MODEL OF CONSUMER BEHAVIOUR WRITING MARKING GUIDE
MARK2051 – Marking Rubric: Model of consumer behaviour Writing Name:
Criteria Total (30) Unsatisfactory
0% - 50%
Satisfactory
50% - 75%
Outstanding
75% - 100%
Diagram of the Model of Consumer Behaviour 10 Provides little evidence of knowledge or understanding of
concepts, variables and theories from the course.
Concepts are not linked based on justifications
Lack of examples applying the main concepts to the model of
consumer behaviour
Adopts a descriptive approach to the selected concepts,
variables and theories from the course
Main concepts are related within the model of consumer
behaviour using justifications
Can identify and provide evidence of understanding the
concepts using examples.
Adopts an analytical approach to the selected concepts,
variables and theories from the course
Adequately/clearly links/connects and supports ideas and
concepts within the model of consumer behaviour.
Excellent analysis including examples related to the model of
consumer behavior.
Demonstrates a sounds understanding of the problem 8 Lacks in discussion of critical issues and significant moments in the
model of consumer behaviour (lacking depth of discussion in
questions). Evident of poor support of the model of consumer
behaviour.
Does not identify issues or ideas related to the model of consumer
behaviour
Identifies and describes a number of appropriate critical issues or
significant moments in the model of consumer. Presents acceptable
levels of support the model of consumer behaviour.
Identifies and describes issues related to the model of consumer
behaviour
Reports a well-integrated, comprehensive writing of the model of
consumer behaviour. All justifications are provided in depth.
It shows evidence of innovative concepts and ideas related to model
of consumer behaviour challenge
Demonstrates critical thinking
7 Little evidence of presenting their own views. Fails to support own
interpretation.
Repeats information without question or dismisses evidence
without justification. Does not distinguish between fact and
opinion.
Ideas are superficial.
Presents their own views which include some original thinking,
though inconsistently.
Use of evidence is selective, discerns facts from opinion.
Ideas are developed and investigated in limited way.
Appropriately presents their own views.
Examines evidence and questions accuracy and relevance.
Ideas are fully developed and supported using a variety of sources.
Communicates clearly and concisely
3 Does not express (or explain where necessary) complex ideas and
information clearly in language appropriate for the intended
audience and purpose (using own words where possible).
Uses inaccurate expression/grammar which often makes meaning
unclear.
Generally, but not consistently, expresses (and explains where
necessary) complex ideas and information clearly in language
appropriate for the intended audience and purpose (using own
words as much as possible).
Uses generally accurate expression/grammar, but meaning
occasionally needs to be clearer.
Consistently expresses (and explains where necessary) complex
ideas, arguments and information clearly and concisely in language
appropriate for the intended audience and purpose (using own
words as appropriate).
Uses fluent, accurate expression/grammar, or with negligible errors
which do not interfere with clarity.
Structures text logically and coherently
2 Does not present main argument, ideas and information logically or
coherently, e.g. :
- Text does not have a clear focus; possibly contains irrelevant
or repetitive material.
- Development of ideas is not clear or logical; key points are not
clearly identified.
- Does not has a model of consumer behaviour structure
Text is not structured to effectively achieve writer’s aim, with errors
such as inadequate introduction and/or conclusion; paragraphs not
well-developed or coherently linked.
Generally presents main argument, ideas and information logically
and coherently, e.g.:
- Text has a generally clear focus, with little or no irrelevant
material
- Development of ideas is generally clear and logical, but could
be more consistent; key points are identified
- It has a model of consumer behaviour structure
Text has an adequate structure, such as having an introduction and
conclusion; paragraphs generally well- developed and linked,
although this could be more consistently effective.
Presents all ideas /arguments/information logically, coherently and
persuasively:
- Text has a clear focus; no irrelevant or repetitive material
- Development of ideas is clear and logical; key points are
clearly distinguished from supporting material
- Adequate model of consumer behaviour structure
Text has a clear, coherent structure, e.g. introduction clearly defines
aim/argument; paragraphs are well-developed, clearly linked and
support the argument; clear conclusion follows from discussion and
reinforces main argument.
Grade: