N.J., 2011. International 
expansion through flexible replication: Learning from the 
internationalization experience of IKEA. Journal of 
International Business Studies, 42, pp.1079‐1102.
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