CLASS 7
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Our Journey Through This Class
• Overview of Organizational
Change Management
• Understanding the Different
types of Change in an
organization
A
B
• Understanding and articulating
the drivers of Change
• The Importance of Leadership
in Managing Change; Creating
a coalition for driving the
change
• Understanding how a Change
will impact Stakeholders
• Developing a Change Strategy
to enable adoption
• Implementing the Change Part 1
• Implementing the Change Part 2
• Hypercare for Change
• Measuring the success of the
Change
• Supporting organizations in
evolving their Change maturity
2Managing Change ORG6350 | Summer 2023| Instructor: Rozita Moazemi
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Let’s Discuss | Recap of Concepts for Lesson 5
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1. Why is stakeholder analysis important to change management?
- Resistance management
- Strategy development
- Engagement approach
- Change network / support resources
- Helps messaging and comms
- Increase commitment
- Helps you prioritize your change efforts
2. How do you identify the key stakeholders that will be impacted by a change?
- Change network
- Project sponsors
- Employees
3. How do you assess change impacts on stakeholder groups? (hint Change quadrant – impact / influence, etc.) –
stakeholder matrix, stakeholder map, prosci criteria
4. How do you support stakeholders through a change? (hint ADKAR)
- Awareness
- Desire
- Knowledge
- Ability
- Reinforcement
Managing Change ORG6350 | Summer 2023| Instructor: Rozita Moazemi
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Key Concepts for Lesson 5
4
1. What is a change strategy?
2. What are the key components of a change strategy?
3. Examples of change strategies
4. How does your change strategy vary based on the type of change you are
supporting?
5. Case Study | CavinKare (pg. 103 of your course kit)
Managing Change ORG6350 | Summer 2023| Instructor: Rozita Moazemi
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Your Reflections from last week?
https://ideaboardz.com/for/ORG%206350N/3935681
5Managing Change ORG6350 | Summer 2023| Instructor: Rozita Moazemi
What is a Change Strategy?
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What is a Change Management strategy?
Source https://www.panorama-consulting.com/stakeholder-analysis-in-change-management/
Managing Change ORG6350 | Summer 2023| Instructor: Rozita Moazemi 7
A strategy that enables 'the coordination of a structured
period of transition from situation A to situation B in order to
achieve lasting change within an organization’.
(BNET Business Dictionary)
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What is a Change Management Strategy?
Where
we are
Where we
want to be
Recommendations,
activities, actions
(premised on your change
and stakeholder analysis)
Source https://www.panorama-consulting.com/stakeholder-analysis-in-change-management/
Managing Change ORG6350 | Summer 2023| Instructor: Rozita Moazemi 8
What are the key components of a
change strategy?
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Like all strategies, change management strategies
can differ significantly depending on what is
trying to be changed. There are some common
items that should generally be included
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Overview of the Case for
Change (tailored to
audience as necessary)
Overview of the your
change impact /
stakeholder analysis
Any expected areas of
resistance or risks based
on preliminary analysis
Approach you recommend
(ideally in a diagram) based
on analysis
Communication plan and
as needed training plan to
supplement (as needed)
Sponsorship roadmap
(ideally aligned with each
phase of activity)
Expected outcomes based
on interventions /activities
(KPIs)
Breakdown of the actions /
activities required based
on your proposed
approach (ideally by
functions /groups who
need to do them)
Managing Change ORG6350 | Summer 2023| Instructor: Rozita Moazemi
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When looking at the Change Plan specifically,
There should generally be focus on
Communications, Leadership Engagement,
Training, Accountability, Talent / Behavioral
Changes
Where
we are
Where we
want to be
Learning and
training Activities
Communication
and Engagement
Activities
Accountability or
Reinforcement
Activities
Leadership
Engagement
Activities
Talent Updates or
Behavioral
Changes required
from Staff
INFORMAED BY YOUR ANALYSIS
11Managing Change ORG6350 | Summer 2023| Instructor: Rozita Moazemi
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Example 1
ROBUST CHANGE APPROACH FOR
MULTI_LAYERED CHANGE
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Example 2
Small culture change approach
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Example 3
SIMPLE TOOL CHANGE / TECH CHANGE
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Example 4
Strategy template in Word
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How does your change strategy vary
based on the type of change you are
supporting?
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Depending on the type of change you are
supporting your change strategy will vary | Your
Turn
Tech Change Culture Change Process Change Mindset Change
• Training for
tech
• Simulation /
guided learning
• Super Users
• Social /
• Explicit
schedule for
migration
sunsetting
• Helpcenter /IT
helpdesk
• Role modelling
• Pilotting
• Strong
sponsorship
• The story of
why and why
now
• WIIFMs
• Communicate
• Culture
assessment
• Reinforce
messaging
• Training
workshops /
simulations
17Managing Change ORG6350 | Summer 2023| Instructor: Rozita Moazemi
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Depending on the type of change you are
supporting your change strategy will vary
Tech Change Culture Change Process Change Mindset Change
• Focus on training and
simulations based on
use of system
• Support migrating
material /files to
new system
• Targeted process
updates based on
processes that will
be impacted
• Communication of
what will and will not
be impacted and
when
• Prepping Helpdesk /
IT group to manage
queries
• Super User set up
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• Focus on identifying
and onboarding
formal and informal
leaders
• Lots of
communications
(emails, townhalls,
live web sessions,
videos, etc.) that
reinforce why and
how
• Future state material
to emphasize
expectations of how
we want people to
behave (targeted)
• Leadership role-
modeling
• Heavy focus on
impact analysis to
mitigate risks of
changes
• Targeted trainings
• Reinforcing
communications
about the importance
of adopting changes
• SMEs set up and
accessible to support
changes
• Early engagement of
staff that may be
impacted
• Focus on articulating
day in the life and
WIIFMs
• Coaching guides and
references for
managers to support
shifts
• Working with HR to
update job
descriptions and
hiring practices
• Focus on rewarding
and acknowledging
those who embody
the right mindset
• Heavy
communication from
leaders around
change importance
Managing Change ORG6350 | Summer 2023| Instructor: Rozita Moazemi
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Depending on the type of change you are
supporting your change strategy will vary | Your
Turn
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Small Change Big Change Fast Change Slow Change
• Specialized
training
• Stakeholder
impacts
targeted
Robust training
plan
Indepth
stakeholders
Communications
Targeting our
WIIFMs
Detailed
communication
Regular check ins
Sponsorship
visibility
• Clear plan
• Involve only
those who
need to be
engaged
• Quicker to
influence
Checkin readiness
evaluations from
stakeholders
Training – JIT (
Managing Change ORG6350 | Summer 2023| Instructor: Rozita Moazemi
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Depending on the type of change you are
supporting your change strategy will vary
Small Change Big Change Fast Change Slow Change
• Targeted
communications
• Targeted training
• Emphasizing impact
of change on cohort
being impacted
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• Cascading
communications
• Multiple training
sessions
• Lots of readiness
assessments
• Engagement of change
network
• Piloting approach or
using a waved
approach to reduce
risk
• Frequent
communications
focused on key
actions required or
successes
• Gamification (using
leader boards for
adoption or other
KPIs)
• Continuous feedback
to change recipients
on what they are
doing right vs not (to
enable quick
corrections)
• Heavy Leadership
engagement and
reward systems
• JIT communications
• JIT training
• Using a waved
approach to learn
from mistakes and
apply
• Using a journey map
to let people know
what to expect and
when
Managing Change ORG6350 | Summer 2023| Instructor: Rozita Moazemi
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Your Questions or Comments So Far?
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Break
15 min
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Your Reflections for this topic?
https://ideaboardz.com/for/ORG%206350N/3935707
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Quick half term survey
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Please take 5 minutes to complete this short survey.
https://www.surveymonkey.com/r/9Z5XQ8Y
Case Study | CavinKare (pg. 103 of
your course kit)
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What type of change is this? Why is it important?
(for initial change and subsequent)
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1. TBD
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What are the change drivers in this case (for
initial change and subsequent)?
1. TBD
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Who are the impacted stakeholders in this case?
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1. TBD
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What are the change impacts on the
stakeholders?
1. TBD
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What are the change impacts on the stakeholders
(for initial change and subsequent)?
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What should our change strategy focus on? (For
the secondary change only)
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1. TBD
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How will we measure success?
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1. TBD
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Your Questions or Comments So Far?
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Coming up
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1. Individual case submissions
2. Participation marks at half-term